Gambling in the USA
Sports Betting Market is set to reach USD 231.2 billion by 2032, with a notable 11.1% growth rate (CAGR)
The Global Sports Betting Market size accounted for USD 81.7 Billion in 2022 and is expected to reach USD 231.2 Billion by 2032 with a considerable CAGR of 11.1% during the forecast period of 2023 to 2032.
Sports betting market is reshaping the gambling industry, providing cutting-edge and entertaining wagering experiences. What exactly are sports betting? They are specialized services that involve the outsourcing of specific telecommunications operations and responsibilities to third-party providers. The global market was valued at USD 81.7 Billion in 2022 and is projected to reach USD 231.2 Billion by 2032. Within the larger gambling business, the sports betting market is a dynamic and quickly increasing area. It is based on the activity of forecasting sports events and betting on the outcomes. This market has grown significantly in recent years, owing mostly to the advent of internet and mobile betting platforms, which have made it more accessible to a global audience. Sports betting covers a vast number of sports, including football, basketball, tennis, horse racing, and many more, and includes a wide range of betting choices, such as moneyline bets, point spreads, and proposition bets. The expansion of the market is also driven by regulatory changes in various locations, with some governments legalizing and regulating sports betting in order to increase tax revenue and safeguard consumers.
Key Points and Statistics on the Sports Betting Market:
- The Global Sports Betting Market size is projected to grow to USD 231.2 Billion by 2032, expanding at a CAGR of 11.1% from 2023 to 2032.
- Europe leads the market globally with around USD 29.4 billion revenue of the market in 2022.
- The platform online segment captured the largest market share along with 48.1 billion in 2022.
- By betting type, fixed odds wagering sub-segment held the largest market share of 27% in 2022.
- The advent of 5G networks, AI, and blockchain technologies in sports betting increase the market value.
Sports Betting Market Coverage:
| Market | Sports Betting Market | |
| Sports Betting Market Size 2022 | USD 81.7 Billion | |
| Sports Betting Market Forecast 2032 | USD 231.2 Billion | |
| Sports Betting Market CAGR During 2023 – 2032 | 11.1% | |
| Analysis Period | 2020 – 2032 | |
| Base Year | 2022 | |
| Forecast Data | 2023 – 2032 | |
| Segments Covered | By Platform, By Betting Type, By Sports Type, By Age Group, And By Geography | |
| Sports Betting Market Regional Scope | North America, Europe, Asia Pacific, Latin America, and Middle East & Africa | |
| Key Companies Profiled | 888 Holdings Plc, Bet365, Betsson AB, Churchill Downs Incorporated, Entain plc, Flutter Entertainment Plc, IGT, Kindred Group Plc, Sportech Plc, William Hill Plc, and others. | |
| Report Coverage | Market Trends, Drivers, Restraints, Competitive Analysis, Player Profiling, Regulation Analysis | |
Sports Betting Market Overview and Analysis:
Several dynamic aspects characterise the sports betting business. The growing popularity of sporting events, both amateur and professional, adds to market growth by providing more options for bettors. The increased use of internet and mobile betting platforms has resulted in convenience, real-time betting possibilities, and live streaming of sporting events, making it more appealing to a wider audience.Furthermore, shifting regulatory environments have a huge impact. Some regions have legalised sports betting, giving consumer protection and tax money, while others have severe rules or outright forbid sports betting.
Technological improvements, such as the use of artificial intelligence and data analytics, have enhanced the accuracy of odds and allowed bettors to conduct more in-depth research. As a result, in-play betting, in which wagers can be placed during a game or match, has grown in popularity. Furthermore, the growing popularity of e-sports and the expansion of virtual sports betting have added new elements to the market. While the sports betting market offers several opportunities for bettors and operators, it also confronts problems, such as concerns about responsible gambling and possible issues with match-fixing and sports integrity. As the market evolves, maintaining a balance between innovation and regulation will be critical for long-term growth.
