Industry News
ANJ Publishes a Study to Evaluate the Illegal Online Gambling in France and Gain a Better Understanding of Consumer Practices
In order to combat illegal online gambling more effectively, the ANJ (Autorité Nationale des Jeux) has commissioned Pricewaterhouse Coopers (PwC) to carry out a study into what is available in France and consumer habits.
The study estimates that the gross gaming revenue (GGR) generated by illegal gambling is between €748 million and €1.5 billion, or between 5% and 11% of the overall gambling market. The scale and risks associated with illegal gambling justify even more vigorous action to combat it, in addition to that already being taken by the ANJ.
More specifically, the purpose of the study was:
- To measure, over the period from January to March 2023, via a quantitative analysis, the illegal online gambling available in France (illegal websites and mobile applications);
- To gain a better understanding of the consumption associated with this illegal offer, through a qualitative study carried out on a web panel of more than 11,000 people.
The illegal offer considered in the study is that which presents the following three characteristics:
- A gambling offer made to the public combining financial sacrifice, hope of winning and a share of chance ;
- A gambling offer accessible on French territory, via an internet connection giving a French IP (without using a VPN or a proxy);
- An absence of authorisation granted to the operator of the website or mobile application to offer its online gambling games.
In France, only the 18 operators licensed by the ANJ and FDJ legally offer online gambling.
Illegal gambling dominated by online casino games and slot machines and fuelled by the most vulnerable players
The gross gaming revenue (GGR) generated by illegal online gambling in France is estimated at between €748m and €1.5bn, or between 5% and 11% of the overall gambling market. As a reminder, the overall legal gambling market in France represented nearly €13bn in 2022, including €2.96bn for online gambling (sports and horse betting and poker).
Online casino games (such as roulette, dice games, craps, blackjack and baccarat) and slot machines are estimated to account for 50% of illegal online gambling Internet traffic.
The study, carried out between January and March 2023, identified 510 illegal websites generating traffic on French soil. Of these, 21 alone were estimated to generate 60% of illegal gambling traffic.
50% of the illegal gambling websites whose operators have been identified are owned by companies registered in Curaçao.
79% of the PBJ generated by the illegal online gambling market comes from high-risk gamblers.
Typical profile of illegal gamblers
Around 3 million people are estimated to have played illegal games at least once a month in 2023.
1 out of 2 illegal gamblers say they are unaware of the illegal nature of the offer they are playing on.
Illegal gamblers prefer online casino games other than slot machines (54%).
Illegal gamblers’ main reasons for playing on these unauthorised gambling sites are: the absence of wagering limits or identity checks, the expectation of higher winnings and the greater range of games on offer.
Illegal gamblers say that they first became aware of these sites through: online searches on search engines (19%), online advertising (18%) and social networks (18%).
35% of illegal gamers would use a VPN to play on these sites.
The need to diversify actions against illegal supply
Since March 2022, the ANJ has had the power to administratively block and delist illegal websites. Administrative blocking orders are now faster and less costly. Since then, the ANJ has issued 300 administrative blocking orders covering 1230 blocked URLs. In a year and a half, thanks to the introduction of this procedure, the ANJ has managed to block almost as many Urls as in 12 years of judicial blocking proceedings.
Although the law does not currently provide the ANJ with any other specific means of combating illegal offers, the ANJ intends to take a number of actions in the near future:
- Making targeted reports to the judicial authorities so that criminal proceedings can be brought against those registered in Curaçao or Cyprus who operate these sites, which currently operate with complete impunity and which the ANJ itself is unable to punish;
- Take action to warn publishers of illegal games software and companies that provide hosting solutions for illegal sites;
- Take action against payment service providers that enable financial flows between illegal operators and players;
- Deepen the exchange of information and best practices with its European counterparts within the framework of the GREF (Gambling Regulators’ European Forum);
- Increase public awareness of the dangers of illegal supply.
Reminder of the risks associated with illegal gambling
- Playing on an illegal site entails a number of risks for the player:
- Winnings are rarely paid out: no legal action is taken against the illegal operator;
- Minors are not protected: most of the time, there is no check on whether the player has reached the age of majority;
- There are no legal measures to protect players: self-limitation of bets, deposits and playing time, voluntary prohibition and self-exclusion from gambling, identification and support in the event of excessive or pathological gambling;
- Risks of identity theft and theft of bank details;
- Risks of fuelling money laundering and terrorist financing.
complaint resolution
Casino Guru CRC returns $5.3m to players in Q1 2026
Casino Guru’s Complaint Resolution Center (CRC) published 3,986 complaints in Q1 2026 and says it resolved 1,321 cases, returning $5,304,894 to players during the quarter.
