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NeoGames makes bid to acquire Aspire Global for SEK 111 per share

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NeoGames, the global leader of iLottery solutions and services, has made a bid to acquire Aspire Global, the leading supplier of gaming solutions, for SEK 111 per share.

On 17 January 2022, a public tender offer was made by NeoGames S.A to the shareholders of Aspire Global to tender all their shares in the Company to NeoGames for a consideration consisting of a combination of cash and newly issued shares in NeoGames . Aspire Global’s main shareholders, who in aggregate own shares corresponding to 66.96% of all shares and votes in Aspire Global, have entered into irrevocable undertakings that enable the other shareholders in Aspire Global to tender their shares to NeoGames and receive 100 percent cash consideration corresponding to SEK 111.00 per share tendered in Aspire Global representing a premium of 41% compared to today’s closing price of SEK 78.5 for Aspire Global’s share.

This value of the company is between 500-600 million US Dollars.

For the shareholders who elect to receive 100 percent of the consideration in cash, the Last Twelve Month (LTM) EBITDA multiple) would be 16.8x which compares very favorably to the comparable multiples in the space.

For those shareholders electing to take the mix of equity and cash on a 50:50 basis, the EV/EBITDA multiple will be 13.6x due to the proposed share price ratio which, whilst a lower multiple, also compares well to industry comparables. The latter option will be subject to change based on the movement of NeoGames share price pre closing of the Offer.

The synergies between the companies expend more the control in the value chain of gaming and lottery and will allow the group to become a true online leader in regulated markets.

NeoGames will gain access to Aspire Global proprietary products and world leader in the managed services offering, also to big volumes in regulated markets such as Europe, Latin America and Africa.

Aspire Global will be able to accelerate its US entry plans through the existing presence of NeoGames.

Aspire Global will continue to act independently and as an iGaming division in the whole group.

All the employees are expected to continue as usual in both Aspire Global group and NeoGames.

Tsachi Maimon will remain as the CEO of Aspire Global group and will be appointed to be the president of the NeoGames group.

Tsachi Maimon, CEO Aspire Global:

“Aspire Global is a high quality, leading supplier with a one stop shop in the regulated gaming industry. Following the acquisition of Btobet, Pariplay, the recent investment in bingo and the divestment of the B2C division and now this potential merger with NeoGames, we will create a leading global supplier for the entirety of the iGaming and iLottery space overnight. I strongly believe that the two companies are well matched with a solid cultural connection forged over many years of working together which will facilitate meaningful revenue synergies. The deal will allow us to leverage NeoGames’ presence in the U.S. to grow even further in this market whilst continuing to roll out new products and support the growth of our regulated clients in Europe, Latin America, Africa and North America. Setting aside the value creation from a financial perspective, both NeoGames and Aspire Global will be able to offer a state-of-the-art enhanced gaming solution as well as supporting growth for existing and new clients. This is an exciting new chapter for my management and employees as we look to lead the space with high quality and innovative products”

Moti Malul, CEO NeoGames:
“This is a highly strategic and transformational transaction for NeoGames that represents perhaps one of the more important milestones for us as a company. We believe that the combination of our two very successful companies will create a leading global provider across all forms of online lottery, sports betting and gaming that would have significant global active presence in many key markets. As a pure-play iLottery provider, we have experienced first-hand the strong convergence and expansion trend of lotteries in many countries globally into online gaming verticals and we believe that with this transaction we will become an even better strategic partner to our existing and future customers. We are excited to also be able to become a leading global provider to regulated gaming operators through the vast experience and product set that Aspire Global brings to our combined entity, together with profound operational experience which is a crucial success factor. The strong ties and cultural fit between the companies, where significant parts of our management teams have worked together and cooperated along the years, provides a great platform for future collaboration and success”

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Coushatta Casino Resort

Coushatta Casino Resort Appoints Tanya Duhon as its CFO

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Coushatta Casino Resort has appointed Tanya Duhon as Chief Financial Officer (CFO). After serving as Interim CFO for the past seven months, Duhon has been named to the role on a permanent basis, overseeing all financial strategy and operations across the property.

During her interim tenure, Duhon led key financial initiatives, including collaboration with the Gaming Commission and the National Indian Gaming Commission (NIGC), development of the 2026 budgets and cash flow management throughout Coushatta Casino Resort’s expansion. She also guided a large and growing finance team, reinforcing strong fiscal accountability during a period of significant growth.

“Tanya’s leadership, integrity and financial expertise have made a lasting impact on our organization. Her performance over the past several months made this a natural decision, and we are proud to officially name her as our Chief Financial Officer,” said Nate Tanner, General Manager of Coushatta Casino Resort.

A graduate of the University of Louisiana at Lafayette, Duhon holds a Bachelor of Science in Business Administration with a concentration in Accounting. With more than 20 years of service to Coushatta Casino Resort, she brings deep institutional knowledge and a steadfast commitment to the property’s continued success.

