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Cheltenham and Grand National 2025 start now

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The madness of Cheltenham and Grand National has been and gone. Congratulations on surviving; you’ve made it through and live to fight another day. So, what’s top of the agenda for today? Preparation for the 2025 edition’s of the Cheltenham Festival and the Grand National, of course!

Here are the six key planning and strategy points to consider in order to give yourself the best possible chance of success next spring.

The work begins now

Yes, Cheltenham 2025 is a long time away. But everything is fresh in your mind as of this moment. Many of the changes you may end up acting on could take a long time to execute, and there’s undoubtedly going to be countless foreseen and unforeseen priorities between now and the end of the year. Start now whilst 2024 performance is fresh in your mind and fresh within the wider business psyche. Keep the festival mindset running for as long as possible to maintain momentum and get flying out the stalls.

Involve all parts of the business

This is not just an exercise for the IT department. Every relevant stakeholder from around the business should be represented. What were customers saying to Customer Services? How did Trading cope when their bet tickers slowed down? What offers and promotions did Marketing take note of that they would like to offer next time? Bring in stakeholders from all business arms to create a holistic view of where the opportunities lie and what challenges need to be overcome.

Look at the data

Get hold of all of your performance metrics from every component of your systems and take the time to do a deep-dive analysis on those numbers. If you haven’t got all the metrics that you’d like to have to hand? Well, there’s your starting point for the list of ‘things to fix immediately’.

Be honest with yourselves

Getting business involvement, analysing all the data, and prompt planning is all well and good. But if you’re not going to be brutally honest with yourselves as an organisation, it may be all for nothing. Yes, it’s important to acknowledge everyone’s hard work and remember all the things that you did right. But you also have to be your own harshest critics about what didn’t go so well and what could be improved on. There’s really no point in doing all this if you’re not going to seriously challenge yourselves to do better.

Next year won’t be the same as this year

You’re going to be delivering a various new features and functionalities, as well as making many changes to your internal systems over the next twelve months. So the technical landscape that 2025’s Cheltenham Festival and Grand National inhabited will be very different to the one just gone. How will that fancy new bet builder widget in development hold up under the unique stresses of Grand National day? What will your new AI recommendations engine do when everyone’s betting on just one event? You don’t need to answer these questions right now, and it’s highly likely that you won’t be able to answer all of these questions now. But you need to bake in consideration of Cheltenham and Grand National to your non-functional requirements for every change you make in the coming months.

Get a high-level plan diarised

You need to start now but you can’t finish now. This is something you’re going to need to come back to periodically until those Cheltenham gates open. It’s a simple but powerful scheduling task: put the key staging posts in relevant team’s diaries now. You don’t want wake up in a cold sweat one morning in January realising that you’re two months out from the Greatest Show on Turf and haven’t made notable progress on the fixes required from this year’s festivals.

 

By: Graham Cassell, Partner at Circle Squared

The post Cheltenham and Grand National 2025 start now appeared first on European Gaming Industry News.

Arcade Heist

GoldenRace’s new Hit&Win games, Arcade Heist & Fortune Fighters

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In an industry that never stands still, the race for innovation is constant. GoldenRace identified a shift in player behaviour: the modern audience craves more than just a bet; they want innovation, simplicity, gamification, fun, excitement, rewards and speed.

This realisation led to the birth of a brand-new vertical designed to bridge the gap between traditional betting and casual arcade gaming: Hit&Win.

GoldenRace’s first titles in this category are Arcade Heist, which takes the concept to a whole new level by introducing the essence of gaming: a community experience; and Fortune Fighters, a combat-themed experience that brings the intensity of a tournament arena to the palm of a player’s hand.

Arcade Heist moves away from the solitary nature of traditional betting and introduces a raid mechanic. In this game, the high-stakes world of undercover robberies meets classic arcade fun, but with a revolutionary twist.

On the other hand, what sets Fortune Fighters apart is its narrative depth. Players step into the shoes of Kai, a disciplined student fighting to restore his master’s honour against the reckless and loud Brotus. By entering “The Fortune Tournament”, players participate in a quest where every strike, dodge and move is a wager. This storytelling drives long-term engagement and player loyalty, turning a standard betting session into an immersive journey.

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The post GoldenRace’s new Hit&Win games, Arcade Heist & Fortune Fighters appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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The Cordish Companies, Bruce Smith Enterprise and Live! Casino Virginia Celebrate Opening of Central Virginia’s First Full-Scale Casino

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The Cordish Companies and Bruce Smith Enterprise celebrated the highly-anticipated grand opening of Live! Casino Virginia, the region’s first full-scale casino. The opening of the temporary gaming facility marks an important milestone in bringing new jobs, economic development, and tourism to the region while construction advances on the permanent resort destination next door.

Located just 25 miles south of Richmond and only 45 miles north of the North Carolina border, Live! Casino Virginia is conveniently off I-95 at Exit 48B. Live! Casino Virginia delivers a full-scale gaming experience 24 hours a day, seven days a week, featuring 75,000 square feet of gaming space with more than 900 state-of-the-art slot machines and over 30 live-action table games. Guests also can enjoy a signature bar and quick-service restaurant, with more than 1000 free parking spaces for added convenience. Combined with the signature excitement and superior hospitality only Live! can provide, the casino promises an unmatched entertainment experience for locals and out-of-town guests.

