Industry News

BtoBet’s Alessandro Fried Discusses Aspire Global’s Acquisition of Sportsbook and Tech Company

Published

5 years ago

September 22, 2020

Reading Time: 4 minutes

BtoBet founder Alessandro Fried has discussed about Aspire Global’s acquisition of the sportsbook and tech company and what next awaits the newly expanded iGaming group. Of one thing he is certain… the future looks very bright for the entire group.

News that BtoBet was acquired by iGaming solutions provider Aspire Global took the industry by storm. And rightly so, because through this acquisition we have assisted to the expansion of an already consolidated group which in all its elements is now at the forefront of the industry’s B2B value chain.

But what was the primary reason that led to this acquisition? There are two aspects that were fundamental. Aspire Global was seeking to increase its B2B product offering to their customers, but was missing on one of the industry’s most important verticals, which is sportsbook. It’s one of the most important in terms of market requirements, but also from a revenue generation point of view. From our side we were looking to have a partner that would push us quickly to markets which we were still missing in our global footprint. So all in all this acquisition was the ideal match with both companies finding a mutual balance in each other to achieve their goals.

During the past days it’s not the first time that I have been asked “what is next now for BtoBet”? The company will definitely continue to uphold its identity as a leading brand on the market, maintaining its own organisational chart, and pursuing a strategy that for the past years has characterised it and put it apart from the competition. This means that the relationship with our partners, the way that we deliver our services and assist all operators, will remain unaltered.

Nonetheless, there is no denying that with BtoBet now forming part of this larger group our partners can expect to have major innovative solutions put at their disposal derivating from an increased investment capacity, and at the same time accessing additional content and products that constitute the group’s portfolio.

It is worthy of mention that through this acquisition, the Aspire Global group, and BtoBet directly, will gain a significant market advantage. The group will have an incredible market cover, with BtoBet leading the way in emergent markets such as Africa and Latin America, and Aspire Global playing a leading role in more mature and new markets such as Europe or the US.

This will in itself create new market opportunities, with Aspire Global now being able to offer a holistic iGaming solution in the markets they are currently present and where up until now they were missing the sportsbook solution. All this without mentioning the tangible potential to generate significant growth, with the group providing the possibility to large customers to enter new markets through the use of a very advanced and complete solution in a very short time-to-market.

During the past days one of the primary questions that I posed myself was “in which way will Aspire Global enable BtoBet in becoming a leading sportsbook platform provider?” The quest for this answer took me to what formed an intrinsic part of our goals from the very beginning… global presence and market share. BtoBet has a very strong presence in emerging markets, but in order to reach the next step we had to push our products in markets such as Europe and the US. However, these markets require a significant amount of investment which is countered by a high level of organisational influence in order to gain access to the industry’s larger operators and bookmakers. In this sense Aspire Global was the perfect match for us, with the group offering stability and carrying a lot of clout in the betting and gambling industry on a global level.

Aspire Global’s iGaming (PAM) platform is already certified in the US and other major markets, and this means that BtoBet with its sportsbook product can now gain immediate access to these yet uncharted markets for the company. This is what we ultimately expect from this new chapter… gaining a strong entry to these new regions that still do not offer a lot of technological alternatives comparable to the ones that we offer today, and take the opportunity to bring to market a complete product covering all the elements of the iGaming value chain. Together we will be able to meet the requests and expectations of all operators that intend to work with us in all market scenarios, whether mature or emerging.

At the same time, I firmly assert that BtoBet will keep its growth momentum in Africa and Latin America. We have invested heavily in these markets in the past and our commitment to these strategic markets will remain unaffected. The very strong knowledge that we have cultivated locally during the past years have transformed BtoBet in the perfect gateway for any Tier 1 or larger Tier 2 operators that want to target these continents, and such position will be further bolstered, in the short term.

