At this year’s Global Gaming Expo, NOVOMATIC will unveil a slate of products designed to turn heads on the casino floor and, more importantly, drive measurable returns for operators. The portfolio balances spectacle with substance, showcasing the company’s dual commitment to entertainment and profitability.

Cabinets with presence

Taking center stage is the U.S. debut of the DIAMOND X 1.55J Quattro, a cabinet that has already earned international acclaim and is now poised to reshape the North American market. Its sweeping 55-inch J-curved UHD display, paired with an immersive TouchDeck interface and integrated sound system, delivers a cinematic experience. When deployed in four- and six-bank configurations, the DIAMOND X 1.55J Quattro becomes a floor-dominating anchor designed to draw players from across the room.

Alongside it, NOVOMATIC presents the V.I.P. X cabinet series, a family of machines built as much for spectacle as for player comfort. The lineup includes the V.I.P. X Royal 1.85, V.I.P. X Dream 2.43/3.43, V.I.P. X Lounge 2.32, and the commanding V.I.P. X Galaxy 2.65. With oversized UHD screens, ambient lighting, and luxury seating, these cabinets push the boundaries of what slot entertainment can look like. The V.I.P. X Galaxy, with its dual 65-inch displays, swiveling TouchDeck, and fully integrated “Viper” lounge chair, redefines centerpiece design for extended play.

Games built for performance

On the content front, NOVOMATIC is placing a spotlight on RISING TREASURES, a Multiple Feature suite on the NOVO LINE platform. By layering Free Games, Xtra Spins, and Prize Upgrades into one package, it delivers the kind of variety that keeps players engaged and operators confident in performance.

Also making its debut is ULTRA BOOST LINK 3 Treasures, the latest extension of a player-favorite franchise. Its three-pot bonus mechanic, paired with a dynamic reel-matrix feature, offers a blend of frequent wins and long-term jackpot anticipation, striking a balance between accessibility and thrill. Rounding out the lineup are fresh titles like XTENSION LINK Evolution and Piggy Prizes – Wish of Riches, broadening the company’s already diverse library. NOVOMATIC Americas has built notable success in Puerto Rico’s Street Market and continues to place a strategic emphasis on Street Market VGTs overall. Through its “Street Smart” focus, the company is committed to delivering localized, performance-driven game content that supports operators.

“Our focus is clear: deliver innovation that performs. The cabinets we are launching, the content we are expanding, and the systems we are advancing are all designed to give operators a tangible advantage on their floor. At G2E, we’re not just showing products – we’re showing a strategy built for lasting operator profitability” said Jakob Rothwangl, Managing Director, NOVOMATIC Americas.

Thomas Schmalzer, VP of Global Sales and Product Management at NOVOMATIC AG, adds: “At G2E 2025, we are showcasing the full breadth of NOVOMATIC’s innovation power – from cabinets with iconic design to premium game content and future-ready systems. What makes our portfolio stand out is not only the visual and entertainment value, but the way it consistently translates into strong performance for our customers.”

Beyond the reel

NOVOMATIC’s G2E presence extends well past slot machines. Novo Unity Pro, the company’s flagship Electronic Table Games platform, allows multiple live, automated, and virtual games – from Roulette and Baccarat to Poker and Blackjack – to be played through a single terminal. For operators, it is a way to expand game variety without expanding footprint.

For the systems sector, NOVOMATIC presents the NOVOVISION Casino Management System, a modular suite of applications built to handle the complexities of modern gaming operations. From biometrically supported cashless gaming and real-time analytics to sophisticated player tracking and loyalty dynamics, NOVOVISION equips operators with tools to run smarter floors and cultivate deeper player engagement.

A market statement

Together, the DIAMOND X 1.55J Quattro, the V.I.P. X series, RISING TREASURES, ULTRA BOOST LINK 3 Treasures, Novo Unity Pro, NOVOVISION, and localized game content for Puerto Rico reflect NOVOMATIC Americas’ strategic vision: uniting design and technology to captivate players, empower operators, and build a lasting competitive edge in rapidly evolving markets.

Join us at the NOVOMATIC booth #1259 in Las Vegas to experience firsthand what’s new, what’s trending, and what’s redefining the future of gaming worldwide.

The Global Gaming Expo, presented by the American Gaming Association (AGA) and organized by RX, announced its highly anticipated main stage programming for G2E 2025. Over three days, G2E will feature conversations with some of the most influential voices in gaming and offer diverse perspectives on the future of the industry. G2E 2025 takes place Oct. 6-9 at The Venetian Expo in Las Vegas and marks the event’s 25th year.

“We are honored to welcome a distinguished lineup of key industry leaders to the G2E main stage. As we mark 25 years of G2E, we’re proud to continue to be a catalyst for gaming’s growth, and our programming reflects the ideas and leadership shaping the industry’s future,” said AGA President and CEO Bill Miller.

Progress or Pressure: How Tribes Can Harness Innovation on Their Terms

Monday, Oct. 6 at 4 p.m.

Doors open at 3:30 p.m.

Indian Gaming Association (IGA) Chairman Ernie Stevens Jr. will open the main stage by underscoring the central contributions of tribal operators to the U.S. gaming landscape and the challenges and opportunities that lie ahead.

Bringing together leading tribal voices, the program will explore how tribes embrace innovation on their own terms—balancing growth with sovereignty and long-term success. Panelists will address how emerging technologies, evolving business models, and the rise of illegal, unregulated markets are reshaping the competitive environment. The dialogue will highlight both the opportunities to harness new tools for sustainable growth and the pressures of protecting the industry’s integrity in a rapidly changing landscape.

