Canada
FANDOM’S INSIDE GAMING REPORT UNCOVERS THE MINDSET & MOTIVATIONS OF GAMERS ACROSS GENERATIONS
Video game franchises have taken mainstream media by storm and gaming as a pastime is showing no signs of slowing down – its a hobby that has captured the cultural zeitgeist and crossed generational lines, and there’s no such thing as a ‘typical gamer’ any more. Now more than ever the industry needs to adopt a more nuanced and generational approach to game development & marketing in order to make a true impact with gaming fans.
Fandom’s Inside Gaming report couples Fandom’s robust, proprietary user data with a custom global study that examines how gamer motivations and behaviors vary by generation and provides a playbook for the gaming industry at large on how to truly understand the mindset of a gaming fan. The findings from the 2023 Inside Gaming report will help brands stand out in this increasingly crowded marketplace while giving them the tools to identify, interact and more precisely connect with today’s gaming audience. This deep dive into the generational differences in gaming uncovered findings in three key areas:
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Brand & Advertising Impact – examines generational motivations on gaming influence and intent to purchase, as well as which advertiser categories and specific brands are primed to make a huge splash with gamers
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Gamer Motivations by Generation – explores the differences between major generational groups and their motivations & influence within the gaming space
- Co-Gaming – highlights positive findings around gaming between parents & kids while also providing unique insights to fuel advertising strategies when aligning with families in the gaming space
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“More than 150 million gaming fans come to Fandom and our 100K+ gaming communities each month, allowing us to unlock precise and unmatched insights about gamers across generations and platforms,” said Stephanie Fried, Fandom’s CMO. “These new insights into the behaviors, attitudes and perceptions of today’s gamers will enable marketers and studio leadership to drive better fan experiences and incremental revenue.”

The study uncovered huge opportunities for brands to more strategically tap into gaming audiences – namely in the CPG and QSR industries – and identified the generations that represent the biggest untapped opportunity for marketers. Findings include:
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There isn’t a “one-size-fits-all” approach to understanding and marketing to gaming audiences. Motivation and influence vary by generation, so it’s critical to understand the mindset of a gaming fan in order to make a true impact in the marketplace. Findings include:
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With the gaming industry booming, time spent gaming increasing, and gaming IP’s seeing huge success crossing over into TV and movies, gaming as a pastime is here to stay. Interestingly, the findings uncover benefits for parents co-gaming with their kids, as well as co-gaming motivations by age group:
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Methodology:
The 2023 Inside Gaming report identifies macro-level entertainment patterns and trends based on a survey of 15,000 Global Fandom users. These insights were validated and deepened through Fandom’s robust user data – more than 350 million monthly unique visitors, 45 million pages of content across 250,000 wikis – and qualitative and quantitative insights from Fandom’s proprietary fan panel. This methodology provides a 360-degree view of what’s happening in the gaming landscape through the eyes of Fandom.
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BGaming
CasinoCanada launches free social slot tournament
CasinoCanada.com launches a new social tournament system built around free-to-enter slot competitions, combining daily, weekly, and monthly events with leaderboards, bonus prizes, and exclusive merchandise.
The tournaments are powered entirely by BGaming slots, marking the first industry collaboration between an affiliate brand and BGaming focused specifically on social tournament engagement.
Participation in all tournaments is free for registered users of legal gambling age.
Players compete across rotating tournaments featuring a changing lineup of BGaming titles, including hit titles Aztec Magic Bonanza, Bonanza Billion, and Elvis Frog, among others.
Prizes include various bonuses and free spins from CasinoCanada partner casinos.
Selected special tournaments also feature exclusive BGaming merchandise prizes.
Tournament performance is reflected in public leaderboards, adding a competitive and community-driven layer to the CasinoCanada experience.
While social slot tournaments have become increasingly common in iGaming, many existing formats are built around the same providers and similar tournament structures.
CasinoCanada’s approach focuses on free participation, rotating BGaming content, partner casino bonus rewards, merchandise prizes, and recurring competition.
Eugene Ravdin, Head of PR at CasinoCanada, said: “The affiliate industry is moving beyond static review pages and traditional bonus listings. Community features, recurring engagement formats, and social competition are becoming increasingly important for long-term audience retention.
“Our goal is to create something more interactive and community-driven while also giving more visibility to BGaming’s slot portfolio through a format that players can engage with on a daily basis.”
