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Assessing the Dutch market

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It is a full year since the regulated online market opened in the Netherlands. In this round-table feature, we ask Matej Filipančič, Head of Turnkey Solutions at Bragg Gaming, for his view on how the market has performed to date and what lies around the corner.

Having opened up online gambling in October 2021, the Dutch regulator De Kansspelautoriteit (KSA) implemented a cooling-off period affecting many major operators. Has this affected the growth potential of the Dutch market?

It’s hard to say and with a year since the new legislation entered into force, it is now easier to focus on the positives and how the market has evolved in the last 12 months. First mover advantage has been crucial in the Netherlands and the initial 10 licensees have really carved out a big market share. It’s great to see that players have been channelled towards new operators rather than staying with incumbent ones as it means wider choice, exciting new products and better promotions through various acquisition channels. Consequently, this should attract more players, leading to healthy market growth. We think the Dutch lawmakers and regulators have done a great job with the new legislation benefiting both operators and players and we have great expectations for the potential in the country.

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Will restrictions on advertising make it difficult for new entrants to the market to gain market share? If so, what part can suppliers play in attracting and retaining Dutch players?

It is very important to distinguish between online operators and those with a land-based presence here as there will be a relative advantage for the latter who will still be able to use some methods of advertising to retain players. All operators will need to be innovative and creative in coming up with ways to reach customers while also making sure their campaigns are fully compliant. For newcomers, it will become more difficult to gain a player base compared with those that were present at the time of market opening. The new restrictions are not at all in favour of newly licensed operators in that sense, but suppliers can make a big difference here. At ORYX, we offer a wide range of retention tools, which became even more important to operators after the marketing ban announcement. The new licensees on our platform have already come up with very exciting and successful strategies on how to utilise our state-of-the-art Fuze™ player engagement platform and other products to stay ahead of the competition.

 

What appetite have you seen among Dutch players for content types that are popular in other regulated European markets? Are they out-performing classic games that originate from the Dutch land-based heritage?

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We have seen that top-performing content from world-leading providers such as Evolution, GAMOMAT and Pragmatic Play has outperformed the rest of the competition. This includes localised traditional studios like Greentube, Edict (Merkur) and Stakelogic, who still remain very popular with players. The result is a relatively healthy mix between the traditional games which have been present in the land-based machines for decades in the Netherlands and internationally recognised brands which perform well in all markets. Live casino has also been very strong and seems to have a great appeal to Dutch players.

 

What are your hopes for the Dutch market across the next 12 months?

Hopefully the restrictions will be applied equally on all operator websites, including the state-owned companies that were already in the market before the new regulation entered into force. There is of course potential for growth for all licensees, old or new, but it is crucial for recent entrants to be innovative to acquire and retain players. ORYX was the first external platform to launch in the Dutch market and we hope to maintain the position as a leading supplier there with the help of the exceptional track record of our operator partners.

We hope our platform partners can make use of all our tools to continue to grow and operate successfully in the Netherlands, gaining market share while making sure they are fully compliant and continue to excel in terms of Responsible Gaming and player protection. We are also in a great position to offer our proprietary products to new clients in the market and can guarantee a safe and exciting experience for the players, along with a profitable business for our partners.

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NuxGame’s Aggregation Platform shortlisted in EGR B2B Awards

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NuxGame, the experienced betting and casino software provider, has been recognised at this year’s EGR B2B Awards, receiving a nomination for its Aggregation Platform.

The EGR B2B Awards is one of the most esteemed events in the industry and this shortlisting solidifies NuxGame’s status as a leading casino software supplier and a one-stop shop for casino operators.

Winners are to be selected by a panel of industry experts ahead of the ceremony at The Roundhouse in London on 13th June.

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NuxGame’s aggregation platform boasts over 13,600 slots titles from 135 leading providers, which has recently been bolstered thanks to partnerships with the likes of 3 Oaks Gaming, Vivo Gaming and Hacksaw Gaming.

The nomination follows a strong year for the provider, which has made strides in player retention and acquisition tools for its aggregation platform customers with features such as free spins, network tournaments, live streamer promotions and custom thumbnails.

This latest development for NuxGame serves as a testament to its philosophy of staying ahead of the tech curve and harnessing the latest technologies to provide a bespoke and customer-centric service.

Denis Kosinsky, Chief Operating Officer at NuxGame, said: “The EGR B2B Awards is one of the most important dates in the iGaming calendar, so we are honoured that our leading casino aggregation platform has been shortlisted.

“It’s fantastic to be recognised in these prestigious awards, as we are dedicated to delivering the most innovative casino game aggregation platform for our customers.”

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The post NuxGame’s Aggregation Platform shortlisted in EGR B2B Awards appeared first on European Gaming Industry News.

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Betsson Publishes its First Quarter 2024 Interim Report

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Betsson AB has published its interim report for the first quarter of 2024.