Latest Sports Betting Market Trends and Innovations:
Increased in-play and mobile betting, an emphasis on responsible gambling measures, and the use of modern data analytics to produce more accurate odds and predictions are all developments in the sports betting sector. Furthermore, the use of blockchain technology for transparent and secure transactions, as well as the growing popularity of e-sports betting, are important industry advances. These advancements improve the overall sports betting experience while also reaching a larger audience..
Major Growth Drivers of the Sports Betting Market:
The primary growth drivers include the rise in sports events and leagues, expanding global digital connectivity, a surge in sports betting interest among the younger generation, and the uptick in advertising and sponsorships are key drivers of the sports betting market.
Key Challenges Facing the Sports Betting Industry:
Challenges include the enforcement of stringent regulations on betting, increasing apprehension surrounding illicit wagering, and a mounting focus on addiction issues are elevating ethical concerns within the sports betting industry.
Sports Betting Market Segmentation Insights:
Based on Platforms:
- Online
- Offline
Based on Type:
- Fixed Odds Wagering
- Live/In Play Betting
- eSports Betting
- Exchange Betting
- Others
Based on Sport Types:
- Basketball
- Football
- Horse Racing
- Baseball
- Hockey
- Cricket
- Others
Based on Age Group:
- Gen Y/Millennials
- Gen Z
- Baby Boomers
- Gen X
Overview by Region of the Sports Betting Market:
Europe is the largest region in the global sports betting market, with a well-established betting culture and a plethora of markets within individual countries. The sports betting business in the United Kingdom, in particular, is strong and well-regulated. Another big market is North America, led by the United States, with the recent legalization of sports betting in numerous states adding to its rise. Asia-Pacific, which includes countries such as China and India, has significant growth potential. Sports betting is expanding in Africa and Latin America, with evolving regulatory frameworks promising future expansion. These regional dynamics highlight the multifaceted structure of the sports betting business.
List of Key Players in the Sports Betting Market:
The notable companies in the market include William Hill Plc, 888 Holdings Plc, Bet365, Betsson AB, Churchill Downs Incorporated, Entain plc, Flutter Entertainment Plc, IGT, Kindred Group Plc, and Sportech Plc..
B2B
Xpoint secures new growth funding to supercharge geolocation innovation for real money gaming
Bettor Capital leads the round as Xpoint accelerates product development and global deployment
Xpoint, a leading geolocation and compliance technology partner to the online real‑money gaming industry, today announced a fresh investment round led by existing investor Bettor Capital.
The capital will fast‑track Xpoint’s R&D roadmap and expand its product and engineering teams, accelerating delivery of next‑generation capabilities to operators worldwide.
Built for gaming from the ground up, Xpoint’s adaptable platform combines fast, accurate precision geofencing with advanced fraud detection to stop spoofing, block unauthorized wagers, and surface suspicious activity in real time, helping operators launch and scale confidently in online real-money gaming markets.
With flexible integration and rapid deployment tailored to sportsbook, iCasino, lottery, DFS, and sweepstakes use cases, Xpoint provides audit ready compliance automation across multi state and international markets. The platform also offers unique, patent-pending algorithms at jurisdictional borders to protect revenues and reduce player friction and drop off.
Xpoint’s recent momentum includes successful active and pending deployments with leading brands such as bet365 and PrizePicks in North America, with more to be announced soon. Xpoint is also live with clients in Brazil and the UAE, including the UAE Lottery and Play971, the first regulated online gaming and sports betting entity in the region.
“This new funding lands at the perfect time for our growth,” said Manu Gambhir, CEO of Xpoint. “We’re scaling up our teams to ship a wave of new capabilities that help operators defeat location spoofing, streamline compliance, and convert more good users—without compromising on precision, scale, or speed.”
“We are delighted to significantly increase our commitment to Xpoint to accelerate product development and deployment”, added David VanEgmond, Founder and Managing Partner at Bettor Capital, “In this industry, robust regulatory and compliance technology is absolutely essential, and Xpoint has proven to consistently deliver substantial value to a growing roster of real-money online gaming operators.”
