Compliance Updates
Navigating New Frontiers: AI’s Role in Reinventing iGaming Compliance
By Paul Addicott-Evans, Managing Director for Products at ComplianceOne Group
In high-stakes world of iGaming, regulatory compliance is not just a box to be checked – it is the bedrock upon which the industry’s integrity and customer trust are built. As we navigate this complex landscape, the emergence of Artificial Intelligence (AI), especially through Large Language Models (LLMs) like ChatGPT, promises a revolution in how we approach regulatory processes. Yet, with great power comes great responsibility, and the integration of AI in compliance raises crucial questions about the verifiability and accuracy of its data inputs.
The Data Verification Dilemma
At the core of this AI-driven transformation in iGaming compliance is ChatGPT, a marvel of modern technology powered by a sophisticated Large Language Model. ChatGPT opened the world’s eyes to the possibilities of AI, whilst simultaneously creating a major question with wide-spread adoption: Can we trust it?
Despite its impressive capabilities, a fundamental challenge persists: verifying the accuracy and currency of the information it provides. In many walks of life, not least the ever-changing regulatory environment of iGaming, relying on AI tools without verifiable data sources could lead to non-compliance, legal challenges, and potentially financial penalties.
This dilemma is intensified by the dynamic nature of iGaming regulations, which can vary significantly across jurisdictions and are subject to frequent updates. Non-compliance can be extremely costly, so ensuring that AI tools are not only informed by but also aligned with the latest legal standards is paramount. This calls for a robust framework where AI tools are continuously fed with up-to-date and verified regulatory data, and their outputs are regularly audited for accuracy and compliance.
The science bit…
How do we approach this problem? The availability of large language models is now almost a commodity. The technology is available for everyone to use. However, when faced with such an important problem as reliability and verifiability, there is a need to weave supporting technologies into the AI-framework. This is where vector embeddings come into play, acting as a bridge between raw data and the AI’s ability to understand and verify it.
Imagine vector embeddings as a vast library, not of books, but of words, phrases, and concepts, each with its own unique location. This library is created by a neural network, a type of AI, which reads and understands vast amounts of text, then organizes this information into a map.
Each word or phrase is placed precisely, so that words with similar meanings are neighbours.
For iGaming compliance, this library becomes invaluable. When AI uses vector embeddings, it’s like consulting this map to understand not just words, but the context and meaning behind them. This is crucial for verifying vast, complex regulatory information.
In essence, vector embeddings allow AI to comprehend and verify information much like an expert human would, but with the speed and accuracy that only a machine can offer. This boosts the reliability of AI in iGaming compliance, ensuring that the operators get accurate and up-to-date information, crucial for staying within regulatory boundaries.
AI’s Edge in iGaming Compliance
The use of AI in iGaming compliance, when done correctly, can offers a suite of advantages:
- Enhanced Precision and Efficiency: AI’s ability to swiftly and accurately synthesize regulatory information ensures that operators are always in step with the latest compliance requirements. For instance, an AI tool could analyse recent amendments to anti-money laundering laws across different jurisdictions within minutes, a task that would take humans significantly longer.
- Customized Regulatory Insights: AI can offer bespoke guidance, adapting to the unique operational and geographical nuances of each iGaming operator. An example of this is how AI tools can provide tailored advice to operators based on specific games offered or markets targeted, considering the unique regulatory landscape of each area.
- Automated Compliance Oversight: Continuous AI surveillance of iGaming operations guarantees adherence to regulatory standards, proactively identifying and rectifying instances of non-compliance. This could include real-time monitoring of player interactions to ensure responsible gaming practices are maintained.
Looking Ahead
The journey of integrating AI into iGaming compliance is fraught with challenges, yet the potential rewards are substantial. By anchoring AI in the principles of data verifiability and source transparency, we can redefine how the iGaming industry navigates its regulatory maze – a shift not just in technology but in establishing a new era of trust and reliability.
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Introducing IntelligentOne AI
At Complitech, we stand at the forefront of this exciting frontier with OneAI. Developed as part of the comprehensive Complitech database of global regulations, this groundbreaking AI product is poised to redefine iGaming compliance. OneAI distinguishes itself by providing current, accurate data, free from the common ‘hallucinations’ of LLMs, thereby offering responses to regulatory inquiries that are not just swift, but also dependable and verifiable.
Take the example of a Games studio assessing the impact of Germany’s regulations on slot games, particularly concerning the maximum bet limit and the mandatory delay between spins.
Using OneAI, the studio inputs a query about slot regulations in Germany. The AI tool quickly processes this request, providing a detailed analysis of the current German regulations on slot games. It highlights that the maximum bet per spin is capped at €1 and that there is a required minimum interval of 5 seconds between spins. This information is directly linked to the relevant sections of the German Interstate Treaty on Gambling, ensuring accuracy and verifiability.
This targeted insight allows the studio to make informed decisions about game design and offerings in the German market, ensuring compliance while optimizing their product for the new regulatory environment.
With OneAI, iGaming companies can access instant, reliable insights for complex technical compliance questions, streamlining decision-making processes. This innovative tool represents a significant leap in the application of AI in iGaming compliance, marrying the linguistic dexterity of LLMs with the robust, updated Complitech database. It heralds a new chapter in iGaming regulation, where technology not only expedites but also elevates the trustworthiness and accuracy of compliance processes. As AI continues to evolve, tools like OneAI are set to play a pivotal role in fostering a safer, more compliant, and trustworthy iGaming ecosystem.
Compliance Updates
Finland Govt Looks at Whether Scratchcards can be Gifted Again
Finland’s Interior Ministry is examining whether scratchcards might once again be allowed as gifts.
