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A GAME ABOVE and Beanstalk Launch “Yield Sec”

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Customer experience marketing agency A Game Above has teamed up with the player protection company Beanstalk and launch “Yield Sec,” a new solution to help combat illegal gambling.

A GAME ABOVE and Beanstalk have stated that they have developed the first tool helping governments and regulators, monitor and remove “black market threats,” obstructing the progress of regulated marketplaces for licensed incumbents.

Yield Sec will support regulatory authorities with a real-time solution and database actively monitoring the activities of illegal black market websites targeting individual marketplaces and vulnerable customer segments.

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“The operation of a sustainable marketplace, with cared-for customers and practically excluded minors and at-risk audiences, whilst raising valuable taxation revenues for society, predictably, is the perfect way to support our shared mission across A GAME ABOVE and Beanstalk: the customer experience,” Steen Madsen, CEO of A GAME ABOVE, said.

“Player protection and the operation of a sustainable, responsible industry, onshore and subject to regulation, are, in our view, simply facets of the customer experience, overall,” Steen Madsen added.

The product will allow governments and regulators to establish a “regulatory ring-fence for all licensed and soon-to-be licensed markets,” which A GAME ABOVE and Beanstalk hope will prevent “the failure to fund good causes and the outright theft of legitimate tax yield by illicit black market operators.”

“After an intensive period of research and development, we’re pleased to be announcing the launch of Yield Sec. Across most markets today, those at risk of gambling-related harm do not know where to effectively turn when facing a problem,” Jack Symons, Co-Founder and Director of Beanstalk, said.

“Escaping a spiral of continued, compulsive play is almost impossible when no gambling cessation helpline or tool has historically worked to effectively exclude the black market. Yield Sec will achieve this and provide for meaningful player protection. Caring for the vulnerable is ineffective if we only place conditions upon licensed operators but then leave the unregulated black market openly available,” Jack Symons added.

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Yield Sec developers stated that an effective black-market monitoring solution is needed during a time of disruption across multiple markets, in which government and regulators aim to harmonise regulatory measures balancing player protection and taxation yield measures.

Bill Pascrell, III, President, North America for A GAME ABOVE, said: “For governments and regulators, Yield Sec is a tool for our time and the sustainable future of regulated online betting and gaming.

“Despite the loss of nearly all professional sport over the COVID-19 crisis, it is clear that black-market betting and gaming sites and apps benefited enormously – at no other point in history have we seen the broad presence and availability of so many unlicensed, unregulated offerings, none of which pay any tax, protect any players or provide for those at risk.

“In targeting regulated territories, these black market operators are effectively stealing taxpayers’ money and avoiding the contributions that licensed, responsible operators make to good causes and the prevention of gambling-related harm.”

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IAGA

The International Association of Gaming Advisors (IAGA) Announces 2024 International Gaming Summit in Washington, D.C.

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The International Association of Gaming Advisors (IAGA) will hold its 41st International Gaming Summit Monday, May 27 through Thursday, May 30, 2024 at The Ritz-Carlton Washington, D.C.

As a premier event that brings together leaders from all global gaming sectors, the Summit will provide operators, suppliers, attorneys, investors, bankers, regulators and other advisor delegates with an unparalleled opportunity to meet and discuss the most important issues facing gaming.

“We are looking forward to holding this year’s 41st Annual International Gaming Summit in Washington, D.C., and are pleased to announce an agenda that includes a specific focus on some of the key sports betting issues the rapidly expanding US market is facing. As part of this focus, we will bring together representatives from global sports betting operators, regulatory agencies, professional sports leagues and other experts to discuss how the industry’s sports betting stakeholders can better work together to ensure a sustainable, responsible sports betting environment that is built on best practices lessons learned from other markets,” John Stawyskyj, President of IAGA, said.

“Beyond our sports betting focus, our diverse agenda includes discussions on other issues of importance including the growing impact of fraud and cyber breaches on regulated operators, a look into the federal and state lobbying process, an update on what’s happening in other gaming markets outside North America, a deep dive into new technologies and how they might impact gaming and more. I look forward to welcoming our delegates to Washington and participating with them in lively discussions about these critical issues and more,” Stawyskyj added.

