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ANJ Publishes a Study to Evaluate the Illegal Online Gambling in France and Gain a Better Understanding of Consumer Practices

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In order to combat illegal online gambling more effectively, the ANJ (Autorité Nationale des Jeux) has commissioned Pricewaterhouse Coopers (PwC) to carry out a study into what is available in France and consumer habits.

The study estimates that the gross gaming revenue (GGR) generated by illegal gambling is between €748 million and €1.5 billion, or between 5% and 11% of the overall gambling market. The scale and risks associated with illegal gambling justify even more vigorous action to combat it, in addition to that already being taken by the ANJ.

More specifically, the purpose of the study was:

  • To measure, over the period from January to March 2023, via a quantitative analysis, the illegal online gambling available in France (illegal websites and mobile applications);
  • To gain a better understanding of the consumption associated with this illegal offer, through a qualitative study carried out on a web panel of more than 11,000 people.

The illegal offer considered in the study is that which presents the following three characteristics:

  • A gambling offer made to the public combining financial sacrifice, hope of winning and a share of chance ;
  • A gambling offer accessible on French territory, via an internet connection giving a French IP (without using a VPN or a proxy);
  • An absence of authorisation granted to the operator of the website or mobile application to offer its online gambling games.

In France, only the 18 operators licensed by the ANJ and FDJ legally offer online gambling.

Illegal gambling dominated by online casino games and slot machines and fuelled by the most vulnerable players

The gross gaming revenue (GGR) generated by illegal online gambling in France is estimated at between €748m and €1.5bn, or between 5% and 11% of the overall gambling market. As a reminder, the overall legal gambling market in France represented nearly €13bn in 2022, including €2.96bn for online gambling (sports and horse betting and poker).

Online casino games (such as roulette, dice games, craps, blackjack and baccarat) and slot machines are estimated to account for 50% of illegal online gambling Internet traffic.

The study, carried out between January and March 2023, identified 510 illegal websites generating traffic on French soil. Of these, 21 alone were estimated to generate 60% of illegal gambling traffic.

50% of the illegal gambling websites whose operators have been identified are owned by companies registered in Curaçao.

79% of the PBJ generated by the illegal online gambling market comes from high-risk gamblers.

Typical profile of illegal gamblers

Around 3 million people are estimated to have played illegal games at least once a month in 2023.

1 out of 2 illegal gamblers say they are unaware of the illegal nature of the offer they are playing on.

Illegal gamblers prefer online casino games other than slot machines (54%).

Illegal gamblers’ main reasons for playing on these unauthorised gambling sites are: the absence of wagering limits or identity checks, the expectation of higher winnings and the greater range of games on offer.

Illegal gamblers say that they first became aware of these sites through: online searches on search engines (19%), online advertising (18%) and social networks (18%).

35% of illegal gamers would use a VPN to play on these sites.

The need to diversify actions against illegal supply

Since March 2022, the ANJ has had the power to administratively block and delist illegal websites. Administrative blocking orders are now faster and less costly. Since then, the ANJ has issued 300 administrative blocking orders covering 1230 blocked URLs. In a year and a half, thanks to the introduction of this procedure, the ANJ has managed to block almost as many Urls as in 12 years of judicial blocking proceedings.

Although the law does not currently provide the ANJ with any other specific means of combating illegal offers, the ANJ intends to take a number of actions in the near future:

  • Making targeted reports to the judicial authorities so that criminal proceedings can be brought against those registered in Curaçao or Cyprus who operate these sites, which currently operate with complete impunity and which the ANJ itself is unable to punish;
  • Take action to warn publishers of illegal games software and companies that provide hosting solutions for illegal sites;
  • Take action against payment service providers that enable financial flows between illegal operators and players;
  • Deepen the exchange of information and best practices with its European counterparts within the framework of the GREF (Gambling Regulators’ European Forum);
  • Increase public awareness of the dangers of illegal supply.

Reminder of the risks associated with illegal gambling

  • Playing on an illegal site entails a number of risks for the player:
  • Winnings are rarely paid out: no legal action is taken against the illegal operator;
  • Minors are not protected: most of the time, there is no check on whether the player has reached the age of majority;
  • There are no legal measures to protect players: self-limitation of bets, deposits and playing time, voluntary prohibition and self-exclusion from gambling, identification and support in the event of excessive or pathological gambling;
  • Risks of identity theft and theft of bank details;
  • Risks of fuelling money laundering and terrorist financing.

Casino Content

ICONIC21 launches Football Cup-branded casino games and debut network tournament

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ICONIC21 has rolled out three limited-edition Football Cup-branded casino games and launched its first network tournament, ICONIC Showdown Football Cup, running from 9th of July to 19th of July.

