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Virtual Echoes: Exploring key phrases from the European Gaming Q1 Mini Meetup about marketing technology

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The European Gaming Meetups are designed to keep you up-to-date with what is fresh in the European gambling industry.

Panel description: Operators are constantly striving to remain ahead of the competition by attempting to gather as much player data as possible. This can be a complex process, requiring several facets of a marketing strategy to be pooled together. We’ve assembled a panel of marketing technology experts to discuss the challenges in bringing this information together and how a fully-rounded strategy can be implemented.

 

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  • On the question of the debate between in-house and outsourced marketing

Allan Petrilli: “The iGaming industry is historically built on third-party relationships and integrations”

Alex Kornilov: “Outsourcing marketing technology is the only way – the DIY way in a company doesn’t work, it is not scalable”.

 

  • On the trend in personalization and how they help the clients:

Eberhard Dürrschmid: “Data speed and sources, the demand for real-time feedback loops and the ability to create different user journey’s per the client’s demands. Personalization is key – if your product doesn’t respond to the player, you will drive users away”.

Alex Kornilov: “Personalization is complex – starts from the Acquisition and retention stages, and spans to predictive Analytics”.

Allan Petrilli: “There’s a lot more in personalization than personalizing an ad – it’s about the whole user journey and experience!”

 

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  • On the extent operators need to extend their outsourcing when entering the market in order to understand the customer base:

Eberhard Dürrschmid: “Operators need to know the core value of their product first, know what their product is about and identify points for improvement in order to utilize outsourcing”.

Allan Petrilli: “You need to understand what kind of data works better for you in order to identify user behavior, and then try to collect as much data as possible from your third-party relationship”.

Alex Kornilov: “The essence of wagering is pretty straightforward – money. Know your core product first, and then extend your outsourcing accordingly”.

 

  • On the value of gathering user data in other industries beyond Gaming:

 Alex Kornilov: “Sports betting and casinos are the hardest industry in personalization, because of the enormous depth of data.

 

  • On how challenging can it be for operators to put together all the data understand their players

Eberhard Dürrschmid: “Operators need a new type of organizational structure on top of the infrastructure, in order to get new information from various sources”.

Alex Kornilov: “There is no secret sauce – it is a matter of hard work. The biggest challenge is communication between stakeholders”

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Allan Petrilli: “Whether you’re a small or large company you need to have a main Point of Contact with vendors, someone who understands integration demands”.

“Operators throughout industries need to learn how to actually utilize third-party services properly”

 

  • On Future development of data

Alex Kornilov:“Data is the new oil and it’s the only way to get ahead in the future! You need to fight for percentage and the only way to go forward is data driven decisions”.

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CT Interactive Appoints Todor Botsev as Business Development Manager for EMEA and Asia

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CT Interactive has appointed Todor Botsev as its Business Development Manager for ЕМЕА and Аsia.

With over 16 years of experience in the dynamic and rapidly evolving casino industry, Todor specialises in online and offline business operations. His career has encompassed a variety of roles and responsibilities, including managing online and offline casino operations, optimising gaming platforms and developing strategic business initiatives.

Throughout his career, Todor has gained extensive experience in the development and implementation of new gaming products for online and offline casinos, working with a diverse range of gaming platforms and systems. His expert approach to data analysis and market trends enables him to design and execute innovative strategies for customer acquisition and retention, driving sustainable growth and expanding the customer base.

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Todor’s strong leadership skills allow him to effectively manage teams and projects, with a focus on operational efficiency and staff development. His leadership philosophy is built on collaboration and a commitment to delivering the highest standards of customer service.

With his deep understanding of online casino operations and strategic thinking, Todor is a valuable addition to the CT Interactive team.

The post CT Interactive Appoints Todor Botsev as Business Development Manager for EMEA and Asia appeared first on European Gaming Industry News.

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Playtech Executive Chair Brian Mattingley Set to Step Aside

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The chairman of Playtech, the London-listed gambling technology group, is to step down, triggering a search for a successor with a taste for stringent corporate governance challenges.

Egon Zehnder International, the boardroom headhunter, is being appointed to handle the search for Mr Mattingley’s successor, according to a source close to the situation.

A former chairman and chief executive of 888, the London-listed gaming company now known as Evoke, Mr Mattingley was also a founding director of Gala Leisure.

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At Playtech, he has overseen a frenetic period of corporate activity while also finding himself in the eye of a series of storms with shareholders over boardroom pay and wider corporate governance.

The most recent of those came in December when close to a third of investors rebelled over a €100m bonus plan for Mor Weizer, the company’s chief executive, along with other senior executives.

Shareholders give Mr Mattingley credit, however, for helping to navigate the company through a challenging period in the gambling industry, in particular his role last year in securing the sale of Snaitech, its Italian consumer gambling arm, for €2.3bn.

That represented a nearly threefold return on Playtech’s initial investment in the business, triggering total returns to shareholders of up to €1.8bn – a sum almost equivalent to all of the special dividends paid by London-listed companies in 2023.

The sale of Snaitech will transform Playtech into a pure-play business-to-business operation.

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During Mr Mattingley’s three-and-a-half year tenure, shares in the company have risen by about 60%.

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CT Interactive Reflects on Successful Showcase at ICE 2025

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CT Interactive is marking a resounding success following its participation in last week’s ICE 2025 trade show. As a global iGaming provider of innovative gaming solutions, the company used the event to solidify its market presence, seal new partnerships, unveil new gaming content and engage in productive discussions about its ambitious growth plans.

CT Interactive’s showcase at ICE Gaming 2025 reaffirmed its commitment to supporting its partners by expanding its portfolio of games available for their platforms. The company’s efforts to release fresh and engaging content have already been met with enthusiasm, setting the stage for stronger collaborations and greater player satisfaction.

Another highlight of the event was the company’s announcement about its impending certification for the Brazilian market. This milestone will enable CT Interactive to officially enter one of Latin America’s most dynamic and fast-growing regions.

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“We’re thrilled about the opportunities Brazil offers. We have prepared a games list designed to resonate with the preferences of Brazilian players, and we’re eager to bring our portfolio to this exciting market,” Martin Ivanov, COO of CT Interactive, said.

ICE Gaming 2025 also provided an excellent platform for CT Interactive to explore growth opportunities in Eastern Europe. With its strong regulatory framework and growing appetite for online gaming, Ukraine featured prominently in the company’s discussions. CT Interactive is about to conclude a deal with a local partner, significantly boosting its presence in this emerging market.

“The Ukrainian market holds tremendous potential, and we’re keen to expand our footprint there. We are confident that our diverse portfolio of high-quality games will meet the expectations of operators and players alike,” Martin Ivanov said.

The company’s new game releases were another highlight of its ICE Gaming presence. CT Interactive’s cutting-edge titles, designed with captivating visuals and engaging gameplay, were met with widespread acclaim. These releases are expected to captivate players and drive significant revenue growth for its operator partners.

Reflecting on the event’s success, Martin Ivanov stated that CT Interactive’s participation allowed it to strengthen its relationships with partners, explore untapped opportunities and reinforce its position in the gaming industry.

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“The show was an incredible opportunity to engage with our partners, showcase our innovations, and discuss strategies for mutual growth. We leave ICE Gaming 2025 energised and excited for what’s next,” Martin Ivanov added.

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