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Poker site records a 92% increase in online poker interest during UK lockdown

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  • Online poker is experiencing a resurgence as more Brits are turning to playing than ever before as a result of lockdown, new research reveals.

  • Online poker is also experiencing an influx of new players, as searches for ‘poker rules’ and ‘best poker hands’ rose by 87% and 282% in a month.

  • GGPoker has witnessed a 92% increase in online poker interest since the UK lockdown began, as well as an increase of 102% in new users.

  • Interest in Texas Hold’em poker has also increased by 292% month on month, while searches for ‘how to play poker’ have seen a 200% rise.

Online poker has seen a significant increase in interest since the UK lockdown began, leading to an influx of new players for online poker sites, new research shows.

Analysis of Google Search Trends and Analytics data conducted by online poker provider GGPoker shows that more Brits are turning to playing the popular card game to help pass the time while lockdown restrictions are in place.

The month following the UK heading into lockdown saw a massive 282% increase in searches for ‘best poker hand’, while searches for the top four poker hands are also up: royal flush (47%), straight flush (106%), four of a kind (66%) and full house (43%).

Looking at search trends over the past three months shows that interest in online poker has grown steadily since the end of February, with searches for ‘Texas Hold’em’ having increased by 292% month on month.

This increase is seemingly largely due to new players looking to take up poker, with searches for ‘how to play poker’ seeing a 200% increase month-on-month, ‘poker rules’ seeing a 98% rise and ‘poker hands’ seeing a 182% growth.

Interestingly, although players are no longer taking part in face-to-face tournaments, total searches for ‘how to bluff’ also increased by 144% in the first month, implying that players are keen to strengthen their strategy in preparation for when lockdown ends.

GGPoker’s own data shows that interest in online poker is up by 92% as measured by an increase in sessions on their UK site, which has led to a surge of 102% in new users.

Jean-Christophe Antoine, Head of the GGPoker Network, says: “With people looking for ways to pass the time and escape from the current climate, it’s no surprise that popular escapism activities like playing poker online have seen a substantial increase in interest over the past few months.

“We anticipate that poker engagement will continue to grow and we look forward to seeing how the market evolves as a result of old and new players alike continuing to refine, adapt and advance their online skills.”

Canadian poker sites have also seen a significant increase in interest over time among new players, as searches for ‘how to play poker’ have risen by 60%, ‘poker rules’ queries have increased by 21%, and ‘Texas Hold’em’ searches have grown by 42% month-on-month.

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Wazdan schedules three-stage Network Promotion campaign for summer

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The operator-facing series runs 29 June to 13 September and uses Mystery Drop and Mystery Multiplier Drop mechanics.

Wazdan will launch a summer-long Network Promotion series for partner casinos, running from 29th June to 13th September. The campaign is structured in three stages with breaks between each phase.

The promotion will use Wazdan’s Mystery Drop™ and Mystery Multiplier™ Drop mechanics. The supplier said the programme is designed to be easy for operators to activate and will be supported with marketing materials, including promotional assets, brochures and newsletter content for partners to use across their own channels.

Alongside the promotion, Wazdan has a summer content roadmap with three slot releases scheduled: Mighty Hot™: Amazonia (30th June), Magic Fruit$: Cherries (30th July) and Mighty Crown™: Empire of Gold (6th August).

Radka Bacheva, Head of Sales and Business Development at Wazdan, said: “Summer presents a valuable opportunity for operators to keep engagement levels high, and this promotion has been designed to deliver exactly that through Wazdan’s proven promotional tools.

“Combined with our upcoming game releases, we are excited to offer partners a strong seasonal campaign with plenty of player appeal.”

The post Wazdan schedules three-stage Network Promotion campaign for summer appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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ICONIC21 launches Football Cup-branded casino games and debut network tournament

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ICONIC21 has rolled out three limited-edition Football Cup-branded casino games and launched its first network tournament, ICONIC Showdown Football Cup, running from 9th of July to 19th of July.

The new titles are Football Cup Roulette, Football Cup Blackjack 360, and Football Cup Gravity Blackjack. ICONIC21 said the releases showcase different customisation approaches, including green screen production for the roulette environment and an updated visual rebrand for its RNG blackjack table.

For Football Cup Gravity Blackjack, ICONIC21 said it used its latest LED technology and applied the Gravity Series multiplier mechanic, with a custom felt, a football gate, and bespoke 3D-printed decorations.

Alongside the three new games, ICONIC21 pointed to its previously launched slot Soccer World Championship, plus The Kickoff and Top Card, which it said received football-season branding and UI/UX updates.

The ICONIC Showdown Football Cup tournament covers 11 games in total and is positioned around the quarter finals, semi-finals and final period. ICONIC21 said 1,000 winners will share a €50,000 prize pool, and operators can enroll via their account manager or by contacting the company directly.

Edvardas Sadovskis, Chief Product Officer at ICONIC21, said:

“What I’m most proud of with this project is the turnaround. We built three fully branded, technically distinct games, enhanced existing ones with promotional branding, and launched our first-ever network tournament around them, all timed to coincide with peak player interest and traffic.

That kind of speed doesn’t happen by accident, it reflects how this team works. ICONIC Showdown is a meaningful first step for us as a provider, and launching it during the Football Cup, with this much energy around the game, feels like the right way to do it. We’re genuinely excited to see how the leaderboard shapes up and even more excited for the finals.”

The post ICONIC21 launches Football Cup-branded casino games and debut network tournament appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Ronaldinho visits CreedRoomz Yerevan studio to front Marble Cup and Kickoff Roulette

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CreedRoomz has brought footballer Ronaldinho to its headquarters in Yerevan, where the company filmed an “exclusive interview” with the former player in connection with two new live casino game shows, Marble Cup and Kickoff Roulette. CreedRoomz said Ronaldinho is the global ambassador for both titles.

In the interview, Ronaldinho said: “For me, it’s a great joy to be a part of this partnership. Since arriving here at the office, everyone has treated me with great affection. I already feel at home, very happy.” Asked to choose between the two games, he added: “Honestly, it’s difficult to choose one, both are wonderful, I loved them, so it’s very difficult to choose one, I think everyone will really like them, I think the whole world will really enjoy them.”

Ronaldinho also described his first impressions of the studio and gameplay: “I was surprised and very happy, everything is very beautiful, everything is very innovative, so I believe that’s why everyone will really like them, so I’m looking forward to everyone starting to enjoy them a lot.”

On why CreedRoomz expects the titles to gain traction, he said: “These are different games. I think that will attract attention, the fact that football is a global passion also helps, so I believe everyone will like it for those reasons.. and for the innovation of everything that is happening.”

CreedRoomz linked the interview to upcoming “World Cup and R10 Tournaments,” with Ronaldinho closing by telling fans: “A message of gratitude for the continued affection. I’m very happy and excited. for the next competitions for the next games, the games are all ready, I hope everyone enjoys them and everyone be very happy and have good times together.”

The post Ronaldinho visits CreedRoomz Yerevan studio to front Marble Cup and Kickoff Roulette appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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