Industry News
PokerStars Players Can “Level Up With Lex” with Innovative Personalised Poker Advice Videos

The PokerStars community will now be able to “level up” their poker strategy and hone their poker skills with the help of one of the most well-known faces in poker and a ground-breaking innovation from PokerStars.
“Level Up With Lex” with PokerStars Ambassador Lex Veldhuis provides clear, simple and personalised poker advice videos based on a player’s real money Spin & Go game, helping to improve their skills in a safe environment and create more winning moments.
Veldhuis’ tips are highly personalised to the player and focus on improvement and education. Each piece of advice is based on data generated by PokerStars’ proprietary machine learning platform, which reads and analyses hand histories to detect mistakes. Each is therefore correct and true to the individual’s actions at the table.
“Level Up With Lex aims to help the PokerStars community develop their skills in a unique way and I’m proud to be part of this innovation. Learning poker strategy as a beginner can be challenging as there’s so many resources out there, but Level Up With Lex gives clear and simple advice that’s easy to take on board, meaning players get the most out of their time at the tables. It’s taken a lot of hard work and effort and I’m looking forward to seeing players benefitting from this technology,” PokerStars Ambassador Lex Veldhuis said.
The personalised videos can be created by opting in on “The Rail” in the PokerStars software. The videos can then be viewed on The Rail or received via email or push notification if players have their poker communication preferences enabled in “settings”.
Severin Rasset, PokerStars Managing Director & Commercial Officer, Poker, Product and Innovation, said: “Personalisation of our players’ experience and making their time with us more beneficial is at the heart of this innovation. We wanted to give our players a seamless and interesting way to improve and learn. When people are improving and progressing their skills, they generally enjoy the experience more and this is great for the game. This is the first large-scale, consumer facing use of AI for online poker and we are truly excited to bring this to our players who get the benefit of learning from Lex and one of the most sophisticated tools in online gaming.”
PokerStars recognised and invested in the potential of machine learning early on and its proprietary technologies have been active for some time. Today, they are an important tool to vigorously police poker tables to protect the integrity of the game, ensure a level playing field for all and enhance the customer experience.
Lex is one of the most well-known and successful faces in poker and has the biggest poker stream on Twitch. He has had big scores in major tournaments like the Spring Championship of Online Poker (SCOOP) and the World Championship of Online Poker (WCOOP) and has a personal record of a massive 58,543 concurrent viewers watching his stream in the 2020 SCOOP Main Event High.
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American gambling industry
Gaming Americas Weekly Roundup – September 29-October 5

Reading Time: 2 minutes
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Jackpot Digital Inc. has announced that it has been granted a Manufacturer and Distributor License by the Mississippi Gaming Commission. This approval authorizes Jackpot Digital to supply gaming equipment to licensed casino operators throughout Mississippi. This marks the Company’s second state-level manufacturer’s license in the US. Additional licensing applications are currently pending in other jurisdictions as part of the Company’s ongoing growth strategy. Mississippi is one of the nation’s premier destination gaming markets, generating over $2.4 billion in gross gaming revenue in 2023. The state’s Gulf Coast and Biloxi regions are particularly well known for their vibrant casino tourism and established gaming brands.
iDEA (iDevelopment and Economic Association), the leading trade association representing the U.S. online gaming industry, launched the definitive online destination for all things online gambling: ideagrowth.org. The new website provides the media, and U.S. legislators and regulators, a comprehensive resource for data-driven research, policy insights, and responsible gaming resources. The new website provides the industry’s most vital statistics and research — from consumer protections to economic development — in an engaging, accessible format designed for maximum impact.
CT Interactive has further strengthened its international presence by expanding its certified game portfolio on the regulated Peruvian market with 20 new titles. This milestone underscores the company’s commitment to delivering high-quality, engaging gaming content tailored specifically to regional markets. The newly certified portfolio features titles from CT Interactive’s popular Buy Bonus product line, including fan favorites such as Duck of Luck, Fruits & Sweets, Doctor Winstein, and Nanook the White Ghost. These enhanced editions deliver dynamic gameplay with one- or three-level Buy Bonus options, giving players new tools for diverse strategies and greater control over the game’s pace and excitement. A highlight of the newly certified titles is the launch of Lucky Clover 10, the latest addition to the acclaimed Clover-themed series.
Partnerships
CT Interactive has entered a new phase of its Latin American growth by launching its complete portfolio of games on Rushbet in Mexico and Peru. This collaboration with Rush Street Interactive—one of the region’s leading online casino and sportsbook operators—marks a significant step in the company’s international expansion. Players on Rushbet now have access to proven favorites like Lucky Clover, 40 Treasures, Win Storm and Big Chilli, along with the engaging Hot Luck three-level jackpot, designed to enhance player excitement and retention. This partnership underscores CT Interactive’s commitment to long-term collaboration and delivering tailored gaming solutions across diverse Latin American markets.
Hard Rock International has announced its 26th annual PINKTOBER campaign in partnership with Sports Illustrated Swimsuit ahead of this Breast Cancer Awareness Month. As a global entertainment and hospitality brand guided by the principle “All is One,” Hard Rock is leveraging every touchpoint to support the cause throughout October, from a limited-edition retail collection to special menu items and events. A portion of proceeds from PINKTOBER sales each year are donated to the Hard Rock Heals Foundation, the charitable arm of Hard Rock, to support breast cancer awareness and research worldwide. The program has raised over $13 million for breast cancer research since its inception.
The post Gaming Americas Weekly Roundup – September 29-October 5 appeared first on European Gaming Industry News.
Amusnet
Amusnet Releases Candy Wheel

