Industry News
How much money do gamers REALLY spend?
The art of making money from video games has always been crucial to making them work. From coin-operated arcade games to cartridges and discs for consoles, getting the prices right has been key to make them successful and profitable. Today it’s all about in-game purchases, whether in mobile games or Massively Multiplayer Online (MMO) games like World of Warcraft, League of Legends or Fortnite.
They allow gamers to spend real money on virtual currency, special abilities, clothing, or even virtual vehicles and property and if they get it right, it can be incredibly lucrative. But how much does the average American gamer actually spend while playing MMOs?
The simple answer to that is $229, with the most common responses being between $51 and $100 while over a third of gamers had spent more than $500. As to what makes an average gamer, over 60% of people who responded to the survey were male, while the average age was 32 and the usual gaming time was three to six hours a day.
When it came to how they paid for their in-game purchases, MMO gamers were split closely between debit cards (36.2%) and credit cards (33.8%), with PayPal a distant third place. There was a clear difference between the genders in terms of how much money they spent on average, with male gamers spending $262 while female gamers spent only $177.
One of the most interesting results is what impact age has on how much money is spent by gamers. The peak age for spending is the 35-44 bracket, where disposable income and enthusiasm for gaming are both high, with the over 55s and 18-24s spending the least. The 13-17 age group were high spenders, though their parents wouldn’t need to be told that.
The top ten games for spending features many high profile franchises, as you might expect, with World of Warcraft, Call of Duty, Fortnite, Grand Theft Auto, Final Fantasy and Minecraft all popular. But one question remains – why do they spend the money? 68% told the survey that they made in-game purchases to remain competitive, with a huge 83.8% of the 35-44 age bracket agreeing with that statement. By comparison, the 13-17s largely disagreed, with 79.1% saying they didn’t spend to be competitive.
As MMOs get ever more popular and ever more sophisticated about how they convince gamers to part with their real world money to enhance their in-game experience, it will be fascinating to see how gamer spending evolves. How much do you spend while you’re playing video games?
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Celia Verot
FDJ UNITED Announces Changes to its Executive Committee
FDJ UNITED makes changes to its Executive Committee, with the appointment of Pascal Chaffard as Chief Online Betting and Gaming Officer as well as Group Strategy and Operational Transformation Officer, and Celia Verot as General Secretary.
Currently Chief Financial Officer, Strategy and Performance leader, Pascal Chaffard is taking over as head of the Online Betting and Gaming business unit. Pascal Chaffard will also be responsible for the Group’s strategy and operational transformation.
As Chief Online Betting and Gaming Officer, Nils Andén has overseen Kindred’s integration into the Group since October 2024; he is leaving the company to pursue new projects.
The appointment of the new CFO will be announced at the end of the recruitment process currently under way.
In addition, Celia Verot, who joined FDJ UNITED in 2024 as Chief Regulatory Officer, was appointed General Secretary, General Counsel and Chief Regulatory Officer for the Group on 1 January.
The post FDJ UNITED Announces Changes to its Executive Committee appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Industry News
Novig Raises $75M Series B to Build a Trader-First Sports Prediction Market
Novig, the fastest growing sports trading platform in America, announced the close of a $75 million Series B round led by Pantera Capital, with participation from Multicoin Capital, Makers Fund, Edge Equity, and existing investors Forerunner, Perceptive Ventures, and NFX. The round brings Novig’s total capital raised to more than $105 million.
The funding follows a period of growth for the platform, which reported a 10x increase in trading volume during 2025. Novig’s annualized trading volume currently exceeds $4 billion.
Although sports account for the majority of activity on most prediction market platforms, those products are not built with sports traders in mind. Novig, by contrast, is built for sports fans, delivering a fair, transparent, and commission-free trading experience.
Since launch, the platform has rapidly emerged as the leading sports trading platform in the US, proving strong demand for a trader-first alternative to traditional sportsbooks. Novig has officially submitted its application to the Commodity Futures Trading Commission (CFTC) to become a licensed Designated Contract Market (DCM), a critical milestone in its transition toward becoming a federally regulated exchange available in all 50 states.
Unlike sportsbooks that operate an against-the-house model, Novig operates a commission-free, peer-to-peer exchange where traders compete against one another on a level playing field. By eliminating the hidden “vig,” unfair odds, and punitive limits on winning players, Novig has built the industry’s most equitable sports prediction platform.
“Our mission is to democratize and financialize sports markets, and we’re proud of the fact that Novig users are 10 times more likely to win than on traditional sportsbooks,” said Jacob Fortinsky, Co-Founder and CEO of Novig.
“We chose to partner with the best crypto venture firms in the world to further accelerate our plans to make Novig the most efficient and liquid sports prediction market in the world. Others are using prediction market technology to financialize new markets with unproven demand. We leverage it to fix broken markets where demand already exists.”
“Novig is proving that prediction markets can fundamentally reshape sports betting by removing the exploitative middleman,” said Paul Veradittakit, Managing Partner at Pantera Capital.
“Their peer-to-peer exchange delivers what traditional sportsbooks can’t: better odds, fairer market structure, and alignment between platform success and user profitability. When 23% of users are profitable compared to 2% on traditional platforms, it’s clear this is a foundational change to the industry. We’re excited to lead this round and support Jacob, Kelechi, and the team as they build a sports prediction market that actually puts bettors first.”
“Novig combines the cultural heartbeat of sports with the transparency and efficiency of prediction markets. Most prediction market volume today is on sports, yet those platforms weren’t built with sports or sports bettors in mind. We are delivering a better exchange that is built by sports traders, for sports traders,” said Co-Founder and CTO Kelechi Ukah.
The new capital accelerates Novig’s next phase of growth, including onboarding more institutional liquidity. Novig will utilize the investment to deepen product innovation and growth loops, launching first-of-its-kind functionality that combines the best innovation of financial markets with the excitement of live sports.
To support its next phase of growth, Novig has expanded its team to more than 50 personnel, including operators, engineers, and traders focused on developing the platform’s prediction market infrastructure and transparency features.
The post Novig Raises $75M Series B to Build a Trader-First Sports Prediction Market appeared first on Americas iGaming & Sports Betting News.
Gaming Laboratories International
GLI Promotes Patrick Cottingham to Director of Client Services, North America
Gaming Laboratories International (GLI) has promoted Patrick Cottingham to Director of Client Services, North America. Previously, he served as Senior Manager of Client Services. Prior to commencing his career as an engineer with GLI, he served with the US Air Force.
Cottingham’s dedication to his clients was clearly evident both inside and outside of GLI. He transitioned to the Client Services team where he progressed and built a team laser focused on providing the very best customer service where his and his team’s clients have benefited from his engineering and gaming experience.
Ian Hughes, GLI Chief Revenue Officer, said: “We are thrilled to announce Patrick’s well-deserved promotion to Director of Client Services for North America. Patrick leads a team of dedicated and committed client services representatives who ensure our clients receive the best service during their compliance journey with GLI.”
The post GLI Promotes Patrick Cottingham to Director of Client Services, North America appeared first on Americas iGaming & Sports Betting News.
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