Industry News
Kaizen Appoints Venia Zafolia as Head of Corporate Communications and Pablo Puertas as Marketing Director
Kaizen Gaming has appointed Venia Zafolia as Head of Corporate Communications and Pablo Puertas as Marketing Director.
The addition of new executives is part of the development strategy of the largest GameTech company in Greece and one of the most developing in Europe, to strengthen its presence in all seven markets in which it operates.
Both Venia Zafolia and Pablo Puertas, who participate in the top leadership team of the company, will refer to Mr. Panos Konstantopoulos, CMO of Kaizen Gaming. As part of their duties, Venia Zafolia will be responsible for maintaining and strengthening the corporate reputation and image as well as for the corporate communication strategy, while from her position of responsibility Pablo Puertas will contribute to the design and implementation of strategic development plans and the promotion of Kaizen’s innovative technology products and services.
Venia Zafolia served as the communications manager of Tetra Pak for Eastern and Southern Europe and earlier held the post of Sustainability & Environment Communications Manager for the Tetra Pak Group. In her twenty-year professional career, she has collaborated with large Greek and multinational companies active in the industrial, technological and consulting sectors. She graduated from the University of Pennsylvania where she completed her undergraduate studies in Economics and International Relations, continuing immediately after her postgraduate studies at New York University and later at the University of Cambridge where she obtained an MSc. in the field of Communication and Administration respectively.
Pablo Puertas studied Philosophy at the University of London and obtained a Master’s Degree in Cognitive and Control Anthropology from the University of Oxford. He has also successfully completed seminars specialising in Marketing Management, from where he received the relevant certifications from the University of New York and completed the corresponding Master at the ESIC Business & Marketing School. He has been involved in the creation and implementation of digital marketing strategies, rebranding projects and programmatic campaigns. As of 2018, Pablo was on the team of William Hill, one of the largest online betting companies in the world, and specifically as Head of Digital Marketing, while in the past he had worked with major companies in the Communication and Advertising sectors.
“The addition of Venia and Pablo to the Kaizen Gaming family comes to further strengthen the Group’s strategic development plan, supporting our vision and mission. Kaizen continues to grow and expand at an intense and steady pace inside and outside Greece and the presence of people with international experience is absolutely necessary in the now expanded composition of the team. I am sure that our collaboration with Venia and Pablo will further contribute to the extroversion of Kaizen’s corporate image, enhancing the value of our brands inside and outside our audience, highlighting all those characteristics that place us among the top international players. We welcome them with great joy and look forward to conquering new peaks with them” Panos Konstantopoulos, CMO of Kaizen Gaming, said.
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CogniPlay has launched its new software product, which aims to provide a robust online sweepstakes or social gaming platform to its clients. The system is designed to be modular, allowing customers to tailor their brand and offering to what they believe will give them optimal performance.
The CogniPlay system has several key integrations which help to deliver the product, including games integrations with the likes of Pragmatic Play, BetSoft, Mascot Gaming and many more, giving them 100s of games for their clients. There are other integration options for their customers to pick from too, including affiliate programme software, CRM platforms and associated products, KYC, ID verification, Geo-IP systems, Gamification and customer support.
They also have a very long and extensive development pipeline which will see the product offering develop at pace, giving clients an extensive list of options and USPs, and of course giving players a great user experience as a result.
As well as the platform itself the CogniPlay team, due to their considerable experience, also offer a whole host of managed services, with almost a menu that clients can choose from to fill any gaps in their own skillsets or experience.
CogniPlay’s Chief Executive Officer Allan Turner said: “We are very proud to take the CogniPlay product to market and are excited that people who want to start a new social or sweeps brand can get in touch with us to see what we can do for them, or in fact established brands that are unhappy with their existing provider.
“Our underlying principles are that we want to provide the most flexible platform in the space, to enable our clients to create the product they want to have, not for us to dictate the product to them. The two other main areas of focus are that we want to be the most future-proof product on the market with plans for any regulatory or legal changes that may arise in the future, and that we have all the right safeguards in place to ensure that we look after both our clients and players with our responsible gaming setup. This of course means having the right tech and processes in the key areas of KYC, Geo-IP tech, anti-money laundering, fraud, risk assessment and ID verification.”
The post CogniPlay Launches New Social Casino Platform appeared first on European Gaming Industry News.
Hard Rock International
The Mirage Hotel & Casino to Begin Transformation into Hard Rock Las Vegas on July 17, 2024
Hard Rock International (HRI) announced its plans to cease operations of The Mirage Hotel & Casino as of July 17, 2024, to begin the transformation of the property into the highly anticipated Hard Rock Hotel & Casino and Guitar Hotel Las Vegas (HRHCLV).
Hard Rock will develop a new integrated resort featuring a nearly 700 ft. guitar-shaped hotel towering prominently in the center of the famous Las Vegas Strip.
“We’d like to thank the Las Vegas community and team members for warmly welcoming Hard Rock after enjoying 34 years at The Mirage. We’d also like to thank the Unions, community leaders, local and state government organizations and the Gaming Commission for their support and fair negotiations over the past year. Also, we are grateful to MGM for assisting with our transition,” Jim Allen, Chairman of Hard Rock International, said.
“While we pause for the incredible transformation of this iconic property, I’d like to thank all team members at The Mirage for their incredible commitment and helping us provide memorable experiences for our guests. We are planning to host collaborative hiring events with other employers in the Las Vegas community over the coming months. Connecting the thousands of talented Mirage team members who provide outstanding service with new employment opportunities is a top priority,” Joe Lupo, President of The Mirage, said.
HRHCLV is expected to double the current number of jobs at The Mirage for the Las Vegas community, while the renovation of the property will generate over 2500 construction jobs. Hard Rock will pay approximately $80 million in severance packages for eligible union and non-union employees remaining with the property through cessation of operations.
International Game Technology PLC has reported financial results for the first quarter ended March 31, 2024.
“Innovative game, hardware, and systems solutions drove better-than-expected Global Lottery and Gaming & Digital performance in the first quarter. As a result, we are upgrading our full-year 2024 revenue and profit goals, which reflect broad-based momentum across key performance indicators in the balance of the year. We continue to make progress on separating Global Lottery from Gaming & Digital and preparing for the proposed transaction with Everi,” Vince Sadusky, CEO of IGT, said.
Key Highlights:
- Announced Gaming & Digital business to be spun off and combined with Everi Holdings Inc.; transaction expected to close in late 2024/early 2025
- Recognised with top honours at ICE London 2024 awards programmes including “Lottery Product of the Year” and “Best Diversity and Inclusion Employer”
- Received a supply contract extension from the UK National Lottery
- Executed licensing agreement with the Maryland Lottery for IGT’s patented Cash Pop draw-based game
- Mystery of the Lamp named “Top Performing New Premium Game” at 2024 EKG Slot Awards Show
- Awarded contract to provide PeakDual 27 video lottery terminals across Quebec
- Launched iGaming content in Rhode Island
- Achieved AAA MSCI ESG rating, the highest rating possible, and earned a gold medal sustainability rating from EcoVadis.
“We delivered a record organic profit performance in the first quarter, if we exclude Separation & divestiture costs. The Company is operating from a position of strength with historically low net debt leverage, ample liquidity, and manageable near-term debt maturities,” Max Chiara, CFO of IGT, said.
The post IGT Reports First Quarter 2024 Results appeared first on European Gaming Industry News.
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