Industry News

When Times are Tough – Calling is Caring

Published

6 years ago

April 22, 2020

Reading Time: 3 minutes

Mikael Hansson, CEO of Enteractive, says that online gambling operators can still retain players even during the global sports blackout so long as they pick up the phone and give them a call

The global online gambling industry is facing a global challenge due to the ongoing crisis with cancelled sports events and many other difficulties. This is also the time for operators to show that they really care about their customers, and with the right approach they can come out on the other side with strengthened customer relationships.

This is absolutely the case for online sportsbook operators who are struggling to fill the void left by the world-wide cancellation of matches, tournaments and events.

While online casino and poker operators are seeing a rise in the number of players visiting their brands, there are concerns being raised over responsible gambling during this time.

This has seen regulators in countries such as Spain take fairly drastic measures such as banning all gambling advertising for the duration of the country’s lockdown.

But operators – even online sports betting sites – can and should be taking additional steps to reach out to players to reassure them and to remind them about the safe gaming tools offered.

Firstly, this is absolutely the right thing to do when it comes to being a responsible operator, and secondly it is a good opportunity to show players they are valued.

Retention is going to be critical if online gambling operators are to weather the storm. Opening a direct line of communication with customers is absolutely the best way to do this.

This is certainly the case for sportsbook brands who have to think of other ways to provide entertainment and value to customers while players and teams sit idle.

Pick up the telephone and speak to customers:

The best way of communicating with players is to pick up the telephone and speak with them directly. This allows for a human connection to be made.

Over the past week, we have seen that a quick phone call just to check in is highly valued by the customer, even with no sports events being held and limited betting markets offered.

You could simply ask how the player is doing, enquire about their situation – are they working from home, what are they doing to keep busy, etc.

Remember, this is a time where a lot of people are being forced to stay indoors and not spend time meeting with family and friends.

A quick call from their favourite sportsbook brand provides the feeling of community and socialisation they are seeking and strengthens their positive feelings towards the brand.

Of course, a good conversation would also open up to talk about additional game verticals such as virtuals, poker or casino and they can remind the player about these options.

But that’s not really what this is all about – It’s about relationships.

The main reason for calling customers is to strengthen the relationship between player and brand, not to upsell them additional products and services. That has always been the reason and it does not change because of changed circumstances.

Anecdotally, online poker has enjoyed a resurgence since sports events have been cancelled and lockdowns put in place – there is a great deal of cross-over between sports and poker.

So, if the sportsbook operator also has a poker product and the person talking to a customer thinks the player would enjoy poker, it is of course ok to make them aware of it.

Naturally, if the online gambling brand is able to build a stronger relationship with the player, they are highly likely to remain loyal to the brand and an increase in revenues occurs as a result, so caring for players does indeed have an undisputable ROI.

Re-think how you communicate with players:

Given increasing restrictions regarding how online gambling operators can market to players during the crisis, there is an opportunity for operators to rethink their communication strategies.

Because they are not able to target players with bonuses and incentives during this time, they are going to have to engage with them in different ways – as mentioned above.

But many will find that this actually improves the relationship they have with their players. This in turn will drive loyalty and ultimately retention even during these uncertain times.

It really just comes down to showing players that you value them and that you truly care.

DigerPAM

Digicode Launches DigerPAM: A Next-Generation Player Account Management System for iGaming Operators

Published

50 minutes ago

April 1, 2026

Wladimir P.

digicode-launches-digerpam:-a-next-generation-player-account-management-system-for-igaming-operators

International software provider Digicode has unveiled DigerPAM, an enterprise-grade Player Account Management (PAM) system designed to serve as the operational backbone for modern iGaming operators. DigerPAM integrates core account management, CRM, compliance, promotions, analytics, and growth workflows into a single, scalable platform, giving operators full visibility, control, and performance across their brands and player base.

Built for operational excellence and regulatory compliance
Engineered for operators navigating complex regulations and multi-brand strategies, DigerPAM centralises every player interaction—from acquisition and registration to lifecycle engagement and retention—within one intelligent framework.

Key capabilities include:

Unified operational core: Manage player profiles, wallets, CRM, bonus engines, content, compliance workflows, and reporting seamlessly from a single system.
Full lifecycle oversight: Track and engage players from first interaction to lifetime value with real-time behavioural insights and segmentation.
Built-in compliance and reporting: Optional KYC/identity verification, responsible gaming tools, immutable tax logs, and regulatory reporting across jurisdictions.
Modular, scalable architecture: Cloud-agnostic microservices built for high-traffic, multi-currency operations and rapid provider integration.
Optional suite integrations: Full compatibility with Digicode’s ecosystem, including DigerRGS, DigerPay, DigerClick, and DigerCompanion, to expand platform functionality.

