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Vivo Becomes Official Exclusive Supplier of Mobile Phones for 19th Asian Games Hangzhou

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Vivo, a global leading technology company, announced that it has been named the Official Exclusive Supplier of Mobile Phones for the 19th Asian Games Hangzhou (Hangzhou Asian Games) on June 15. This date also signifies the commencement of the 100-day countdown to the Hangzhou Asian Games. Vivo’s sub-brand, iQOO, has been selected as the Official Esports Gaming Phones for the esports events during the Games. Vivo’s sub-brand, iQOO, has been selected as the Official Esports Gaming Phones for the esports events during the Games.

Mao Genhong, the Deputy Secretary General and Director of the Executive Office of HAGOC (Hangzhou Asian Games Organizing Committee), Xu Jianfeng, Deputy of the International Relations Department of HAGOC, Du Mengfei and Ye Hong, Deputies of the Market Development Department of HAGOC, and Jia Jingdong, the Vice President of Branding at Vivo, and other guests attended the signing ceremony.

The 19th Asian Games will be held in Hangzhou, China, from September 23 to October 8, 2023, bringing together 45 participating countries and regions. As the continent’s largest multi-sport event, the Hangzhou Asian Games celebrate unity and camaraderie through sports across Asia.

“We are greatly looking forward to partnering with Vivo on the occasion of the 100-day countdown to Hangzhou Asian Games. We believe that together with Vivo’s extensive experience in sports event cooperation and its commitment to meeting users’ needs with innovative technology products, we can effectively make strong connection with people and promote this event together,” Mao Genhong said.

To commemorate the official partnership with Hangzhou Asian Games, Jia Jingdong, Vice President of Branding at Vivo, presented two of the company’s latest models, Vivo X90s and iQOO 11S, to HAGOC. Both models will soon be released in the Chinese domestic market.

“Smart” Asian Games Empowered with Exceptional Products

“The 19th Asian Games showcases the cultural and sporting charm of Hangzhou to Asia and the whole world. As the Games’ Official Exclusive Supplier of Mobile Phones and Official Esports Gaming Phones, Vivo and iQOO will bring professional imaging technology and ultimate esports experience, helping promote the unity of sports and celebrating this grand occasion,” Jia Jingdong said.

As a leading global technology brand, Vivo has always been driven by its vision of creating “technology for a better world”. Its partnership with the Hangzhou Asian Games showcases how the power of technology elevates the sporting experience to new heights.

Over the years, Vivo has also collaborated with other prestigious sporting events such as the Sudirman Cup, NBA, FIFA World Cup and the UEFA EURO, gaining further recognition from a growing global audience.

In partnership with ZEISS, the flagship Vivo X series brings users top-of-the-line professional imaging experiences, empowering users to capture all the breathtaking sporting moments during the highly anticipated Hangzhou Asian Games. Vivo X Fold2 and X Flip feature self-developed ultra-durable and ultra-light aerospace-grade hinges and ZEISS Imaging with Free-Stop Shooting Experience. The upcoming Vivo X90s, set to debut in the Chinese domestic market, will boast exceptional Zero-Shutter-Lag Motion Snapshot capabilities, ideal for photographing action-packed sporting events.

As the Official Exclusive Supplier of Mobile Phones for Hangzhou Asian Games, Vivo will also record and share the event’s most exciting moments with users worldwide through its cutting-edge professional imaging technology, bringing the joy of sports to everyone on and off the pitch.

iQOO Celebrates the Debut of Esports at Hangzhou Asian Games

The addition of esports as an official competition category in the 19th Asian Games is a significant milestone in both the world of sports and esports. As the Official Esports Gaming Phones for Hangzhou Asian Games, iQOO is poised to elevate the gaming competition to a new level and share the thrill with global audiences.

Since its inception, iQOO has been dedicated to developing smartphones that meet the speed, stability and precision requirements for esports competitions. Over the years, several iQOO products have undergone rigorous testing by professional players and have been designated as official gaming devices for numerous esports events.

The signing ceremony also showcased the popular Vivo X series and iQOO products. Throughout the years, Vivo has consistently achieved remarkable market performance and solidified its reputation in the high-end smartphone market, offering top-notch products and services to over 500 million users across more than 60 countries and regions worldwide. As a sub-brand of Vivo, iQOO will also persist in delivering products with outstanding performance and the ultimate user experience.

