Industry News

When Times are Tough – Calling is Caring

Published

5 years ago

April 22, 2020

Reading Time: 3 minutes

Mikael Hansson, CEO of Enteractive, says that online gambling operators can still retain players even during the global sports blackout so long as they pick up the phone and give them a call

The global online gambling industry is facing a global challenge due to the ongoing crisis with cancelled sports events and many other difficulties. This is also the time for operators to show that they really care about their customers, and with the right approach they can come out on the other side with strengthened customer relationships.

This is absolutely the case for online sportsbook operators who are struggling to fill the void left by the world-wide cancellation of matches, tournaments and events.

While online casino and poker operators are seeing a rise in the number of players visiting their brands, there are concerns being raised over responsible gambling during this time.

This has seen regulators in countries such as Spain take fairly drastic measures such as banning all gambling advertising for the duration of the country’s lockdown.

But operators – even online sports betting sites – can and should be taking additional steps to reach out to players to reassure them and to remind them about the safe gaming tools offered.

Firstly, this is absolutely the right thing to do when it comes to being a responsible operator, and secondly it is a good opportunity to show players they are valued.

Retention is going to be critical if online gambling operators are to weather the storm. Opening a direct line of communication with customers is absolutely the best way to do this.

This is certainly the case for sportsbook brands who have to think of other ways to provide entertainment and value to customers while players and teams sit idle.

Pick up the telephone and speak to customers:

The best way of communicating with players is to pick up the telephone and speak with them directly. This allows for a human connection to be made.

Over the past week, we have seen that a quick phone call just to check in is highly valued by the customer, even with no sports events being held and limited betting markets offered.

You could simply ask how the player is doing, enquire about their situation – are they working from home, what are they doing to keep busy, etc.

Remember, this is a time where a lot of people are being forced to stay indoors and not spend time meeting with family and friends.

A quick call from their favourite sportsbook brand provides the feeling of community and socialisation they are seeking and strengthens their positive feelings towards the brand.

Of course, a good conversation would also open up to talk about additional game verticals such as virtuals, poker or casino and they can remind the player about these options.

But that’s not really what this is all about – It’s about relationships.

The main reason for calling customers is to strengthen the relationship between player and brand, not to upsell them additional products and services. That has always been the reason and it does not change because of changed circumstances.

Anecdotally, online poker has enjoyed a resurgence since sports events have been cancelled and lockdowns put in place – there is a great deal of cross-over between sports and poker.

So, if the sportsbook operator also has a poker product and the person talking to a customer thinks the player would enjoy poker, it is of course ok to make them aware of it.

Naturally, if the online gambling brand is able to build a stronger relationship with the player, they are highly likely to remain loyal to the brand and an increase in revenues occurs as a result, so caring for players does indeed have an undisputable ROI.

Re-think how you communicate with players:

Given increasing restrictions regarding how online gambling operators can market to players during the crisis, there is an opportunity for operators to rethink their communication strategies.

Because they are not able to target players with bonuses and incentives during this time, they are going to have to engage with them in different ways – as mentioned above.

But many will find that this actually improves the relationship they have with their players. This in turn will drive loyalty and ultimately retention even during these uncertain times.

It really just comes down to showing players that you value them and that you truly care.

American gambling industry

Gaming Americas Weekly Roundup – September 29-October 5

Published

4 days ago

October 7, 2025

Niji Narayan

gaming-americas-weekly-roundup-–-september-29-october-5

Reading Time: 2 minutes

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Jackpot Digital Inc. has announced that it has been granted a Manufacturer and Distributor License by the Mississippi Gaming Commission. This approval authorizes Jackpot Digital to supply gaming equipment to licensed casino operators throughout Mississippi. This marks the Company’s second state-level manufacturer’s license in the US. Additional licensing applications are currently pending in other jurisdictions as part of the Company’s ongoing growth strategy. Mississippi is one of the nation’s premier destination gaming markets, generating over $2.4 billion in gross gaming revenue in 2023. The state’s Gulf Coast and Biloxi regions are particularly well known for their vibrant casino tourism and established gaming brands.

iDEA (iDevelopment and Economic Association), the leading trade association representing the U.S. online gaming industry, launched the definitive online destination for all things online gambling: ideagrowth.org. The new website provides the media, and U.S. legislators and regulators, a comprehensive resource for data-driven research, policy insights, and responsible gaming resources. The new website provides the industry’s most vital statistics and research — from consumer protections to economic development — in an engaging, accessible format designed for maximum impact.

CT Interactive has further strengthened its international presence by expanding its certified game portfolio on the regulated Peruvian market with 20 new titles. This milestone underscores the company’s commitment to delivering high-quality, engaging gaming content tailored specifically to regional markets. The newly certified portfolio features titles from CT Interactive’s popular Buy Bonus product line, including fan favorites such as Duck of Luck, Fruits & Sweets, Doctor Winstein, and Nanook the White Ghost. These enhanced editions deliver dynamic gameplay with one- or three-level Buy Bonus options, giving players new tools for diverse strategies and greater control over the game’s pace and excitement. A highlight of the newly certified titles is the launch of Lucky Clover 10, the latest addition to the acclaimed Clover-themed series.

