Industry News
‘Quality of Content Missing in Operator Retention Strategies’
Play’n GO’s Chief Commercial Officer Magnus Olsson delivered his verdict on the importance of using content to drive operator retention strategies on a standout panel at the 2023 iGaming Next conference in Valletta, Malta.
Joined by the CEOs of Crucial Compliance and Aspire Global, Olsson highlighted how the drive towards regulation in many markets had made player acquisition costs so high that ‘retention strategies through great content are what everyone needs to invest more in’.
While the panel moved to discuss the importance of RTP levels in retention strategies, Olsson added,
“I think it’s more about the content than RTP. If you’re a good supplier, you can design a game that is engaging and entertaining and has loads of both acquisition and retention capabilities.
“If you look at mechanics and volatility, I would say those two things are far more important [than RTP levels] in retention strategies.
“I think what’s missing in retention strategies today is an emphasis on the quality of content and entertainment value.”
The panel went on to discuss the importance of giving players a good experience immediately after you’ve paid to acquire that player, but that the slots game they land on first to play didn’t really matter.
Olsson disagreed with this view strongly and said,
“If your first experience in online casino is with a game that has a base game that just goes on and on, and basically has been designed for functionality like bonus buys, you end up with a very very bad customer experience – that person will probably never return to online slots. It’s not a good start.
“The first game a player sees has to be a high-quality game. One that really captures the player. I don’t think that a winning experience is required if they get to enjoy a high-quality, entertaining game.”
The discussion moved onto how markets, and therefore players, differ and Olsson was able to highlight the strength of the Play’n GO portfolio. He said:
“We have some amazing games in our portfolio that were released a few years ago like Lady of Fortune, which is perfect for markets with a strong land-based history and it’s nice to see them coming back in popularity – especially as it’s medium volatility with a relatively low max win of 500x. It shows that great games that are fun to play trump everything else.
“Where I think the industry can do better is to not focus so much on short-term thinking – what’s the latest release only etc.. – and get away from predatory functionality games in your retention strategies.”
Finally, the panel discussed VIP players and the future of revenue generation in a regulated reality. Olsson added,
“The old ‘80/20’ rule, where 80 per cent of the revenue comes from 20 per cent of the players in certain markets, like Germany, the UK, other markets in Europe, is gone forever.
“What Play’n GO would like to see is marketing that adjusts to this new reality. Where recreational and social players are the main audience. We aren’t seeing that yet.”
Media Troopers has added a new artificial intelligence feature to its proprietary media buying platform, Media Cruiser DSP, introducing an automation layer called Automation Rules.
The company said Automation Rules is a rules-based automation engine designed to optimise campaigns using real-time data. Media Troopers said the tool can support actions including setting price ranges, highlighting and pausing underperforming metrics, creating exclusion filters, and adjusting bids without prior manual intervention.
Media Troopers positioned the release as a way to increase output while reducing operational costs, describing the workflow as “a single click” to apply automation.
Shmulik Segal, Chief Executive of Media Troopers, said, “Media Troopers is always looking to improve its systems to ensure that clients have the best technology available to help enhance their campaigns while also saving them time. This new AI feature is sure to be a game-changer among customers when it comes to increasing marketing output by taking on board and managing client data around the clock.”
The post Media Troopers adds AI automation tool to Media Cruiser DSP appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
DeGaming has launched a Web3 iGaming platform and appointed Ulle Skottling as CEO, with the company positioning on-chain operations as a way to improve transparency across operators, affiliates and players.
The platform’s core product pitch is its proprietary “Glass Vault” technology, which DeGaming says provides real-time proof of funds and independently verifiable visibility of balances, transactions, and payouts.
DeGaming is also offering “Bankroll as a service,” routing transactions through its on-chain transaction engine to provide operators access to scalable liquidity for withdrawals and platform stability. The company said this is designed to reduce friction for operators trying to scale, while giving players visibility into the funds available on the platform.
The supplier said its unified platform combines game access, player account management (PAM) and reporting in a single blockchain-native operational engine. DeGaming added that operators can launch a customisable casino or sportsbook in “as little as two weeks,” including crypto and fiat deposits, automated payouts and a back-office.
Skottling joins as CEO to lead what DeGaming called its next phase. He has held senior roles at RAW iGaming, Videoslots and NetEnt. Skottling said: “The industry has evolved rapidly, but transparency and trust have not kept pace. It runs on what you can’t see, whereas we have built a platform that you can. We are challenging the model and defining the new standard for gaming infrastructure.
“Our Glass Vault technology gives operators, affiliates and players independently verifiable visibility into platform activity and funds in real time. The future of gaming will be built on openness, accountability and infrastructure that all participants genuinely trust.”
Emil Ahmed, co-founder of DeGaming, added: “Appointing Ulle as CEO is an important step in DeGaming’s next phase. We have built the platform around a clear belief that gaming needs more transparency, stronger infrastructure, and greater operational trust. Ulle brings the industry experience, commercial understanding, and leadership needed to take that vision to market and help operators launch with confidence.”
The post DeGaming launches Web3 iGaming platform, names Ulle Skottling CEO appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Century Casinos Inc. announced that Lyle Randolph, a long-term regional Vice President and General Manager of the Company, will take over as Executive Vice President of Operations for the US.
Mr. Randolph will be appointed to this new role effective May 15, 2026. As Executive Vice President of Operations for the US, Mr. Randolph will oversee the Company’s seven U.S. properties. These casinos comprise a combined 4701 slot machines, 93 table games, 2127 hotel rooms, and over 20 food and beverage venues.
Mr. Randolph is a veteran gaming and hospitality executive with more than 30 years of leadership experience in casino operations, hotel and food & beverage management, capital development, and multi-property strategic oversight. He began his gaming career in 1995 at Casino Aztar in Missouri. When Isle of Capri Casinos acquired the property, he became General Manager of both Caruthersville and Cape Girardeau. Throughout his leadership tenure, he successfully navigated the properties through multiple ownership transitions involving Isle of Capri Casinos and Eldorado Resorts while operating under the leadership and mentorship of notable gaming industry executives including James Perry, Virginia McDowell, Eric Hausler, Gary Carano, and Tom Reeg. These experiences provided exposure to a broad spectrum of leadership philosophies ranging from entrepreneurial founder-led management and family-driven regional gaming growth to highly analytical, public-company expansion strategies. During his tenure with Isle of Capri Casinos, Mr. Randolph received the company’s Jack Galloway Award recognizing leadership and operational achievement.
Since Century Casinos’ acquisition of the Missouri properties in 2019, Mr. Randolph has served as Vice President of Operations for both Missouri casino properties. Mr. Randolph has overseen more than $80 million in combined capital development projects, which has resulted in Adjusted EBITDAR growing over 70% under his leadership.
In addition to his operational responsibilities, Mr. Randolph has remained active in civic, charitable, and industry leadership initiatives throughout his career, including statewide advisory appointments and leadership roles with regional business, tourism, humanitarian, and gaming organizations, underscoring his understanding of the value of responsible corporate citizenship. Mr. Randolph’s established track record as a results-oriented and effective leader will continue to drive the Company’s growth within the gaming and hospitality industry.
The post Century Casinos Announces Appointment to Top Leadership Role in the US appeared first on Americas iGaming & Sports Betting News.
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