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Ensuring Integrity: The Role of Assurance in the Gambling Industry

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By Salvador Garcia-Noblejas, Senior Regulatory Assurance Services at ComplianceOne Group

The gambling industry has its origins in the ancient period, and different types of games are found in almost every culture and civilization.

Over the last few years, we have witnessed an immense transformation, clearly boosted by technological developments. Among these changes, online gambling has grown rapidly, and with this new non-face-to-face reality, regulation and regulators have also embraced new ways to protect players, businesses, and the overall economy. Regulators have the responsibility to set the framework of common rules that define what is right and wrong, the means to protect all parties, and the tools that must be used when anyone does not behave as expected.

Assurance in a world of global risks

It would be inaccurate to assume that regulatory assurance’s only goal is to ensure that operators operate in a fair and transparent manner and meet their legal obligations. On the contrary, assurance also includes helping businesses understand the risks involved in the industry where they operate, analysing their strengths and weaknesses, and setting measures to mitigate those risks.

Assurance’s starting point consists of an interview phase where tailor-made questionnaires serve better understanding the reality to each operator and its actual circumstances. Once the assurance assessment is complete, a detailed action plan assists the operator in fixing any identified gaps, improving policies and procedures, and obtaining the maximum financial gain from refining their processes, products, and operations.

As part of the fast transformation of the gambling industry, with competitive new products, platforms, advertisements, and market expansion, we must not forget that bad actors and illegal practices also develop. This is the moment to ask ourselves if we are ready to face whatever can harm our operations. The most efficient way to know is carrying out a thorough audit of policies, procedures, and processes. This approach will certainly save operators from potential harm to their clients, products, brands, and finances.

Audit readiness

Regulators focus on legislation, supervision, and enforcement. All stakeholders must comply with gambling regulations if they want to offer products and services or provide a safe environment to their clients. An important part of the gambling legal system is the fact that the industry is continuously overseen to ensure that all actors adhere to the established rules. At this point, operators need to ask themselves how ready they are to show sufficient evidence that their operations adhere to the law.

Smart operators will choose to comply with as many rules and regulations as their business is capable of, and they will ensure that records are properly kept. Company leadership is essential in ensuring compliance as it contributes to collaboration between departments and having policies and procedures that make the business run within the parameters of the legislation.

Lessons learned

In recent years, some highly publicized enforcement actions, including fines and penalties, license suspension, and revocation, have alerted the whole gambling industry. From such cases, there have been increasing efforts in reviewing processes, improving systems, and growing compliance departments.

Experience in the gambling industry has taught us that it is crucial to have a detailed understanding of the regulations that govern the relationship between operators and players. Where knowledge has been insufficient, inaccurate, or out of date, some business decisions have led to unwanted consequences, sometimes catastrophic ones.

Knowledge, a solid compliance culture, strong procedures, and willingness are the formula to be ready for a regulatory audit.

Commodity Futures Trading Commission

ProphetX Applauds CFTC’s Proposed Rulemaking on Prediction Markets

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ProphetX, America’s first sports-native prediction market, applauded the Commodity Futures Trading Commission’s (CFTC) proposed rulemaking on event contracts, calling it a landmark step toward establishing clear, workable federal standards for the prediction market industry.

“ProphetX applauds CFTC Chairman Selig for his leadership in bringing regulatory certainty to America’s prediction market ecosystem. Today’s proposed rulemaking is a landmark first step toward establishing workable federal standards that encourage innovation and put consumer protection at the center of this emerging market,” said ProphetX Co-Founder and CEO Dean Sisun.

In April, ProphetX sent a letter to the CFTC in response to the Commission’s Advance Notice of Proposed Rulemaking (ANPR) on Prediction Markets. In the letter, ProphetX welcomed and supported the Commission’s efforts to establish a clear, durable federal regulatory framework for sports event contracts and the broader prediction markets industry. ProphetX urged the Commission to, for the first time, utilize its express statutory authority under Section 4(c) of the Commodity Exchange Act (CEA) to establish a conditions-based framework for the listing of sports event contracts, with Section 4(c) providing a durable and direct basis for federal preemption of conflicting state gaming laws.

In November 2025, ProphetX announced that it filed applications with the CFTC to register as a Designated Contract Market (DCM) and a Derivatives Clearing Organization (DCO). Upon approval, ProphetX would become the first regulated exchange and clearinghouse in the US built specifically for sports-based event contracts, which will serve as the foundation for an evolving event contracts platform.

