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Tencent Games Returns to Gamescom 2024 with its Latest Gaming Solutions and Technologies

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Tencent Games, the world’s leading platform for game development, publishing and operations, announced its presence at Gamescom 2024, which will take place in Cologne, Germany from 21-25 August. This year, Tencent Games, along with its studios and solution teams, will showcase the latest game titles with cutting-edge technologies such as AI to deliver the best-ever gaming experience.

MoreFun Studios will showcase its new FPS PC game, Arena Breakout: Infinite, at Gamescom 2024. Players will have the opportunity to experience the game onsite at the event, with additional details about the game set to be unveiled. Arena Breakout: Infinite is an immersive tactical extraction shooter on PC.

Tencent Games has always been supportive of the game development community with its technologies. As the industry is currently facing rising challenges in cyber-security, data leaks and game cheating that might impact future game development. Tencent Games provides a diverse portfolio of online gaming solutions to empower R&D and game developers to build next-generation gaming products with efficiency, affordability and unparalleled innovation.

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Tencent Games will showcase its Anti-cheat Expert (ACE) at Gamescom that offers a comprehensive suite of game security solutions for mobile and PC games, such as anti-cheat measures for DMA Cheating threats using AI and big data analytics. Additionally, ACE can provide content detection capabilities in over 18 languages and identify black market activities in gaming, such as gold farming studios, globally. It is crucial in assisting game developers looking to address diverse security challenges and ensuring a fair and competitive gaming environment for players.

WeTest has over a decade of expertise in game quality assurance, having supported more than 1000 game companies globally. Its comprehensive testing services encompass the entire lifecycle of mobile, PC and console games, including automated testing, compatibility testing, security testing, functionality testing, performance testing, live testing and localisation testing. WeTest develops cutting-edge testing tools, including PerfDog, CrashSight and UDT.

Meanwhile, Cloud-enabled Studios from Overseas IT Management (OIT) Cloud Centre is partnering with Perforce Software, an enterprise-scale development tool at Gamescom to share best practices of game development and global asset collaboration across the development cycle.

Tencent Cloud will also be showcasing its world-class gaming ecosystem hosting with high availability, robust security and cost-effectiveness solutions. EdgeOne, all-in-one edge service platform, enhances game speed while reducing costs. Game Media Services deliver high-quality, immersive video and audio through the Game Multimedia Engine (GME), offering real-time voice chat, messaging, translation and voice modulation.

Additionally, Tencent Games is teamed up with Nimo, a globally renowned game streaming and pan-entertainment platform at Gamescom. The two companies formed a strategic partnership in game distribution, joint operations and marketing for Tencent’s premium games, providing professional and comprehensive marketing support for game studios targeting to global gaming audience.

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The post Tencent Games Returns to Gamescom 2024 with its Latest Gaming Solutions and Technologies appeared first on European Gaming Industry News.

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Valicy Gaming Launches as New Brand in Land-Based Gaming, Evolving from Grover Gaming

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The former Founder and CEO of Grover Gaming has officially launched a new brand in land-based gaming. Named by combining the names of his daughters, Valicy Gaming was unveiled during a recent company launch party held in Greenville, North Carolina.

Evolving from Grover Gaming—which was recently sold to Light & Wonder for a total consideration of $1.05 billion —Valicy will now focus on becoming a major manufacturer in land-based gaming across North America. Retaining a majority of the employees from the acquisition, Valicy will continue forward with a veteran team that will have a sharper focus on game development and hardware design.

Despite the name change, Valicy continues under the same experienced executive leadership team and remains dedicated to providing best-in-class customer service and technical support—qualities customers have come to depend on. The company’s values, represented by its CARE triangle—People, Company, and Work—are deeply rooted in its culture and will remain central to its mission moving forward.

The public debut of the Valicy brand will take place at the Global Gaming Expo (G2E) in Las Vegas, October 6–9, at the Venetian Expo, Booth #1623, where the team will showcase its new identity and game offerings to casino partners and operators from across the industry.

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“This is an exciting time for our teams,” said Garrett Blackwelder, Founder and CEO of Valicy. “We have the opportunity to do big things in new markets, which gives us energy and enthusiasm. As we grow Valicy, we will focus on relationships, excellence, and innovation.”