Casino Guru said March was one of the CRC’s most active months on record, with the second-highest number of published complaints to date. The company added that ongoing cases exceeded 1,300, pointing to rising demand for third-party dispute mediation.
By volume, the most active complaint markets were Germany (657), the United Kingdom (270), Canada (240), Italy (207) and Australia (194), according to the CRC update.
Delayed payments remained the most common player-reported issue. Casino Guru also reported a March shift in complaint mix, with self-exclusion-related complaints rising to the second most frequent category for the first time in CRC history. KYC-related issues and blocked accounts were also among the most common complaint types, often linked to withdrawal delays.
Casino Guru said the quarter’s results reflect the increasing role of independent mediation as players look to third-party platforms to resolve disputes.
The post Casino Guru CRC returns $5.3m to players in Q1 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
branded content
RubyPlay launches Firerose studio for operator-specific casino games
RubyPlay has launched Firerose, a new studio aimed at building operator-specific casino game experiences, as suppliers and operators push for more branded content to stand out in crowded markets.
The company said Firerose is designed to let operators combine RubyPlay’s existing game catalogue with the studio’s technology and creative resources, using operator-led insight to shape games around an operator’s brand identity rather than standardised supplier content.
RubyPlay said Superbet is among the first operators to launch Firerose-powered titles. The supplier did not disclose game names or specific performance figures, but said early results showed “strong engagement metrics”.
Firerose becomes part of RubyPlay’s multi-studio structure alongside Koala Games, Mad Hat Games, Ruby Studio, and Xslots, which the company said share technology, infrastructure and distribution.
Dima Reiderman , Chief Commercial Officer at RubyPlay, said: ”Firerose represents a deliberate shift in how we think about content creation and partnership. The market is no longer driven solely by volume, but by identity. Operators want experiences that feel native to their brand and help them clearly differentiate in increasingly competitive casino environments.”
Dr. Eyal Loz, CPO at RubyPlay, added: “Firerose was created to put the operator’s voice at the centre of the creative process. Every game starts with their brand, their audience and their story, and our role is to bring that to life through the full weight of RubyPlay’s creative capabilities.
“We’re shaping experiences that players immediately associate with the operator itself. That level of ownership is what allows operators to stand out in increasingly crowded casino environments.”
The post RubyPlay launches Firerose studio for operator-specific casino games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Expanse Studios
Expanse Studios Launches Proprietary Jackpot and Tournament System
Expanse Studios, a subsidiary of Meridian Holdings Inc., announced the deployment of proprietary jackpot and tournament mechanics across its portfolio, providing B2B operator partners with engagement tools designed to enhance player entertainment value.
The system introduces two jackpot formats—Happy Hour Jackpot and Mystery Jackpot—alongside four tournament competition variants. Operators can control prize structures, scheduling parameters and promotional configurations through platform interfaces.
Happy Hour Jackpot provides scheduled jackpot events aligned with operator promotional strategies, enabling coordinated marketing campaigns and player communication around jackpot opportunities.
Mystery Jackpot delivers multi-tier progressive prize mechanics integrated into gameplay, with operator-configurable prize values and event parameters that support diverse promotional objectives.
Tournament mechanics include four competition formats:
• Bonus Buy tournaments create competitive environments for players who choose to engage with bonus purchase features, with scoring designed to reward strategic gameplay decisions.
• Spin Count tournaments track player activity across gameplay sessions, offering multiple entry opportunities and achievement-based progression that accommodates different play styles.
• Combo tournaments combine multiple competition elements, enabling operators to design promotional events that appeal to diverse player preferences and gaming behaviours.
• Time-based tournaments operate within defined promotional windows, allowing players to participate according to their own schedules while competing for tournament prizes.
“Content providers increasingly compete on operational capabilities, not just game quality. This positions our portfolio as solutions-oriented infrastructure that helps operators execute diverse promotional strategies while maintaining control over player engagement parameters,” said Damjan Stamenkovic, CEO of Expanse Studios.
Tournament formats integrate with game interfaces through standardised promotional systems designed to enhance entertainment value while providing operators with promotional flexibility.
For Expanse Studios, the deployment strengthens competitive positioning in B2B partnerships where operators increasingly evaluate content providers based on promotional feature capabilities in addition to game performance metrics.
The post Expanse Studios Launches Proprietary Jackpot and Tournament System appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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