Industry News
UKGC: How will the ban on gambling with credit cards affect the industry?
U.K’s Gambling Commission recently made a decision to ban gambling with credit cards. The Commission has been on a mission to promote responsible gambling and it looks like this is the next step. From now on players won’t be able to bet the money they don’t have on online games. The initiative has been around for over two years, ever since charity groups GambleAware and Citizens Advice first suggested the idea. According to the commission, around 22% of problem gamblers use credit cards to play, so it makes sense to introduce this ban in order to avoid credit card debt. This could be the start of the revolutionary approach to gambling that we haven’t seen yet. The U.K is pioneering the movement aimed at putting an end to risky gambling and promoting the responsible approach instead.
What the commission hopes to accomplish
By imposing this ban the commission hopes to promote the approach that urges the players to only spend within reason. When gamblers use credit cards it can become harder to know when to stop, because you’re not losing the money you already have. The whole appeal of the credit cards is also their biggest downside. They prevent you from thinking about money in a responsible way, in the industry where money can so often become an issue, it seems irresponsible to gamble away by using a credit card.
With this move, the commission hopes to promote a more balanced approach to gambling and it might be setting an example for other countries to follow as well.
This ban hasn’t been made official yet, and U.K’s major betting websites including PokerStars, 888, Betfair and Bet365 are still accepting credit cards on their websites and have previously received criticism for along their players to get themselves into huge debts.
It hasn’t been confirmed yet, but it is likely that payment services like Paypal and various e-wallets will also be banned.
This is a huge shift in the gambling industry and the feedback has been mixed. While this move will definitely help those with the spending problem to get their bad habits in check, for those who have no problem gambling responsibly even with credit cards it might become an inconvenience. But since the topic of responsible gambling has become so relevant, it makes sense that the U.K made this decision.
We’ve seen a major shift in the way authorities approach gambling and according to industry authority VegasSlotsOnline, there are more regulations coming in the way of the casino industry, such as the record fine of 2.34 million Euro imposed on Blackrock Media by the Malta Gambling Authority.
The future of gambling
Gambling has become a huge part of the entertainment industry and online casinos have only taken its popularity further. But with online casinos, it also became harder to control some aspects of gambling. For example with online gambling it might be harder to control whether or not the player is underage, there is more room for fraudulent activities and overall online casinos have presented a whole new set of challenges for the gambling community, playing with credit cards being one of them. The proactive approach aimed at creating a more regulated gambling scene will definitely make the change for the better in the industry, but it is a fine line between trying to regulate the negative aspects of it and then trying to keep the casinos under tight control. The second one will definitely not last very long while the first option can only bring positive changes to the community.
This trend of promoting responsible gambling can be seen in other parts of the world as well, and if the U.Ks effort turns out to be successful we will likely see the wider adoption of the new regulations across other countries as well.
Ruud Bergervoet has been reappointed as CFO of Holland Casino. He will remain financially responsible for the gambling provider for another two years. Bergervoet has already been CFO for two terms of four years, but due to the special circumstances of the company, he has been asked to remain as a director.
CEO Petra de Ruiter said: “I am very happy that Ruud is prepared to stay with us. With his experience and knowledge of the company, he is indispensable at this moment. We have to work very hard in the coming years to keep Holland Casino financially healthy. And I am certain that this is in good hands with Ruud.”
Ruud Bergervoet has been working at Holland Casino since 2017. Before that, he worked as CFO at FD Mediagroep and Sdu Uitgevers, among others.
During the shareholders’ meeting of April 16, Bergervoet was nominated by the Supervisory Board and his nomination was confirmed.
The post Ruud Bergervoet Reappointed as CFO of Holland Casino appeared first on European Gaming Industry News.
AskGamblers has announced that the final voting stage of the 8th annual AskGamblers Awards has started.
The voting phase kicked off on 28 April, and will last until the award ceremony scheduled for 12 June.
As in previous editions of the Awards, players can cast their votes for one of the top 10 finalists in the following categories: Best Casino, Best New Casino, Best Sportsbook, Best New Slot and Best Software Provider.
The Best Crypto Casino, Best Partner and Best Manager categories will traditionally be chosen by the AskGamblers team. This year’s edition introduces a new category, the Superstar Award, a crown achievement handed out to one operator that best represents the values of brands, whose laureate will also be chosen solely by AskGamblers.
Another novelty in this year’s Awards cycle is the Forum vote: the votes from the members of AskGamblers Forum will be counted towards the final tally of votes as a separate voting tier.
Commenting on the launch of the 8th AskGamblers Awards voting stage, Dijana Radunović, General Manager at AskGamblers, said: “Now that we have the finalists, we are entering the final stages of preparation for our biggest night of the year. To say that we are excited about the 8th edition of the AskGamblers Award would be an understatement.”
“As everybody in the team is working tirelessly to make the gala ceremony a night to remember, we invite our players to do their bidding: to give a vote to their favourite contestants and help us choose the rightful winners in the five categories that are open to public vote,” Radunović added.
Before the award ceremony on 12 June, AskGamblers will host the traditional Charity Night on 11 June, where the partners will bid for positions on the website, with the money raised allocated to a humanitarian cause.
The post The 8th AskGamblers Awards Officially Enters the Voting Stage appeared first on European Gaming Industry News.
Flexion, the games marketing company, has announced that its revenue grew 9% to year-end December 2024. The growth is attributed to the Company’s success in the alternative app store market.
Since its IPO in 2018, the company has built a well-positioned games marketing business around the alternative stores and grown annual revenue 50-fold to almost US$100 million. Its game portfolio represents several billion US$ in gaming IP for alternative market partners like Samsung, Amazon, Huawei, OneStore and Xiaomi.
“With the Digital Markets Act (DMA) coming into force in Europe and recent legal actions in the US, mobile game developers have felt a new-found freedom to explore their market options. We’ve already moved beyond the era when Google and Apple controlled everything. Developers are looking for alternatives that offer better margins, and additional audiences and revenue. Partnering with Flexion opens up a range of market channels with very little up-front investment,” said Jens Lauritzson, CEO of Flexion.
Flexion currently distributes more than 30 high-profile titles on the alternative stores. Top-tier games in the Flexion portfolio make on average US$ 10 million a year based on Q4 2024 run rate. That’s income in addition to their Google and Apple revenue with a business model that adds little to their costs.
In Q4 2024, Flexion-serviced games were, on average, generating 9.3% through the alternative stores of the revenue they made on Google Play. This is a significant boost for Flexion’s partners without major costs or effort.
“If you scale for the size of the stores, the alternatives massively out-performed Google in Q4 for our games. This is exciting both for Flexion’s business and for the future of the games industry as a whole. We’re seeing the beginning of a sea change in games marketing,” Jens said.
“We’re seeing just the beginnings of a major shift in how top-tier developers address their markets. Using Flexion to access alternative stores is an easy first step into the post- Google and Apple world. Many developers are already looking at their options beyond that and Flexion will be right there with them providing the technology and expertise they need to maximise the potential of their games,” Jens added.
The post Flexion Reports Revenue Increase of 9% for 2024 appeared first on European Gaming Industry News.
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