Duhon’s appointment reflects the confidence of the Coushatta Tribal Council and executive leadership as the property continues to grow as Louisiana’s premier gaming destination.

The post Coushatta Casino Resort Appoints Tanya Duhon as its CFO appeared first on Americas iGaming & Sports Betting News.

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Ex-Binance exec Ryan Horn joins Press Box PR as Growth and Business Development Advisor

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Press Box PR, an award-winning digital PR agency specialising in betting, gaming, sport, consumer, retail, and hospitality, has announced the appointment of former Binance sports partnerships leader Ryan Horn as its new Growth and Business Development Advisor.

Horn will work closely with Press Box PR’s leadership team to drive strategic growth initiatives, advise on international opportunities, and support clients navigating the fast-evolving intersection of sport, payments, gaming, and emerging technologies.

With offices in London and Manchester, Press Box PR is renowned for securing earned media coverage across gambling, sports, consumer, finance, hospitality, and catering publications. The agency also helps brands increase visibility in AI-generated answers, citations, and large language model (LLM) recommendations. Press Box PR was named PR Agency of the Year at the 2026 European iGaming Awards.

Horn brings over 20 years of experience at the crossroads of global sport, commercial partnerships, and digital innovation. He has collaborated with major organisations including FIFA, UEFA, the International Olympic Committee, Formula 1, and the Rugby Football Union, helping connect global brands with some of the world’s largest sporting audiences.

He co-founded Brandtix, a sports data intelligence company that introduced a data-driven approach to sponsorship measurement, and later held senior roles in the global advertising sector, including Chief Business Development Officer at Euro RSCG, managing sponsorship strategy and campaigns for top-tier brands.

More recently, Horn led sports and digital asset partnerships at Binance, working with figures and organisations such as Cristiano Ronaldo, Mike Tyson, and Italian Serie A club Lazio, with a focus on the convergence of sport, digital payments, fan engagement platforms, and online gaming ecosystems.

In his role at Press Box PR, Horn will provide strategic insight on emerging areas shaping modern sports business, including AI-driven fan engagement, tokenised commerce platforms, global payments infrastructure, and the digital transformation of sport.

Alex Donohue, Founder and Managing Director of Press Box PR, said:
“Ryan has spent his career at the intersection of sport, technology, and commercial innovation. His experience and network will be hugely valuable as we expand internationally and support clients across sport, betting, and fintech.”

Horn added:
“The digital transformation of sport is creating entirely new commercial ecosystems. I’m excited to join Press Box PR and help clients navigate and communicate their role in this evolving landscape.”

The post Ex-Binance exec Ryan Horn joins Press Box PR as Growth and Business Development Advisor appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Choice Gaming

Choice Gaming: Expanding Across Slots, Crash, Instant and AI Live Casino

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Choice Gaming produces and distributes content across four key verticals: slots, crash games, instant formats, and live casino offerings via its dedicated Kiss division. The company maintains full control over concept development, visual direction, and release scheduling, ensuring a cohesive and strategically aligned portfolio.

Collaboration-Driven Product Development
A cornerstone of Choice Gaming’s approach is integrating public figures and cultural collaborators directly into the design of its games. In the crash segment, Evra Crash was developed in partnership with football legend Patrice Evra, incorporating his likeness, persona, and competitive identity into the game’s mechanics and presentation.

In the instant category, Mono Choice was created alongside contemporary artist Alec Monopoly. The title embeds elements of his signature artistic style throughout the creative execution, extending well beyond surface-level branding.

The collaboration approach also extends to live casino offerings. As part of its cross-vertical strategy, the company launched Evra Sic Bo, a live table game featuring Patrice Evra’s identity integrated into the format.

Live Casino: Kiss Division
Through the Kiss division, Choice Gaming operates an AI-driven live casino infrastructure. Kiss AI Live Casino replaces traditional fixed studios with digitally generated environments and AI-controlled dealers. Operators can customize dealer appearance, ethnicity, attire, language, atmosphere, and studio design without altering the table structure.

The live portfolio includes multiple Sic Bo tables, each offering distinct dealer presentations and visual styles, creating differentiated table experiences within a scalable framework.

Slot Portfolio
Choice Gaming’s slot catalogue features fully in-house developed titles designed for multi-market deployment. Each release adheres to a defined concept and visual framework, avoiding reused layouts or re-skinned games. The company’s roadmap includes continued expansion of slot themes and innovative design directions throughout the year.

Crash and Instant Segments
Beyond collaboration-led releases, the crash and instant categories continue to grow with titles built around streamlined mechanics, clear visual identity, and structured gameplay positioning.

Scaling with Control
Choice Gaming continues to expand across all verticals while retaining complete oversight of production, creative direction, and collaborative integration, ensuring consistent quality and innovation across its portfolio.

The post Choice Gaming: Expanding Across Slots, Crash, Instant and AI Live Casino appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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