The new titles are Football Cup Roulette, Football Cup Blackjack 360, and Football Cup Gravity Blackjack. ICONIC21 said the releases showcase different customisation approaches, including green screen production for the roulette environment and an updated visual rebrand for its RNG blackjack table.

For Football Cup Gravity Blackjack, ICONIC21 said it used its latest LED technology and applied the Gravity Series multiplier mechanic, with a custom felt, a football gate, and bespoke 3D-printed decorations.

Alongside the three new games, ICONIC21 pointed to its previously launched slot Soccer World Championship, plus The Kickoff and Top Card, which it said received football-season branding and UI/UX updates.

The ICONIC Showdown Football Cup tournament covers 11 games in total and is positioned around the quarter finals, semi-finals and final period. ICONIC21 said 1,000 winners will share a €50,000 prize pool, and operators can enroll via their account manager or by contacting the company directly.

Edvardas Sadovskis, Chief Product Officer at ICONIC21, said:

“What I’m most proud of with this project is the turnaround. We built three fully branded, technically distinct games, enhanced existing ones with promotional branding, and launched our first-ever network tournament around them, all timed to coincide with peak player interest and traffic.

That kind of speed doesn’t happen by accident, it reflects how this team works. ICONIC Showdown is a meaningful first step for us as a provider, and launching it during the Football Cup, with this much energy around the game, feels like the right way to do it. We’re genuinely excited to see how the leaderboard shapes up and even more excited for the finals.”

The post ICONIC21 launches Football Cup-branded casino games and debut network tournament appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Brand Ambassador

Ronaldinho visits CreedRoomz Yerevan studio to front Marble Cup and Kickoff Roulette

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CreedRoomz has brought footballer Ronaldinho to its headquarters in Yerevan, where the company filmed an “exclusive interview” with the former player in connection with two new live casino game shows, Marble Cup and Kickoff Roulette. CreedRoomz said Ronaldinho is the global ambassador for both titles.

In the interview, Ronaldinho said: “For me, it’s a great joy to be a part of this partnership. Since arriving here at the office, everyone has treated me with great affection. I already feel at home, very happy.” Asked to choose between the two games, he added: “Honestly, it’s difficult to choose one, both are wonderful, I loved them, so it’s very difficult to choose one, I think everyone will really like them, I think the whole world will really enjoy them.”

Ronaldinho also described his first impressions of the studio and gameplay: “I was surprised and very happy, everything is very beautiful, everything is very innovative, so I believe that’s why everyone will really like them, so I’m looking forward to everyone starting to enjoy them a lot.”

On why CreedRoomz expects the titles to gain traction, he said: “These are different games. I think that will attract attention, the fact that football is a global passion also helps, so I believe everyone will like it for those reasons.. and for the innovation of everything that is happening.”

CreedRoomz linked the interview to upcoming “World Cup and R10 Tournaments,” with Ronaldinho closing by telling fans: “A message of gratitude for the continued affection. I’m very happy and excited. for the next competitions for the next games, the games are all ready, I hope everyone enjoys them and everyone be very happy and have good times together.”

The post Ronaldinho visits CreedRoomz Yerevan studio to front Marble Cup and Kickoff Roulette appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Gamification

Soft2Bet launches MEGA Shoot World Cup gamification engine

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Soft2Bet has launched MEGA Shoot, a football-themed gamification engine designed around the 2026 FIFA World Cup, aimed at helping sportsbook operators retain players during the tournament.

The product will be deployed across selected Soft2Bet brands including Betinia, Swiper, Campobet, ToonieBet and Elabet, with availability spanning markets including Denmark, Greece, Mexico, New Jersey, Ontario, Romania, and the rest of Canada, according to the company.

MEGA Shoot uses a player-versus-player best-of-five penalty shootout format. Players alternate between striker and goalkeeper, with the striker selecting where to shoot and the goalkeeper selecting where to defend. Each round resolves as a goal or a save before roles switch.

Soft2Bet said early internal results show 31.9% engagement among active players across selected brands, with 71.2% of MEGA Shoot players going on to play a second match. The company also claims a 13.5% player retention uplift.

Yoel Zuckerberg, Chief Product Officer at Soft2Bet, said: “The World Cup runs from 11 June to 19 July, so retention has to work across the full tournament calendar. MEGA Shoot gives operators a football game that players can understand quickly, with head-to-head competition tied to the sport they already follow. With almost 32% engagement among active players and about 71% converting into a second match, the early data shows how tournament-led gamification can strengthen sportsbook engagement during major football events.”

The post Soft2Bet launches MEGA Shoot World Cup gamification engine appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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