Anaxi
Aristocrat Rebrands Online RMG Division as Anaxi
Aristocrat Leisure Limited has rebranded its online Real Money Gaming (RMG) division as Anaxi.
Aristocrat announced the creation of a dedicated online RMG business in February 2022, as part of its strategy to enter and grow in this important Gaming adjacency.
Fresh branding will support the execution of Anaxi’s “build and buy” growth strategy, including by helping the business continue to attract and retain great online RMG talent, and foster team culture.
Anaxi Chief Executive Officer Mitchell Bowen said: “We’re excited to announce Anaxi as the name of our emerging online Real Money Gaming business at Aristocrat.
“We look forward to working with our partners as Anaxi reimagines the world’s greatest gaming content online and begins our journey towards becoming the most trusted name in online RMG globally.
“We are thrilled to be showcasing our new Anaxi brand at G2E Las Vegas and invite our customers, partners and players to ‘Experience Anaxi’ with us on the Aristocrat Gaming stand.”
Anaxi’s first regulated iGaming products will launch with two major customers in the US by the end of 2022. The launch of the Anaxi brand comes on the heels of Aristocrat’s agreement to acquire B2B online RMG supplier Roxor Gaming, as part of Anaxi’s growth strategy.
Anaxi is a third business unit within Aristocrat Group sitting alongside Aristocrat Gaming and the Pixel United mobile-first publishing business.
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Anaxi, Aristocrat’s online Real Money Gaming division, announced the launch of its Mobile on-Premise solution for tribal gaming operators looking to enhance entertainment experiences. Through Anaxi’s Mobile on-Premise solution, casino guests on trust land now have the ability to connect to iconic Aristocrat’s Class-II gaming content via their mobile devices.
“Our commitment to both guest and operator experience is at the heart of everything we do. Groundbreaking partnerships of this kind are the driving force in continuing to move our industry forward, and we’re eager to see our Mobile on-Premise solution now live, helping elevate the gaming experience offered by tribal gaming operators. We also thank our integration partners that have been part of this journey, helping to deliver this innovation solution,” said Josh Morris, SVP iGaming Product & Technology at Anaxi.
Through this collaborative partnership with WinStar World Casino and Resort, Anaxi’s Mobile on-Premise solution brings three of Aristocrat’s famous Class II titles Mr. Money Bags, Polar High Roller and Hot Red Ruby, to the Chickasaw Nation in Oklahoma through a new digital experience. Currently live with these three initial titles, Anaxi and WinStar plan to make new content available over time to ensure players receive an ever-evolving entertainment experience. By recreating the casino floor in the palm of your hand and delivering familiarity, Mobile on-Premise guarantees easy adaptation for both operators and players alike.
“We are constantly looking to improve the player experience across our properties. The approval last year by the National Indian Gaming Commission (NIGC) for alternate technical standards for the Chickasaw Nation Office of the Gaming Commissioners (CNOGC) applicable to Class II mobile gaming provides us with the flexibility to take advantage of modern technology. There’s no denying that the mobile gaming trend is here to stay, so we’re thrilled to launch this first-ever mobile offering with our WinStar guests and look forward to expanding upon this partnership with Anaxi in the future,” Dan Boren, Chickasaw Nation Secretary of Commerce, said.
In addition to being the Chickasaw Nation’s flagship resort and one of 23 casinos owned and operated by the tribe in Oklahoma, WinStar World Casino and Resort prides itself on being the largest casino in the world.
This new partnership with Anaxi and WinStar builds on the long-standing and proud relationship between the Chickasaw Nation and Aristocrat Leisure Limited.
BetMGM, a leading iGaming and sports betting operator, announced Buffalo, a land-based casino favorite, is now available at its online casino. BetMGM is the world’s first online casino to offer the Buffalo slot. Buffalo now is available to play at BetMGM in New Jersey and the operator plans to launch the game in the near future in Pennsylvania and Michigan.
For over a decade at brick-and-mortar casinos, the Buffalo slot machine by Aristocrat has gained immense popularity. Anaxi, Aristocrat’s online Real Money Gaming business, has reimagined the fan favorite for online play. Buffalo is a 20-line 5×4 slot game where players aim to win by filling the screen with Buffalo symbols.
“BetMGM is honored to be the first online destination for Buffalo. We are ready to bring the thrill and excitement of Buffalo to our players in New Jersey and additional states this fall. Anaxi captured the fast-paced elements of Buffalo which players love and are now able to experience in the palm of their hands,” Matt Prevost, Chief Revenue Officer at BetMGM, said.
In February 2023, Anaxi announced a strategic partnership with BetMGM. Buffalo is the first of Anaxi’s world class gaming content available at BetMGM.
Cath Burns, COO of Anaxi, said: “The stampede has officially begun, and we’re thrilled that BetMGM players can now enjoy the iconic Buffalo game online.”
BetMGM’s award-winning online casino is home to over 1500 games and one of the largest state-by-state exclusive jackpot networks. During the first half of 2023, the company awarded nearly $75 million in jackpots and is on pace to shatter the $100 million jackpot milestone set in 2022.
Anaxi
Anaxi Announces Strategic Partnership with BetMGM to Deliver Aristocrat Content to North American iGaming Markets
Anaxi, Aristocrat’s online Real Money Gaming business, announced a strategic partnership with BetMGM, a leading iGaming and sports betting operator. World class gaming content from Aristocrat will first be available via BetMGM online casino.
Cath Burns, Executive Vice President of Anaxi, said, “We are thrilled to be collaborating with BetMGM as Anaxi reimagines the world’s greatest gaming content online. This is the first content release for Anaxi, and we look forward to continuing to innovate and create online gaming experiences that entertain for our partners and players.”
In February 2022, Aristocrat announced that it would be establishing a combined online Real Money Gaming and Customer Experience Solutions business, and in October, announced Anaxi as the new name and brand for this emerging business.
As part of Aristocrat, Anaxi brings a portfolio of world-class content, technology, and creativity to the iGaming industry. The talents of its global content studios and Customer Experience Solutions (CXS) team powers Anaxi’s connected experience, creating a destination where players can enjoy the excitement of real money gaming with confidence.
“We are honored to be the first operator in North America to offer Anaxi’s world-class content,” said Matt Prevost, Chief Revenue Officer, BetMGM. “Partnering with Anaxi to provide some of Aristocrat’s most iconic games supports our goal of making BetMGM online casino the best destination for players.”
BetMGM Online Casino is available for download via iOS and Android, and accessible via desktop.
As BetMGM continues to expand to new markets, responsible gambling education remains a key focus. BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation.
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