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Trustly Announces Major Move to Guarantee Growth for Businesses Across Europe

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Trustly announced a bold pledge to boost growth for businesses across Europe. In a major move to revolutionise the checkout experience for millions of people, the payments tech firm unveils the new Trustly Growth Guarantee.

The market-leading account-to-account provider is offering clients – current and new – a fresh way to pay at the checkout. As part of this, businesses are guaranteed to see an increase in conversion rates, to as high as 98.8%, and a clear reduction in the fees they pay in comparison with traditional payment methods.

Customers will enjoy fewer steps to pay and the added efficiency of return user recognition; Trustly guarantees supercharged success at the checkout. With predictable pricing, costs will be just one amount per transaction – with no variable fees at all. Trustly also states that it is dedicated to providing a seamless integration and will include Success Concierge as standard.

The initiative, revealed only a matter of days after impressive 2023 growth results were announced for the global leader in the industry, reflects Trustly’s unwavering confidence and commitment to continuing to innovate account-to-account payments. Last week, Trustly announced a 79% increase YoY in annual transaction value – reaching $58 billion in total.

Its track record for already attracting major global clients – some examples being Meta, eBay, HMRC, Zalando and Hargreaves Lansdown – signifies that there’s been a distinct change in customer preference and merchants priorities.

Businesses are making attempts to remain innovative and ahead of the curve as millions of consumers increasingly adopt open banking-enabled account-to-account solutions instead of other more standard options when they pay.

Jussi Lindberg, Chief Revenue Officer of Trustly Europe, said: “Our market-leading payment setup embodies Trustly’s mission: to be a growth partner for our clients. We don’t just provide payment solutions; we drive efficiency and value in their businesses. Trustly Azura has delivered remarkable results, and now businesses can experience its benefits. Account-to-account payments are booming, and we’re here to help businesses seize the opportunities it offers.”

If merchants do not see a boost in conversion or a drop in payment costs – at a processing rate of at least 50K transactions each month, for three months, Trustly will reimburse three months’ worth of processing fees. The guarantee is available for both new and existing European customers and is subject to Trustly’s general terms & conditions.

The post Trustly Announces Major Move to Guarantee Growth for Businesses Across Europe appeared first on European Gaming Industry News.

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GoldenRace’s new Hit&Win games, Arcade Heist & Fortune Fighters

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In an industry that never stands still, the race for innovation is constant. GoldenRace identified a shift in player behaviour: the modern audience craves more than just a bet; they want innovation, simplicity, gamification, fun, excitement, rewards and speed.

This realisation led to the birth of a brand-new vertical designed to bridge the gap between traditional betting and casual arcade gaming: Hit&Win.

GoldenRace’s first titles in this category are Arcade Heist, which takes the concept to a whole new level by introducing the essence of gaming: a community experience; and Fortune Fighters, a combat-themed experience that brings the intensity of a tournament arena to the palm of a player’s hand.

Arcade Heist moves away from the solitary nature of traditional betting and introduces a raid mechanic. In this game, the high-stakes world of undercover robberies meets classic arcade fun, but with a revolutionary twist.

On the other hand, what sets Fortune Fighters apart is its narrative depth. Players step into the shoes of Kai, a disciplined student fighting to restore his master’s honour against the reckless and loud Brotus. By entering “The Fortune Tournament”, players participate in a quest where every strike, dodge and move is a wager. This storytelling drives long-term engagement and player loyalty, turning a standard betting session into an immersive journey.

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The post GoldenRace’s new Hit&Win games, Arcade Heist & Fortune Fighters appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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The Cordish Companies, Bruce Smith Enterprise and Live! Casino Virginia Celebrate Opening of Central Virginia’s First Full-Scale Casino

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The Cordish Companies and Bruce Smith Enterprise celebrated the highly-anticipated grand opening of Live! Casino Virginia, the region’s first full-scale casino. The opening of the temporary gaming facility marks an important milestone in bringing new jobs, economic development, and tourism to the region while construction advances on the permanent resort destination next door.

Located just 25 miles south of Richmond and only 45 miles north of the North Carolina border, Live! Casino Virginia is conveniently off I-95 at Exit 48B. Live! Casino Virginia delivers a full-scale gaming experience 24 hours a day, seven days a week, featuring 75,000 square feet of gaming space with more than 900 state-of-the-art slot machines and over 30 live-action table games. Guests also can enjoy a signature bar and quick-service restaurant, with more than 1000 free parking spaces for added convenience. Combined with the signature excitement and superior hospitality only Live! can provide, the casino promises an unmatched entertainment experience for locals and out-of-town guests.

