Industry News
Virtual Echoes: Exploring key phrases from the European Gaming Q1 Mini Meetup about marketing technology
The European Gaming Meetups are designed to keep you up-to-date with what is fresh in the European gambling industry.
Panel description: Operators are constantly striving to remain ahead of the competition by attempting to gather as much player data as possible. This can be a complex process, requiring several facets of a marketing strategy to be pooled together. We’ve assembled a panel of marketing technology experts to discuss the challenges in bringing this information together and how a fully-rounded strategy can be implemented.
- On the question of the debate between in-house and outsourced marketing
Allan Petrilli: “The iGaming industry is historically built on third-party relationships and integrations”
Alex Kornilov: “Outsourcing marketing technology is the only way – the DIY way in a company doesn’t work, it is not scalable”.
- On the trend in personalization and how they help the clients:
Eberhard Dürrschmid: “Data speed and sources, the demand for real-time feedback loops and the ability to create different user journey’s per the client’s demands. Personalization is key – if your product doesn’t respond to the player, you will drive users away”.
Alex Kornilov: “Personalization is complex – starts from the Acquisition and retention stages, and spans to predictive Analytics”.
Allan Petrilli: “There’s a lot more in personalization than personalizing an ad – it’s about the whole user journey and experience!”
- On the extent operators need to extend their outsourcing when entering the market in order to understand the customer base:
Eberhard Dürrschmid: “Operators need to know the core value of their product first, know what their product is about and identify points for improvement in order to utilize outsourcing”.
Allan Petrilli: “You need to understand what kind of data works better for you in order to identify user behavior, and then try to collect as much data as possible from your third-party relationship”.
Alex Kornilov: “The essence of wagering is pretty straightforward – money. Know your core product first, and then extend your outsourcing accordingly”.
- On the value of gathering user data in other industries beyond Gaming:
Alex Kornilov: “Sports betting and casinos are the hardest industry in personalization, because of the enormous depth of data.
- On how challenging can it be for operators to put together all the data understand their players
Eberhard Dürrschmid: “Operators need a new type of organizational structure on top of the infrastructure, in order to get new information from various sources”.
Alex Kornilov: “There is no secret sauce – it is a matter of hard work. The biggest challenge is communication between stakeholders”
Allan Petrilli: “Whether you’re a small or large company you need to have a main Point of Contact with vendors, someone who understands integration demands”.
“Operators throughout industries need to learn how to actually utilize third-party services properly”
- On Future development of data
Alex Kornilov:“Data is the new oil and it’s the only way to get ahead in the future! You need to fight for percentage and the only way to go forward is data driven decisions”.
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Industry News
Novig Raises $75M Series B to Build a Trader-First Sports Prediction Market
Novig, the fastest growing sports trading platform in America, announced the close of a $75 million Series B round led by Pantera Capital, with participation from Multicoin Capital, Makers Fund, Edge Equity, and existing investors Forerunner, Perceptive Ventures, and NFX. The round brings Novig’s total capital raised to more than $105 million.
The funding follows a period of growth for the platform, which reported a 10x increase in trading volume during 2025. Novig’s annualized trading volume currently exceeds $4 billion.
Although sports account for the majority of activity on most prediction market platforms, those products are not built with sports traders in mind. Novig, by contrast, is built for sports fans, delivering a fair, transparent, and commission-free trading experience.
Since launch, the platform has rapidly emerged as the leading sports trading platform in the US, proving strong demand for a trader-first alternative to traditional sportsbooks. Novig has officially submitted its application to the Commodity Futures Trading Commission (CFTC) to become a licensed Designated Contract Market (DCM), a critical milestone in its transition toward becoming a federally regulated exchange available in all 50 states.
Unlike sportsbooks that operate an against-the-house model, Novig operates a commission-free, peer-to-peer exchange where traders compete against one another on a level playing field. By eliminating the hidden “vig,” unfair odds, and punitive limits on winning players, Novig has built the industry’s most equitable sports prediction platform.
“Our mission is to democratize and financialize sports markets, and we’re proud of the fact that Novig users are 10 times more likely to win than on traditional sportsbooks,” said Jacob Fortinsky, Co-Founder and CEO of Novig.
“We chose to partner with the best crypto venture firms in the world to further accelerate our plans to make Novig the most efficient and liquid sports prediction market in the world. Others are using prediction market technology to financialize new markets with unproven demand. We leverage it to fix broken markets where demand already exists.”
“Novig is proving that prediction markets can fundamentally reshape sports betting by removing the exploitative middleman,” said Paul Veradittakit, Managing Partner at Pantera Capital.