A solution for modern iGaming realities
DigerPAM supports both standalone operations and complex multi-brand ecosystems, giving operators actionable insights into player behaviour, campaign performance, compliance readiness, and key business KPIs—all without relying on fragmented legacy systems.

“Operators today need a unified engine that not only manages accounts but drives growth with intelligence and compliance at its core,” said Max Maslii, Global CEO at Digicode. “DigerPAM delivers a single, cohesive view across the player lifecycle, eliminates operational fragmentation, and empowers brands to scale confidently.”

The post Digicode Launches DigerPAM: A Next-Generation Player Account Management System for iGaming Operators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Industry News

SpringbokCasino.co.za Presents ‘Savanna Stand-Up’ This ‘Funny April’ — with 25 Free Spins on Devil’s Jackpot

Published

3 hours ago

April 1, 2026

Wladimir P.

springbokcasinoco.za-presents-‘savanna-stand-up’-this-‘funny-april’-—-with-25-free-spins-on-devil’s-jackpot

SpringbokCasino.co.za is turning the African savanna into a comedy stage with “Savanna Stand-Up”, a five-part series where animals take the spotlight to deliver classic jokes with a uniquely wild twist.

Each episode features a bold performer stepping up to the mic—only to reveal a deeper survival lesson hidden behind the punchline. As part of the Funny April promotion, players can also enjoy 25 Free Spins on the fiery slot Devil’s Jackpot.

The Comedy Lineup

Episode 1: When the Lion Played Poker – A poker face means little when you already hold all the cards—and the sharpest claws.

Episode 2: The Elephant and the Mouse – A tiny troublemaker pushes patience to its hilarious limits.

Episode 3: The Rhino and the Stomp Sign – A simple misunderstanding leads to a ground-shaking joke.

Episode 4: Never Argue with a Buffalo – A hyena learns that brute force wins every debate.

Episode 5: The Penguin Who Didn’t Fly – When a high-flying joke fails, waddling saves the day.

From the Wild to the Reels

Out in the savanna, survival depends on playing to your strengths—and the same holds true at Springbok Casino. Whether chasing jackpots with a lion’s confidence or spinning the reels with a penguin’s determination, knowing your game is key.

“We wanted to create something truly South African—comedy that reflects the spirit of the bushveld,” said Daniel Van Wyke, Casino Manager. “Now we’re putting animals in the spotlight and giving our players even more reason to join the fun with free spins.”

April Free Spins Offer

Players can claim:

25 Free Spins on Devil’s Jackpot (no deposit required)

Coupon Code: STANDUP

Step into the heat with Devil’s Jackpot from RTG, a medium-volatility slot featuring an RTP of 96.25% and win potential of up to 50,000x your bet. With wilds, nudges, multipliers, a bonus round, and progressive jackpots, it delivers a thrilling, high-energy experience.

The post SpringbokCasino.co.za Presents ‘Savanna Stand-Up’ This ‘Funny April’ — with 25 Free Spins on Devil’s Jackpot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Affiliate Succes

Gamblers Connect Marks Its Fifth Anniversary

Published

22 hours ago

March 31, 2026

Wladimir P.

gamblers-connect-marks-its-fifth-anniversary

Gamblers Connect, the acclaimed iGaming media and affiliate platform, is marking its fifth anniversary and currently ranks as one of the most prominent affiliate media brands in the iGaming sector.

Gamblers Connect was established with a distinct purpose: to create a transparent, player-centric platform. What started as a simple idea rapidly transformed into something much more important. In its inaugural year, the company had already obtained its initial industry accolade. Since that time, Gamblers Connect has kept broadening its services by introducing new sections, tools, and features, while consistently achieving significant milestones and enhancing its visibility at prominent industry events, conferences, and speaking engagements.

The launch of the Responsible Gambling Index enhanced the platform’s offerings, serving as a unique assessment tool that has become a key aspect, encompassing both game providers and casino operators.

This advancement has been evident in industry accolades, featuring several awards and nominations at major events, such as Casino Affiliate of the Year, News Affiliate of the Year, Crypto Affiliate of the Year, and Best Affiliate of the Year.

In the last five years, Gamblers Connect has transformed past the conventional affiliate framework. The platform currently functions as a comprehensive iGaming media brand, generating a wide variety of editorial content, industry news, interviews, and B2B-related coverage, catering to both players and industry stakeholders.

Gjorgje Ristikj, Founder of Gamblers Connect, said: “2026 marks not just an anniversary, but a clear step forward. The launch of the GC Contributors Program, the introduction of the iHub, and an entirely new platform currently in development signal where Gamblers Connect is headed — deeper into the industry, more ambitious in scope, and built for what the next five years demand.”

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