Industry News
When Times are Tough – Calling is Caring
Mikael Hansson, CEO of Enteractive, says that online gambling operators can still retain players even during the global sports blackout so long as they pick up the phone and give them a call
The global online gambling industry is facing a global challenge due to the ongoing crisis with cancelled sports events and many other difficulties. This is also the time for operators to show that they really care about their customers, and with the right approach they can come out on the other side with strengthened customer relationships.
This is absolutely the case for online sportsbook operators who are struggling to fill the void left by the world-wide cancellation of matches, tournaments and events.
While online casino and poker operators are seeing a rise in the number of players visiting their brands, there are concerns being raised over responsible gambling during this time.
This has seen regulators in countries such as Spain take fairly drastic measures such as banning all gambling advertising for the duration of the country’s lockdown.
But operators – even online sports betting sites – can and should be taking additional steps to reach out to players to reassure them and to remind them about the safe gaming tools offered.
Firstly, this is absolutely the right thing to do when it comes to being a responsible operator, and secondly it is a good opportunity to show players they are valued.
Retention is going to be critical if online gambling operators are to weather the storm. Opening a direct line of communication with customers is absolutely the best way to do this.
This is certainly the case for sportsbook brands who have to think of other ways to provide entertainment and value to customers while players and teams sit idle.
Pick up the telephone and speak to customers:
The best way of communicating with players is to pick up the telephone and speak with them directly. This allows for a human connection to be made.
Over the past week, we have seen that a quick phone call just to check in is highly valued by the customer, even with no sports events being held and limited betting markets offered.
You could simply ask how the player is doing, enquire about their situation – are they working from home, what are they doing to keep busy, etc.
Remember, this is a time where a lot of people are being forced to stay indoors and not spend time meeting with family and friends.
A quick call from their favourite sportsbook brand provides the feeling of community and socialisation they are seeking and strengthens their positive feelings towards the brand.
Of course, a good conversation would also open up to talk about additional game verticals such as virtuals, poker or casino and they can remind the player about these options.
But that’s not really what this is all about – It’s about relationships.
The main reason for calling customers is to strengthen the relationship between player and brand, not to upsell them additional products and services. That has always been the reason and it does not change because of changed circumstances.
Anecdotally, online poker has enjoyed a resurgence since sports events have been cancelled and lockdowns put in place – there is a great deal of cross-over between sports and poker.
So, if the sportsbook operator also has a poker product and the person talking to a customer thinks the player would enjoy poker, it is of course ok to make them aware of it.
Naturally, if the online gambling brand is able to build a stronger relationship with the player, they are highly likely to remain loyal to the brand and an increase in revenues occurs as a result, so caring for players does indeed have an undisputable ROI.
Re-think how you communicate with players:
Given increasing restrictions regarding how online gambling operators can market to players during the crisis, there is an opportunity for operators to rethink their communication strategies.
Because they are not able to target players with bonuses and incentives during this time, they are going to have to engage with them in different ways – as mentioned above.
But many will find that this actually improves the relationship they have with their players. This in turn will drive loyalty and ultimately retention even during these uncertain times.
It really just comes down to showing players that you value them and that you truly care.
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Expanse Studios, a subsidiary of Golden Matrix Group Inc., has launched Super Heli Premium, an expanded version of its flagship crash game now live across core markets.
Super Heli Premium introduces four new gameplay mechanics designed to broaden player appeal and increase session engagement. The additions address operator demand for content that retains players without requiring promotional spend.
New Game Modes
Over/Under allows players to predict whether the crash multiplier will land above or below a set threshold, with maximum bet multipliers up to 24x. The mode rewards pattern recognition and adds a prediction layer to the base crash mechanic.
Range betting requires players to predict the multiplier range where the helicopter’s flight will end. Wider ranges offer lower payouts with reduced risk. Narrower ranges increase volatility and potential returns. The mechanic gives conservative and aggressive players different optimal strategies within the same game.
50% Cash-Out enables partial exits during active rounds. Players can secure half their stake at any multiplier while keeping the remaining half in play. The feature reduces all-or-nothing pressure and extends average session length.
Auto Play and Auto Cash-Out provide preset betting parameters for players who prefer hands-off gameplay across multiple rounds.
Regional Customisation
Operators can deploy market-specific visual themes (US, Greece, Egypt, Brazil, Japan) without changing core mechanics or RTP. The customisation supports localised marketing campaigns and cultural preferences across different jurisdictions.
The game maintains a 97% RTP across all modes and themes, matching the original Super Heli’s player return rate while adding strategic depth through the new mechanics.
Market Context
The original Super Heli became one of the most requested titles in European iGaming within months of launch, with operators reporting session lengths above industry averages and retention metrics “materially better than category norms”.
Super Heli Premium positions the title as a platform rather than a single game variant. Operators can configure volatility, bet limits and visual themes to match specific player demographics without requiring separate game integrations.
Expanse Studios currently operates across 1300+ B2B partnerships globally, with over 300 new operators added in Q3 2025 alone. Super Heli Premium expands the studio’s portfolio to 66 proprietary titles, all 100% owned IP with no licensing dependencies.
The game is now live across Expanse’s operator network in core markets globally.