The post ProphetX Applauds CFTC’s Proposed Rulemaking on Prediction Markets appeared first on Americas iGaming & Sports Betting News.

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Compliance Updates

NOVOMATIC Becomes the First Gaming Technology Company to Earn the ISO 20671 “Certified Brand” Status

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The NOVOMATIC brand has successfully achieved certification in accordance with the international ISO 20671 standard, “Brand Evaluation – Principles and Fundamentals,” and has been awarded the prestigious “Certified Brand” seal. This makes NOVOMATIC the first gaming technology company worldwide whose brand has been comprehensively appraised on the basis of this internationally standardized evaluation model.

The certification process is based on a structured and transparent assessment framework that evaluates brand strength and long-term development potential. In line with ISO standards, key aspects of NOVOMATIC’s corporate and brand management in Austria were analysed, including innovation capability, quality standards, service orientation, market performance and the brand’s impact on customers, partners and stakeholders. The assessment also covered brand protection and market and trend analyses, as well as transparent reporting and governance processes.

“Our brand stands for clear standards and the highest level of quality. As the first gaming technology company worldwide with an ISO 20671-certified brand, we are setting a new benchmark for future-oriented brand management and reaffirming our commitment to shaping the gaming industry through innovation, quality, and sustainable brand development,” said Stefan Krenn, Member of the Executive Board of NOVOMATIC AG.

The certificate was presented during the International NOVOMATIC Marketing & Communications Summit, which was hosted this year by the NOVOMATIC subsidiary LÖWEN ENTERTAINMENT in Bingen, Germany. The event brought together marketing and communications experts from more than 30 countries and provided the ideal setting to celebrate this significant acknowledgement of NOVOMATIC’s brand management excellence.

The post NOVOMATIC Becomes the First Gaming Technology Company to Earn the ISO 20671 “Certified Brand” Status appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Compliance Updates

European Standard on Markers of Harm Now Published – EGBA Members Commit to Alignment

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The European Gaming and Betting Association (EGBA) welcomes the publication of the European standard on markers of harm in gambling (EN 18144), on 31 May 2026, through the national standardisation bodies of the European Committee for Standardisation (CEN). EGBA and its members support the standard as an important voluntary baseline for identifying risky gambling behaviour, and its members are committed to aligning their player protection frameworks with the standard across Europe.

The standard establishes a strong baseline for consumer protection across Europe, identifying nine core behavioural markers that operators can use to recognise risky gambling patterns before they escalate:

  • changes in stake volume or frequency.
  • speed or intensity of play.
  • deposit frequency, size, or failed deposits.
  • withdrawals and cancelled withdrawals.
  • player-initiated contact.
  • gambling session duration or time-of-day play.
  • use of multiple products.
  • net losses or loss trajectories over time.
  • changes to safety tools such as limits and self-exclusion.

EGBA proposed this initiative to CEN in 2022 and actively participated in its development alongside operators, national authorities, academics, and other harm prevention stakeholders. The resulting standard – the first of its kind in the gambling industry – is grounded in the latest research and received overwhelming approval from national standardisation bodies in October 2025.

EGBA members are already putting the standard into practice in Europe:

• Most members already monitor all nine behavioural indicators, with many having embedded them across all their operations.

• Members apply risk-scoring models to continuously assess player behaviour and flag emerging risk patterns.

• Members are committed to progressive alignment with the standard across all their operations.

“This is an important milestone for player protection in Europe. When widely adopted, this voluntary standard will lead to earlier identification of risky play and, ultimately, better protection for players. Our members are ahead of the curve on implementation – they are already applying many aspects of the standard and are committed to alignment across their European operations. We encourage other operators to adopt the standard and help raise the bar on player protection across Europe,“ said Maarten Haijer, Secretary General of EGBA.

As a voluntary tool, the standard complements existing national regulatory frameworks across Europe. In some jurisdictions, certain markers may not be applicable where they conflict with national law, and implementation will reflect the regulatory realities of each market. EGBA remains committed to supporting its members and the wider industry to drive implementation of the standard across Europe.

The standard (EN 18144) is now available for purchase from national standardisation bodies across Europe.

The post European Standard on Markers of Harm Now Published – EGBA Members Commit to Alignment appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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