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How Gambling Habits Differ Between Genders

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Gambling is as old as the human race. From the first primitive gambling games developed in paleolithic, to glamorous venues of Las Vegas and interactive online casinos – it seems that everyone wants to meet with Lady Luck and enjoy the thrill of a good game of cards or roulette.

Gambling is a hobby that is popular among younger generations who play casino games and place bets on their mobile homes, as well as among the elderly who opt for special casino cruises to enjoy their favorite pastime.

But, while every age group has some specific preferences when it comes to gambling, the most intriguing researches are dedicated to differences between male and female gamblers. Are women from Venus and men from Mars when it comes to gambling? Let’s take a look!

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Who Gambles More?

When it comes to gambling, many specialized websites such as CasinoHEX.in and 888.com, one of the biggest gambling companies, do their own research to understand their audience better. 888.com did an extensive survey and concluded how men and women make the same portion of their audience. 43.8% of their audience are women, and 56.2% are men.

One of the reasons men gamble more is that they are not as burdened with housework as women are and have more free time at their hands. Also, gambling among men is socially acceptable in many societies, while at the same time female gamblers are considered to be women of low morale, thus meaning that many women will hide their gambling tendencies. Also, as always, where there is nurture, there is nature as well – men are simply more prone to risky behaviors such as gambling, and frequently seek an adrenaline boost in their activities.

Still, in the past few years, researches noticed an important change in casino marketing. Gambling companies are becoming more friendly towards female-audiences and tend to tone down their marketing messages that used to be borderline sexist.

 

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What Type of Games do Women Play?

The research named A Study of Gambling in Victoria, executed by a group of scientists Australia delivered some interesting results regarding types of games women and men prefer.

In general, men prefer strategic games, also known as games of skill, such as blackjack, poker, sports betting and race betting, while women prefer non-strategic games such as slots, roulette, and bingo. Male gamblers play high skill games, such as poker, twice as often as female gamblers do. Women will likely be involved in scratch cards and lottery games that are widely socially acceptable, and in many societies, aren’t even considered gambling. They will also frequently participate in charity gambling (for example, in bingo clubs), and will enjoy slot games with fun characters.

Even though the popularity of sports betting among women is growing, they still prefer to bet in non-sport categories. Whether it’s Eurovision song contest, Oscars, MTV Awards or Grammys – women will rather place their bets there than in traditional categories involving football and basketball. IT is important to understand how this data was collected in 2008, and many trends and preferences have changed in the meantime.

 

The Reasons Why We Gamble

According to a study conducted by the Victorian Responsible Gambling Foundation, men usually gamble for general entertainment, while women gamble to support charities, relieve stress, loneliness, and boredom. For women, gambling is often a way to spend time with their friends, and in bingo chat rooms.

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The National Council on Problem Gambling from Washington issued a report where they mention how women gamble more in times when they are experiencing great changes in lifestyle, such as retirement, loss, or divorce. They often have a family history of gambling, and to it secretly. Women start gambling later in life, usually after the workload around the house is smaller, and will engage in fewer types of games.

Also, let’s not forget how gambling companies finally figured out that women make a significant part of their audience. Jill Heater and David Patton write: “Interestingly, within the past decade, gambling has become more feminized and socially acceptable for women. Past gambling domains, such as racetracks, sports venues, and betting shops, were more masculine and generally less attractive to women.”

 

Women Deposit Less, But are Loyal Customers

One of the most interesting conclusions of the 888.com research is that men and women approach depositing in a different manner. 51.8% of 888.com female users tend to deposit only between one and ten pounds per week, compared to 35.9% men. Only 19% of women are willing to deposit as much as 20 GBP, while men do it more often – 25.4% of them will deposit that much. Men place big deposits twice as much as women. Big bets are considered those higher than 500 GBP.

On the other hand, women tend to be loyal to a single brand of the casino, thus making them long-term customers. At the same time, men prefer to play at multiple establishments at the same time. 35% of women included in 888.com’s survey were loyal only to their platform, and only 31% of participants were playing in two casinos. 29% of men are playing in a single casino, while 33% of them play in multiple venues.

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Even though women deposit less, they probably won’t be looking for another casino, once they register with the one they like. On the other hand, men are always on the hunt and are looking for a better offer or a bigger bonus.