“We are proud to introduce an unparalleled entertainment experience to this market – the area’s first full-scale casino, offering the pulse-pounding excitement of Vegas-style slots, dynamic table games, and the unmistakable energy that defines the Live! Brand. Live Casino Virginia is a game-changing development, positioned to be a catalyst for entertainment, hospitality, and sustained economic growth throughout the region for decades to come,” said Jon Cordish, Principal of The Cordish Companies.

The Cordish Companies and Bruce Smith Enterprise were joined by Virginia Lottery Board Chairman Ferhan Hamid; Virginia Lottery Executive Director Khalid Jones; Petersburg Mayor Samuel Parham and members of Petersburg City Council; Pro Football legend Joe Theismann; and many community and business leaders from around the region to celebrate the opening.

“For far too long, this area has been a place people passed through rather than stopped to explore; today, that changes. Live! Casino Virginia will stand as a destination in its own right, and as someone deeply committed to this region and its people, I’m proud to help create opportunities that strengthen, inspire, and invest in the community for generations ahead,” said Bruce Smith, founder of Bruce Smith Enterprise.

“The influence Live! Casino Virginia is already having on Petersburg cannot be overstated. From the temporary casino to the future permanent resort, this project is poised to redefine the Tri-Cities and help shape the long-term trajectory of our region. This moment marks the beginning of a powerful new era,” said Mayor Samuel Parham, City of Petersburg, VA.

During the grand opening celebration, $15,050,000 was presented to the City of Petersburg and local charities in support of city initiatives, community programs and nonprofit organizations. The $15 million donation to the City is part of a broader commitment by The Cordish Companies and Bruce Smith Enterprise, which includes additional scheduled contributions. Through the establishment of a Community Advisory Board, a portion of these funds will be designated to support city initiatives including services for the elderly, childcare, affordable housing, parks and recreation facilities, support for education, healthcare, and housing and workforce development for disadvantaged populations, ensuring a meaningful and lasting impact on the community. On January 20, the property’s Charity Test Day generated $50,000 in proceeds, which were split evenly between two local organizations – Feed More and the John Randolph Foundation – providing $25,000 to each.

Additionally, the Virginia State University Foundation is the recipient of the inaugural “Live! Change Maker” program, a charitable initiative that allows guests to donate remaining change from their winnings to a local nonprofit through its cash-out kiosks. Funds collected through the program through March 31, 2026, will directly support the Virginia State University Foundation’s mission to advance educational opportunities, student success, and institutional excellence at Virginia State University. Live! Casino Virginia’s program is part of the casino’s ongoing community engagement and corporate social responsibility efforts, designed to make giving back simple and impactful for guests. Last year, Live! Casinos across the country distributed millions of dollars to local charities through the initiative. Each quarter, a new local nonprofit will be selected as a recipient of the program.

The post The Cordish Companies, Bruce Smith Enterprise and Live! Casino Virginia Celebrate Opening of Central Virginia’s First Full-Scale Casino appeared first on Americas iGaming & Sports Betting News.

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CasinoRank Data Reveals an Attention Crisis in Online Casino Gaming

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Online casino engagement is breaking down faster than operators anticipated, according to new research by CasinoRank. The analysis tracked player behaviour across 847 slot, crash and live dealer titles over 18 months and shows that while players are logging into casinos more frequently, their willingness to stay and engage is declining. Session frequency rose 23% year over year, while median session duration fell 18%, pointing to a shift towards shorter, faster interactions rather than sustained play.

The research draws on aggregated session data from 40 operators across Europe, Latin America and Asia between Q2 2024 and December 2025. Across markets, a consistent pattern emerged: platforms that introduced additional layers between app open and first gameplay experienced higher early-session abandonment, even when traffic increased. Personalisation layers, lobby restructuring, promotional overlays and navigation changes that delayed the first meaningful interaction were repeatedly linked to players exiting before placing a bet.

Key patterns:

• Players opening casino apps more often but exiting earlier

• Higher abandonment when friction appears before first gameplay

• Steeper retention declines as response times reach double-digit seconds

• A growing share of session losses occurring before gameplay begins.

The findings suggest the window to earn engagement has collapsed to seconds. Mobile-first behaviour has reduced tolerance for slow loading, unclear navigation or delayed gameplay. Retention declines steadily as response times increase, with the sharpest drop once delays extend into double-digit seconds.

Game performance data reflects the same shift. Titles built around immediately understandable mechanics consistently maintain top-ranking visibility longer than feature-heavy games with layered bonus structures or complex progression systems. As engagement windows shorten, complexity is increasingly perceived as friction rather than innovation.

Dylan Thomas, credibility lead at CasinoRank, said the findings point to a structural change rather than a temporary fluctuation. “Engagement is not falling. It is fracturing. Players are returning more often, but committing less time per visit,” Thomas said.

“Platforms now have seconds, not minutes, to earn the first meaningful action.”

The post CasinoRank Data Reveals an Attention Crisis in Online Casino Gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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