Industry News

Dutch Postcode Lottery Launch Exclusive Deal or No Deal Game with Playzido

Published

5 years ago

October 11, 2021

Reading Time: 2 minutes

Innovative games platform Playzido has announced an exclusive game collaboration with the Dutch Postcode Lottery (Nationale Postcode Loterij).

The partnership sees the duo launch a new Deal or No Deal game that has been developed specifically to leverage the operator’s sponsorship of the brand-new daily series of the EndemolShine Nederland (a Banijay Benelux company) produced show, which launched this month.

Over the coming weeks, the online game is expected to be played by tens of thousands of Dutch nationals, vying to win big on an associated Deal or No Deal themed lottery draw. Each day, customers across the Netherlands have a free chance to attempt to beat the banker, and in doing so, can potentially win themselves, like on the show, up to €200,000.

The game will be supported across Dutch media including dedicated TV adverts and radio commercials.

Playzido, which was part-founded by Deal or No Deal format owners, Banijay, is a games technology platform specialising in branded and exclusive games. Its unique market position and robust technology means it was able to easily develop this bespoke product for the Dutch market and adapt it specifically for the Deal or No Deal brand.

“This is a hugely exciting partnership for Playzido and it has been brilliant to work so closely with The Dutch Postcode Lottery to deliver such a bespoke offering. The project plays perfectly to our ongoing strategy to provide operators with the unique ability to easily create branded and exclusive content. The Dutch Postcode Lottery are a leading European operator and we are honoured to be working with them so closely. We look forward to continue to develop our relationship as the Dutch market regulates,” Stuart Banks, Managing Director of Playzido, said.

“With this fun new lottery game, we want to offer our current participants and non participants fun and entertainment and thus reinforce our mission. Participants in the game contribute to a better world, because just like the lottery, a minimum of 40% of the revenues go to charity. That’s a good deal,” Kim Geurtz, Head of New Business of the Dutch Postcode Lottery, said.

Brand Ambassador

Ronaldinho visits CreedRoomz Yerevan studio to front Marble Cup and Kickoff Roulette

Published

1 day ago

June 18, 2026

Wladimir P.

ronaldinho-visits-creedroomz-yerevan-studio-to-front-marble-cup-and-kickoff-roulette

CreedRoomz has brought footballer Ronaldinho to its headquarters in Yerevan, where the company filmed an “exclusive interview” with the former player in connection with two new live casino game shows, Marble Cup and Kickoff Roulette. CreedRoomz said Ronaldinho is the global ambassador for both titles.

In the interview, Ronaldinho said: “For me, it’s a great joy to be a part of this partnership. Since arriving here at the office, everyone has treated me with great affection. I already feel at home, very happy.” Asked to choose between the two games, he added: “Honestly, it’s difficult to choose one, both are wonderful, I loved them, so it’s very difficult to choose one, I think everyone will really like them, I think the whole world will really enjoy them.”

Ronaldinho also described his first impressions of the studio and gameplay: “I was surprised and very happy, everything is very beautiful, everything is very innovative, so I believe that’s why everyone will really like them, so I’m looking forward to everyone starting to enjoy them a lot.”

On why CreedRoomz expects the titles to gain traction, he said: “These are different games. I think that will attract attention, the fact that football is a global passion also helps, so I believe everyone will like it for those reasons.. and for the innovation of everything that is happening.”

CreedRoomz linked the interview to upcoming “World Cup and R10 Tournaments,” with Ronaldinho closing by telling fans: “A message of gratitude for the continued affection. I’m very happy and excited. for the next competitions for the next games, the games are all ready, I hope everyone enjoys them and everyone be very happy and have good times together.”

The post Ronaldinho visits CreedRoomz Yerevan studio to front Marble Cup and Kickoff Roulette appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Gamification

Soft2Bet launches MEGA Shoot World Cup gamification engine

Published

1 day ago

June 18, 2026

Wladimir P.

soft2bet-launches-mega-shoot-world-cup-gamification-engine

Soft2Bet has launched MEGA Shoot, a football-themed gamification engine designed around the 2026 FIFA World Cup, aimed at helping sportsbook operators retain players during the tournament.

The product will be deployed across selected Soft2Bet brands including Betinia, Swiper, Campobet, ToonieBet and Elabet, with availability spanning markets including Denmark, Greece, Mexico, New Jersey, Ontario, Romania, and the rest of Canada, according to the company.

MEGA Shoot uses a player-versus-player best-of-five penalty shootout format. Players alternate between striker and goalkeeper, with the striker selecting where to shoot and the goalkeeper selecting where to defend. Each round resolves as a goal or a save before roles switch.

Soft2Bet said early internal results show 31.9% engagement among active players across selected brands, with 71.2% of MEGA Shoot players going on to play a second match. The company also claims a 13.5% player retention uplift.

Yoel Zuckerberg, Chief Product Officer at Soft2Bet, said: “The World Cup runs from 11 June to 19 July, so retention has to work across the full tournament calendar. MEGA Shoot gives operators a football game that players can understand quickly, with head-to-head competition tied to the sport they already follow. With almost 32% engagement among active players and about 71% converting into a second match, the early data shows how tournament-led gamification can strengthen sportsbook engagement during major football events.”

The post Soft2Bet launches MEGA Shoot World Cup gamification engine appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

european igaming

Kinetic Digital data: Slingo.com tops €285,992 jackpot as classic slots lead

Published

1 day ago

June 18, 2026

Wladimir P.

kinetic-digital-data:-slingo.com-tops-e285,992-jackpot-as-classic-slots-lead

Kinetic Digital has published new jackpot data across its casino brands, showing more than €600,000 paid out across the top 10 progressive jackpot wins. The biggest single payout in the dataset was a €285,992 win by a Slingo.com player.

In the breakdown, Slingo.com, Mega Casino and Genting Casino Online accounted for all of the top 10 wins cited in the release. Kinetic Digital said Slingo.com delivered three of the 10 largest jackpots, including the €285,992 payout on Fluffy Favourites Mega Jackpot, while its second-largest win was “more than €70,000.”

Mega Casino recorded four of the top 10 payouts, making it the most frequent brand in the top tier. Its largest jackpot in the dataset came from 777 Strike (€63,254), and another player won €48,684 on Piggy Riches 2 Megaways.

Genting Casino Online contributed two entries, with wins of €40,683 and €37,438 respectively.

Kinetic Digital also pointed to a portfolio-wide trend: the biggest jackpots skewed toward long-running slot franchises rather than newer releases. The company highlighted titles including 777 Strike, Age of the Gods and Rainbow Jackpots as prominent among the largest wins, suggesting established mechanics and jackpot networks continue to drive progressive play.

The post Kinetic Digital data: Slingo.com tops €285,992 jackpot as classic slots lead appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.