The investigation will consider whether winnings from a scratchcard could be claimed by someone other than the person who purchased the card.
At the start of 2024, scratchcards were brought under mandatory identification rules. Since then, recipients of gifted cards have been unable to redeem any prizes they potentially offer.
Parliament approved a new Lotteries Act in December. At the same time, legislators included a statement urging the government to explore ways to permit scratchcards to be given as gifts.
Christmastime is traditionally the biggest season for lottery scratch card sales in Finland.
The post Finland Govt Looks at Whether Scratchcards can be Gifted Again appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Compliance Updates
VNLOK Report: Over 95% of Gambling Ads on Meta Platforms are from Illegal Providers
Illegal gambling providers continue to reach Dutch consumers on a large scale via Meta platforms. An analysis by VNLOK’s Ads Library for October, November and December 2025 shows that in each month, more than 95% of the gambling promotions found—both Facebook pages and advertisements—come from illegal providers. At the same time, only a small portion is removed by Meta, which calls for faster and more robust measures.
Illegal gambling advertisements are widely visible
Recent analyses show that illegal gambling advertising via meta-platforms remains widely visible to Dutch consumers. Of the Facebook pages and gambling ads promoting gambling, over 95% originated from illegal gambling providers in all three months.
Fast rotation with a wide reach
It’s striking that ads from illegal providers are rolled out and replaced at breakneck speed: on average, they were visible for one and a half days in October (79% for less than a day), two days in November (69% for less than a day), and two days in December, with 87% of illegal ads being visible for less than a day. Illegal gambling ads also have a wide reach, peaking at 50 million impressions in November.
Enforcement is lagging behind
The regulated Dutch gambling market is designed to protect consumers through strict duty of care, affordability guarantees and advertising regulations. Illegal providers fall outside this system, yet still manage to reach Dutch target groups on a large scale through social advertising. The share of illegal ads removed by Meta remains limited: 3% in October, 5.2% in November and 4.7% in December.
“These figures are alarming. The enormous flood of illegal gambling advertisements on Meta platforms undermines player protection and also erodes trust in the legal market. This problem is unfortunately growing. The promotion of illegal gambling websites on social media is expanding from social advertising to social content. Meta and other platforms are being flooded with viral videos featuring the brands of illegal gambling websites. This content is attracting targeted minors and young adults to illegal gambling offerings, where the risk of gambling harm is very high,” Björn Fuchs, Chairman of VNLOK.
Call from VNLOK
The findings show that the current approach by platforms and regulators is insufficiently aligned with the scale and speed of illegal gambling advertising on social media. To better protect consumers and safeguard the regulated system, additional and targeted actions are necessary:
Meta must strengthen proactive detection, advertiser verification, and rapid takedown processes for illegal gambling promotions targeting the Netherlands.
The Netherlands Gambling Authority must take even more enforcement action, within existing legal frameworks, against marketing companies and platforms that facilitate advertisements and/or content that direct Dutch consumers to illegal gambling websites.
The visibility and attractiveness of legal online gambling are crucial to prevent even more Dutch players from turning to illegal providers. Policymakers and regulators must ensure that additional rules and restrictions for legal providers do not compromise the visibility and attractiveness of legal online gambling. This will lead to a decrease in the net protection of Dutch consumers. A sufficiently visible and attractive legal offering is crucial to prevent even more Dutch players from turning to illegal providers.
The post VNLOK Report: Over 95% of Gambling Ads on Meta Platforms are from Illegal Providers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Compliance Updates
eGaming Integrity launches Voluntary Code Advisory Service for prize draw operators
eGaming Integrity – a leading compliance and internal audit advisory firm – has launched a Voluntary Code Advisory Service to support online prize draw and competition operators as regulatory scrutiny of the sector increases and a new compliance deadline approaches.
The service was launched following the introduction of the Department for Culture, Media and Sport’s Voluntary Code of Good Practice for online prize draws and competitions in November 2025. The Code sets a deadline of 20 May 2026. By that point, operators are expected to be more transparent, strengthen consumer protections and show active oversight of their operations. Failure to demonstrate effective voluntary compliance may increase the likelihood of statutory licensing and subsequent tighter regulation.
Prize draws are not regulated as gambling under the Gambling Act 2005. Despite this, the sector has grown rapidly and attracted attention in Westminster. The UK online prize draw market is now estimated to be worth around £1.3bn, with more than 7 million players. That scale has brought closer attention from policymakers.
The Voluntary Code shifts the focus from policy language to demonstrable practice. Operators now have to show what they actually do, and prove it.
eGaming Integrity’s new service is designed to help operators understand the requirements of the Code, assess current practices and prepare clear, practical evidence of compliance. Support covers areas including free entry routes, transparency of terms and odds, responsible marketing practices, internal monitoring processes and public disclosure of consumer protection measures.
Emma Shilling, Director at eGaming Integrity, said: “The Voluntary Code changes the conversation for prize draw operators. It is no longer enough to point to a policy and say the right words are there. Operators are being asked to show what happens in practice. Our job is to help businesses work that through properly, spot issues early and evidence what they are doing.”
eGaming Integrity’s audit and risk specialists lead the work. The focus is on practical rather than theoretical matters. Findings are clearly set out, with recommendations that operators can act on as regulatory expectations tighten.
Robert Penfold, Head of Internal Audit at eGaming Integrity, said:
“The writing is on the wall. This is voluntary for now, but that could change quickly. Operators who build real oversight systems today won’t be scrambling if this becomes statutory tomorrow.”
The Voluntary Code Advisory Service is available immediately to UK prize draw and competition operators.
The post eGaming Integrity launches Voluntary Code Advisory Service for prize draw operators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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