Highlights

  • Group revenue was EUR 248.2 (221.9) million, an increase of 12%. Organic increase of 25%.
  • Casino revenue increased by 19%. Sportsbook revenue decreased by 3% and the sportsbook margin was 6.6% (8.0%).
  • EBITDA was EUR 71.6 (54.3) million, an increase of 32%. The EBITDA margin was 28.8% (24.5%).
  • Operating income (EBIT) was EUR 57.9 (43.0) million, an increase of 35%. The EBIT margin was 23.3% (19.4%).
  • Net income was EUR 42.8 (36.6) million, corresponding to EUR 0.30 (0.28) per share.
  • Operating cash flow was EUR 50.0 (48.8) million.
  • Net debt was EUR -68.1 (-104.5) million.
  • Active customers increased by 15% to 1,281,267 (1,115,641).

CEO’s Comments

“Positive start to the year for Betsson – continued high customer activity and the highest ever operating income”

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For Betsson, the first quarter of 2024 was characterised by a continued positive development with high customer activity, good growth and strengthened profitability, as well as new growth-oriented initiatives. Revenue was up 12 percent year over year, and operating income (EBIT) increased as much as 35 percent to a new record level, while the operating margin strengthened to 23.3 (19.4) percent.

After the new president in Argentina took office, a devaluation of the Argentine peso of more than 50 percent was carried out in December, which had a negative effect on reported revenue for the Group in the first quarter. Organically, revenue increased by 25 percent compared to the corresponding quarter of the previous year.

The high customer activity drove strong growth in gaming turnover for both casino and sports betting, with year-over-year increases of 14 and 25 percent, respectively. Casino revenue increased by 19 percent year over year. The sportsbook margin amounted to 6.6 (8.0) percent, which was lower than the average margin for the past two years and meant that the high activity and increased turnover in sports betting was not fully reflected in revenue for the quarter. The lower sportsbook margin particularly impacted revenue in Latin America.

Betsson’s ambition is to generate stable earnings growth in the long run. The strategy to achieve this is based on geographic diversification and growth investments within existing markets, new markets, B2B and M&A. Within existing markets, it can be mentioned that the Betsson brand was introduced on the Italian market in March, at the same time as a collaboration was started with the former superstar of Italian football, Francesco Totti. Italy remains an important market with great potential for Betsson. In addition, Betsson went live in Cordoba, Argentina during the quarter, which means that the Group now offers games under local gaming licenses in three Argentine provinces. In new markets, a new online casino offering was launched in Belgium through the acquired company betFIRST, based on the category A+ license. The license enables a complete online casino offering including slots, table games and live casino. B2B continues to be an important strategic area where previous years’ investments continue to bear fruit and continued to perform strongly during the quarter. In terms of M&A, a gaming operator licensed in the Netherlands that offers casino games via the websites www.goldruncasino.nl and www.goldruncasino.com, and a game studio that develops casino games, were acquired in February. The transaction is subject to an approval from the Dutch gambling authority before the integration work can begin.

Sustainability is an important part of Betsson’s strategy and for the second year in a row Betsson sponsored the Consumer Protection Zone at the ICE gaming fair in London. This part of the fair aims to increase knowledge about responsible gambling and all proceeds from this part go to organisations that work with responsible gambling.

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After the positive start to the year, we now look forward to following the final rounds of the European football leagues and cups, before it is time for the best national football teams to measure their strengths in the UEFA Euro 2024 and Copa America in June and July. There is football fever out there and within the entire organisation a number of activities are already underway to ensure that Betsson will be able to deliver a powerful player offering for new and existing customers during these major championships. See you this summer!

The post Betsson Publishes its First Quarter 2024 Interim Report appeared first on European Gaming Industry News.

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Navajo Gaming Honors 186 Team Members for Employee Milestones

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This month The Navajo Nation Gaming Enterprise (Navajo Gaming) honored 186 of its total 1200 team members for reaching significant employment milestones including 15, 10, and 5 years of service for the enterprise. The event at Twin Arrows Navajo Casino Resort in Flagstaff, Ariz. showcased the impact and journey of each hard-working team member, with a special highlight for 29 employees who have served for 15 years.

Less than 10 years after Navajo Gaming was created by the Navajo Nation and charged with the mission of creating jobs, increasing revenues, and stimulating incremental economic development within the Navajo Nation, the gaming enterprise created over 7425 direct, indirect and induced jobs with an overall economic output of over a billion dollars.

“Navajo Gaming employs 1200 people, 85 percent of whom are Navajo citizens. The award-winning AAA’s coveted Four Diamond Twin Arrows Casino Resort shares Navajo Culture through architectural nuances and local artists. Each of the property dining eateries feature ‘Navajo Beef,’ and traditional cuisine of the Navajo people, and our invitation to stay, play and relax at one of our four properties or Travel Center is an open welcome to the Navajo Nation’s beautiful scenic transformation,” Matthew Shunkamolah, Interim Chief Executive Officer of Navajo Gaming, said.

Team members recognized for 15 years of services have worked their way up to a wide variety of position within the enterprise from General Manager and Executive Director of Slots, to Director of Security, Food and Beverage Supervisor and Executive Director of Government Affairs.

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