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Fanatics Appoints Jason White as Chief Marketing Officer of Betting & Gaming Division

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Fanatics, a leading global digital sports platform, has appointed Jason White as Chief Marketing Officer of Fanatics Betting & Gaming (FBG), the company’s online sports betting and iGaming division.

In his new role, Jason will lead the strategy and execution across the marketing, advertising, and content verticals within FBG as the company prepares for its formal entrance into the rapidly expanding gambling and gaming industry.

An award-winning marketing professional with over 20 years of experience creating culture-shaping ideas for Fortune 100 companies, Jason joins Fanatics from Paramount’s MTV Entertainment, where he served as Chief Marketing Officer and oversaw marketing, creative and social initiatives across the company’s portfolio of brands. Prior to MTV, Jason also was Global Head of Marketing for prominent audio products brand, Beats by Dre, and spearheaded advertising and marketing campaigns with globally recognized figures.

“Jason has a proven track record of helping to build globally recognized brands who are disruptors in their categories, and we’re thrilled to have him join Fanatics Betting & Gaming as we ramp up to our official launch. As this competitive space continues to evolve, Jason will be invaluable to our long-term strategy of creating a dynamic and innovative product offering for all sports fans,” Matt King, CEO of Fanatics Betting & Gaming, said.

Throughout his career, Jason has worked with some of the world’s most transcendent brands and many of the sports world’s biggest names. He held various roles of increasing responsibility at preeminent advertising agency Wieden + Kennedy, ascending to Managing Director of its Shanghai office, where he helped establish the Nike brand in China, assisted in their preparation for the 2008 Beijing Olympics, and developed marketing campaigns for Kobe Bryant and Tiger Woods. Additionally, he served as Chief Marketing Officer of Curaleaf, a leading international provider of consumer cannabis products, where he guided product commercialization, marketing, and retail brand expression.

“I’ve spent a large part of my career working at moments of cultural disruption, from Beijing 2008 to the legalization of cannabis and the rise of Beats by Dre, and I believe legal sports betting is the next cultural touchpoint that is ripe for transformation. Fanatics’ vision for the future of sports fandom is incredibly special, and under Matt King’s leadership, I believe Fanatics Betting & Gaming is the next great disruptor,” White said.

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Playson expands North American reach with Mohegan Digital partnership

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Playson, the skilled digital entertainment provider, has entered a partnership agreement with Mohegan Digital to enhance its presence in the Ontario market, where it functions as PlayFallsview.com online casino.

The deal will allow Playson’s collection to be accessible to local players, with the expected launch in early Q2 2026. The collaboration enhances the supplier’s presence in North America by partnering with one of the area’s most well-known and thriving tribal gaming operators, Mohegan.

Play Fallsview is the digital hub for the stunning Fallsview Casino Resort in Niagara Falls, Ontario, CA, managed by Mohegan.

Participants on Play Fallsview will gain entry to a range of Playson’s successful titles, such as Coin Strike: Hold and Win, Diamonds Power XXL: Hold and Win, and 4 Pots Riches: Hold and Win. All of Playson’s games offer engaging mechanics, distinctive visuals, and established player retention.

Launching through Light & Wonder’s platform guarantees a smooth deployment and dependable content delivery to the regulated market.

Conor Jenner, Senior Sales Manager at Playson, said: “Fallsview is an iconic entertainment destination and a fantastic partner for us as we continue to grow our presence in Ontario.

“Launching through our long-term partners Light & Wonder allows us to deliver our most engaging titles efficiently and at scale. We’re excited to bring our popular content to Fallsview’s players and build a strong relationship together.”

Rich Roberts, President of Mohegan Digital, said: “Playson’s portfolio provides popular and in-demand additions to offerings on Play Fallsview.

“Through this collaboration, we look forward to impressive production value with gameplay that is sure to resonate with players. Playson is a premier supplier with experience in regulated markets that aligns seamlessly with our approach to digital growth in Ontario.”

