The adoption of most sports within online gambling systems means travelling paths long since forged. Owing to the relatability of existing frameworks, creating new entries for the arrival of a traditional sport is usually a simple pursuit. ESports games buck this trend, with their digital nature creating the potential for unprecedented involvement and unique interconnectivity.

While these aspects of eSports are often fundamentally misunderstood or underestimated, a closer examination reveals how deep these relationships could run and how beneficial for the greater betting industry they could be. From bringing in newcomers to adopting new approaches in viewing, there is a lot of mapped and untapped potential in eSports for the iGaming world to cover.

Raw Numbers
One of the most immediately visible ways in which eSports aids the online betting industry comes from the vast inbuilt audience. According to an article at venturebeat.com, around 2.4 billion people played video games in 2019 alone. At the top of this spectrum are titles likes League of Legends and CS: GO, two popular eSports titles which boast around 115 million and 24 million monthly players respectively.

The Ease of Integration
These numbers are important not just for how they illustrate engagement potential, but also in how eSports engagement relates to digital forms of viewing and gambling. For traditional sports like football or tennis, there is a strong reliance on more established methods of viewing. Most often, punters are relegated to watch only a limited selection of physical sports matches on television or digitally, if they have access.

Esports is very different in this regard, allowing practically every game and tournament, even in minor leagues, to be viewed worldwide over the internet, usually for free. Such a level of integration and mass adoption is not something that can be matched by traditional means, giving eSports a comparative leg-up on physical sports.

Many sports bettors find enormous appeal through cheering through each step of the game and, given the better access which eSports games offer, this provides enthusiasts not just with a way to enjoy their sport of choice but with several opportunities to engage with different brands. Both for eSports fans newly introduced to betting via online infrastructure and established bettors looking for something new, these digital choices are opening doors.

Such advantages don’t only apply to live games either, as the ability to watch replays is another area aided significantly by the digital nature of eSports. For an example of this, readers could look at the Overwatch League Replay Viewer available at playoverwatch.com. This program gives punters the ability to download completed matches and watch them at every possible angle, as they wish. With additions like slow motion, overlays, and other tools, serious gamblers who wish to more closely examine players and teams’ performance are gifted a rare opportunity.

The final advantage for online betting which bears mentioning is the ease of fitting eSports games legally within existing gambling websites and systems. As Legalbetting.com explores, legal online sports betting has been a widely accepted component of the industry for years. In the United States, for example, this kicked off in 2018 and, since this point, considerable work has gone into ensuring all aspects are safe for both the bettors and the bookies.

Rather than requiring expensive and difficult to implement new laws, eSports have slotted into already developed sports betting services. Given just how important and strict the rules around legal online betting are, eSports games have begun their mainstream gambling life with advantages that many other sports took years to find.

As a spectator sport, eSports have accomplished astonishing success in the last two decades. From tournaments held in basements to finding showings on major international channels like ESPN, the world is now taking notice. As an industry with such a strong emphasis on sports and the digital both, online betting services are in a unique position to leverage eSports’ explosive growth. With both online casinos and eSports still far from reaching a plateau of popularity, this relationship is going to be one to watch.