Industry News

Games Global – setting the standard in iGaming

Published

2 years ago

September 4, 2023

games-global-–-setting-the-standard-in-igaming

Reading Time: 4 minutes

Games Global made an instant impact upon entering the iGaming scene last May, and has seen wonderful growth in its debut year, firmly establishing itself as the pre-eminent supplier in the industry. We sit down with Chief People and Transformation Officer, Leila Goelz, to reflect on the brand’s impressive success so far and the role its people play in the company’s success.

The last year has been nothing short of a whirlwind, and we have gained great momentum as our company has evolved and our team has grown. Our strategic objectives have been ambitious but we have come together to deliver. I couldn’t be prouder of our Globlalites who have truly embraced the values of Games Global with passion and dedication to achieve our vision, To Be The One.

Any business is only as good as its people, and at Games Global, we are privileged to have a diverse team, who are the heartbeat of our company. We constantly seek opportunities to drive an engaging, inclusive, and supportive environment where everyone can bring their best selves to work. We want our people to thrive and be the best they want to be.

We’ve defined who we are as a business and created strong corporate values that resonate with our people to build a culture that everyone can relate to and feel a true sense of belonging. Over a year in and our culture continues to evolve whilst staying true to our values of Authenticity, Boldness, Togetherness and Responsibility.

As a global business, we have carefully created and implemented a range of global policies whilst appreciating the cultural nuances and ways of working within each of our locations and teams. It is not a one size fits all approach. For our business to continue to innovate, evolve, and achieve success we must sustain an environment that fosters diversity, inspires creativity, and breeds innovation.

How the iGaming industry is becoming an interesting proposition

This industry has always been fast paced. This in turn creates exciting job opportunities across the industry with a diverse range of roles requiring unique skill sets. However, we must ensure that we evolve to remain competitive from a talent perspective and the working environment is a key component, as this helps us to underpin the culture we wish to create.

Technology is obviously key in iGaming and to remain ahead of the curve, technology advancement is critical to success. As such, the industry landscape is rich in opportunities for working with the latest technologies and innovations offering exciting career opportunities. The technology space as a whole is highly competitive and is constantly advancing. iGaming is now competing with the wider technology industry; strategies to attract and retain talent have never been more important.

An environment that is engaging, encourages collaboration, fosters innovation, and appeals to our diverse demographic is critical. Our policies and processes need to support a positive working environment, we must take care of the basic needs of our people, have quality technology and tools and our leaders must be empowered and take accountability to support their teams.

To attract the best, we need to provide and be the best. The iGaming industry has in the past led the way in this space, pushing other sectors to up their game in terms of the working culture.

Hiring of talent within our industry is competitive yet despite these challenges we have experienced a headcount growth rate of over 30%. People have joined us from all over the world across a variety of roles and each bring with them great value to our culture and business.

Retaining the best talent comes with great responsibility. Our People Strategy is committed to the support, development and growth of our people and we take this seriously. Over the past 12 months we achieved a promotion rate of 11% in comparison to SHRM’s benchmarking report stating 6% as the average, but there is room for improvement.

We have a robust talent management strategy in place which is continually evolving and for 2023 we have a commitment to increasing our internal hires to ensure we are getting our people ready for the next stage in their career which results in a bigger internal talent pool.

Strong internal and external partnerships

Integrating new studio partners worldwide adds to our collective knowledge base and our content portfolio, which engages a variety of audiences and diversifies our product offering.

There are a number of fundamental factors that we look for in our studio partners. We look for brands that are bold but make decisions backed by data and research. We love innovation and seek out projects that push our imagination and leave a positive mark on the industry.

We want to work with creative and passionate people, who share the same drive as we do in delivering cutting edge content. Authenticity is essential, as we aim to remain true to ourselves, to our ethos, and to each other.

This shared passion and vision allows us to create memorable experiences for players. We are able to boast a catalogue of iconic titles and a constant stream of innovative content that includes the biggest range of jackpot products.

Our diversity is our strength, and it was evident in the quality of work produced and delivered over the past year. We’ve exceeded expectations on multiple fronts and I can’t wait to see how our teams raise the game even further in the coming months.

At Games Global we endeavour to go above and beyond to ensure high-quality products are delivered. We thrive as a team and succeed as one. Together, we achieve. Together, we can Be The One.

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Betting and Gaming Council

Proposed betting tax in the UK could wipe out 3,400 bookies and 25,000 jobs, new analysis warns

Published

6 hours ago

November 13, 2025

George Miller

proposed-betting-tax-in-the-uk-could-wipe-out-3,400-bookies-and-25,000-jobs,-new-analysis-warns

Reading Time: 2 minutes

Proposals to significantly increase the tax rate on gaming machines could have dire consequences, threatening the existence of 3,400 betting shops and putting 25,000 jobs at risk, as highlighted by industry research.

According to findings from the Betting and Gaming Council, a recent report submitted to the Treasury by a think tank suggests raising the Machine Games Duty (MGD) from 20% to 50%, which could devastate high streets across Britain. Currently, there are about 5,800 betting shops in the UK, which not only support 42,000 jobs but also contribute £140 million annually to horse racing.

