Industry News
Examining the Relationship Between eSports and Online Gambling
The adoption of most sports within online gambling systems means travelling paths long since forged. Owing to the relatability of existing frameworks, creating new entries for the arrival of a traditional sport is usually a simple pursuit. ESports games buck this trend, with their digital nature creating the potential for unprecedented involvement and unique interconnectivity.
While these aspects of eSports are often fundamentally misunderstood or underestimated, a closer examination reveals how deep these relationships could run and how beneficial for the greater betting industry they could be. From bringing in newcomers to adopting new approaches in viewing, there is a lot of mapped and untapped potential in eSports for the iGaming world to cover.
Raw Numbers
One of the most immediately visible ways in which eSports aids the online betting industry comes from the vast inbuilt audience. According to an article at venturebeat.com, around 2.4 billion people played video games in 2019 alone. At the top of this spectrum are titles likes League of Legends and CS: GO, two popular eSports titles which boast around 115 million and 24 million monthly players respectively.
The Ease of Integration
These numbers are important not just for how they illustrate engagement potential, but also in how eSports engagement relates to digital forms of viewing and gambling. For traditional sports like football or tennis, there is a strong reliance on more established methods of viewing. Most often, punters are relegated to watch only a limited selection of physical sports matches on television or digitally, if they have access.
Esports is very different in this regard, allowing practically every game and tournament, even in minor leagues, to be viewed worldwide over the internet, usually for free. Such a level of integration and mass adoption is not something that can be matched by traditional means, giving eSports a comparative leg-up on physical sports.
Many sports bettors find enormous appeal through cheering through each step of the game and, given the better access which eSports games offer, this provides enthusiasts not just with a way to enjoy their sport of choice but with several opportunities to engage with different brands. Both for eSports fans newly introduced to betting via online infrastructure and established bettors looking for something new, these digital choices are opening doors.
Such advantages don’t only apply to live games either, as the ability to watch replays is another area aided significantly by the digital nature of eSports. For an example of this, readers could look at the Overwatch League Replay Viewer available at playoverwatch.com. This program gives punters the ability to download completed matches and watch them at every possible angle, as they wish. With additions like slow motion, overlays, and other tools, serious gamblers who wish to more closely examine players and teams’ performance are gifted a rare opportunity.
The final advantage for online betting which bears mentioning is the ease of fitting eSports games legally within existing gambling websites and systems. As Legalbetting.com explores, legal online sports betting has been a widely accepted component of the industry for years. In the United States, for example, this kicked off in 2018 and, since this point, considerable work has gone into ensuring all aspects are safe for both the bettors and the bookies.
Rather than requiring expensive and difficult to implement new laws, eSports have slotted into already developed sports betting services. Given just how important and strict the rules around legal online betting are, eSports games have begun their mainstream gambling life with advantages that many other sports took years to find.
As a spectator sport, eSports have accomplished astonishing success in the last two decades. From tournaments held in basements to finding showings on major international channels like ESPN, the world is now taking notice. As an industry with such a strong emphasis on sports and the digital both, online betting services are in a unique position to leverage eSports’ explosive growth. With both online casinos and eSports still far from reaching a plateau of popularity, this relationship is going to be one to watch.
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Gaming Corps
Gaming Corps launches Instant Blitz scratchcard-style game vertical
Gaming Corps, the Sweden-based publicly listed game developer, has launched Instant Blitz, a new scratchcard-inspired product vertical. The first title, also called Instant Blitz, is now live.
Instant Blitz plays across four rounds on a 3×6 active grid, where clusters of three or more matching symbols pay prizes that are added to a central Prize Pot. The grid can expand up to 6×6 via Lightning symbols, while Wheel symbols trigger a bonus with guaranteed rewards ranging from 5x to 1,000x the stake.
Other feature symbols include Multiplier, which doubles the total Prize Pot win, and Extra Rounds, which adds two additional rounds.
Alexandros Mavroudis, Product Owner at Gaming Corps, said: “Instant Blitz is an exciting launch for us because it introduces a new way of thinking about scratchcard-style content. We wanted to create something that keeps the immediacy players expect from the format but adds more structure and points of anticipation within a single session. The result is a game that feels fast and accessible on the surface but has far more going on underneath.”
Gaming Corps said the release supports low entry stakes, with bets starting from as little as 5p, positioning Instant Blitz as an option for operators looking to add lower-stake instant win content alongside other formats.
The post Gaming Corps launches Instant Blitz scratchcard-style game vertical appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
casino suppliers
Eeze promotes Aarti Carl, Kurt Vella and Shaun Cini in leadership reshuffle
Eeze has promoted three executives into senior leadership roles as the casino supplier scales its operations and reorganises key functions.
Aarti Carl has been appointed Chief People Officer to lead a newly repositioned People Function. Eeze said the function was previously HR and has been redefined to reflect a focus on culture, employee experience and organisational development.
Kurt Vella has been named Chief Legal Officer, responsible for overseeing Eeze’s global legal and compliance strategy.
Shaun Cini has been promoted to Vice President of Finance. Eeze said Cini will continue supporting strategic decision-making.
Lai Fatt Chiang, Chief Executive Officer at Eeze, said: “These appointments reflect both the strength of our internal talent and our commitment to building a leadership team that can support our continued growth.
“Aarti, Kurt, and Shaun have each made a significant impact on the business, and I am confident they will continue to play a key role in shaping our future.”
The post Eeze promotes Aarti Carl, Kurt Vella and Shaun Cini in leadership reshuffle appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Industry News
QTech Games names Iryna Alabuhina Head of Commercial for Europe
Former Hub88 senior account manager joins as QTech targets expanded European operator partnerships.
QTech Games has appointed Iryna Alabuhina as Head of Commercial – Europe, tasking her with expanding the company’s commercial footprint across the region.
Alabuhina joins from Hub88, where she served as Senior Account Manager working with operators across multiple international markets. Before that, she held business development and platform-management roles at SOFTSWISS, and later joined Evolution, where she focused on managing CIS clients and platforms.
QTech Games CEO Philip Doftvik said: “We’re delighted to have secured Iryna’s broad expertise and sharp sales skills for this dedicated commercial-lead role at QTech, as we continue to strengthen and scale up our influence across Europe. Aside from her fantastic experience, Iryna is a great cultural fit with QTech and a person with the right mindset that will help us grow even faster.
“We’re thrilled with Iryna’s fast start as a team player and leader, especially as QTech crosses the threshold of our next growth cycle, consolidating our incumbent position as the dominant aggregator for emerging markets.”
Alabuhina said: “I’m excited to join QTech Games as Head of Commercial for Europe, focusing on strengthening existing partnerships and driving new business growth. QTech is an aggregator renowned for its team morale and collaborative ethos, not to mention some defining points of delineation in the aggregation space – whether that’s its raft of tech-led product developments, rapid-fire integrations, simple invoicing structure, or offset pricing. I was also struck by QTech’s unique commercial model, rich portfolio and enterprising mindset.
“I’m now looking forward to broadening our horizons and partner-base still further, as I head up a talented commercial team for Europe, assembling the best online games and taking them to market across some territories of great potential.”
QTech Games is the top game aggregator for developing markets and a vital industry leader in game exploration. Its remarkable selection of continually updated content is highlighted by 200+ suppliers, more than 5,000 casino games, and over 1,000 live tables – and still growing! Consequently, this is integrated with a continuously growing international presence, exclusive gaming tools and services, and cutting-edge AI technology to enhance its partners’ offerings and improve their customer experience.
The post QTech Games names Iryna Alabuhina Head of Commercial for Europe appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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