Industry News
How casino offers evolved throughout the years

Gambling has always been an innate behaviour in humans. It can be traced as far back as in Egyptian civilization where the first dice was discovered, in Chinese gambling houses, or in the life and death amphitheatres of Rome among others. Gambling provides a lot of incentives for companies to make money, as well as providing entertainment and a chance to win big for gamblers. Most governments understand the benefits that it can bring, and this is why they license and regulate casinos. On the other hand, the gambling market is very competitive, which is why casinos have to come up with offers to attract new customers, as well as retain their existing ones. With technological advances continuing to shape the gambling market, casinos now realize the need to employ effective marketing strategies to tap into this multi-billion market. Here are the types of casino offerings and how they continue to evolve.
Prize giveaways
Gambling is in itself is a risky affair. It is not uncommon to hear stories of how some gamblers have lost huge amounts of fortune through gambling. On the other hand, we will often see stories of people who have made a fortune out of gambling. While a player will be enticed by the idea of having fun and a chance to win, the casino needs to attract new customers if they are to exist in this market characterized by cutthroat competition. One such marketing strategy that has continued to work for casinos is through prize giveaways. Some casinos may offer incentives such as a chance to win cars, go on destinations, or win cash prizes among others. These giveaways may be earned by playing particular types of games.
Welcome bonuses
Welcome bonuses have been in place for a long time in brick and mortar casinos, with this trend continuing to thrive in online casinos. Welcome bonuses are a way for casinos to welcome new customers. Almost all renowned casinos offer this type of incentive to new customers. New customers can use this offer to get to know the casino and even stand a chance of winning. It is thus no surprise to see casinos competing with each to offer the most lucrative package to its customers. While casinos will offer different types of welcome packages, the most common offer is to match your deposit amount up to a certain percentage. When looking for the best welcome bonus, it is important to go through the terms and conditions so you can know what to expect.
Jackpots
One of the ways casinos attract customers is giving them the opportunity to make huge winnings through jackpots. The history of jackpot winnings can be traced back to 1870’s when it was used in a poker game known as “Jacks or Better.” If a player in this game did not have cards that could beat a pair of tens, then they were required to pass. If no one had “jacks or better,” the hand was to be re-dealt, resulting in the pot growing. The term “jackpot” was first used as a slang term meaning trouble with the law. However, it started being used more figuratively to mean winning a big prize. Casino jackpots are similar to lotteries, with the allure of walking away with a mammoth payment being a major attraction. Casinos usually offer two types of jackpots; fixed or progressive jackpots. Fixed jackpots usually have a fixed amount that does not change. Progressive jackpots on the other hand continue growing until someone wins it. Most casinos share progressive jackpots, which means that a person playing a particular game in one online casino will have access to the same jackpot as a person playing that particular game in another casino. This means that these types of jackpots can grow very quickly, making them very lucrative.
Drinks and food
While this may not be possible in online casinos, this trend remains popular in brick and mortar casinos. Casinos often offer their customers these types of offers to keep them happy when they are engrossed playing their favourite games. One of the advantages of this offer is that customers will not be distracted looking for something to eat or drink.
Free spins
Free spins have become one of the most commonly used marketing strategies for casinos to attract and retain customers. You can use them to test games, and some instances even stand a chance of making winnings if you fulfil certain terms and conditions. One of the reasons why free spins are attractive to customers is that players can use them without risking their own money. Most casinos usually offer free spins when they introduce new games. This is to allow customers try them out before committing to playing them with their own money. Today you can get free spins with no deposit and win real money.
Cashback bonuses
When playing games at casinos, players aim to make as much money as they can, while also minimizing loses. This is why some casinos offer their customers cashback offers. This is a type of refund where a player gets back some money if they have lost. Cashback offers are usually some type of percentage of cash a player gets back when they lose. Casinos usually run promotions on specific types of games that customers will be eligible to get this bonus. An advantage of this kind of offer is that customers can enjoy their favourite games with reduced risk. Most of the casinos offer a limit to the amount a customer will receive if they qualify for a cashback reward.