This sector pays approximately £1 billion in direct taxes to the Treasury and another £60 million in business rates to local councils. Under the proposed increase from the Institute for Public Policy Research (IPPR), with each bookmaker restricted to four gaming machines, we could see the closure of 3,400 shops. This could lead to the loss of 25,000 jobs and a reduction of £84 million in essential funding for horse racing, further straining already beleaguered high streets.

This warning comes in the context of campaigns from anti-gambling organizations urging Chancellor Rachel Reeves to elevate taxes on regulated betting and gaming as a means to help bridge a £30 billion shortfall in public finances.

BGC Chief Executive Grainne Hurst said: “Any increase in betting and gaming taxes on any part of the industry would hammer ordinary punters while threatening British jobs, high streets and the future of horse racing.

“The figures for Machine Games Duty speak for themselves – thousands of shop closures, tens of thousands of job losses, and an £84 million hit to horse racing. This isn’t a small tweak to the tax system – it’s an act of economic vandalism against communities, workers and Britain’s second most popular spectator sport.

“These proposals risk achieving the exact opposite of what the Treasury intends – lower tax receipts, fewer jobs and more punters turning to unsafe, unregulated black market gambling.

“Britain’s betting and gaming sector is one of the most highly regulated in the world, supporting jobs, investment and sport across the UK.

“We urge the Government to resist short-term tax raids that would cause long-term damage – to jobs, to the economy, and to the future of British sport.”

Nearly half of all UK pubs host at least one gaming machine, earning landlords around £9,000 a year on average. Any sharp increase in MGD would add further pressure on those businesses, as well as on bingo halls and casinos that also rely on gaming machines for revenue.

The wider high street would feel the impact too. Research by ESA Retail found that 89% of betting shop customers visit other local businesses during the same trip – underlining the role bookmakers play in supporting footfall and spending.

BGC members currently contribute £6.8 billion to the UK economy, pay £4 billion in taxes, and support more than 109,000 jobs – including thousands in hubs such as Manchester, Leeds, Stoke-on-Trent, Sunderland and Nottingham.

The IPPR has suggested that increasing gambling taxes could raise up to £3.2 billion a year by hiking MGD and Remote Gambling Duty to 50%, and doubling General Betting Duty to 30%.

However, independent analysis shows such measures would damage the regulated sector, cut jobs and tax income, and drive more consumers towards unregulated operators.

Source: bettingandgamingcouncil.com

The post Proposed betting tax in the UK could wipe out 3,400 bookies and 25,000 jobs, new analysis warns appeared first on European Gaming Industry News.

Asia

FUN88 Launches AI Game Recommendations, Setting New iGaming Standard

Published

2 days ago

November 11, 2025

Niji Narayan

fun88-launches-ai-game-recommendations,-setting-new-igaming-standard

Reading Time: < 1 minute

FUN88, a leading online gaming platform, has introduced its latest breakthrough in the iGaming industry: AI-powered recommendations for slot games. This new feature marks a significant step in enhancing user experience, offering tailored game suggestions based on individual preferences and gaming behaviour.

By analysing user data and local market trends, the AI system recommends popular games tailored to regions such as Thailand and Vietnam, ensuring a more personalised and engaging experience for every player.

Key Highlights of the AI Game Recommendations Feature:

• Personalised Recommendations – AI analyses gameplay history and preferences to suggest slot games that best fit each player.

• Enhanced User Experience – A seamless, customised journey that saves players time.

• Available for Vietnam and Thailand Players – The feature is available to registered FUN88 users in these markets, reinforcing the brand’s commitment to innovation.

• Responsible Gaming Focus – AI technology also supports FUN88’s dedication to safe and responsible play.

This launch marks another step forward for FUN88 in combining technology and entertainment to enhance user satisfaction. The new system not only makes gameplay more convenient and exciting but also aligns with FUN88’s long-term vision of offering safe, smart and enjoyable gaming.

Players can now explore the new AI-powered recommendations by registering on FUN88 or logging in to their accounts. Through the FUN88 app, users can easily access their favorite categories, manage their accounts and enjoy exclusive promotions.

The post FUN88 Launches AI Game Recommendations, Setting New iGaming Standard appeared first on European Gaming Industry News.

AskGamblers Casino Complaint Service

AskGamblers Casino Complaint Service Surpasses $80 Million Returned to Players

Published

3 days ago

November 10, 2025

Niji Narayan

askgamblers-casino-complaint-service-surpasses-$80-million-returned-to-players

Reading Time: < 1 minute

The AskGamblers Casino Complaint Service is a vital wheel in the mechanism of AskGamblers, and lately, that wheel has been spinning faster than ever. After reaching the $70 million milestone only a few months ago, the service has now gone above and beyond once again.

At AskGamblers, every complaint is handled with care and persistence to ensure fair treatment for players facing issues with online casinos. The most recent case involved a user who had difficulties withdrawing their winnings from Jackbit Casino. The amount in question was significant – $3,311,000.

After the AGCCS team reached out to the casino, the issue was resolved in less than two weeks, and the player successfully received their funds.

Since its launch in 2009, AGCCS has now returned over $80 million to players across the globe.

Dijana Radunović, General Manager at AskGamblers, said: “Every time our complaint team reaches a new milestone, I’m reminded of how much passion and effort they put into helping players. We’re proud of them and the impact they’re making – it’s a reminder that fairness in gaming really matters.”

The post AskGamblers Casino Complaint Service Surpasses $80 Million Returned to Players appeared first on European Gaming Industry News.