Industry News
How does WinSpirit Casino use AI tools to enhance gamblers’ experience
The gambling market does not stand still. As you know, there has been a boom in artificial intelligence technology, and gambling market companies are already starting to test it: in process automation, marketing, and customer communication.
Players are becoming increasingly demanding, and our common task as joy providers is to satisfy users by constantly improving the quality of the service. And this is where AI tools come in handy.
Here are 3 cases of how casinos, including WinSpirit Casino, utilize AIs.
#1 Ideas generation. There are several units in casino teams, just like in any other company. And each of them uses the AI in their own way. For example, the PR department uses ChatGPT to generate content strategy and potential distribution channels for publications. By the way, this text is also partly written by ChatGPT. CC uses AI tools to improve communication with clients: operators use AI to analyze a player’s dialect and give them a relevant answer — as clear and familiar as possible. Further, the promotional department generates ideas for new promo campaigns and their promotion online in such a highly competitive market.
#2 Visual creation. We all perceive 90% of information with our eyes. And the first thing the client sees when entering the website is a visual component. That’s why casinos try to get stunning images that will capture players’ attention. WinSpirit Casino’s designers also use renowned Midjourney to create individualized visuals for its website and marketing materials faster than ever before. Nowadays, personification is king. By the way, graphics for this text was also been generated by Midjourney.
#3 Freedom for growing. How free are the employees in your company? Sometimes not so much, right? In the gambling vertical, innovation and freshness of vision are very important. That’s why at WinSpirit Casino, the task is of paramount importance — and the way in which the employee completes it is up to them. C-Level, on the other hand, simply provides access to these tools. For example, to Futurepedia, a suite of AI tools that allows for completing tasks more accurately and efficiently. Furthermore, such tools help get a fresh view of the everyday routine and offer players a customer-focused experience.
In today’s world, you can’t ignore new technology. After all, they allow a company to become better for its customers. For instance, modern AI tools can analyze the players’ behavior and identify the preconditions for gambling addiction. Not to mention that modern technology attracts a young audience that the business needs for further development.
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Industry News
TipRanks to Become Official Sponsor of 5-Time U.S. Chess Champion Hikaru Nakamura

TipRanks, a leading financial research platform with more than 9 million monthly active users, has announced a strategic sponsorship with Grandmaster Hikaru Nakamura, a 5-time US Chess Champion who is currently ranked 2nd in the world. Powered by a new set of AI tools, the partnership is designed to help investors make better, data-driven decisions through the combination of TipRanks’ cutting-edge tools and Nakamura’s strategic mindset.
As part of the partnership, Nakamura will create and manage a Stream Portfolio on TipRanks. Viewers and fans of Hikaru will be able to track his investment research in real time on his widely followed video channels and social media — plus share ideas in the stream chat to help shape the portfolio’s holdings. Working with TipRanks’ award-winning platform, Nakamura will showcase how he evaluates opportunities, while emphasizing that all content is for educational purposes only and does not constitute investment advice.
Nakamura’s dominance in chess stems from his ability to absorb vast amounts of information, analyze multiple outcomes and make decisive moves under pressure—skills that closely mirror successful investing.
“TipRanks offers a wide variety of insights on thousands of stocks and equities, helping me to think strategically about all of my investments. Just like in chess, beating the market depends on making wise, fully informed decisions. Harnessing data to think several moves ahead is second nature to me,” said Nakamura.
“While other investing websites might sponsor more popular spectator sports such as soccer, our partnership with a chess champion is pitch perfect. We are tailor-made for investors who seek to act strategically, just like Hikaru does,” said Uri Gruenbaum, Founder and CEO of TipRanks.
The post TipRanks to Become Official Sponsor of 5-Time U.S. Chess Champion Hikaru Nakamura appeared first on European Gaming Industry News.
Industry News
PENN Entertainment Celebrates Grand Opening of Hollywood Casino Joliet