“We are proud to introduce an unparalleled entertainment experience to this market – the area’s first full-scale casino, offering the pulse-pounding excitement of Vegas-style slots, dynamic table games, and the unmistakable energy that defines the Live! Brand. Live Casino Virginia is a game-changing development, positioned to be a catalyst for entertainment, hospitality, and sustained economic growth throughout the region for decades to come,” said Jon Cordish, Principal of The Cordish Companies.

The Cordish Companies and Bruce Smith Enterprise were joined by Virginia Lottery Board Chairman Ferhan Hamid; Virginia Lottery Executive Director Khalid Jones; Petersburg Mayor Samuel Parham and members of Petersburg City Council; Pro Football legend Joe Theismann; and many community and business leaders from around the region to celebrate the opening.

“For far too long, this area has been a place people passed through rather than stopped to explore; today, that changes. Live! Casino Virginia will stand as a destination in its own right, and as someone deeply committed to this region and its people, I’m proud to help create opportunities that strengthen, inspire, and invest in the community for generations ahead,” said Bruce Smith, founder of Bruce Smith Enterprise.

“The influence Live! Casino Virginia is already having on Petersburg cannot be overstated. From the temporary casino to the future permanent resort, this project is poised to redefine the Tri-Cities and help shape the long-term trajectory of our region. This moment marks the beginning of a powerful new era,” said Mayor Samuel Parham, City of Petersburg, VA.

During the grand opening celebration, $15,050,000 was presented to the City of Petersburg and local charities in support of city initiatives, community programs and nonprofit organizations. The $15 million donation to the City is part of a broader commitment by The Cordish Companies and Bruce Smith Enterprise, which includes additional scheduled contributions. Through the establishment of a Community Advisory Board, a portion of these funds will be designated to support city initiatives including services for the elderly, childcare, affordable housing, parks and recreation facilities, support for education, healthcare, and housing and workforce development for disadvantaged populations, ensuring a meaningful and lasting impact on the community. On January 20, the property’s Charity Test Day generated $50,000 in proceeds, which were split evenly between two local organizations – Feed More and the John Randolph Foundation – providing $25,000 to each.

Additionally, the Virginia State University Foundation is the recipient of the inaugural “Live! Change Maker” program, a charitable initiative that allows guests to donate remaining change from their winnings to a local nonprofit through its cash-out kiosks. Funds collected through the program through March 31, 2026, will directly support the Virginia State University Foundation’s mission to advance educational opportunities, student success, and institutional excellence at Virginia State University. Live! Casino Virginia’s program is part of the casino’s ongoing community engagement and corporate social responsibility efforts, designed to make giving back simple and impactful for guests. Last year, Live! Casinos across the country distributed millions of dollars to local charities through the initiative. Each quarter, a new local nonprofit will be selected as a recipient of the program.

The post The Cordish Companies, Bruce Smith Enterprise and Live! Casino Virginia Celebrate Opening of Central Virginia’s First Full-Scale Casino appeared first on Americas iGaming & Sports Betting News.

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CasinoRank Data Reveals an Attention Crisis in Online Casino Gaming

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Online casino engagement is breaking down faster than operators anticipated, according to new research by CasinoRank. The analysis tracked player behaviour across 847 slot, crash and live dealer titles over 18 months and shows that while players are logging into casinos more frequently, their willingness to stay and engage is declining. Session frequency rose 23% year over year, while median session duration fell 18%, pointing to a shift towards shorter, faster interactions rather than sustained play.

The research draws on aggregated session data from 40 operators across Europe, Latin America and Asia between Q2 2024 and December 2025. Across markets, a consistent pattern emerged: platforms that introduced additional layers between app open and first gameplay experienced higher early-session abandonment, even when traffic increased. Personalisation layers, lobby restructuring, promotional overlays and navigation changes that delayed the first meaningful interaction were repeatedly linked to players exiting before placing a bet.

Key patterns:

• Players opening casino apps more often but exiting earlier

• Higher abandonment when friction appears before first gameplay

• Steeper retention declines as response times reach double-digit seconds

• A growing share of session losses occurring before gameplay begins.

The findings suggest the window to earn engagement has collapsed to seconds. Mobile-first behaviour has reduced tolerance for slow loading, unclear navigation or delayed gameplay. Retention declines steadily as response times increase, with the sharpest drop once delays extend into double-digit seconds.

Game performance data reflects the same shift. Titles built around immediately understandable mechanics consistently maintain top-ranking visibility longer than feature-heavy games with layered bonus structures or complex progression systems. As engagement windows shorten, complexity is increasingly perceived as friction rather than innovation.

Dylan Thomas, credibility lead at CasinoRank, said the findings point to a structural change rather than a temporary fluctuation. “Engagement is not falling. It is fracturing. Players are returning more often, but committing less time per visit,” Thomas said.

“Platforms now have seconds, not minutes, to earn the first meaningful action.”

The post CasinoRank Data Reveals an Attention Crisis in Online Casino Gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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