The post Expanse Studios Launches Super Heli Premium Across Core Markets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
New data from Flashscore, the world’s leading platform for live scores and sports content, reveals that almost 34,000,000 users tuned in yesterday for one of the most dramatic nights in UEFA Champions League history.
The intensity of the matches generated a massive wave of digital engagement, with 18 matches all taking place at the same time on the final day of the league format.
From the football-mad streets of Brazil to the frozen research stations of Antarctica, fans across 239 countries and territories checked their phones as Benfica’s goalkeeper scored a 98th-minute header and Real Madrid crashed into the playoffs.
Martin Matejka, Marketing Director of Flashscore, said: “Yesterday wasn’t just a matchday; it was a global event and we were well prepared. When game-changing moments decide matches – from a goalkeeper’s stoppage-time header against Real Madrid to last-minute winners across Europe – the world doesn’t just watch, it reacts. Flashscore sent out over 700 million push notifications to our users as drama unfolded across the continent.
“Our data shows unprecedented engagement from all over the world, and I am glad we could bring these extraordinary moments to fans from Brazil to Antarctica.”
TOP MATCHES ranked by number of users
The drama at the Estádio da Luz dominated the global conversation, with nearly 10 million users following the Benfica-Madrid clash alone.
1 Benfica vs. Real Madrid (9,7M users): The undisputed main event. Fans flocked to the match detail as Benfica goalkeeper Anatoliy Trubin scored a historic 98th-minute header to seal a 4-2 win, sending Real Madrid to the playoffs.
2 Barcelona vs. FC Copenhagen (8,3M users): Massive interest as Barcelona thrashed the Danes 4-1 to secure direct qualification to the Round of 16.
3 Napoli vs. Chelsea (5,9M users): A rollercoaster in Naples. Chelsea fought back to win 3-2, eliminating Napoli despite a stunning “Maradona-esque” pirouette goal from Antonio Vergara.
TOP PLAYERS ranked by number of users
1. Jorginho (995K users): The Kairat Almaty midfielder trended globally after scoring a penalty against his former club, Arsenal, at the Emirates Stadium—a major talking point that drove nearly 1 million profile views.
2. Anatoliy Trubin (725K users): The unlikeliest hero. The Benfica goalkeeper’s stoppage-time header against Real Madrid sent his profile traffic into the stratosphere.
3. Andreas Schjelderup (368K users): The 21-year-old Norwegian announced himself to the world with a brace against Real Madrid.
4. Kylian Mbappé (317K users): Even in defeat, the superstar commanded attention and ranked 4th. He scored twice for Madrid, but his team’s collapse was the bigger story.
TOP TEAMS ranking by users:
1. Real Madrid (1,6M users): The “Kings of Europe” falling into the playoff round after a chaotic 4-2 loss drove massive traffic.
2. Benfica (1,1M users): The victors of the night. Their miraculous comeback and “goalkeeper goal” made them the second most-clicked team worldwide.
3. Barcelona (930K users): Solid interest as they cruised to victory and the next round.
Flashscore Global Reach
While Brazil was the single most active nation, the traffic was evenly split across continents: In Europe the huge engagement was driven by fans in Italy, France, Poland, United Kingdom, Spain, Portugal, and Germany.
Africa’s continent showed massive interest, led by Nigeria, Ghana, and Ivory Coast. Football fever also swept across Asia, with significant user numbers from Indonesia, Kazakhstan, South Korea, and Uzbekistan.
The obsession reached the most remote corners of the Earth. Flashscore recorded active users from Antarctica and Christmas Island, proving that even in the most isolated locations, fans refused to miss the drama.
The post Flashscore reveals data behind thrilling night of Champions League action appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Hunter Hunstock
Playersoft Announces Remote Enrollment to Enable Hardware-Agnostic, Cloud-Driven Player Signups Anywhere
Playersoft has announced Remote Enrollment, a progressive web app that allows casino teams to enroll guests from virtually any location using any mobile hardware. By leveraging a cloud-driven architecture, Remote Enrollment supports true off-site capability for prospecting and remote sign-up.
Why it matters
Traditional enrollment workflows often depend on specific hardware, on-property connectivity, or fixed stations that can create bottlenecks and limit enrollment opportunities outside the property. Remote Enrollment removes those constraints with a hardware-agnostic progressive web app and cloud-driven architecture—while retaining the consistent, intuitive user experience Playersoft is known for.
What Remote Enrollment delivers
• A progressive web app that runs on virtually any mobile hardware—no special devices required.
• Cloud-driven operations to support off-site prospecting and remote signups.
• A dedicated prospecting feature that enables customer communication and information capture without creating accounts or introducing incomplete data into the player system.
• Conversion tracking from prospect to enrolled player to support measurable outreach efforts.
• Configurable security and policy controls aligned to property requirements.
• Integration with Playersoft ONE for operational oversight and reporting.
“Remote Enrollment is about making it easy for our clients to capture new players wherever the opportunity arises—without sacrificing control, data quality, or usability,” said Hunter Hunstock, President at Playersoft.
Availability:
Remote Enrollment is available now as part of the Playersoft ONE ecosystem.
The post Playersoft Announces Remote Enrollment to Enable Hardware-Agnostic, Cloud-Driven Player Signups Anywhere appeared first on Americas iGaming & Sports Betting News.
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