PENN Entertainment has officially opened the doors of its new Hollywood Casino Joliet on Monday, August 11.
The $185 million state-of-the-art casino replaces the former riverboat property that operated on the shores of the Des Plaines River since 1992.
Legislators and area dignitaries, Illinois Gaming Board officials, Chicago Bears executives and NFL legend and Joliet native Tom Thayer joined the PENN team members for the ribbon-cutting ceremony. Hollywood Casino Joliet then opened to the public at 4:00 p.m. and welcomed guests to experience approximately 1000 of the newest slot machines, 43 table games, a retail ESPN BET sportsbook, upscale national and Chicagoland celebrity-led dining and, above all, a premier guest experience.
“We would like to officially welcome players and guests to the all-new Hollywood Casino Joliet. After approximately 20 months of construction, we are thrilled to open the doors to this land-based entertainment destination. We are proud of our 30-year history in Will County and are committed to continuing our investment in the community by creating new jobs, providing important tax revenue, and serving as a new attraction to bring even more visitors to the area,” said Jay Snowden, CEO and President of PENN Entertainment.
“This opening marks an exciting new era of entertainment in Joliet. We’re grateful for the support from the city of Joliet, the Illinois Gaming Board, and our business and community partners who contributed to the successful development of this new property. We look forward to delivering an elevated experience with world class dining, entertainment, and gaming options for patrons across the region,” said Todd George, Executive Vice President of Operations for PENN.
The roughly 189,000 square foot entertainment destination employs approximately 600 team members and generated around 450 construction jobs. Open seven days a week and 24 hours a day, the fun and excitement will continue 365 days a year.
The post PENN Entertainment Celebrates Grand Opening of Hollywood Casino Joliet appeared first on European Gaming Industry News.
Gambling in the USA
Gaming Americas Weekly Roundup – August 4-10

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
SA Gaming has announced that its game portfolio and Remote Gaming Server have officially obtained Gaming Laboratories International certifications in Brazil. This milestone underscores SA Gaming’s commitment to delivering premium gaming experiences, with a particular focus on the Brazilian market. The regulated Brazilian online gaming market, which launched on January 1, 2025, is projected to become the largest in Latin America. Under the new framework, only licensed operators are legally permitted to offer online gaming and betting services.
The National Indian Gaming Commission announced Gross Gaming Revenues of $43.9B for fiscal year 2024. This historic figure reflects a $2.0 billion increase over FY 2023, representing an overall growth of 4.6% across the Indian gaming industry. The GGR figure is calculated from independently audited financial statements from 532 independently audited gaming operations owned by 243 federally recognised tribes across 29 states. Two NIGC regions, Oklahoma City and Washington, D.C., reported double-digit growth over the previous fiscal year.
The Michigan Gaming Control Board has issued cease-and-desist letters to six unlicensed online gambling platforms attempting to target Michigan residents without state authorisation. The action underscores the MGCB’s relentless, ongoing efforts to shut down illegal gambling operations and protect Michigan consumers from financial risk, identity theft and unfair play. The targeted sites—Crypto Slots, NitroBetting, NewVegas, Las Vegas USA Casino, Grand Rush Casino and Slotgard Casino—were found to be operating in violation of Michigan laws that require licensure for internet gaming and sports betting. This enforcement action is part of the MGCB’s larger crackdown on illegal online gambling platforms.
Partnerships
Table Trac Inc announced that a new Nevada casino partner is installing the CasinoTrac CMS system, and a long-time customer is upgrading from its classic system to the latest comprehensive technology stack featuring enhanced capabilities for Loyalty, Bonusing, & Operations. Barton’s Club 93 Casino Hotel, under new ownership, GLM Gaming, as part of a significant property remodel and renovation is upgrading the slot system to CasinoTrac’s high-speed, Secure, Unified and Stable PlayerLINQ network, which drives player engagement through the programmatic, custom SlotSUITE platform while turbocharging efficiency and time on device with SelfPAY. Border Inn Casino will deploy CasinoTrac’s high-speed, Secure, Unified and Stable PlayerLINQ network, NV Tech Standard 3-compliant accounting and CTLoyalty for Patron & Club Management, powered by CasinoTrac’s bonusing, auto-tiering and reflexive rewards functions.
Caesars Entertainment Inc announced it is the first in the industry to launch IGT’s newest installment of its beloved slot title, Kitty Glitter Grand. The game is now live across Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino in New Jersey, Pennsylvania, Michigan, West Virginia, and Ontario. It’s also available at Caesars Rewards destinations in Atlantic City, including Caesars and Harrah’s, with Tropicana set to join the lineup soon, subject to final regulatory approval. This debut marks IGT’s first simultaneous exclusive launch of a game both online and in casinos in the US. As a result, Caesars is currently the only place where fans of the Kitty Glitter franchise can experience this latest installment, whether in person or online.
The post Gaming Americas Weekly Roundup – August 4-10 appeared first on European Gaming Industry News.
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