 

Different Approach to Gambling

Even though men and women gamble equally often, they do it in different ways and for different reasons. For men, it is often a way to make some money out of their knowledge of sports or poker, to build their reputation and feel the thrill. For women, gambling is often a mere pastime, a hobby that helps them interact with others and helps forget about their problems. Even though they gamble smaller amounts, they are often perceived as a valuable asset in making revenue, as they tend to be loyal to a single brand.

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Jennifer Shatley Joins ROGA as Executive Director

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Jennifer Shatley, a recognized expert in the field and a highly sought speaker and advisor, has joined the Responsible Online Gaming Association (ROGA) as Executive Director.

Shatley has had 25+ years worth of experience, working closely with the treatment community, academics, researchers, government bodies, state councils, and gaming industry representatives to promote responsible gaming.

“Many of America’s largest legal mobile gaming operators will be establishing a framework that helps to aid in responsible gaming education and awareness. By coming together with a clear set of objectives, ROGA and our members will work to enhance consumer protections and help provide easier and more efficient access to responsible gaming tools for consumers to enjoy the entertainment of online gaming,” Shatley said.

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IDnow Bridges the AI-human Divide with New Expert-led Video Verification Solution

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IDnow, a leading identity verification provider in Europe, has unveiled VideoIdent Flex, a new version of its expert-led video verification service that blends advanced AI technology with human interaction. The human-based video call solution, supported by AI, has been designed and built to boost customer conversion rates, reduce rising fraud attempts, increase inclusivity, and tackle an array of complex online verification scenarios, while offering a high-end service experience to end customers.

The company’s original expert-led product, VideoIdent, has been a cornerstone in identity verification for over a decade, serving the strictest requirements in highly regulated industries across Europe. VideoIdent Flex, re-engineered specifically for the UK market, represents a significant evolution, addressing the growing challenges of identity fraud, compliance related to Know-Your-Customer (KYC) and Anti-Money Laundering (AML) processes and ensuring fair access and inclusivity in today’s digital world outside of fully automated processes.

As remote identity verification becomes more crucial yet more challenging, VideoIdent Flex combines high-quality live video identity verification with hundreds of trained verification experts, thus ensuring that genuine customers gain equal access to digital services while effectively deterring fraudsters and money mules. Unlike fully automated solutions based on document liveness and biometric liveness features, this human-machine collaboration not only boosts onboarding rates and prevents fraud but also strengthens trust and confidence in both end users and organisations. VideoIdent Flex can also serve as a fallback service in case a fully automated solution fails.

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Bertrand Bouteloup, Chief Commercial Officer at IDnow, said: “VideoIdent Flex marks a groundbreaking advancement in identity verification, merging AI-based technology with human intuition. In a landscape of evolving fraud tactics and steady UK bank branch closures, our solution draws on our decade’s worth of video verification experience and fraud insights, empowering UK businesses to maintain a competitive edge by offering a white glove service for VIP onboarding. With its unique combination of KYC-compliant identity verification, real-time fraud prevention solutions, and expert support, VideoIdent Flex is a powerful tool for the UK market.”

Whereas previously firms may have found video identification solutions to be excessive for their compliance requirement or out of reach due to costs, VideoIdent Flex opens up this option by customising checks as required by the respective regulatory bodies in financial services, mobility, telecommunications or gaming, to offer a streamlined solution fit for every industry and geography.

Bouteloup added: “Identity verification is incredibly nuanced; it’s as intricate as we are as human beings. This really compounds the importance of adopting a hybrid approach to identity – capitalising on the dual benefits of advanced technology when combined with human knowledge and awareness of social cues. With bank branches in the UK closing down, especially in the countryside, and interactions becoming more and more digital, our solution offers a means to maintain a human relationship between businesses and their end customers, no matter their age, disability or neurodiversity.

“VideoIdent Flex is designed from the ground up for organisations that cannot depend on a one-size-fits-all approach to ensuring their customers are who they say they are. In a world where fraud is consistently increasing, our video capability paired with our experts adds a powerful layer of security, especially for those businesses and customers that require a face-to-face interaction.”

The post IDnow Bridges the AI-human Divide with New Expert-led Video Verification Solution appeared first on European Gaming Industry News.

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Real Dealer Studios: Offering a fresh spin on classic roulette

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Shane Cotter at Real Dealer Studios walks us through the groundbreaking new release, Volcano Roulette, and discusses whether classic table games need a makeover for today’s online audience.

Roulette is probably the most timeless casino game out there. Here’s what happened when we gave it a couple more balls. And a volcano.

