Industry News
Trustly Announces Major Move to Guarantee Growth for Businesses Across Europe

Trustly announced a bold pledge to boost growth for businesses across Europe. In a major move to revolutionise the checkout experience for millions of people, the payments tech firm unveils the new Trustly Growth Guarantee.
The market-leading account-to-account provider is offering clients – current and new – a fresh way to pay at the checkout. As part of this, businesses are guaranteed to see an increase in conversion rates, to as high as 98.8%, and a clear reduction in the fees they pay in comparison with traditional payment methods.
Customers will enjoy fewer steps to pay and the added efficiency of return user recognition; Trustly guarantees supercharged success at the checkout. With predictable pricing, costs will be just one amount per transaction – with no variable fees at all. Trustly also states that it is dedicated to providing a seamless integration and will include Success Concierge as standard.
The initiative, revealed only a matter of days after impressive 2023 growth results were announced for the global leader in the industry, reflects Trustly’s unwavering confidence and commitment to continuing to innovate account-to-account payments. Last week, Trustly announced a 79% increase YoY in annual transaction value – reaching $58 billion in total.
Its track record for already attracting major global clients – some examples being Meta, eBay, HMRC, Zalando and Hargreaves Lansdown – signifies that there’s been a distinct change in customer preference and merchants priorities.
Businesses are making attempts to remain innovative and ahead of the curve as millions of consumers increasingly adopt open banking-enabled account-to-account solutions instead of other more standard options when they pay.
Jussi Lindberg, Chief Revenue Officer of Trustly Europe, said: “Our market-leading payment setup embodies Trustly’s mission: to be a growth partner for our clients. We don’t just provide payment solutions; we drive efficiency and value in their businesses. Trustly Azura has delivered remarkable results, and now businesses can experience its benefits. Account-to-account payments are booming, and we’re here to help businesses seize the opportunities it offers.”
If merchants do not see a boost in conversion or a drop in payment costs – at a processing rate of at least 50K transactions each month, for three months, Trustly will reimburse three months’ worth of processing fees. The guarantee is available for both new and existing European customers and is subject to Trustly’s general terms & conditions.
The post Trustly Announces Major Move to Guarantee Growth for Businesses Across Europe appeared first on European Gaming Industry News.
Gambling in the USA
Gaming Americas Weekly Roundup – April 28-May 4

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Bragg Gaming Group announced it has reached an agreement with its lenders, certain entities controlled by Doug Fallon, to repay USD 5 million of its outstanding USD 7 million secured promissory note and to extend the maturity of the remaining USD 2 million until June 6, 2025 (the Note). The company is in the process of securing a new revolving credit facility from a third-party lender. This facility is expected to offer more favourable terms than the existing Note, including lower borrowing costs and improved drawdown flexibility. All other terms of the original Note remain unchanged.
PENN Entertainment Inc announced plans for an expected $180–$200 million project to relocate its Ameristar Casino Hotel Council Bluffs (Ameristar) riverboat casino operations to a new, state-of-the-art land-based property to be rebranded as Hollywood Casino Council Bluffs (Hollywood Council Bluffs). The proposal is approved by the Iowa Racing and Gaming Commission in conjunction with a 15-year extension of Ameristar’s partnership with the nonprofit Qualified Sponsoring Organisation (QSO) Iowa West Racing Association. All commercial operators in Iowa are required to have an operating agreement with a QSO licensed to conduct gaming operations. Under the proposed plan, the new Hollywood Council Bluffs is expected to include roughly 125,000 square feet of new development with approximately 58,000 square feet of gaming space.
PENN Entertainment Inc announced that it intends to nominate Johnny Hartnett and Carlos Ruisanchez for election to its Board of Directors following discussions with HG Vora Capital Management LLC (HG Vora). Ron Naples has informed the Board that he will retire from the Board, effective immediately. Barbara Shattuck Kohn and Saul Reibstein have notified the Company that they will not stand for reelection at the 2025 Annual Meeting of Shareholders. The Board now comprises eight directors, seven of whom are independent.
Partnerships
The National Collegiate Athletic Association (NCAA) and Genius Sports Limited have announced a significant extension of their long-term partnership, reinforcing their shared commitment to innovation, transparency and the integrity of college athletics. Under the expanded agreement, Genius Sports has been appointed as the exclusive distributor of official NCAA data to licensed sportsbooks for all post-season tournaments, including March Madness, through 2032. This long-term agreement ensures the delivery of fast, accurate and secure data to the regulated sports betting market.
PrizePicks, the largest daily fantasy sports operator in North America, announced that it has been named the Official Daily Fantasy Partner of the San Francisco Giants. The new partnership strengthens the DFS leader’s presence in professional baseball and features digital and in-park activations at Oracle Park. As part of the multi-year partnership, PrizePicks branding will be showcased prominently throughout Oracle Park with rotating signage behind home plate and LED signage on each baseline. PrizePicks logos will be featured across the K-Counter in right field, creating an interactive experience for fans in the ballpark. Fans seated on top of the right field wall near the strikeout counter will have the opportunity to flip over the PrizePicks branded signs, revealing a “K” for each strikeout earned by a Giants pitcher.
The post Gaming Americas Weekly Roundup – April 28-May 4 appeared first on European Gaming Industry News.
Industry News
Ruud Bergervoet Reappointed as CFO of Holland Casino