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Charlie Skinner

Marker Trax Appoints John Henderson as Senior Vice President of Operations

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Marker Trax, a leader in cashless payment solutions for the gambling industry, has announced the appointment of John Henderson as its senior vice president of operations.

As the company continues solidifying its cashless payments sector leadership position, Henderson joins the team to play a key role in leading strategic planning efforts, executing new operator and customer initiatives, directing pursuit of key performance indicators, and ensuring overall product and technology quality control. He reports directly to, and will work closely with, Marker Trax President Charlie Skinner.

Henderson is a seasoned, energetic industry veteran who brings to Marker Trax more than four decades of success in delivering technology-based business solutions, leading innovation-forward companies seeking to increase their industry footprints and to solidify their market shares.

“We’re cementing our leadership position in the cashless space, and John is the right leader, at the right time, to help guide us there. He has tactical expertise, and a long track record of success in the IT space. More than that, though, he’s always eager to innovate – which aligns perfectly with our philosophy and goals. We’re lucky to have him on board,” Charlie Skinner, President of Marker Trax, said.

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Immediately prior to joining Marker Trax, Henderson served as chief information officer at WorldStrides, a global leader in educational travel services, and helped the company navigate a business and IT transformation program. Henderson has also held client partner roles at Accenture, IBM, and Cognizant, and has served numerous global brands including Choice Hotels, Hilton Hotels, MGM Resorts, Wynn, Disney, and Royal Caribbean.

“Every step of his career, John’s shown natural aptitude for client relationship management and large-scale systems integrations, and a keen, tactical eye for optimizing performance at all levels of an operation. At Marker Trax, we’re increasing our market footprint through continual innovation, and John’s tactical leadership will be of tremendous benefit to reaching our goals,” Skinner said.

Henderson’s addition caps a prolific run of recent accomplishments for the company. It recently unveiled its innovative consumer product, Moolah Play, secured renewed commitment from partner and global payments leader Euronet Worldwide Inc., and is introducing its cashless credit technology into more markets around the country.

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Affinity Interactive

Affinity Interactive Appoints Scott Butera as President & Chief Executive Officer

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Affinity Interactive has announced the appointment of Scott Butera as President & Chief Executive Officer, effective immediately.

Mr. Butera, who most recently led AI’s Sports Information Group (SIG) business, brings over 30 years of experience in gaming, hospitality, media, entertainment, and sports to the pivotal role. In his new capacity, Mr. Butera will set strategy and oversee operations of the Company’s diversified portfolio of casinos resorts across Nevada, Missouri, and Iowa. He will also continue to oversee all print and online media platforms, including Daily Racing Form.

Mr. Butera is an industry veteran who has a history of leading growth and innovation at numerous companies. As CEO of SIG, he led initiatives to develop retail and business products and optimize ecommerce sales for the Daily Racing Form. Under his leadership, SIG experienced significant growth in market share and revenue. Previously, Mr. Butera served as President of Fubo Gaming at Fubo TV Inc. He has also held CEO and President positions at MGM Resorts International, the Arena Football League, Foxwoods Resort & Casino, Tropicana Entertainment, and Trump Entertainment, among others. Earlier in his career, he worked as an investment banker for more than a decade, gaining valuable financial expertise that he later applied to strategic decision-making in the gaming industry. Mr. Butera has a B.A. from Trinity College, where he served as a Trustee, and an MBA from New York University.

“Scott’s operating acumen and deep knowledge of the gaming and entertainment industries have helped AI and Sports Information Group expand product offerings and improve the sports and gaming experience for consumers around the world. I am confident Scott will integrate seamlessly into this expanded role, and under his leadership, Affinity will achieve greater success, continuing to deliver world-class experiences to nearly 1 million users and guests across platforms,” James J. Zenni Jr., Chairman of Affinity Interactive, said.

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“Affinity’s mission to elevate the gaming industry through advanced technology and unparalleled customer offerings – both across digital media platforms as well as in-person gaming – remains a driving force behind the business’ success. I am eager to collaborate with Jim and leverage my familiarity with the business as well as my passion for driving innovative change to execute on AI’s long-term strategic priorities,” Mr. Butera said.

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