Moderated by IGA’s Executive Director Jason Giles, the conversation will feature:

• Rodney Butler, Chairman, Mashantucket Pequot Tribal Nation

• James Siva, Chairman, California Nations Indian Gaming Association

Additional participants may be announced in the coming days.

Inside the C-Suite: Gaming’s Future in Focus on Stage

Tuesday, Oct. 7 at 8:45 a.m.

Doors open at 8:15 a.m.

AGA President and CEO Bill Miller will open G2E 2025’s keynote session, welcoming global gaming professionals and underscoring the strength and momentum of legal gaming upon the opening of the industry’s biggest gathering of the year.

Following Miller’s remarks, Hope King, founder of Macro Talk, on-air contributor to Yahoo Finance, and events host and moderator for Axios, will lead an impactful series of one-on-one conversations with top global gaming CEOs. Discussions will address key trends and challenges shaping the industry—including investor expectations, domestic and international expansion, and intensifying competition in regulated and unregulated markets. Featuring:

• Bill Hornbuckle – CEO & President, MGM Resorts International

• Peter Jackson – CEO, Flutter Entertainment

• Jason Robins – CEO, DraftKings

The session will conclude at 10 a.m., immediately followed by the opening of the expo floor.

Breaking the Stigma: An Honest Dialogue on Mental Health

Wednesday, Oct. 8 at 9 a.m.

Doors open at 8:45 a.m.

Multi-sport athlete and mental health advocate Kendall Toole will share her personal journey in a conversation moderated by Global Gaming Women (GGW) Sip & Social Chair Meghan Speranzo. Presented by GGW, the session will foster an open dialogue on mental health, designed to reframe how attendees think about wellness and inspire stronger voices across the gaming industry and beyond. This conversation will be open to all badge holders. Ahead of the discussion, GGW will host their Sip & Social event from 8 a.m. – 8:45 a.m. in the same room.

Presented by the AGA and organized by RX, G2E’s full education lineup features more than 100 sessions. G2E 2025 runs from October 6-9 (Education: October 6-9 | Expo Hall: October 7-9) at the Venetian Expo in Las Vegas.

Since 2001, G2E has served as the premier global event for the legal, regulated gaming industry, fostering innovation and driving growth across casinos, hospitality, technology, iGaming, sports betting, and more. The event will welcome over 25,000 industry professionals from more than 120 countries, regions, and territories, and nearly 400 exhibitors showcasing the latest global gaming technologies.

Global Gaming Women (GGW) is proud to announce a dynamic event lineup for the 2025 Global Gaming Expo, offering a week of networking, education, celebration, and fundraising opportunities designed to uplift and empower women across the gaming industry.

Day Zero Celebration: Sunday, October 5
The week kicks off with the Day Zero Celebration, honoring the 10 Women Rising in Gaming: Class of 2025, in partnership with CDC Gaming. This invitation-only event will shine a spotlight on women making an impact in the gaming industry and set the tone for an inspiring week ahead.

GGW Retreat: October 7–9
From Tuesday through Thursday, GGW invites G2E attendees to recharge at the GGW Retreat, located in Lido 3001-3102 on the third floor of the Venetian Expo. Open to all show attendees, the retreat will offer coffee, free updated professional headshots, GGW profile assistance, a chance to meet the hosts of the GGW Fair Game podcast and a quiet, relaxing space to take a break from the show floor. Hours for the space will be as follows:

• Tuesday, October 7: 9AM-5PM
• Wednesday, October 8: 9AM-5PM
• Thursday, October 9: 9AM-1PM

American Gaming Association’s Gaming Hall of Fame: October 7
GGW will proudly celebrate the induction of founding member Ann Simmon Nicholson into the American Gaming Association’s Gaming Hall of Fame. This historic honor recognizes her enduring contributions and passionate advocacy for women in gaming. This event is invitation only.

Sip & Social: October 8
GGW is excited to announce the return of the Sip & Social networking event, which will take place at 8:00-8:45AM in Venetian Ballroom F. Following, in partnership with the Global Gaming Expo, RX Global and the American Gaming Association, GGW will host G2E’s Wednesday main stage session at 9AM, free to attend for credentialed G2E attendees. Back with a powerful new format, this year’s session is titled Breaking the Stigma: An Honest Dialogue on Mental Health and will feature a fireside chat with Kendall Toole, top fitness instructor, community builder and mental health advocate. This conversation will change the way attendees think about wellness both at work and outside of the office.  Participants can expect to engage in networking opportunities and strengthen their industry connections all while gaining valuable insight about this important topic.

Kick Up Your Heels Fundraiser: October 8
Join GGW at XS Nightclub at Wynn Las Vegas for the 15^th Annual Kick Up Your Heels Fundraiser, supporting the GGW Charitable Education Fund. The evening includes a tribute to Patty Becker, founder of the event, and honors recipients of the Patty Becker Pay it Forward Award.

“Global Gaming Women is proud to present a dynamic G2E schedule, from our rejuvenating retreat and meaningful celebrations to inspiring conversations and our premier fundraising event,” said Lauren Bates, President of Global Gaming Women. “Each of these experiences reflects our unwavering commitment empowering women and allies across the gaming industry and fostering inclusive opportunities for all to rise and thrive.”