The game we’re now launching is Volcano Roulette, and it’s fair to say that it’s a huge departure from what the industry is used to. The first thing players will see is the sleek, steampunk environment and a roulette wheel with that smoking volcano right in the middle. The game’s visuals, compared with typical RNG games, are several steps ahead thanks to the Cinematic RNG technology that Real Dealer invented. Essentially, this means the game was built on video that was produced the same way Hollywood films are made.

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As cool as this game looks, it’s really the mechanics that set it apart. In every round, once the spin starts, one or two glowing lava balls can randomly shoot out of the volcano to become part of the action. These extra balls increase the chance of hitting a straight-up bet. If the player does land any straight-up bet, a special sequence starts where the numbers on the wheel shift, steampunk style, into multipliers. Then another lava ball erupts out to pick the multiplier for the straight-up bet win. These multipliers can be as much as 333x and apply to all straight up bets that land in the round. That means the player could win up to 999x their bet.

An eruption of innovation

What sparked this game’s theme is once again related to Cinematic RNG. We’ve got this amazing technology that gives us a huge amount of flexibility. It lets us make hyper-realistic looking games with any kind of action and put them in any setting we choose.

So one of our designers got the idea to have a roulette wheel where the numbers could drop down, shift, flip over and pop back up with different numbers, all of which would happen in an old-fashioned, mechanical looking way.

We were also having ongoing discussions about how to revamp the process of releasing the ball onto the table. And after a few sessions at the drawing board, we had the great idea of including a volcano.

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Between the steaming volcano and the mechanical action of the changing numbers, the steampunk theme basically chose itself. Our 3D designers then set to work creating all the mechanical lightbulbs, cogs turning and all these different dials that give the game its character.

A degree of familiarity

Volcano Roulette is obviously a huge departure from what long-time players are used to. The challenge with revamping a classic is ensuring that when you innovate, you retain those elements of the game that the players love. That’s a balance that I believe Real Dealer Studios has managed to achieve.

That brings us to the question of whether online roulette needs a makeover. And the answer is both yes and no. As you can imagine, different players are after different experiences from the games that they play. Some prefer the classics while others want something completely new.

When this table game first moved into the digital space, it started off as a computer animation. It later improved, but still has that animated RNG feel. Later live games came in and have gained their own following. But for existing table game players used to that classic bricks-and-mortar casino feel or just looking for something higher quality, there was nothing out there.

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Seeing this, we developed cinematic RNG to deliver a much better online experience, with enhanced audio-visual quality and heightened gameplay compared to other table games you find online. I wouldn’t call this a makeover – it’s getting back to what this game is all about and doing a better job of it in the online environment.

Of course, there are other players who are expecting new twists to the game. The key to catering to these different demands from players is to have an extensive portfolio that spans multiple themes and includes a range of features. Some might be done in classic style and include a dealer, others might be automatic and have multipliers.

Attracting new audiences

Where a full-fledged makeover becomes useful is when you’re trying to cross-sell table games to the larger pools of players coming from sportsbook and slots. The challenge here, however, is that each of these two demographics requires a completely unique approach.

To reach sports bettors, for example, we have created games that tie into real-world sporting events. Just last year, we had Hockey Fever Roulette which was launched for the Ice Hockey World Championship in May. The game was set in a man cave loaded with fan memorabilia and had rock music playing in the background. It was everything you would want in a hockey-themed game.

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That was then followed by Rugby Fever Roulette, which was launched ahead of the Rugby World Cup. We wanted to make this game more personalised for each player, so we built a feature where players could choose between dealers and switch the visuals and thematics to match their favourite team.

Obviously, attracting new audiences was a major focus for these two games. But creating sports-themed titles also provided our operator partners with an opportunity to work our games into their event promotions. So, it had marketing benefits too.

Engaging with slots players is a completely different ballgame, however. Traditionally, there isn’t much cross-over between slots and table games. We therefore had to find a common ground between the two verticals. This is where slots-type features like multipliers, collect features and unique designs came into play. Cinematic RNG has really helped us here, letting us create some fantastic mechanics and immersive designs catering to the slots crowd.

Recently we took an even bolder step into the slots realm by partnering with the producers of an enormously popular slots title, 9 Masks of Fire. Our roulette version of the legendary game became an instant hit.

As 2024 progresses, we have plenty more titles in the pipeline which we are confident will offer a new spin on the classics and continue to drive engagement with players. Stay tuned!

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The post Real Dealer Studios: Offering a fresh spin on classic roulette appeared first on European Gaming Industry News.

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