The post Playson expands North American reach with Mohegan Digital partnership appeared first on Americas iGaming & Sports Betting News.

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CasinoCanada announces partnership with FortuneJack casino

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CasinoCanada.com has established a partnership with FortuneJack crypto casino to support brand visibility and drive traffic to the platform across non-regulated Canadian markets.

CasinoCanada will create and publish informational content highlighting FortuneJack’s features and gaming portfolio. The content will be integrated into CasinoCanada’s review and comparison sections to expand coverage and improve user navigation.

CasinoCanada is an online casino guide focused on the Canadian market, operated by SEOBROTHERS.

Eugene Ravdin, Head of PR at SEOBROTHERS, stated: “Our objective is to provide users with structured information about FortuneJack’s platform and support consistent traffic development. With crypto casinos rapidly growing in popularity and becoming an increasingly important segment of the iGaming industry, we see strong potential in this direction and aim to help users navigate it with clarity and confidence.”

Established in 2012, FortuneJack is an online cryptocurrency casino platform offering over 3,500 games, including more than 2,700 slot titles. The platform features providers such as Pragmatic Play, Yggdrasil, Betsoft Gaming, Red Tiger, GameArt, and PG Soft.

FortuneJack’s live casino section includes up to 135 games, along with betting options across 50 sports. FortuneJack is operated by PlayWave SRL, registered and licensed under Anjouan laws.

Sally Betanishvili, Brand Manager at FortuneJack commented: “At FortuneJack, Since 2014 our priority is staying at the forefront of the iGaming evolution by offering a premier crypto-gaming experience. Partnering with CasinoCanada allows us to bring our extensive portfolio of over 6000+ games to a wider Canadian audience that values transparency and variety. We are excited to work with a partner that shares our commitment to helping players navigate the exciting world of crypto casinos with confidence.”

The partnership will focus on ongoing content development, increased platform visibility, and user acquisition initiatives across CasinoCanada’s media channels.

The post CasinoCanada announces partnership with FortuneJack casino appeared first on Americas iGaming & Sports Betting News.

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CasinoCanada partners with FortuneJack to expand crypto casino coverage

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CasinoCanada.com has partnered with FortuneJack crypto casino to increase FortuneJack’s visibility and drive traffic via CasinoCanada’s content channels in non-regulated Canadian markets.

Under the deal, CasinoCanada will create and publish informational content focused on FortuneJack’s features and gaming portfolio. The material will be integrated into CasinoCanada’s review and comparison sections, which the company said is intended to expand coverage and improve user navigation.

CasinoCanada is an online casino guide focused on the Canadian market and operated by SEOBROTHERS. Eugene Ravdin, Head of PR at SEOBROTHERS, said: “Our objective is to provide users with structured information about FortuneJack’s platform and support consistent traffic development. With crypto casinos rapidly growing in popularity and becoming an increasingly important segment of the iGaming industry, we see strong potential in this direction and aim to help users navigate it with clarity and confidence.”

FortuneJack, established in 2012, said it offers over 3,500 games, including more than 2,700 slots, from providers including Pragmatic Play, Yggdrasil, Betsoft Gaming, Red Tiger, GameArt, and PG Soft. The operator also lists up to 135 live casino games and betting across 50 sports. FortuneJack is operated by PlayWave SRL and is registered and licensed under Anjouan laws.

Sally Betanishvili, Brand Manager at FortuneJack, said: “At FortuneJack, Since 2014 our priority is staying at the forefront of the iGaming evolution by offering a premier crypto-gaming experience. Partnering with CasinoCanada allows us to bring our extensive portfolio of over 6000+ games to a wider Canadian audience that values transparency and variety. We are excited to work with a partner that shares our commitment to helping players navigate the exciting world of crypto casinos with confidence.” The companies said the partnership will focus on ongoing content development, increased platform visibility, and user acquisition initiatives across CasinoCanada’s media channels.

The post CasinoCanada partners with FortuneJack to expand crypto casino coverage appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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