BtoBet’s acquisition by Aspire Global is testimony of the success and potential that the company keeps in hold. It all boils down to the sheer determination and talent of each and every member that forms part, and has formed part in the past, of this incredible and fast growing company. This new chapter will mark the perfect opportunity for the company to reach new heights, and we all must evaluate this as another step towards achieving a great group result.

Conferences

Win Systems arrives at GAT Expo Cartagena with its latest innovation

Published

46 minutes ago

March 11, 2026

Wladimir P.

win-systems-arrives-at-gat-expo-cartagena-with-its-latest-innovation

Win Systems, a leading provider of technology solutions for the gaming and entertainment industry, will be attending GAT Expo Cartagena 2026 on March 25–26 in Cartagena de Indias. Visitors can find the company at Stand A7, where it will highlight its latest electronic roulette innovations and casino solutions.

At the event, Win Systems will unveil Colors, the next evolution of its successful electronic roulette line. This includes an innovative 6-position wall-mounted version designed to optimize floor space while delivering maximum performance and visual impact on the gaming floor.

Customization and Player Engagement

Colors stands out for its high level of customization, allowing operators to tailor visual elements and configurations to align with their brand identity and market preferences. Whether in compact or large-scale setups, Colors is engineered to capture attention and enhance player engagement from the very first spin.

A key innovation is its dynamic paytable, which enables players to select from four different paytable options. This includes multipliers of up to 120x on inside bets, offering both increased excitement for players and higher revenue potential for operators. By combining design, performance, and flexibility, Colors delivers a highly versatile and profitable solution for modern casinos.

Enhanced Slot Offerings

In addition to Colors, Win Systems will showcase its renowned Sublime and Rhapsody slot machines, now featuring new game releases that blend advanced graphics, innovative mechanics, and high performance. These updates reinforce Win Systems’ commitment to creating engaging content that maximizes both the player experience and operator profitability.

Strategic Industry Presence

“GAT Expo Cartagena is a key platform for the Latin American gaming industry,” said Manuel Wladdimiro, Sales Director for Central America & the Caribbean at Win Systems. “It’s an ideal opportunity to present our latest innovations and strengthen our presence in the region.”

With a proven international track record and a constantly evolving product portfolio, Win Systems continues to prioritize innovation, performance, and results-driven design. Attendees are invited to visit Stand A7 to experience these new developments firsthand.

The post Win Systems arrives at GAT Expo Cartagena with its latest innovation appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Conferences

Win Systems arrives at GAT Expo Cartagena with its latest innovation

Published

46 minutes ago

March 11, 2026

GamingAmericas.com

Win Systems, a leading provider of technology for the gaming and entertainment industry, will participate in the upcoming edition of GAT Expo Cartagena, which will take place in Cartagena de Indias on March 25 and 26. The company will be present at Stand A7, where it will showcase its latest developments in electronic roulettes and casino solutions.

During the event, Win Systems will present its latest major innovation: Colors, the evolution of its successful electronic roulette, including its innovative 6-position wall-mounted version. This revolutionary solution optimizes floor space while maximizing performance on the gaming floor without sacrificing visual impact.

In addition, Colors stands out for its high level of customization. Operators can adapt visual elements and configurations to align them with their brand identity and the preferences of their market. This flexibility makes Colors a versatile and strategic solution, capable of integrating seamlessly both in compact spaces and in larger-scale configurations. Colors is designed to capture attention from the very first moment.

Another key differentiator of this line is its dynamic paytable, which allows players to personalize their experience by choosing from four different paytable options. This innovative feature includes multipliers of up to 120x on inside bets, adding a new level of flexibility, excitement, and winning potential to every game. Thanks to this versatility, Colors not only increases player appeal but also positions itself as a highly profitable solution for operators, combining innovation, customization, design, and performance in a single product.

