Industry News
Facial recognition in currency exchange machines to prevent AML
Currency exchange machines featuring facial recognition technology have been installed in a variety of airports and travel hubs across Europe, in a bid to streamline the user experience and safeguard against fraudulent behaviour.
Currency exchange kiosks may provide the opportunity for criminals to convert illegally obtained cash, making it harder to trace the criminal activity in line with anti-money laundering (AML) protocols. Many countries have implemented transaction limits per day for all users of currency exchange machines as one way to combat this, but this may require customers to show ID and retain detailed records.
However, Swiss manufacturer ECEX Group uses facial recognition software developed by British company Innovative Technology to implement the AI-powered biometric solution into the Automatic Currency Exchange (ACE) machines as a way to automate these transaction limits. The software is within a compact device, ICU Pro, which provides secure, immediate facial recognition that allows users to quickly and efficiently use the currency exchange services.
The use of ICU Pro as a biometric sensor for facial recognition acts as assurance for ECEX and customers alike, helping to adhere to AML requirements by implementing intelligent customer tracking that shows a customer’s previous exchanges and ensuring they stay within their transactional limits.
Similar to how a cashier can visually regulate the amount of times a customer uses a service, the technology enables the kiosks to recognise whether a person has met the standard limits for domestic transactions before they need a passport. This limit can be set in accordance with the AML regulatory requirements of the country, providing a more secure service without intruding on customer privacy.
If the exchange limit is below the threshold, the customer’s facial information is saved locally for one day so the technology can detect whether they make further exchanges during the time period and ensure the threshold isn’t exceeded.
Hizii Denys, Technology & Administrative Officer at ECEX Group AG, said: “We chose ICU Pro for our facial recognition needs because we needed a solution that offered a quick, seamless, secure and – most importantly – compliant service for our customers. The ACE machines are intended to streamline the currency exchange process, and ICU Pro helped us to achieve that.
“The big advantage is that any biometric data cannot be accessed because of the encryption inside the device, so there is no need for GDPR concerns. Our technology is unique and we haven’t found a similar analogous solution around the world, so we’re happy to be able to implement this feature with ICU Pro.”
The implementation of the technology comes during a period of significant public outcry at recent failures to comply with AML protocols by large organisations, and intends to make AML procedures standard within the currency exchange market. The new technology hopes to make it easier for tourists to travel with ease, knowing their money is safe and handled responsibly.
Dr. Andrew O’Brien, Biometrics Product Manager at Innovative Technology, said: “Currency exchange is a complicated process that requires responsibility and regulatory compliance from any services involved. We’re excited to partner with ECEX to enable a further level of compliance and customer security through ICU Pro. Our biometric technology has the ability to link customers’ transactions, and this approach also has exciting opportunities in Gaming, where we can help limit and protect customers from excessive gambling.”
The machines are designed to offer quick and easy access to AI-powered, secure currency exchange, in a range of handy locations including airports, hotels, train stations, banks and more. The ACE machines are already operating in Geneva Airport (Switzerland), Billund Airport (Denmark) and Boryspil International Airport (Ukraine), as well as the Hilton and Opera Hotel in Kyiv, Ukraine.
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Industry News
MediaX Agency Officially Launches Linkible

MediaX Agency, a globally recognised leader in digital PR and growth marketing, has officially launched Linkible, an AI-powered link building agency engineered to help businesses in highly competitive and regulated industries achieve stronger online authority, higher search engine rankings and sustainable organic growth.
With AI-driven outreach and industry-specific link strategies, Linkible is redefining how brands secure high-quality backlinks, increase domain authority and dominate their niches in Google search.
Linkible is purpose-built for industries where credibility and compliance are critical:
• Law Firms & Legal Marketing – Earn authoritative legal backlinks to attract clients and improve local SEO.
• SaaS Companies – Accelerate organic growth with niche placements and product-led content strategies.
• Cannabis & CBD Brands – Gain SEO visibility while staying compliant in a restricted advertising environment.
• iGaming, Casino & Gambling – Drive traffic with white-hat link strategies tailored for high-competition keywords.
• E-commerce Businesses – Build scalable backlinks to boost product visibility and drive online sales.
Key Features of Linkible
• AI-Powered Prospecting & Outreach – Identify and connect with the right publishers at scale.
• Niche-Relevant Authority Backlinks – Secure placements on trusted websites that move rankings.
• Compliance-First Approach – Tailored strategies for industries facing strict regulations.
• Transparent SEO Reporting – Real-time dashboards to track backlinks, traffic and keyword improvements.
• Scalable Growth Solutions – Flexible link building packages for startups, enterprises and agencies.
“Traditional link building is outdated and ineffective in competitive industries. With Linkible, we’re combining the power of AI with our proven PR and SEO expertise to deliver smarter, faster, and compliance-friendly link building strategies that help businesses rank higher and grow sustainably,” said Rachita Chettri, Co-Founder of MediaX Agency.
The post MediaX Agency Officially Launches Linkible appeared first on European Gaming Industry News.
Industry News
Allwyn Launches Player Protection Lab

Allwyn, the lottery-led gaming entertainment company, has announced the launch of Allwyn Player Protection Lab, a global responsible gaming initiative aimed at supporting novel research and innovation to advance player safety.
Opening immediately for applications, the programme will support academics and experts working in the field of responsible gaming to explore new ideas, concepts and perspectives. Applicants are encouraged to submit proposals focusing on one of three key areas: digital innovation; using messaging to drive positive play; and developing effective safety tools.
Following the open call for applications, awards will be made for successful projects of up to €100,000, dependent on the scope of the prospective proposal.
The project demonstrates Allwyn’s commitment to developing global leading practice in responsible gaming. The call for applications will ensure Allwyn is casting the widest net and has the best chance to uncover new and interesting approaches to protecting players.
Nicole Garrett, Head of Responsible Gaming at Allwyn, said: “The Player Protection Lab is an exciting new avenue for Allwyn. Our responsible gaming team is seeking proposals that will encourage progress in player safety and break new ground in our industry. We hope that by opening the application process, we will have the opportunity to explore genuinely new ideas and draw lessons from other sectors.”
The call for proposals will run until 14 November.
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Industry News
Creedroomz Introduces Cashout Blackjack

Creedroomz has launched Cashout Blackjack, a new version of its popular Live Blackjack game designed to redefine player engagement. This major update features a groundbreaking Side Bet Gamble mechanic, a completely redesigned UI and other key enhancements that deliver a new standard of excitement.
The Side Bet Gamble is an industry-first feature that gives players total control over their side bet winnings. Unlike traditional bonus rounds that are passive or tied to specific game events, this optional decision occurs only for players who have won a side bet, right at the end of the round after the last dealer card has been dealt. Players are given a choice: Gamble their winnings for a chance to double their payout, or Skip and keep their original amount. This high-stakes, real-time decision point transforms every win into an exhilarating risk-reward moment.
Cashout Blackjack also includes a suite of powerful updates:
Sleek New UI: A fully redesigned interface built for seamless usability on all devices.
Rebalanced Side Bets: Payouts have been rebalanced to make side bets more compelling and rewarding.
Auto-stand applied on hard / non-splitable scores of 17, 18, 19 and 20.
The new Cashout Blackjack, complete with the Side Bet Gamble feature, is now available to all Creedroomz partners. This launch underscores Creedroomz’s strategic vision to provide partners with groundbreaking tools that ensure they remain at the forefront of the competitive iGaming market.
The post Creedroomz Introduces Cashout Blackjack appeared first on European Gaming Industry News.
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