Industry News
German Online Casinos Set TV Ad Limits
Online casinos licenced by the German state of Schleswig-Holstein have agreed to self-impose limits to how they advertise via television in the country. The operators will adhere to a model which limits the number of minutes they can promote themselves collectively per month.
Critics have claimed that online gambling advertising in Germany has jumped in recent weeks, with these being addressed by a member of the German Association for Telecommunications and Media (DVTM).
All of Schleswig-Holstein’s 11 regulated casinos, eight of which are represented by the DVTM, will only be allowed to advertise on TV for a combined 17,000 minutes per month. This applies to freeview channels.
To make sure that operators remain compliant, it is believed that the model will use “neutral media monitoring data.” Moreover, regular reports will be filed to gambling authorities. If online casinos are found to be breaching these regulations, they will be dealt with accordingly.
Dr. Andreas Blue helped to negotiate the model. He had the following to say about online casinos in Germany and their new ad restrictions.
“The present model of self-regulation for nationwide TV advertising in online casinos is strictly logical and can be easily checked by Nielsen Media Research on the basis of neutral media data. Absolute transparency and fairness are thus guaranteed for all sides. It has already led to the fact that the advertising time for licensed online casinos from Schleswig-Holstein on national television has been significantly reduced since 2019 and, moreover, has not increased during the corona period,” Andreas Blue said.
DVTM CEO Renatus Zilles responded to claims related to a “massive increase in gambling advertising.” He believes that these are “fake news.”
Zilles also said that “the alleged increase in gambling advertising is regularly circulated by interest groups such as the vending machine industry, but also on the political side.”
Online gambling activity also went down during the COVID-19 pandemic, according to research. In April, MySportWetten found that just 14.9% of its research participants had continued betting during the absence of sports.
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Eeze promotes Aarti Carl, Kurt Vella and Shaun Cini in leadership reshuffle
Eeze has promoted three executives into senior leadership roles as the casino supplier scales its operations and reorganises key functions.
Aarti Carl has been appointed Chief People Officer to lead a newly repositioned People Function. Eeze said the function was previously HR and has been redefined to reflect a focus on culture, employee experience and organisational development.
Kurt Vella has been named Chief Legal Officer, responsible for overseeing Eeze’s global legal and compliance strategy.
Shaun Cini has been promoted to Vice President of Finance. Eeze said Cini will continue supporting strategic decision-making.
Lai Fatt Chiang, Chief Executive Officer at Eeze, said: “These appointments reflect both the strength of our internal talent and our commitment to building a leadership team that can support our continued growth.
“Aarti, Kurt, and Shaun have each made a significant impact on the business, and I am confident they will continue to play a key role in shaping our future.”
The post Eeze promotes Aarti Carl, Kurt Vella and Shaun Cini in leadership reshuffle appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Industry News
QTech Games names Iryna Alabuhina Head of Commercial for Europe
Former Hub88 senior account manager joins as QTech targets expanded European operator partnerships.
QTech Games has appointed Iryna Alabuhina as Head of Commercial – Europe, tasking her with expanding the company’s commercial footprint across the region.
Alabuhina joins from Hub88, where she served as Senior Account Manager working with operators across multiple international markets. Before that, she held business development and platform-management roles at SOFTSWISS, and later joined Evolution, where she focused on managing CIS clients and platforms.
QTech Games CEO Philip Doftvik said: “We’re delighted to have secured Iryna’s broad expertise and sharp sales skills for this dedicated commercial-lead role at QTech, as we continue to strengthen and scale up our influence across Europe. Aside from her fantastic experience, Iryna is a great cultural fit with QTech and a person with the right mindset that will help us grow even faster.
“We’re thrilled with Iryna’s fast start as a team player and leader, especially as QTech crosses the threshold of our next growth cycle, consolidating our incumbent position as the dominant aggregator for emerging markets.”
Alabuhina said: “I’m excited to join QTech Games as Head of Commercial for Europe, focusing on strengthening existing partnerships and driving new business growth. QTech is an aggregator renowned for its team morale and collaborative ethos, not to mention some defining points of delineation in the aggregation space – whether that’s its raft of tech-led product developments, rapid-fire integrations, simple invoicing structure, or offset pricing. I was also struck by QTech’s unique commercial model, rich portfolio and enterprising mindset.
“I’m now looking forward to broadening our horizons and partner-base still further, as I head up a talented commercial team for Europe, assembling the best online games and taking them to market across some territories of great potential.”
QTech Games is the top game aggregator for developing markets and a vital industry leader in game exploration. Its remarkable selection of continually updated content is highlighted by 200+ suppliers, more than 5,000 casino games, and over 1,000 live tables – and still growing! Consequently, this is integrated with a continuously growing international presence, exclusive gaming tools and services, and cutting-edge AI technology to enhance its partners’ offerings and improve their customer experience.
The post QTech Games names Iryna Alabuhina Head of Commercial for Europe appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
ESG
Play’n GO publishes 2025 Sustainability Report with emissions and governance updates
Play’n GO has published its 2025 Sustainability Report, framing the year as a milestone as the supplier marks 20 years in the gaming industry. The report covers performance across four pillars—Players, Partners, People and Planet—and positions sustainability as tied to product design, operations, and partner expectations.
On climate reporting, the company said it has “achieved and exceeded” its long-term 90% reduction target for Scope 1 and 2 emissions, and reported a 69% absolute reduction in Scope 3 emissions versus its 2023 base year. Play’n GO also said its total material emissions for 2025 were kept below 500 MTCO2e.
The report also points to a move into land-based delivery. In 2025, Play’n GO said it launched its first land-based gaming solution in partnership with Genting UK, positioning the rollout as part of a “player-first, low-footprint approach” for regulated venues.
On responsible entertainment, the company said it continues to reject game mechanics it believes “compromise player trust or wellbeing,” and highlighted participation in discussions on digital wellbeing and cognitive health, including at the United Nations and G7. “We have always believed that great entertainment should be fun, safe and fair,” said Vanessa Björkbacka, Director of CSR at Play’n GO.
The report also outlines internal development and reporting infrastructure. Play’n GO said 43% of employees engaged in AI-related learning during 2025 and that average training time exceeded seven hours per employee globally. It added that reporting was further aligned to the UN Sustainable Development Goals and World Economic Forum Stakeholder Capitalism Metrics, alongside investment in “secure, AI-supported carbon data management.” “As expectations on transparency and accountability continue to rise, we see it as our responsibility to lead,” Björkbacka added.
The post Play’n GO publishes 2025 Sustainability Report with emissions and governance updates appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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