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New KSA Campaign: Get Your Life Back on Track, Take a Gambling Break

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The Dutch Gaming Authority (KSA) launched a new awareness campaign to draw attention to the gambling stop. With the campaign “Pick up your life again, take a gambling stop,” KSA is aiming to increase attention to the risks of gambling and make the Cruks register more well-known.

Insights

The campaign is a follow-up to the pilot campaign from 2023. This pilot yielded many valuable insights, for example that more people are attracted to the word gambling stop. This name is therefore used in the new campaign.

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Positive effect

The campaign focuses primarily on young adults who (possibly) no longer have their gambling under control. That is one of the reasons why the campaign is largely running via social media instead of traditional (mass) media. The focus is on the positive effect that a gambling stop has on the life of a person with gambling problems. The powerful moments of young people who pick up their lives again can be seen in online videos, social ads and social posts (Google, YouTube, Meta and Snapchat).

The post New KSA Campaign: Get Your Life Back on Track, Take a Gambling Break appeared first on European Gaming Industry News.

Industry News

Amusnet Releases Showtime Roulette 500x

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Amusnet has released Showtime Roulette 500x, where entertainment meets innovation. This fast-paced European roulette reinvents the classics, featuring a host who presents, entertains and spins the wheel for a seamless, engaging experience. With every spin, a random multiplier can increase the payouts by 50x, 100x, 150x, 200x, 250x and 500x for a thrilling experience. Showtime Roulette 500x offers a fantastic gaming experience that is sure to entertain and captivate players.

What truly sets this game apart is its groundbreaking customisation capabilities. Leveraging advanced chroma technology, operators can transform the game environment to reflect their unique brand identity. The possibilities are endless, from integrating their logos to designing bespoke background themes. This level of personalisation enhances brand visibility and delivers a tailored, immersive gaming experience that resonates with players, making every session feel distinctively crafted.

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GROUPE PARTOUCHE: Acquisition of a Building at the Foot of the Arc De Triomphe to House its Parisian Gaming Club and its Head Office

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Groupe Partouche has acquired a building, strategically located at Place de l’Etoile in Paris, at 10 avenue de la Grande Armée.

With a surface area of over 8000 m² spread over seven levels, this building will undergo development work to accommodate its Parisian gaming club currently located on rue de Berri.

This building will also house the headquarters of Groupe Partouche.

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IGSA to Exhibit at ICE Barcelona

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The International Gaming Standards Association (IGSA) will exhibit at ICE Barcelona at stand 3M33. Additionally, IGSA President Mark Pace will speak Tuesday, January 21 on the panel, Responsible Gaming in Land-based Gambling: Is it Falling Behind Online Innovations? Pace will share his thoughts on current technologies being used for responsible gaming in online gaming and how they can be applied to land-based gaming.

“IGSA continues to engage with the gaming community and ICE Barcelona is one of the best gaming shows to do so at. We encourage the community to partner with us. IGSA will be at the ICE show on stand 3M33, and we invite our members and the public to stop by for an overview of our new membership levels, designed for maximum participation by the industry. For more information on the event, we invite the public to visit the ICE website for full details,” said Pace.

The post IGSA to Exhibit at ICE Barcelona appeared first on European Gaming Industry News.

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