Industry News
Entain Launches Global Initiatives to Support Women Interested in Building Careers in Technology

Entain Plc has launched a series of international initiatives to support girls and young women interested in building careers in technology.
Girls Who Code, an international non-profit organisation working to close the gender gap in technology, is to receive US$250K from the Entain Foundation, its not-for-profit affiliate, to support its global programmes to bring young women into the technology industry, most notably in the UK, US, Canada and India. The scale of Entain’s support makes it one of Girls Who Codes most significant global partners.
The Entain Foundation is also providing Aus. $50K funding to the Tech Girls Movement in Australia, which aims to challenge gender perceptions which limit girls’ participation in STEM through school-based early intervention programmes.
The new initiatives follow recent senior female appointments to the leadership team at Entain, including that of new chief executive Jette Nygaard-Andersen and two new non-executive board directors, Stella David and Vicky Jarman. Over 50% of Entain’s workforce is female, including over 30% in technology roles.
Jette Nygaard-Andersen, CEO of Entain, said: “I’m proud to be leading a global technology company which is making real strides in promoting women’s careers, not just in the West, but also developing markets like India where creating opportunities for young women is especially important.
“Everywhere however, the biggest challenges continue to be cultural, around what society and young women themselves believe they can do, which is why we are focusing on initiatives to support their education and build stronger pathways into technology-related careers.”
Dr. Tarika Barrett, incoming CEO of Girls Who Code, said: “Passionate, ambitious and diverse young women are the key to transforming the world and the technical workforce. This International Women’s Day, we’re excited to partner with the Entain to support young women around the world on their journey into the technical workforce. Our work together will help spur the creation of a more fair and equitable workforce, helping more women of all backgrounds rise to the top and achieve their goals of working in tech.”
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Industry News
The 8th AskGamblers Awards Officially Enters the Voting Stage

AskGamblers has announced that the final voting stage of the 8th annual AskGamblers Awards has started.
The voting phase kicked off on 28 April, and will last until the award ceremony scheduled for 12 June.
As in previous editions of the Awards, players can cast their votes for one of the top 10 finalists in the following categories: Best Casino, Best New Casino, Best Sportsbook, Best New Slot and Best Software Provider.
The Best Crypto Casino, Best Partner and Best Manager categories will traditionally be chosen by the AskGamblers team. This year’s edition introduces a new category, the Superstar Award, a crown achievement handed out to one operator that best represents the values of brands, whose laureate will also be chosen solely by AskGamblers.
Another novelty in this year’s Awards cycle is the Forum vote: the votes from the members of AskGamblers Forum will be counted towards the final tally of votes as a separate voting tier.
Commenting on the launch of the 8th AskGamblers Awards voting stage, Dijana Radunović, General Manager at AskGamblers, said: “Now that we have the finalists, we are entering the final stages of preparation for our biggest night of the year. To say that we are excited about the 8th edition of the AskGamblers Award would be an understatement.”
“As everybody in the team is working tirelessly to make the gala ceremony a night to remember, we invite our players to do their bidding: to give a vote to their favourite contestants and help us choose the rightful winners in the five categories that are open to public vote,” Radunović added.
Before the award ceremony on 12 June, AskGamblers will host the traditional Charity Night on 11 June, where the partners will bid for positions on the website, with the money raised allocated to a humanitarian cause.
The post The 8th AskGamblers Awards Officially Enters the Voting Stage appeared first on European Gaming Industry News.
Industry News
Flexion Reports Revenue Increase of 9% for 2024

Flexion, the games marketing company, has announced that its revenue grew 9% to year-end December 2024. The growth is attributed to the Company’s success in the alternative app store market.
Since its IPO in 2018, the company has built a well-positioned games marketing business around the alternative stores and grown annual revenue 50-fold to almost US$100 million. Its game portfolio represents several billion US$ in gaming IP for alternative market partners like Samsung, Amazon, Huawei, OneStore and Xiaomi.
“With the Digital Markets Act (DMA) coming into force in Europe and recent legal actions in the US, mobile game developers have felt a new-found freedom to explore their market options. We’ve already moved beyond the era when Google and Apple controlled everything. Developers are looking for alternatives that offer better margins, and additional audiences and revenue. Partnering with Flexion opens up a range of market channels with very little up-front investment,” said Jens Lauritzson, CEO of Flexion.
Flexion currently distributes more than 30 high-profile titles on the alternative stores. Top-tier games in the Flexion portfolio make on average US$ 10 million a year based on Q4 2024 run rate. That’s income in addition to their Google and Apple revenue with a business model that adds little to their costs.
In Q4 2024, Flexion-serviced games were, on average, generating 9.3% through the alternative stores of the revenue they made on Google Play. This is a significant boost for Flexion’s partners without major costs or effort.
“If you scale for the size of the stores, the alternatives massively out-performed Google in Q4 for our games. This is exciting both for Flexion’s business and for the future of the games industry as a whole. We’re seeing the beginning of a sea change in games marketing,” Jens said.
“We’re seeing just the beginnings of a major shift in how top-tier developers address their markets. Using Flexion to access alternative stores is an easy first step into the post- Google and Apple world. Many developers are already looking at their options beyond that and Flexion will be right there with them providing the technology and expertise they need to maximise the potential of their games,” Jens added.
The post Flexion Reports Revenue Increase of 9% for 2024 appeared first on European Gaming Industry News.
Industry News
Players Reclaim Close to $7M Through AskGamblers Complaint Service in 2024

The latest AskGamblers Complaint Service report for 2024 has officially been released. The comprehensive report highlights the most important accomplishments and records of the AskGamblers Complaint Service team for the previous year.
In 2024, The AGCS team (formerly known as AGCCS) managed to return $6,890,547.11 to players. Over 7259 players turn to AskGamblers, submitting complaints against 1114 casino brands. Out of all the accepted and processed complaints, the team had a 68% resolution success rate. One of the notable milestones that reached was returning a total of $70 million to the members.
Dijana Radunović, General Manager at AskGamblers, said: “It’s amazing to see the trust players put in us year after year, and we’re able to repay them by helping them recover their funds from operators or solve other related issues. We’ve had another successful year, with a few records broken and amazing milestones achieved and we can’t wait to see what lies in store in the years ahead.”
The post Players Reclaim Close to $7M Through AskGamblers Complaint Service in 2024 appeared first on European Gaming Industry News.
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