Industry News
Admix Extends Series A Round to Raise Further $1.5 Million from Leading Gaming Investors
Pires Investments plc has provided an update on its investment in Sure Valley Ventures (SVV) in relation to Admix, a company within the SVV portfolio, which has developed a programmatic monetisation platform for gaming and other entertainment developers.
Two years after its initial seed funding, London-based start up Admix has extended the Series A funding round announced in June 2020, raising a further $1.5 million from strategic gaming investors, bringing the total round to $8.5 million.
Marcus Segal, former COO of Zynga Studios and Nigel Morris, former CEO of Dentsu Aegis, joined the round, alongside a number of unnamed executives working in the gaming and advertising industries in which Admix operates.
Pires has a circa 13% interest in SVV. SVV is a venture capital fund focused on investing in the software technology sector with a specific focus on artificial intelligence, the internet of things and immersive technologies.
“Only two years after its initial seed funding, this extension of the funding round announced earlier this summer demonstrates the excitement surrounding Admix’s platform for gaming and entertainment developers at the moment. In-play advertising, a substantial and developed market, has seen considerable growth as a result of the COVID-19 pandemic and we expect this trend to continue in the coming years,” Peter Redmond, Chairman of Pires, said.
“We believe that Admix’s novel approach to game advertising at scale positions the company perfectly to benefit from the increased demand in this market. The additional funding and the inclusion of notable industry figures participating in this extended fundraise will no doubt allow Admix to continue its rapid growth path and, as such, we look forward to updating the market with Admix’s progress in due course,” Peter Redmond added.
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Industry News
Novomatic Netherlands Appoints Alexander Legat as CEO
Novomatic Netherlands has appointed Alexander Legat as its CEO.
Legat takes over from Zane Mersich, who has moved onto the company’s Supervisory Board.
His appointment has bolstered Novomatic Netherlands’ management team with two decades of legal and operational experience in the gaming industry.
Legat will also bring knowledge gained at Novomatic’s Austrian subsidiaries into his new role.
“I am grateful for the new operational role in the dynamic Dutch market and look forward to working with the local team and the opportunities that lie ahead,” he said.
The Novomatic Netherlands’ management board said in a statement: “With Dr. Alexander Legat, Novomatic Netherlands is gaining a first-rate legal expert who not only knows the group extremely well but has also already worked closely with the national subsidiaries.
“His appointment is an important step in our work to successfully meet the future challenges in the Dutch market and further expand our position.”
The post Novomatic Netherlands Appoints Alexander Legat as CEO appeared first on European Gaming Industry News.
Industry News
AskGamblers Kicks Off Charity Month by Donating €106,500 to HISBAS
During this year’s Charity Night, AskGamblers raised €106,500, thanks to their partners who auctioned for paid positions on the website. The funds raised on 12 June are now being donated to the Hydrocephalus and Spina Bifida Association of Serbia (HISBAS).
Every year, AskGamblers hosts a Charity Night as part of AskGamblers Awards, during which the company’s partners auction for paid positions on the website. On 12 June, AskGamblers raised a record-breaking €106,500.
As Charity Month 2024 kicks off, the entire sum raised during Charity Night will be donated to the Hydrocephalus and Spina Bifida Association of Serbia (HISBAS), an organisation that aims to improve and protect the health and quality of life of children living with spina bifida and hydrocephalus.
Dijana Radunović, General Manager at AskGamblers, commented: “It is always a thrill to raise another record-breaking sum, especially as it is all for a good cause. We couldn’t be more grateful to our partners for their contributions; none of this would be possible without them. Thank you for making another Charity Month a success.”
The post AskGamblers Kicks Off Charity Month by Donating €106,500 to HISBAS appeared first on European Gaming Industry News.
Industry News
Stretch Network at SBC Summit Lisbon 2024
Stretch Network, an online poker software provider dedicated to strategically supporting its partners in developing and optimising poker operations, will participate in the SBC Summit Lisbon 2024 at stand B155. Offering a comprehensive range of services, including custom website development, ongoing maintenance and assistance in obtaining the necessary operating licenses, Stretch Network provides tailored solutions for various operational models, such as White Label, API and Turnkey, ensuring that its partners have the most suitable tools for success.
The SBC Summit Lisbon is anticipated to be one of the industry’s most significant events this year, offering a premier platform for learning, networking and exploring the latest industry trends. Stretch’s participation underscores its commitment to innovation and collaboration within the online gaming sector.
As one of 600 exhibitors, the Company will showcase its latest offerings and features, engage with industry professionals and existing partners, explore future collaborations and discuss necessary developments that will shape the tomorrow of online poker.
The post Stretch Network at SBC Summit Lisbon 2024 appeared first on European Gaming Industry News.
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