Industry News
Refreshed Sportsbook Software of Altenar Stays Trendy

The field of technology is progressing day by day and most companies try to get updated with the latest technologies available in the market. Companies are not even bothered about the amount they are spending on this updating. Because they know about the revenue rise as well as the time they save from this updating.
Just think of leasing hardware for your firm. At the time when you take it for lease, it may be having the latest technology. And you may surely be satisfied.
Now just imagine that your lease period has been expired and the hardware which was once the best-in-class in the industry has gone outdated. At such a point what will you do? It is sure that you will ask the provider to refresh the hardware before renewing the lease. Or else you will search for a new provider.
According to Stanislav Silin, CEO of Altenar, the operators entering into a partnership with a supplier not committed to “regular refreshes” of the software – or not wanting to build their own platform from scratch – will “always be a hostage of the legacy offering.”
Altenar launched V1 of its platform in 2010. After many updates, when it realised that a new version is needed instead of further updates, the company has launched V2 of the platform in April 2020 to “serve operators on a global level in a more efficient manner.”
“I’m not saying this is going to be the platform we will stay on for the next 10 years. But we’ve worked in certain additional modularity so that it is easier to migrate or expand to refresh the tech in a few years’ time,” Silin said.
Around 15-20% of the partners of Altenar have moved on to the latest platform. Silin said that the roadmap for how this ramps up in 2021 is dependent on both the best time for the migration from the operator’s perspective, but also the providers as many operators are working with a different company for the player account management platform.
That is the reason why Altenar still works on both platforms – both in terms of updating coded features and maintaining test house evaluations.
“At some point, we will obviously stick with the V2 platform and expand out to all markets,” Silin said.
“The reason why I’m being vague on timelines (for onboarding all partners) is because, as I said, it does depend a little bit on the operators and we don’t want to put hard deadlines on them at the moment,” he added.
Konrad Pizzuto, Director of Technology Operations at Altenar, explains the key changes and client benefits of the new platform.
“The new platform has margin management that has the ability of setting separate odds for those cases when necessary, completely separate from what the default would be. That’s something that didn’t exist in the previous platform,” he said.
“And there is also an improved content mapping tool that allows us to connect as many content and odds and data providers, mixing and matching what we need,” he added.
According to Silin, this need to work with multiple odds feed providers is another reason in favour of buying software from a specialist sports betting provider rather than building your own – as going it alone “doesn’t take away the necessity of dealing with all these providers.”
The advanced features of the V2 platform are not just those most visible to the end users such as integrated third party content and a wider breadth of odds.
“One of the less visible benefits of the new platform is it is more geographically scalable. It is served much closer to where the people are using it,” Pizzuto said.
“There are also lots of underlying architectural implications to the way it was built. Something that should pay off in the longer term, for example, is a shift to the way applications are deployed. So we now run most portions of it in the Kubernetes open-source system,” he added.
“The agility that comes with the technology we’ve integrated means we can respond to feature requests from our partners more rapidly,” he concluded.
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Industry News
TaDa Compares the Market for Fishing-Shooting Games

TaDa Gaming continues to raise awareness of its unique fishing-shooting games through its recently launched Fi/Sh Experience Campaign.
Combining fishing, shooting and gaming, the new vertical offers strategic gameplay, with players targeting specific fish based on their multiplier value. With each shot fired placing a wager, it is the equivalent to a spin on a slot game, making fishing-shooting games recognisable, RNG, casino entertainment products.
However, fishing-shooting games offer a completely different player experience to spinning the reels and so TaDa began its 2025 global roadshows at ICE Barcelona with the aim of demystifying these exciting releases.
A key takeaway is in understanding the difference between slots and fishing-shooting games. With no reels or paylines, players target and shoot fish or creatures to win rewards from successful hits.
Unlike slots, this requires strategic decision making as to: target choice based on multiplier value or facility to trigger a bonus game; choice in weapons used; and an understanding of how to benefit from the many exciting bonus features including Power Ups, Immortal Bosses and Awakening Events.
The option to choose one of three “rooms” based on different volatility and wager levels in the same game gives players choices that do not usually exist with slots and makes every experience more personalised.
Graphics and animations are comparable to video gaming while real time shooting mechanics, alongside multiplayer capability, ensure fishing-shooting games are not an alternative to slots but a whole new experience.
In-built tutorials, demo play options and on-screen tips alongside a detailed paytable to provide a clear roadmap for successful play mean TaDa games deliver a straightforward and safe experience for all types of players to try these new titles.
Ray Lee, Director of Business Development at TaDa Gaming, said: “Many players have gravitated to our fishing-shooting games looking for skill influenced gameplay, strategic choices, a more interactive and dynamic experience and multiplayer options.
“The flexibility in starting with a low volatility exposure and being able to change options within the same RNG game is very appealing. There is also the recognition that the wager process is similar to slots which makes players more comfortable.
“Furthermore, our releases including Bombing Fishing, Mega Fishing and Jackpot Fishing are localised for different markets and we have also optimised download times for superlight deployment making the games attractive across multiple demographics and jurisdictions.
“We are very excited about our fishing-shooting games and are delighted to be working to make them ever more accessible to players and operators.”
The post TaDa Compares the Market for Fishing-Shooting Games appeared first on European Gaming Industry News.
Industry News
ZEAL Network CEO Helmut Becker Will Not Extend His Contract Beyond January 2026