Reading Time: 2 minutes
Amusnet’s latest Live Casino portfolio addition, Candy Wheel, invites players on an unforgettable journey where every spin bursts with excitement. Candy Wheel dazzles with its vibrant gameplay centered around a colourful wheel divided into 50 dynamic sectors, each packed with unique payout possibilities. Players can jump into the action by placing their bets on six exciting sectors — also known as tickets — and predicting where the wheel will land next.
Led by a charismatic live presenter, every moment unfolds in real time with crystal-clear video streaming and multiple camera angles that capture each thrilling spin. The host keeps the energy sky-high — announcing results, chatting with players and turning every round into a full-on celebration.
And just when you think it can’t get any sweeter, Candy Wheel introduces a couple of special features to spice things up even more:
Candy Ticket
The Candy Ticket feature appears randomly during gameplay and rewards players with a free re-bet on one of the six tickets available. If you’ve placed a bet on the chosen ticket, you’ll automatically receive a free bet for the next round – same ticket, same value. Watch as your chip transforms into a candy-themed version and slides to the side, leaving you free to place new bets and double the fun.
Dynamic Multipliers
Dynamic Multipliers is a thrilling feature that can boost players’ payout up to 25x. Similar to the Candy Ticket feature, a multiplier and а sector are randomly selected and revealed on the circular screen. If you’ve placed a bet on that sector, your winnings will be multiplied by 2x, 5x, 10x or 25x. An electrifying twist that adds a whole new layer of suspense – and serious reward potential brought to every spin.
Jackpot Cards
The Jackpot Cards Bonus game is triggered at random during the gameplay to allow players to win impressive Jackpots.
The post Amusnet Releases Candy Wheel appeared first on European Gaming Industry News.
Amusnet
Golden Goal Roulette – Where Football Meets the Thrill of the Wheel

Reading Time: 2 minutes
Amusnet has released Golden Goal Roulette, the latest title in its new generation of virtual roulette games. Blending the elegance of classic roulette with the electrifying energy of football, this release transforms the iconic casino experience into a matchday celebration.
Set against the backdrop of a vividly designed football stadium, Golden Goal Roulette creates an immersive environment that transports players right into the heart of the game. From the realistic ambient sounds of cheering crowds to the sleek design of the roulette wheel, every detail is crafted to heighten the atmosphere and capture the excitement of sport.
What sets Golden Goal Roulette apart is its interactive gameplay mechanics. Unlike traditional versions, this virtual roulette allows players to control the start of each spin, introducing a fresh and dynamic twist to the experience. The result is a modernised game that blends tradition with innovation while keeping the familiar structure of European-style roulette.
Golden Goal Roulette supports a wide variety of betting options to suit every preference:
Inside Bets: Straight up, Split, Street, Corner, Line bet
Outside Bets: Column, Dozen, Low/High, Even/Odd, Red/Black.
With its authentic football theme, versatility and interactive features, Golden Goal Roulette adds a new layer of energy and entertainment to Amusnet’s growing Live Casino portfolio. It’s a title designed for both roulette enthusiasts and football fans alike — an engaging blend of two worlds that never fails to capture attention.
Auto Rebet
The Auto Rebet function allows players to repeat a selected bet. When enabled, the game enters automatic mode, where bets are placed automatically for a set number of games.
Favourite Bets
This function allows players to save up to 10 personally tailored bets or bet combinations for quick access during gameplay.
Jackpot Cards
The Jackpot Cards Bonus game is triggered at random during the gameplay to allow players to win impressive Jackpots.
The post Golden Goal Roulette – Where Football Meets the Thrill of the Wheel appeared first on European Gaming Industry News.
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