Partnerships

CT Interactive has entered a new phase of its Latin American growth by launching its complete portfolio of games on Rushbet in Mexico and Peru. This collaboration with Rush Street Interactive—one of the region’s leading online casino and sportsbook operators—marks a significant step in the company’s international expansion. Players on Rushbet now have access to proven favorites like Lucky Clover, 40 Treasures, Win Storm and Big Chilli, along with the engaging Hot Luck three-level jackpot, designed to enhance player excitement and retention. This partnership underscores CT Interactive’s commitment to long-term collaboration and delivering tailored gaming solutions across diverse Latin American markets.

Hard Rock International has announced its 26th annual PINKTOBER campaign in partnership with Sports Illustrated Swimsuit ahead of this Breast Cancer Awareness Month. As a global entertainment and hospitality brand guided by the principle “All is One,” Hard Rock is leveraging every touchpoint to support the cause throughout October, from a limited-edition retail collection to special menu items and events. A portion of proceeds from PINKTOBER sales each year are donated to the Hard Rock Heals Foundation, the charitable arm of Hard Rock, to support breast cancer awareness and research worldwide. The program has raised over $13 million for breast cancer research since its inception.

The post Gaming Americas Weekly Roundup – September 29-October 5 appeared first on European Gaming Industry News.

Amusnet

Amusnet Releases Candy Wheel

Published

1 week ago

October 2, 2025

Niji Narayan

Reading Time: 2 minutes

Amusnet’s latest Live Casino portfolio addition, Candy Wheel, invites players on an unforgettable journey where every spin bursts with excitement. Candy Wheel dazzles with its vibrant gameplay centered around a colourful wheel divided into 50 dynamic sectors, each packed with unique payout possibilities. Players can jump into the action by placing their bets on six exciting sectors — also known as tickets — and predicting where the wheel will land next.

Led by a charismatic live presenter, every moment unfolds in real time with crystal-clear video streaming and multiple camera angles that capture each thrilling spin. The host keeps the energy sky-high — announcing results, chatting with players and turning every round into a full-on celebration.

And just when you think it can’t get any sweeter, Candy Wheel introduces a couple of special features to spice things up even more:

Candy Ticket

The Candy Ticket feature appears randomly during gameplay and rewards players with a free re-bet on one of the six tickets available. If you’ve placed a bet on the chosen ticket, you’ll automatically receive a free bet for the next round – same ticket, same value. Watch as your chip transforms into a candy-themed version and slides to the side, leaving you free to place new bets and double the fun.

Dynamic Multipliers

Dynamic Multipliers is a thrilling feature that can boost players’ payout up to 25x. Similar to the Candy Ticket feature, a multiplier and а sector are randomly selected and revealed on the circular screen. If you’ve placed a bet on that sector, your winnings will be multiplied by 2x, 5x, 10x or 25x. An electrifying twist that adds a whole new layer of suspense – and serious reward potential brought to every spin.

Jackpot Cards

The Jackpot Cards Bonus game is triggered at random during the gameplay to allow players to win impressive Jackpots.

The post Amusnet Releases Candy Wheel appeared first on European Gaming Industry News.

Amusnet

Golden Goal Roulette – Where Football Meets the Thrill of the Wheel

Published

2 weeks ago

October 1, 2025

Niji Narayan

golden-goal-roulette-–-where-football-meets-the-thrill-of-the-wheel

Reading Time: 2 minutes

Amusnet has released Golden Goal Roulette, the latest title in its new generation of virtual roulette games. Blending the elegance of classic roulette with the electrifying energy of football, this release transforms the iconic casino experience into a matchday celebration.

Set against the backdrop of a vividly designed football stadium, Golden Goal Roulette creates an immersive environment that transports players right into the heart of the game. From the realistic ambient sounds of cheering crowds to the sleek design of the roulette wheel, every detail is crafted to heighten the atmosphere and capture the excitement of sport.

What sets Golden Goal Roulette apart is its interactive gameplay mechanics. Unlike traditional versions, this virtual roulette allows players to control the start of each spin, introducing a fresh and dynamic twist to the experience. The result is a modernised game that blends tradition with innovation while keeping the familiar structure of European-style roulette.

Golden Goal Roulette supports a wide variety of betting options to suit every preference:

Inside Bets: Straight up, Split, Street, Corner, Line bet

Outside Bets: Column, Dozen, Low/High, Even/Odd, Red/Black.

With its authentic football theme, versatility and interactive features, Golden Goal Roulette adds a new layer of energy and entertainment to Amusnet’s growing Live Casino portfolio. It’s a title designed for both roulette enthusiasts and football fans alike — an engaging blend of two worlds that never fails to capture attention.

Auto Rebet

The Auto Rebet function allows players to repeat a selected bet. When enabled, the game enters automatic mode, where bets are placed automatically for a set number of games.

Favourite Bets

This function allows players to save up to 10 personally tailored bets or bet combinations for quick access during gameplay.

Jackpot Cards

The Jackpot Cards Bonus game is triggered at random during the gameplay to allow players to win impressive Jackpots.

The post Golden Goal Roulette – Where Football Meets the Thrill of the Wheel appeared first on European Gaming Industry News.