Aristocrat Gaming
Aristocrat Becomes Official Partner of New England Patriots
Aristocrat Gaming and the New England Patriots announced a multi-year partnership making Aristocrat an Official Partner of the Patriots and Gillette Stadium.
As an Official Partner, Aristocrat will have prominent signage throughout the stadium year-round, including in-stadium, on the concourse and in-game branding. Additional features will include in-game promotion and game-day activations.
The news of this partnership follows Aristocrat Gaming’s recent announcement of their exclusive multi-year slot machine licensing agreement to build land-based NFL-themed slot machines. The NFL license offers a unique opportunity for fans to select their favorite teams, such as the Patriots, when using land-based gaming machines.
“We are ecstatic to partner with the New England Patriots, one of the most successful and legendary franchises in the NFL. We look forward to bringing our NFL-themed slot games to casinos across Massachusetts, providing an opportunity for passionate Patriots fans to experience their favorite team in new and exciting ways,” Hector Fernandez, CEO of Aristocrat Gaming, said.
“The Patriots and Gillette Stadium are excited to partner with Aristocrat Gaming and explore many new opportunities to engage with our fans. We are thrilled to work with their innovative team on multiple activation and branding opportunities at Gillette Stadium throughout the Patriots season, as well as have the Patriots branding featured on their slot machines nationwide,” Murray Kohl, VP of Corporate Sponsorships for Kraft Sports + Entertainment, said.
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Aristocrat Gaming announced that it has been awarded entry into the Québec video lottery terminal (VLT) gaming market. Distribution of Aristocrat VLTs is anticipated to begin in early Summer 2024.
A ten-game launch set will include notable titles like Bao Zhu Zhao Fu Red Festival, Fire Light, Fu Dai Lian Lian Panda, Scorchin’ Fortune, Prosperity of the Nile, Flamin’ Hits, and more. The games will be available on the new MidKnight X Upright cabinet.
“Gaining entry into the Québec VLT market is another major milestone for the company, demonstrating our vested interest in these emerging segments, and allowing us to bring our award-winning products to new markets and their players. We’re excited for the opportunity to have a presence in Québec and are hopeful for a longstanding relationship with Loto-Québec,” Kurt Gissane, Chief Revenue Officer for Aristocrat Gaming, said.
“Loto-Québec is pleased to announce its partnership with Aristocrat,” said Stéphane Fraser, Executive Vice-President and Chief Operating Officer of Gaming Establishments at Loto-Québec.
The world-renowned leader in gaming entertainment and content creation, Aristocrat Gaming, has introduced the first official emoji brand slot machine, emoji ALL STARS.
Following its industry unveiling at the Global Gaming Expo in Las Vegas, the for-sale, multi-level progressive game featuring iconic emoji brand icons, alongside Aristocrat all-star characters, is sure to delight and engage players in a new way. The deal was brokered by Retail Monster LLC, the emoji company’s North American licensing agent.
“We are excited to partner with Aristocrat to bring the emoji brand to life around the world on slot machines as only they can. The combination of the emoji brand and Aristocrat icons will entertain players around the world, and we look forward to fans seeing the result of more than two years of development as machines hit floors around the world in 2024,” Marco Hüsges, CEO and founder of the emoji company, said.
“Emojis have become a part of everyday communication and expression, and we were thrilled at the opportunity to bring them into slot machine form. Players will not only have fun with their favorite emoji brand icons, but they’ll also see some notable Aristocrat Gaming characters, including our iconic Buffalo,” Tom O’Brien, President of Americas & EMEA of Aristocrat Gaming, said.
emoji ALL STARS has fan-favorite bonus features like Hold & Spin, Free Games, Instant Feature, as well as selectable character options. emoji ALL STARS is now available on the Neptune Single cabinet.
Aristocrat Gaming and the National Football League (NFL) released the first visuals of the new NFL-themed slot machines with the reveal of NFL Super Bowl Jackpots. This introductory new game will bring the largest sports brand in the US to casino floors across the country at the start of the 2023 NFL season. The original license agreement was announced in Fall 2021, providing both companies with an enhanced opportunity to drive engagement through an entirely new slot gaming experience.
“Today, we are thrilled to debut the first look of the new NFL-licensed slot machines, which will provide an innovative entertainment experience for millions of NFL fans who enjoy the fun of casino gaming. We are changing the game with this first-of-its-kind slot machine, offering fans the ability to customize the experience by selecting their favorite team in any casino they choose to play,” Hector Fernandez, CEO of Aristocrat Gaming, said.
“The unveiling of the first NFL-themed slot machines represents an opportunity to bring the League closer to our fans in a new area. We have valued collaborating with Aristocrat to bring their vision and responsible gaming resources to fans during the 2023 NFL season and beyond,” Joe Ruggiero, SVP of Consumer Products at the NFL, said.
This much-awaited reveal of NFL Super Bowl Jackpots on the new King Max cabinet is the first of several games that will be unveiled over time as part of this industry-leading, multi-year agreement. Casino players of Super Bowl Jackpots have the chance to win a $1 million progressive jackpot, where permitted, and experience additional rich gameplay features, including six licensed fan-favorite stadium anthems during key moments in the game. The additional slot machines in the initial product roster that will debut later this year and into 2024 include Overtime Cash, Super Bowl Link, NFL Kickoff, Winning Drive, and Rings of Victory – each inspired by a unique element of NFL gameplay and featuring customizable team options.
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