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Allwyn Appoints Ifor Evans as Group Chief Technology Officer

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Allwyn announced the appointment of Ifor Evans as its new Group Chief Technology Officer. Ifor will replace Tony Khatskevich, who, after six years of dedicated and exemplary service, has decided to move from his current role as Group Chief Technology Officer and become an Advisor to the CEO and Board of Directors. In this role, Tony will focus on offering strategic counsel on innovation, technology, IT and security matters. Ifor will take up the CTO role at Allwyn on 1 June 2024.

Ifor is an accomplished CTO with over 25 years of extensive experience in software engineering, systems and data architecture, IT management and project leadership. He joins Allwyn from Gamesys PLC/Bally’s Corp, where he has been Group Chief Technology Officer since 2019 and where he developed, maintained and operated highly capable gaming platforms.

Prior to Gamesys, he held the role of Group Chief Technology Officer (Southeast Asia) for Lazada, part of the Alibaba Group, working in Singapore. He also established Lazada eLogistics (LEL) as a separate entity within the Lazada Group, and led a team of over 400 individuals to create and implement a comprehensive technology strategy.

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Robert Chvátal, CEO of Allwyn Group, said: “We are delighted to welcome Ifor as our new Group Chief Technology Officer to continue enhancing the innovation of the lotteries we operate. Allwyn wants to make its lotteries even more entertaining and attractive to new audiences, and in doing so have even more of a positive impact on society.

“Ifor is a dynamic business leader who has an excellent track record of delivering technology solutions across the gaming and IT sector. He has exceptional strategic capabilities, proven operational effectiveness and strong experience in our markets.

“I would also like to take the opportunity to thank Tony for his exceptional contribution and commitment to Allwyn over the past six years. He played a pivotal role in establishing a strong technology function for Allwyn, and conceived and led technology initiatives that have helped to drive innovation across the Group. In addition, Tony played a key leadership role in Allwyn’s winning bid in the UK and management of the transition. I’m very pleased that we will continue to benefit from Tony’s wisdom, knowledge, ideas and warm personality in his new role, where he will continue to help us to fulfil our business growth and ambitions.”

Ifor Evans said: “I am delighted to have been appointed as Group Chief Technology Officer of Allwyn. The company’s commitment to social impact is evident across its global footprint. I look forward to helping the team to develop even better lotteries and new game formats through the power of cutting-edge technology and future thinking.”

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MediaX Agency Officially Launches Linkible

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MediaX Agency, a globally recognised leader in digital PR and growth marketing, has officially launched Linkible, an AI-powered link building agency engineered to help businesses in highly competitive and regulated industries achieve stronger online authority, higher search engine rankings and sustainable organic growth.

With AI-driven outreach and industry-specific link strategies, Linkible is redefining how brands secure high-quality backlinks, increase domain authority and dominate their niches in Google search.

Linkible is purpose-built for industries where credibility and compliance are critical:

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• Law Firms & Legal Marketing – Earn authoritative legal backlinks to attract clients and improve local SEO.

• SaaS Companies – Accelerate organic growth with niche placements and product-led content strategies.

• Cannabis & CBD Brands – Gain SEO visibility while staying compliant in a restricted advertising environment.

• iGaming, Casino & Gambling – Drive traffic with white-hat link strategies tailored for high-competition keywords.

• E-commerce Businesses – Build scalable backlinks to boost product visibility and drive online sales.

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Key Features of Linkible

• AI-Powered Prospecting & Outreach – Identify and connect with the right publishers at scale.

• Niche-Relevant Authority Backlinks – Secure placements on trusted websites that move rankings.

• Compliance-First Approach – Tailored strategies for industries facing strict regulations.

• Transparent SEO Reporting – Real-time dashboards to track backlinks, traffic and keyword improvements.

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• Scalable Growth Solutions – Flexible link building packages for startups, enterprises and agencies.

“Traditional link building is outdated and ineffective in competitive industries. With Linkible, we’re combining the power of AI with our proven PR and SEO expertise to deliver smarter, faster, and compliance-friendly link building strategies that help businesses rank higher and grow sustainably,” said Rachita Chettri, Co-Founder of MediaX Agency.

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Allwyn Launches Player Protection Lab

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Allwyn, the lottery-led gaming entertainment company, has announced the launch of Allwyn Player Protection Lab, a global responsible gaming initiative aimed at supporting novel research and innovation to advance player safety.

Opening immediately for applications, the programme will support academics and experts working in the field of responsible gaming to explore new ideas, concepts and perspectives. Applicants are encouraged to submit proposals focusing on one of three key areas: digital innovation; using messaging to drive positive play; and developing effective safety tools.

Following the open call for applications, awards will be made for successful projects of up to €100,000, dependent on the scope of the prospective proposal.

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The project demonstrates Allwyn’s commitment to developing global leading practice in responsible gaming. The call for applications will ensure Allwyn is casting the widest net and has the best chance to uncover new and interesting approaches to protecting players.

Nicole Garrett, Head of Responsible Gaming at Allwyn, said: “The Player Protection Lab is an exciting new avenue for Allwyn. Our responsible gaming team is seeking proposals that will encourage progress in player safety and break new ground in our industry. We hope that by opening the application process, we will have the opportunity to explore genuinely new ideas and draw lessons from other sectors.”

The call for proposals will run until 14 November.

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Creedroomz Introduces Cashout Blackjack

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Creedroomz has launched Cashout Blackjack, a new version of its popular Live Blackjack game designed to redefine player engagement. This major update features a groundbreaking Side Bet Gamble mechanic, a completely redesigned UI and other key enhancements that deliver a new standard of excitement.

The Side Bet Gamble is an industry-first feature that gives players total control over their side bet winnings. Unlike traditional bonus rounds that are passive or tied to specific game events, this optional decision occurs only for players who have won a side bet, right at the end of the round after the last dealer card has been dealt. Players are given a choice: Gamble their winnings for a chance to double their payout, or Skip and keep their original amount. This high-stakes, real-time decision point transforms every win into an exhilarating risk-reward moment.

Cashout Blackjack also includes a suite of powerful updates:

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Sleek New UI: A fully redesigned interface built for seamless usability on all devices.

Rebalanced Side Bets: Payouts have been rebalanced to make side bets more compelling and rewarding.

Auto-stand applied on hard / non-splitable scores of 17, 18, 19 and 20.

The new Cashout Blackjack, complete with the Side Bet Gamble feature, is now available to all Creedroomz partners. This launch underscores Creedroomz’s strategic vision to provide partners with groundbreaking tools that ensure they remain at the forefront of the competitive iGaming market.

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