Games Global made an instant impact upon entering the iGaming scene last May, and has seen wonderful growth in its debut year, firmly establishing itself as the pre-eminent supplier in the industry. We sit down with Chief People and Transformation Officer, Leila Goelz, to reflect on the brand’s impressive success so far and the role its people play in the company’s success.

The last year has been nothing short of a whirlwind, and we have gained great momentum as our company has evolved and our team has grown. Our strategic objectives have been ambitious but we have come together to deliver. I couldn’t be prouder of our Globlalites who have truly embraced the values of Games Global with passion and dedication to achieve our vision, To Be The One.

Any business is only as good as its people, and at Games Global, we are privileged to have a diverse team, who are the heartbeat of our company. We constantly seek opportunities to drive an engaging, inclusive, and supportive environment where everyone can bring their best selves to work. We want our people to thrive and be the best they want to be.

We’ve defined who we are as a business and created strong corporate values that resonate with our people to build a culture that everyone can relate to and feel a true sense of belonging.  Over a year in and our culture continues to evolve whilst staying true to our values of Authenticity, Boldness, Togetherness and Responsibility.

As a global business, we have carefully created and implemented a range of global policies whilst appreciating the cultural nuances and ways of working within each of our locations and teams. It is not a one size fits all approach. For our business to continue to innovate, evolve, and achieve success we must sustain an environment that fosters diversity, inspires creativity, and breeds innovation.

How the iGaming industry is becoming an interesting proposition

This industry has always been fast paced. This in turn creates exciting job opportunities across the industry with a diverse range of roles requiring unique skill sets. However, we must ensure that we evolve to remain competitive from a talent perspective and the working environment is a key component, as this helps us to underpin the culture we wish to create.

Technology is obviously key in iGaming and to remain ahead of the curve, technology advancement is critical to success. As such, the industry landscape is rich in opportunities for working with the latest technologies and innovations offering exciting career opportunities. The technology space as a whole is highly competitive and is constantly advancing. iGaming is now competing with the wider technology industry; strategies to attract and retain talent have never been more important.

An environment that is engaging, encourages collaboration, fosters innovation, and appeals to our diverse demographic is critical. Our policies and processes need to support a positive working environment, we must take care of the basic needs of our people, have quality technology and tools and our leaders must be empowered and take accountability to support their teams.

To attract the best, we need to provide and be the best. The iGaming industry has in the past led the way in this space, pushing other sectors to up their game in terms of the working culture.

Hiring of talent within our industry is competitive yet despite these challenges we have experienced a headcount growth rate of over 30%. People have joined us from all over the world across a variety of roles and each bring with them great value to our culture and business.

Retaining the best talent comes with great responsibility. Our People Strategy is committed to the support, development and growth of our people and we take this seriously. Over the past 12 months we achieved a promotion rate of 11% in comparison to SHRM’s benchmarking report stating 6% as the average, but there is room for improvement.

We have a robust talent management strategy in place which is continually evolving and for 2023 we have a commitment to increasing our internal hires to ensure we are getting our people ready for the next stage in their career which results in a bigger internal talent pool.

Strong internal and external partnerships

Integrating new studio partners worldwide adds to our collective knowledge base and our content portfolio, which engages a variety of audiences and diversifies our product offering.

There are a number of fundamental factors that we look for in our studio partners. We look for brands that are bold but make decisions backed by data and research. We love innovation and seek out projects that push our imagination and leave a positive mark on the industry.

We want to work with creative and passionate people, who share the same drive as we do in delivering cutting edge content. Authenticity is essential, as we aim to remain true to ourselves, to our ethos, and to each other.

This shared passion and vision allows us to create memorable experiences for players. We are able to boast a catalogue of iconic titles and a constant stream of innovative content that includes the biggest range of jackpot products.

Our diversity is our strength, and it was evident in the quality of work produced and delivered over the past year. We’ve exceeded expectations on multiple fronts and I can’t wait to see how our teams raise the game even further in the coming months.

At Games Global we endeavour to go above and beyond to ensure high-quality products are delivered. We thrive as a team and succeed as one. Together, we achieve. Together, we can Be The One.