“Their peer-to-peer exchange delivers what traditional sportsbooks can’t: better odds, fairer market structure, and alignment between platform success and user profitability. When 23% of users are profitable compared to 2% on traditional platforms, it’s clear this is a foundational change to the industry. We’re excited to lead this round and support Jacob, Kelechi, and the team as they build a sports prediction market that actually puts bettors first.”
“Novig combines the cultural heartbeat of sports with the transparency and efficiency of prediction markets. Most prediction market volume today is on sports, yet those platforms weren’t built with sports or sports bettors in mind. We are delivering a better exchange that is built by sports traders, for sports traders,” said Co-Founder and CTO Kelechi Ukah.
The new capital accelerates Novig’s next phase of growth, including onboarding more institutional liquidity. Novig will utilize the investment to deepen product innovation and growth loops, launching first-of-its-kind functionality that combines the best innovation of financial markets with the excitement of live sports.
To support its next phase of growth, Novig has expanded its team to more than 50 personnel, including operators, engineers, and traders focused on developing the platform’s prediction market infrastructure and transparency features.
The post Novig Raises $75M Series B to Build a Trader-First Sports Prediction Market appeared first on Americas iGaming & Sports Betting News.
Gaming Laboratories International
GLI Promotes Patrick Cottingham to Director of Client Services, North America
Gaming Laboratories International (GLI) has promoted Patrick Cottingham to Director of Client Services, North America. Previously, he served as Senior Manager of Client Services. Prior to commencing his career as an engineer with GLI, he served with the US Air Force.
Cottingham’s dedication to his clients was clearly evident both inside and outside of GLI. He transitioned to the Client Services team where he progressed and built a team laser focused on providing the very best customer service where his and his team’s clients have benefited from his engineering and gaming experience.
Ian Hughes, GLI Chief Revenue Officer, said: “We are thrilled to announce Patrick’s well-deserved promotion to Director of Client Services for North America. Patrick leads a team of dedicated and committed client services representatives who ensure our clients receive the best service during their compliance journey with GLI.”
The post GLI Promotes Patrick Cottingham to Director of Client Services, North America appeared first on Americas iGaming & Sports Betting News.
Blueprintx
Zingo Bingo Launches “Your Era” Nostalgia Series Featuring Kerry Katona and Pat Sharp
Zingo Bingo Launches “Your Era” – A Social-First Nostalgia Series for 2026
Zingo Bingo has officially unveiled Your Era, a new short-form social media content series celebrating iconic throwbacks, shared nostalgia and the cultural moments that defined generations. The series launches in February 2026 and will roll out weekly across TikTok, Instagram, Facebook and YouTube.
Designed to strengthen Zingo Bingo’s identity as a home of nostalgic fun, Your Era focuses on authentic conversation rather than traditional promotional content. The format highlights music, fashion, technology and pop culture milestones that shaped each guest’s personal journey.
Kerry Katona and Pat Sharp Headline Series One
The first confirmed guests include Kerry Katona, singer and media personality best known from Atomic Kitten, and Pat Sharp, the iconic radio and TV presenter associated with classic UK entertainment shows. Additional celebrity names will be revealed throughout the year.
Each episode features five themed nostalgia segments crafted to spark memories, conversation and emotional connections among viewers.
What to Expect from “Your Era”
Every guest takes part in recurring throwback features designed to boost engagement and relatability:
- The Memory Bag – Guests reveal five nostalgic items and share the stories behind them
- Flashback Files – A rapid-fire interview covering music, fashion, tech and cultural trends
- Mixtape Memories – Guests curate throwback tracks for the official Your Era playlist
- Taste of the Past – Sampling retro sweets and snacks while rating nostalgia levels
- Yesterday’s News – A humorous headline-guessing game using real throwback media stories
The series aims to tap into the growing popularity of nostalgia-driven digital content while positioning Zingo Bingo as a community-led entertainment brand.
Built by Kinetic Digital and Blueprintx
Your Era has been developed by Zingo Bingo’s operators, Kinetic Digital, in collaboration with long-term creative partner Blueprintx. Blueprintx has previously supported digital and television campaigns for Kinetic Digital brands including Prime Casino and Slingo.
The production strategy prioritises shareable, short-form content optimised for social discovery and influencer amplification, with episodes distributed across dedicated platform pages as well as guest channels.
A Strategic Play for Community Engagement
Jack Watson, Brand Manager at Zingo Bingo, said the series reflects the brand’s commitment to fun, familiarity and connection.
“Your Era is about celebrating the music we replayed, the fads we cringe at and the memories that still make us smile. It’s designed to bring people together through shared nostalgia while reminding audiences that bingo is about enjoying those moments collectively.”
Series one will feature six guests throughout 2026, with new weekly segments designed to drive audience engagement and repeat viewership.
The post Zingo Bingo Launches “Your Era” Nostalgia Series Featuring Kerry Katona and Pat Sharp appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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