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Relax Gaming, the iGaming aggregator and supplier of award-winning content, has extended its presence in the Swiss market through a new partnership with Admiral.ch.

Operated by Casino ADMIRAL Mendrisio, Admiral.ch is one of Switzerland’s newest regulated online casinos, offering over 1,300 titles across desktop, iOS and Android, boosted by player-first features such as real-money loyalty bonuses and instant payouts.

The partnership sees Relax Gaming supply its high-performing proprietary portfolio, including fan favourites Money Train 4, Temple Tumble and Beast Mode, as well as a selection of leading third-party games via its aggregation platform.

As part of its commitment to supporting regulated markets, this latest integration strengthens Relax Gaming’s footprint in Switzerland, with Admiral.ch gaining access to premium content built to drive player engagement and retention.

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Cliona Griffin, Business Development Manager at Relax Gaming, said: “Admiral.ch has quickly established itself as a serious player in Switzerland, and we’re pleased to partner with a brand that shares our commitment to quality and innovation.

“This launch forms part of our wider strategy to grow in key regulated markets and deliver top-tier content to leading operators worldwide.”

Alessandro Werlen, Managing Director / CTO at Admiral.ch, said: “Relax Gaming’s reputation speaks for itself, and we’re delighted to now offer their games to our growing player base.

“The addition of Relax titles enhances our portfolio and supports our mission to provide first-class entertainment in a secure and regulated environment.”

The post Relax Gaming expands Swiss footprint with Admiral.ch launch appeared first on European Gaming Industry News.

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Pioneering data-driven service provider joins forces with legendary German betting brand to add advanced AI and ML-powered solutions to its sports betting platform

Golden Whale, the market-leading provider of AI and ML-driven solutions for the iGaming industry, has announced it has formed an exciting new partnership with merkurbets.de that will power up the legendary brand’s engagement and personalisation options.

As the official sports betting partner of Bundesliga clubs RB Leipzig and 1. FC Köln as well as a host of other famous teams in Germany’s second division such as FC Schalke 04 and DSC Arminia Bielefeld, merkurbets.de is already one of the country’s best-known online sportsbooks – and the company will now be able to draw on Golden Whale’s advanced technology to provide an even more compelling experience for its customers.

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By integrating Golden Whale’s Foundation and the semi-automated machine learning system, LOOPs, into its platform architecture, merkurbets.de will gain access to data-driven insights that can be used to generate real-time recommendations for optimising many areas of the business.

With this empowering merkurbets.de to create a more personalised player experience that will boost engagement, increase retention and – ultimately – improve the operator’s bottom line, both parties are already looking forward to the many possibilities that the new partnership will provide.

Eberhard Dürrschmid, Chief Executive Officer at Golden Whale, said: “Partnering with one of Germany’s best-known online betting brands is testament to the waves Golden Whale is making in the iGaming industry and we’re really looking forward to working with merkurbets.de to find out how our advanced AI and ML-driven solutions can help cement their position as a market leader.”

Christian Gruber, Chief Operation Officer at merkurbets.de, said: “With AI optimisation and data-driven personalisation being important parts of all operators’ player engagement toolkits, we’re delighted to be working with one of the industry’s leading exponents in Golden Whale and can’t wait to see how their tech can help us provide an even better experience for our customers.”

The post Golden Whale announce new collaboration with merkurbets.de appeared first on European Gaming Industry News.

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The SYNOT Group will continue its cooperation with the BERANI ZLÍN hockey club as its main partner in the upcoming season. This builds on last year’s partnership, which became an important driver for the further development of hockey in Zlín.

The continued support from SYNOT is a clear signal that investment in sports remains one of the company’s priorities. Ice hockey is perceived as an essential part of community life, bringing joy to fans of all generations and inspiring young athletes to spend their free time actively.

The partnership will once again be reflected in the visibility of the SYNOT brand – from players’ jerseys to the ice rink and other club materials.

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As one of the traditional names in Czech sports, the Zlín hockey club holds a special place in the country’s sporting landscape.

The post SYNOT Once Again the Main Partner of the Berani Zlín Hockey Team appeared first on European Gaming Industry News.