Loyalty programs
With the huge number of online gambling options, casinos are always aiming to keep their existing customers happy. This is why most of them have loyalty programs to reward their loyal customers. Most casinos have a system where customers can earn bonuses depending on how much they play and spend on the casino. These points can then be redeemed for a number of rewards such as free spins, cash, or prizes among others.
Affiliate Industry
Raketech Announces Divestment of Casumba Assets

Reading Time: 2 minutes
Â
Raketech Group Holding Plc announced an agreement to sell the Casumba assets due to regulatory developments affecting its markets.
The transaction, valued at a fixed consideration of EUR 12 million, will be paid in monthly instalments through December 2029, with no upfront cash payment. Under IFRS 9 accounting standards, the deferred consideration has been measured at the fair value of approximately EUR 7 million at closing. The EUR 5 million difference between the fixed consideration and the fair value reflects an element of ongoing credit risk and the extended payment schedule. Any further adjustments will be recognised through the profit and loss account over the payment period, in accordance with IFRS 9 requirements.
The consideration carries an 8% interest rate and will be paid in variable monthly instalments through December 2029.
The sale supports Raketech’s platform-first strategy, focusing on core markets and sustainable growth in iGaming affiliation. The decision to divest Casumba stems from recent regulatory shifts in its markets. This move aims to remove regulatory risks, and redirect capital to Raketech’s leading iGaming affiliation platform, AffiliationCloud.
The Casumba assets generated annualised revenues of approximately EUR 4.0 million with an EBITDA of EUR 2.9 million, based on the Q2 2025 run rate.
Raketech will record a non-cash loss on disposal of approximately EUR 10 million in Q3 2025. This loss primarily arises from the difference between the book value of the Casumba assets and the IFRS 9 fair value of the consideration. The loss on disposal is a one-off, non-recurring loss and will not impact Raketech’s cash flow or operational performance.
The transaction has been signed and closed on 24 September 2025.
Johan Svensson, CEO of Raketech, said: “This sale marks another step in refining our portfolio and concentrating on our core goal of creating the top commercial platform for iGaming affiliation. By divesting Casumba, we eliminate regulatory exposure and unlock resources for growth opportunities. This transaction reflects our dedication to sustainable shareholder value and financial discipline.”
The post Raketech Announces Divestment of Casumba Assets appeared first on European Gaming Industry News.
casino listing site
SlotsUp 2.0 Launch: Transformed into a User-Centric Product

Reading Time: 2 minutes
Â
Ten years after its quiet debut as a casino listing site, SlotsUp has reintroduced itself with a complete rebuild. What started in 2015 as a basic catalogue of online casinos has evolved into a structured, data-driven product designed around user needs and practical tools that actually help make smarter choices.
For years, SlotsUp relied on the industry-standard model. That formula worked, until it didn’t. So in 2025, the team behind SlotsUp tore it all down.
“We spent years chasing SEO. At some point, it became clear that the balance was off — too much energy went into ranking, and not enough into what players truly needed. That had to change. We shifted toward building a product where clarity, trust, and the user’s perspective always come first,” said a team lead at SlotsUp.
Not Just a Redesign — A New Product
SlotsUp 2.0 introduces a new brand identity, an updated interface and a new core principle: act like a correspondent, not a catalogue. That shift is reflected in a complete rethink of how casinos are added, rated and shown to users. Entry is no longer automatic — each listing must pass through a rigorous system of over 100 internal rules governing data quality, compliance, layout and trustworthiness.
The platform now filters and presents only what matters. Each casino is reviewed through 12 custom-built metrics, including:
Safety Index: Built on 4 criteria, from licensing transparency to user complaint volume.
SlotsUp Rating: A detailed breakdown of license, bonuses, payments, support and responsible gambling tools
Casino Match: A personalised alignment tool based on the user’s region, currency and language.
Radar: A visual chart comparing a game’s win potential against industry averages.