New Jersey–based Bettor Capital is a venture capital firm specializing in early‑stage investments in technology companies within the real‑money online gaming ecosystem. Bettor Capital was among Xpoint’s first institutional backers and has increased its investment over time.
The post Xpoint secures new growth funding to supercharge geolocation innovation for real money gaming appeared first on Gaming and Gambling Industry Newsroom.
Andrzej Hyla Chief Commercial Officer at Wazdan
Wazdan strengthens US footprint with launch on Caesars Entertainment’s online casino platforms in West Virginia
Wazdan today announced it has strengthened its North American presence with a new launch in West Virginia across Caesars Entertainment’s marquee online casino platforms, including Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino.
Facilitated by the Light & Wonder aggregation platform, the collaboration sees Wazdan titles go live on Caesars’ online gaming platforms serving players across the Mountain State.
West Virginia players can now access a selection of Wazdan’s top-performing releases, including 9 Coins
Grand Gold Edition, Magic Spins
and Hot Slot
: 777 Crown, alongside the supplier’s signature engagement-boosting mechanics such as Cash Infinity
, Hold the Jackpot and Sticky to Infinity
, with each designed to elevate entertainment and deliver measurable growth for operators.
The latest expansion marks another key step for Wazdan in North America, following successful deployments across Michigan, New Jersey, Pennsylvania and earlier entries into West Virginia.
Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “Launching with Caesars Entertainment in West Virginia is a fantastic achievement for our team and a pivotal moment in our US strategy.
“Caesars is one of the most recognisable names in gaming and bringing our top titles to their online casino brands, via Light & Wonder, allows us to further broaden our reach while delivering the innovative experiences players have come to expect from Wazdan.”
Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, said: “Introducing Wazdan’s popular slot titles to our online casino players in West Virginia furthers our continued commitment to providing the best possible user experience.
“This addition expands our library of premium titles, which we look forward to offering across our online casino platforms in the Mountain State.”
The post Wazdan strengthens US footprint with launch on Caesars Entertainment’s online casino platforms in West Virginia appeared first on Gaming and Gambling Industry Newsroom.
Betly
White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia
Partnership sees leading branded content and popular Jackpot Royale
integrated into Delaware North’s Betly online casino in the Mountain State
White Hat Studios, the “House of Brands” provider to the United States iGaming market, has partnered with Delaware North to launch on its Betly mobile sportsbook and casino in West Virginia.
The leading provider aims to build its online casino offering with the addition of the industry’s top-performing games.
Betly players in West Virginia will now have access to White Hat Studios’ acclaimed portfolio of premium branded titles, including Ted
, The Goonies
, and the award-winning 7s Fire Blitz
series.
Also included in the rollout are the popular Jackpot Royale
and Jackpot Royale Express
progressive jackpot networks, currently live across more than 40 titles, and the first Betly-branded iCasino game – Betly Player’s Choice Blackjack.
Designed to elevate player engagement and boost retention, the addition of these promotional tools adds another layer of excitement to the Betly casino offering.
White Hat Studios has made significant strides in its U.S. growth trajectory since launching in 2021, consistently delivering high-performing content across multiple states. West Virginia remains a key market for the provider, following its remarkable success in all seven regulated U.S. iGaming states.
The collaboration represents another major step in White Hat Studios’ expansion across regulated U.S. states and reinforces its reputation as a go-to content partner for forward-thinking operators.
Daniel Lechner, SVP Sales and Marketing at White Hat Studios, said: “We’re thrilled to be partnering with Delaware North on the Betly online casino app in West Virginia.
“This partnership reflects our ongoing commitment to delivering top-tier content quickly and seamlessly to operators across the U.S. With our portfolio of fan-favorite branded titles and innovative features like Jackpot Royale
, we’re confident we’ll make an immediate impact for Betly and its players.”
Bob Akeret, General Manager for Betly, added: “We’re excited to welcome White Hat Studios onto our Betly platform in West Virginia. Their reputation for delivering engaging, high-quality games, especially branded content, makes them an ideal partner as we continue to elevate our casino experience.”
The post White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia appeared first on Gaming and Gambling Industry Newsroom.
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