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Monster Energy and Call of Duty Unite Again with Exclusive In-Game Rewards and Expanded Program Timing

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Monster Energy is teaming up once again with Call of Duty to deliver bonus in-game rewards, bonus 2XP and an expanded promotional window that gives fans even more opportunities to fuel up and power their gameplay.

Gamers and Monster fans can start collecting codes to stockpile rewards ahead of the highly anticipated release of Call of Duty: Black Ops 7 on November 14. Following the record-breaking success of the last year’s program – the 2025 campaign has been extended and will run through March 31, 2026, with code redemption available until April 30, 2026.

Players who purchase specially marked Call of Duty cans of Monster Energy, Monster Zero Sugar, or Monster Zero Ultra can find a unique code under the tab and redeem it online at callofduty.monsterenergy.com. Every can unlocks bonus in-game items and double experience points.

2025 in-game rewards include:

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• 1 Can = “Energy Flash” Large Decal + 15 min 2XP

• 2 Cans = “Peacekeeper MK1 – Hyper Green” Weapon Blueprint + 15 min 2XP

• 3 Cans = “Green Fury” Operator Skin + 15 min 2XP

• 4 Cans = “VS Recon – Green Thunder” Weapon Blueprint + 15 min 2XP

• 5 Cans = “Daylight Ripper” Operator Skin Recolor + 15 min 2XP

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In addition, select retailers will feature specialty bonus in-game content such as Emblems, Charms, Weapon Stickers, and Dual 2XP.

And as an added bonus, fans who create an account on callofduty.monsterenergy.com before October 31 will score a Black Ops 6 in-game skin – no purchase required.

“Monster Energy is built on fueling competitive spirit and our collaboration with Call of Duty continues to push that to new levels. With expanded timing, bonus rewards and the unmatched value of Double XP in every can, this year’s program is our biggest and most exciting yet,” said Dan McHugh, Global Chief Marketing Officer at Monster Energy.

“We’re proud to continue building on the success of our partnership with Monster Energy. Monster is the go-to fuel of gamers and they are going to drink up these exciting in-game rewards,” added Cody Neal, Associate Director of Global Partnerships, Call of Duty.

The limited-edition Monster Energy Call of Duty cans are available in 16oz in Original Monster Energy, Monster Zero Sugar and Monster Zero Ultra. Special 4, 12, and 15 can Monster Energy Call of Duty multipacks are on shelves now.

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Gamescom 2025: New Records and Important Impetus for the Games Industry in Germany and Worldwide

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Gamescom 2025 ended with numerous new records and strong momentum for the games industry in Germany and worldwide. Records were once again set, particularly in terms of key figures such as internationality (70% of visitors from abroad, exhibitors from 72 countries), digital reach (more than 630 million views worldwide by 23 August evening alone), exhibition space (233,000 square metres) and the number of exhibitors (1568). On site, 357,000 fans visited the world’s largest festival of games culture. The number of trade visitors rose to 34,000, with a particularly strong increase in participants from the US, China, Canada and Japan.

“This year, gamescom 2025 is sending out a particularly positive signal. After two challenging years for the games industry, you could really feel the mood improving this year. The new record figures underline not only the global appeal of gamescom, but also the upward trend in the entire games industry. gamescom 2025 is also a milestone for the German games industry: political support for the additional tax-based games funding at gamescom was stronger than ever – from both the federal and the state level alike. This creates hope that progress will be made quickly. But there were also positive signals on many other political topics, whether for e-sports from Federal Minister Bär at the political opening or from Federal Minister for Family Affairs Karin Prien, who was just as convinced of the important work of the USK in the protection of minors as she was of the enormous potential of games for the education sector,” said Felix Falk, Managing Director of game – The German Games Industry Association, the co-organiser of gamescom.

Political interest in gamescom 2025 was greater than ever before. In total, over 600 politicians came to Cologne to see for themselves the current developments in the games industry and the enormous economic, cultural and technological potential of games. Whether from the federal states, the federal government or the EU, the political guests came from all levels. In addition, a particularly large number of international delegations travelled to gamescom, for example from this year’s gamescom partner country Thailand as well as from Brazil, Indonesia and India.

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Gamescom 2026 will take place from 26 to 30 August. It will open on 25 August 2026 with the gamescom Opening Night Live.

The post Gamescom 2025: New Records and Important Impetus for the Games Industry in Germany and Worldwide appeared first on European Gaming Industry News.

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