Kate Puteiko, CMO at BGaming, said: “Players and the community have always been the beating heart of everything we do here at BGaming.
Online play no longer has to be a solitary activity, and tournaments like this are an excellent way to connect players and enhance everyone’s experience.
CasinoCanada shares this vision, and this collaboration is a natural extension of that.
We are excited to see our games front and centre of these tournaments and for players to begin creating memorable moments competing with them.”
CasinoCanada plans to introduce additional community features in the future, including gamification systems and forum functionality designed to expand user interaction around the tournament ecosystem.
The tournaments are now live at: https://casinocanada.com/tournaments/
The post CasinoCanada launches free social slot tournament appeared first on Americas iGaming & Sports Betting News.
Betnova
Delasport Accelerates Canadian Growth
Delasport continues to strengthen its position in the Canadian regulated market, now powering three live brands in Ontario while preparing for further expansion into Alberta as the province moves toward opening its regulated online gaming market.
Delasport’s technology is currently live in Ontario with TitanPlay.ca, Maverick Games, and Betnova.ca. The company provides a combination of full turnkey platform solutions of Casino, Sport, Player Account Management and Managed Services as well as its high-performance Sportsbook iFrame technology. This enables operators to launch quickly while delivering a premium user experience tailored to the Canadian audience.
With Ontario continuing to establish itself as one of North America’s most competitive regulated markets, Delasport’s growing local presence reflects the company’s long-term commitment to Canada and its confidence in the market’s continued evolution.
“Ontario is a strategically important market for us, and it has already proven to be a strong success story. Seeing multiple brands successfully operating on our technology and services demonstrates the strength of our platform in acquiring and retaining players in Ontario. We’re excited to continue this momentum as we prepare for Alberta,” said Oren Cohen Shwartz, CEO of Delasport.
As part of its next phase of Canadian growth, Delasport has officially applied for Alberta’s upcoming B2B licensing framework and is already preparing to go live with a partner operator once the market opens.
The company’s Canadian momentum is further supported by its mobile-first approach. TitanPlay’s iOS application is already available on the Apple App Store for users in Ontario, delivering a seamless casino and sportsbook experience powered by Delasport technology.
Delasport’s platform in Canada includes a wide range of personalization and engagement tools designed to enhance user retention and entertainment value.
The company has continued to position itself as one of the industry’s leading providers in regulated markets worldwide, with a strong focus on scalable technology, localization, compliance, and player-centric innovation.
The post Delasport Accelerates Canadian Growth appeared first on Americas iGaming & Sports Betting News.
Canada
Responsible Gambling Council Urges Financial Institutions to Strengthen Protections Against Gambling Harm
The Responsible Gambling Council (RGC) has urged Canada’s financial sector to take a proactive role in mitigating gambling-related financial harm. A new whitepaper released highlights how banks and credit unions are uniquely positioned to protect the financial well-being of their customers.
The whitepaper, Opportunities for Impact: The Role of Financial Institutions in Mitigating Gambling-Related Harm, argues that financial institutions have a unique duty of care. Financial institutions have direct access to gambling transaction data that reveals early warning signs of financial vulnerability. These indicators include rapidly shrinking savings and an increased reliance on overdrafts or credit.
“The rapid expansion of regulated gambling in Canada requires an evolved response from our financial systems. By adopting tools already proven in other jurisdictions, Canadian banks can become leaders in protecting customer financial health,” said Tracy Parker, SVP, Accreditation, Advisory & Insights at RGC.
Jurisdictions like the UK and Australia have already recognized the powerful role financial institutions play. Banks such as Monzo and Starling in the UK were the first to offer voluntary gambling blocks to their customers. Similarly, the National Australia Bank provides dedicated support pages and links to financial counseling.
RGC recommends that Canadian financial institutions implement several key strategies:
• Improving the accuracy of Merchant Category Codes to better track gambling spend.
• Offering voluntary transaction blocks and self-defined monthly spend limits.
• Providing targeted messaging and support resources within digital banking platforms.
Beyond retail banking, RGC highlights the importance of commercial relationships. Financial institutions can influence industry practices by setting high harm prevention expectations for gambling operators. Integrating these considerations into due diligence processes helps mitigate reputational and regulatory risks.
The post Responsible Gambling Council Urges Financial Institutions to Strengthen Protections Against Gambling Harm appeared first on Americas iGaming & Sports Betting News.
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