In addition, the company will showcase its renowned Sublime and Rhapsody slot machines, now featuring new games that are revolutionizing the market thanks to their combination of advanced graphics, innovative mechanics, and outstanding performance on the gaming floor. These updates reinforce Win Systems’ commitment to the continuous development of high-impact content that maximizes both the player experience and operator profitability.

“GAT Expo Cartagena is a strategic meeting point for the industry in Latin America. For us, it is a great opportunity to present our latest innovations and continue strengthening our presence in the region,” said Manuel Wladdimiro Sales director of Central America & the Caribbean at Win Systems.

With a strong international track record and an ever-evolving portfolio, Win Systems reaffirms at GAT Cartagena its commitment to innovation, performance, and results-driven design. Attendees will be able to discover all these new developments firsthand by visiting Stand A7 during the event.

The post Win Systems arrives at GAT Expo Cartagena with its latest innovation appeared first on Americas iGaming & Sports Betting News.

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Win Systems llega a GAT Expo Cartagena con sus últimas novedades

Published

46 minutes ago

March 11, 2026

GamingAmericas.com

win-systems-llega-a-gat-expo-cartagena-con-sus-ultimas-novedades

Win Systems, proveedor líder en tecnología para la industria del juego y entretenimiento, participará en la próxima edición de GAT Expo Cartagena, que se celebrará en Cartagena de Indias los días 25 y 26 de marzo. La compañía estará presente en el Stand A7, donde mostrará sus más recientes desarrollos en ruletas electrónicas y soluciones para casino.

Durante el evento, Win Systems presentará su última gran novedad: Colors, la evolución de su exitosa ruleta electrónica, incluyendo su innovadora versión de pared de 6 posiciones. Una solución revolucionaria que optimiza el espacio y potencia al máximo el rendimiento en sala sin renunciar al impacto visual.

Además, Colors marca la diferencia por su alto nivel de personalización. Los operadores pueden adaptar elementos visuales, configuraciones para alinearlos con la identidad de su marca y las preferencias de su mercado. Esta flexibilidad convierte a Colors en una solución versátil y estratégica, capaz de integrarse con fuerza tanto en espacios compactos como en configuraciones de mayor escala. Colors, está diseñada para captar la atención desde el primer momento.

Otro de los grandes diferenciales de esta línea es la tabla de pagos dinámica, que permite a los jugadores personalizar su experiencia eligiendo entre cuatro opciones distintas de tabla de pagos. Esta innovadora característica incorpora multiplicadores de hasta 120x en apuestas internas, añadiendo un nuevo nivel de flexibilidad, emoción y potencial de premio en cada partida. Gracias a esta versatilidad, Colors no solo incrementa el atractivo para el jugador, sino que también se posiciona como una solución altamente rentable para los operadores, combinando innovación, personalización, diseño y desempeño en un mismo producto.

Además, la compañía presentará sus reconocidas máquinas slots Sublime y Rhapsody, ahora con nuevos juegos que están revolucionando el mercado gracias a su combinación de gráficos avanzados, mecánicas innovadoras y un desempeño sobresaliente en sala. Estas actualizaciones refuerzan el compromiso de Win Systems con el desarrollo continuo de contenido de alto impacto que maximiza la experiencia del jugador y la rentabilidad del operador.

“GAT Expo Cartagena es un punto de encuentro estratégico para la industria en Latinoamérica. Para nosotros es una gran oportunidad presentar nuestras últimas innovaciones y seguir fortaleciendo nuestra presencia en la región”, destacó Manuel Wladdimiro, Sales Director Central America & Caribe de Win Systems.

Con una sólida trayectoria internacional y un portafolio en constante evolución, Win Systems reafirma en GAT Cartagena su compromiso con la innovación, el rendimiento y el diseño orientado a resultados. Los asistentes podrán conocer de primera mano todas estas novedades visitando el Stand A7 durante la feria.

The post Win Systems llega a GAT Expo Cartagena con sus últimas novedades appeared first on Americas iGaming & Sports Betting News.