Ruud Bergervoet has been reappointed as CFO of Holland Casino. He will remain financially responsible for the gambling provider for another two years. Bergervoet has already been CFO for two terms of four years, but due to the special circumstances of the company, he has been asked to remain as a director.
CEO Petra de Ruiter said: “I am very happy that Ruud is prepared to stay with us. With his experience and knowledge of the company, he is indispensable at this moment. We have to work very hard in the coming years to keep Holland Casino financially healthy. And I am certain that this is in good hands with Ruud.”
Ruud Bergervoet has been working at Holland Casino since 2017. Before that, he worked as CFO at FD Mediagroep and Sdu Uitgevers, among others.
During the shareholders’ meeting of April 16, Bergervoet was nominated by the Supervisory Board and his nomination was confirmed.
The post Ruud Bergervoet Reappointed as CFO of Holland Casino appeared first on European Gaming Industry News.
Industry News
The 8th AskGamblers Awards Officially Enters the Voting Stage

AskGamblers has announced that the final voting stage of the 8th annual AskGamblers Awards has started.
The voting phase kicked off on 28 April, and will last until the award ceremony scheduled for 12 June.
As in previous editions of the Awards, players can cast their votes for one of the top 10 finalists in the following categories: Best Casino, Best New Casino, Best Sportsbook, Best New Slot and Best Software Provider.
The Best Crypto Casino, Best Partner and Best Manager categories will traditionally be chosen by the AskGamblers team. This year’s edition introduces a new category, the Superstar Award, a crown achievement handed out to one operator that best represents the values of brands, whose laureate will also be chosen solely by AskGamblers.
Another novelty in this year’s Awards cycle is the Forum vote: the votes from the members of AskGamblers Forum will be counted towards the final tally of votes as a separate voting tier.
Commenting on the launch of the 8th AskGamblers Awards voting stage, Dijana Radunović, General Manager at AskGamblers, said: “Now that we have the finalists, we are entering the final stages of preparation for our biggest night of the year. To say that we are excited about the 8th edition of the AskGamblers Award would be an understatement.”
“As everybody in the team is working tirelessly to make the gala ceremony a night to remember, we invite our players to do their bidding: to give a vote to their favourite contestants and help us choose the rightful winners in the five categories that are open to public vote,” Radunović added.
Before the award ceremony on 12 June, AskGamblers will host the traditional Charity Night on 11 June, where the partners will bid for positions on the website, with the money raised allocated to a humanitarian cause.
The post The 8th AskGamblers Awards Officially Enters the Voting Stage appeared first on European Gaming Industry News.
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