Industry News
Gambling Trends to Follow in 2020
One of the key success factors of any industry is the ability to adapt to the new era. This has become truer in recent years when technology introduces hundreds of new possibilities every day. We have already seen many successful companies that refuse to adapt to change, and we all know how that ended for Blockbuster or Kodak.
Of course, the casino industry, which has benefited significantly from the Internet, is constantly reinventing, and new trends emerge every year that are worth checking out:
Safer Games
Although casino scams are becoming less common, new technologies like Fair Go Casino Login are deployed by the gambling industry to avoid any issue. The main focus of improvements in this area are:
- Two-factor authentication and advanced login that includes facial recognition;
- Faster withdrawals;
- KYC (Known Your Customer) Processes;
- Legal compliance.
A safer industry works in many ways: new customers check positive reviews online, and current players have more confidence to play even higher.
Cryptocurrencies
Cryptocurrencies like Bitcoin or Ethereum have been among us for more than ten years, and their technological advances can be used in many industries.
Many casinos, especially those that operate in “gray” markets, have added Bitcoin to their cashiers and process deposit and withdrawals in cryptos around the world. Another great benefit, besides anonymity, is that the transaction fee is meager, which saves money for both players and casinos.
The backbone of cryptos, the blockchain, is also used to develop new casino technologies that make the entire betting process more transparent and secure.
Live Dealer and Exclusive Games
Offering exclusive perks is a global trend, used by many industries, from clothing to gaming. Exclusive games can include unique designs, added prize pools, or even branded games with movies or rock bands.
And there is a trend for those players who like betting but don’t trust online software: live dealer games. The name is very explanatory: casinos organize a location with live cameras and different games (Blackjack, Roulette, Baccarat, etc.), and gamblers can bet from their place watching the action live.
In 2020, more and more casinos will continue to add live games and more features that will bring casino emotions to players’ homes.
Mobile Gaming
Today it’s common to buy any good from a gadget. No matter what you need, it’s possible to get it using one of many apps available.
Now, virtually all casinos have a mobile client, or at least and HTML5 version, friendly with web browsers. Betting from a smartphone in sports or any casino game is a revolution that has just begun. The challenges are to successfully adapt the games to smaller screens without losing any essential visual element and develop interfaces for touch screens.
Mobile payments are also a dominant trend, so in the short term, casinos can strengthen their relationship with e-wallets to improve the payment speed.
Surely in 2020 and the following years, we’ll witness more changes in the casino industry: new trends will emerge with new tech developments that the casino industry will adapt immediately to enhance the user experience.
appointments
Behind The Gloves forms Advisory Board to scale beyond event activations
Behind The Gloves has formed an official Advisory Board as it moves from event-led activations to what it describes as a scalable, long-term business and community.
The board includes Michael Brady, Founder and Chairman of Bede Gaming and Chairman of Connexus Group; Rob Fell, CEO of RiskCherry; and Katie Byers, former SVP of People and Capability at Light & Wonder.
According to the organisation, the appointments are intended to support expansion into new verticals including corporate wellness programmes, brand partnerships and future digital products.
Behind The Gloves said it plans to continue operating as a “business for good” by reinvesting a portion of profits into community initiatives and charitable causes.
Lee McFarland, Founder of Behind The Gloves, said: “The foundation of our Advisory Board reflects Behind The Gloves’ commitment to building a strong business that can expand globally and reach more people than ever.
“We’re thrilled to welcome Katie, Rob and Michael to the Board and look forward to leveraging our industry’s unmistakable energy to support good causes and deliver accessible activities for all fitness levels on a larger scale.”
The post Behind The Gloves forms Advisory Board to scale beyond event activations appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Industry News
LuckyCasino launches in Spain as LCKY Group expands B2C footprint
LuckyCasino has gone live in Spain, LCKY Group confirmed, marking the brand’s entry into the regulated market.
The operator said LuckyCasino is the second brand in the LCKY Group portfolio to operate in Spain, following OneCasino. The company positioned the launch as part of its long-term growth plans and noted the brand has previously operated in Sweden.
LCKY Group said the Spanish-facing offering includes more than 2,000 games, alongside localised offers and payment methods. It also claimed the catalogue includes “many LuckyCasino exclusives.”
Mark Schram, MD B2C Central & South Europe at LCKY Group, said: “Everyone at LuckyCasino is looking forward to showing off the mix of variety and innovation that’s made our platform such a huge hit elsewhere.
“With Spain being a key market for us going forward, we’re excited to build on the success LCKY Group has already enjoyed in the country with OneCasino, and we expect our vast selection of content will prove hugely appealing for Spanish customers.”
The post LuckyCasino launches in Spain as LCKY Group expands B2C footprint appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
game studios
Evoplay rolls out Season of Legends campaign with €512,000 spring prize pool
Evoplay has launched Season of Legends, a year-long network campaign built around four seasonal phases, starting with a spring edition carrying a €512,000 prize pool. The spring phase launched in March and runs across March, April and May.
The studio said the new format follows its previous Big Adventures network campaign and is designed to drive sustained engagement through a more structured seasonal approach. Each season runs for three months with new mechanics and prize pools.
A new mechanic, Infinity Prize Drops, will run daily throughout each month and is not tied to tournament windows. The spring edition also includes a Tournament and Wheel of Fortune, each operating in four monthly phases: 1st- 5th, 9th- 13th, 17th- 21st, and 25th- 29th.
Evoplay said the €512,000 spring prize pool will be distributed across the three-month period via a consolidated leaderboard spanning participating operators. Players earn points through qualifying spins on selected Evoplay titles including Hot Triple Sevens, Piggy Bank: 3 Pots Bonanza, and the Penalty Shoot-out series.
Diana Larina, Head of Marketing at Evoplay, said: “Season of Legends marks the next evolution of our network campaigns. With Big Adventures, we saw just how effective long-term engagement can be, and this new format takes that even further.
“By introducing seasonal structure and mechanics like Infinity Drops, we’re giving operators the tools to maintain consistent player activity, rather than relying on short-term spikes. This is just the beginning, and we’re excited to build momentum throughout the year.”
The post Evoplay rolls out Season of Legends campaign with €512,000 spring prize pool appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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