And now there’s Multi Game Mode — a new way to test and compare slots side by side. Players can launch up to four games in demo mode simultaneously, making it easy to spot differences in features, pace and style. It’s a faster, smarter way to find the game that truly fits your preferences.
The result is a real product, not just a database — with tools that respond to where the player is, what they value, and how they play.
From a List to a Real Product
The company’s team of 28+ experts includes writers, developers, designers and gambling professionals. Every review is written or reviewed by individuals who are well-versed in the industry.
Now, every rating is based on a clear system. Information is sorted by what matters to players: safety, fairness, relevance and quality.
SlotsUp 2.0 is built to guide users, not push them. It focuses on clarity, responsibility and smarter choices — one player at a time.
The post SlotsUp 2.0 Launch: Transformed into a User-Centric Product appeared first on European Gaming Industry News.
BetVictor
Vyking Appoints JoĂŁo Soares as CTO

Reading Time: 2 minutes
Â
Vyking, the next-generation iGaming platform provider, has announced the appointment of JoĂŁo Soares as its new Chief Technology Officer (CTO).
João, a Portuguese native, is a highly accomplished engineering leader with more than a decade of senior experience in the iGaming sector, having held leadership roles at William Hill, BetVictor and White Hat Gaming. In a previous role, João served as Head of Engineering at White Hat Gaming, where he managed 120+ people and spearheaded the transformation of the company’s engineering function. He introduced scalable team structures, mentored managers and technical leads, and embedded Agile methodologies across the business. His leadership was pivotal in turning a flat engineering setup into a high-performing, resilient and delivery-focused organisation.
Prior to that, João spent over five years at BetVictor, where he held senior engineering roles and led the launch of eight native mobile apps across iOS and Android, supporting 60% of the company’s business in the UK, Germany and Asia. He also worked as Development Manager at William Hill, contributing to product and platform initiatives across multiple teams.
Beyond iGaming, JoĂŁo also gained senior leadership exposure in other technology sectors, including roles as Head of Engineering at Vision-Box and as Director of Engineering at Easyship, where he focused on digital transformation, QA implementation and leadership coaching.
João Soares, incoming CTO of Vyking, said: “I am thrilled to be joining Vyking at such an exciting time. The company’s platform vision, which combines flexibility, scalability and true product ownership for operators, is exactly the type of challenge I’m passionate about. My goal is to help accelerate innovation, build high-performing teams and ensure Vyking continues to set new standards for iGaming technology.”
Franz Gerhart, CEO of Vyking, said: “João brings the perfect blend of technical expertise, leadership capability, and proven industry experience. His track record of scaling engineering teams and driving transformation at leading operators will be invaluable as Vyking enters its next phase of growth. I also want to acknowledge Helmut Kleinhans, who has excelled in leading our technology function and is now stepping into a new senior role as Chief Software Architect. This transition reflects his passion for deep technology and innovation, enabling him to focus on advanced engineering across the wider business. Helmut’s impact has been pivotal in positioning Vyking for success, and we are thrilled he will continue to shape our technology future.”
The post Vyking Appoints JoĂŁo Soares as CTO appeared first on European Gaming Industry News.
-
ACMA5 days ago
ACMA Blocks More Illegal Online Gambling Websites
-
ABSG4 days ago
UK Gambling Commission to close Advisory Board for Safer Gambling
-
ArenaPlus3 days ago
DigiPlus Announces Partnership with PhilFirst
-
Asia3 days ago
Gamban Now Available in Japanese
-
Baltics3 days ago
HIPTHER Baltics 2026: Powering iGaming & Tech Connections Through 3 Premier Events
-
BETBY5 days ago
BETBY CELEBRATES SUCCESS AT SBC SUMMIT LISBON 2025 WITH ESPORTS SUPPLIER OF THE YEAR AWARD
-
Johann Schembri5 days ago
National Lottery of Malta Joins ULIS
-
Latest News4 days ago
FROM PIXELS TO POLICY – THE ULTIMATE SHOWCASE OF EUROPE’S VIDEO GAMES SECTOR