Dr. Helmut Becker, CEO of ZEAL Network, has informed the Supervisory Board of the company of his decision not to extend his contract, which runs until January 31, 2026. The 56-year-old has decided to pursue his own entrepreneurial activities in the future after many years as a top manager. Dr Becker will then leave the company after more than twelve years on the Executive Board of ZEAL Network SE, including more than ten as CEO. He will remain fully committed to ZEAL as CEO until the end of his contract term and will ensure a smooth transition of his duties to a successor.
“ZEAL is in an excellent position to continue to grow in the future. After almost ten years as CEO, I have decided that now is the right time to pursue my own entrepreneurial endeavours. This has been a difficult decision for me. I will especially miss our exceptionally strong team and the unique culture we have built together, characterised by innovation, customer focus and team spirit. I will continue to work hard until the end of my term to achieve the goals we have set together,” said Dr Becker.
Dr Becker informed the Supervisory Board of ZEAL Network SE about his decision at an early stage, and the Supervisory Board will immediately initiate a structured process for the succession of the CEO.
Peter Steiner, Chairman of the Supervisory Board, said: “The Supervisory Board of ZEAL Network SE has noted with great regret Helmut Becker’s decision not to seek a contract extension. Helmut Becker has played a decisive role in taking ZEAL’s business development to a new level. Under his leadership, ZEAL has established itself as a market leader in the online lottery market, significantly expanded its customer base and crucially broadened its offering through innovative product development. On behalf of the Supervisory Board, I would like to thank him for his outstanding commitment and strategic vision. We wish him all the best for his personal life and professional career.”
Dr Becker has been CEO of ZEAL Network since September 1, 2015, after serving as Chief Marketing Officer (CMO) for over two years. Prior to joining the Executive Board, he was a member of the Supervisory Board of ZEAL for two years. Previously, he served as Chief Commercial Officer on the Management Board of XING AG and held various management positions at eBay Germany and as a management consultant at McKinsey. As CEO, Dr Becker was responsible for the acquisition of LOTTO24 AG, the return of ZEAL to Germany and the expansion of the portfolio to include freiheit+, Games and Traumhausverlosung.
The post ZEAL Network CEO Helmut Becker Will Not Extend His Contract Beyond January 2026 appeared first on European Gaming Industry News.
Affiliate Industry
Gamblorium Enhances Casino Reviews with Updated Rating System

Gamblorium, a trusted online casino affiliate platform, announces its new and improved casino rating system. This updated system is designed to give players even more accurate and transparent rankings for online casinos. Since 2020, Gamblorium has been known for providing honest and expert-tested casino reviews. With this updated rating system, Gamblorium continues to ensure players can easily find the best gambling sites.
The new rating system combines three key components: Gamblorium Score, Player Score and Market Score. These scores are based on a 100-point scale, providing players with a clear and reliable way to choose casinos that meet their preferences.
Main features of Gamblorium’s new rating system:
• Gamblorium score: The Gamblorium Score evaluates casinos based on over 100 criteria, including payment methods, game options, security and user experience. Unlike other platforms, Gamblorium uses a relative and flexible approach, meaning casinos are ranked based on their strengths within their market. This score also incorporates Expert Scoring, ensuring that the most important factors are weighted appropriately.
• Player score: The Player Score is based on feedback from real users. Players can leave reviews only if they have registered or played at the casino, ensuring honest and up-to-date feedback. This makes the reviews highly reliable and reflective of the actual player experience.
• Market score: The Market Score helps balance the overall rating by considering the views of other trusted gambling platforms. This adds another layer of objectivity and ensures that Gamblorium’s reviews remain fair and unbiased.
The post Gamblorium Enhances Casino Reviews with Updated Rating System appeared first on European Gaming Industry News.
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