Akshat Rathee

Indian Esports 2026: Strategic Growth and the Asian Games Milestone

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The Indian esports landscape is transitioning from a period of rapid “spectacle” growth to a phase defined by lasting institutional structure. Following the implementation of the Promotion and Regulation of Online Gaming Act (PROGA), 2026 is set to be the year where regulatory clarity, international competition, and domestic grassroots development converge.

 

The Impact of PROGA: Policy into Practice

The Promotion and Regulation of Online Gaming Act (PROGA), signed into law in August 2025, has officially moved from policy to practice. Its primary contribution to 2026 is the explicit separation of esports from money-based gaming.

  • Legitimacy: By categorizing esports as a legitimate competitive pursuit, PROGA has unlocked state-level adoption and cleared the way for schools and colleges to integrate gaming into their sports frameworks.

  • Commercial Confidence: With a clear regulatory environment, brands in sectors like FMCG, automotive, and BFSI are now viewing esports as a stable, long-term youth engagement platform rather than a risky experiment.

  • Athlete Pathways: PROGA facilitates the creation of standardized national registries for athletes, ensuring that competitive integrity is maintained across grassroots and professional tiers.

The Asian Games 2026: A Global Stage

The Asian Games 2026 in Aichi and Nagoya, Japan, serves as the most critical milestone for the ecosystem this year.

  • Medal Status: Esports will feature as a full medal event with 11 confirmed titles, including League of Legends, PUBG Mobile (Asian Games Version), and Pokémon UNITE.

  • Indian Prospects: India’s best historical result (quarter-finals in League of Legends at Hangzhou) has set a high bar. For 2026, the focus has shifted toward high-performance training camps and long-term athlete mentorship to secure a podium finish.

  • Multi-Sport Integration: Participation alongside traditional athletes reinforces the narrative that esports is a viable professional career, further encouraging government investment through schemes like Khelo India.

Market Evolution and Key Trends

The Indian gaming market is projected to reach approximately $5.02 billion in 2026, driven by a massive player base exceeding 500 million gamers.

Trend Impact in 2026
Mobile Dominance Over 95% of the market remains mobile-first, fueled by 5G expansion and affordable hardware.
Beyond BGMI 2026 is seeing a push to diversify the market into fighting games, sports simulations, and PC titles to avoid “one-title dependency.”
Monetization Shift Revenue is shifting from pure advertising toward battle passes, subscription models, and in-game progression.
Tier II & III Growth Most new user acquisition is coming from smaller cities, demanding more vernacular and localized content.

The post Indian Esports 2026: Strategic Growth and the Asian Games Milestone appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Insurgence Gaming Company Introduces La Imperia, a Community-First All-Female VALORANT Tournament

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La Imperia, a new all-female esports IP by The Insurgence Gaming Company, will make its competitive debut this month with an online VALORANT invitational tournament running from December 19 to 21, 2025. Designed as a visibility-first platform for women competitors, the event brings together four invited Indian teams for a three-day broadcast competition.

La Imperia marks the inaugural tournament by the Insurgence Gaming Company, a newly founded esports company led by Jasper Shabin, who previously served as a poject manager at Skyesports. Positioning itself as a community-first tournament operator, the Insurgence Gaming Company aims to refocus attention on grassroots competition and long-term ecosystem building at a time when entry-level and women-led esports pathways remain limited.

The tournament will be played in VALORANT and feature a round-robin group stage followed by single-elimination playoffs, culminating in a BO5 Grand Final. All matches across the three days will be broadcast live on YouTube, along with additional watch-parties.

The four invited teams competing at La Imperia include Huntrix, Sin Sisters, Plushie Gang and MyKil. All teams feature all-female rosters, aligning with La Imperia’s positioning as a dedicated women’s esports IP.

Broadcast production for the event will be handled by Momentum Gaming, serving as the official Broadcast Partner. The on-air talent lineup includes Star Tania, Nekroz, Odawg, and Hikari Jane, who will guide viewers through the tournament across all three days.

Beyond competition, La Imperia is also placing emphasis on player well-being. Sattva by Pallavi joins the tournament as the Mental Health Partner, integrating conversations around mental health and holistic wellness into the event’s broadcast and content output. The partnership reflects a growing recognition of sustainability and mental resilience within competitive gaming environments.

Speaking on the launch, Jasper Shabin, Founder of The Insurgence Gaming Company, said: “La Imperia is built to be a visibility platform first. There is no shortage of talent in the women’s VALORANT scene, but there are very few consistent stages where that talent can be seen, supported, and taken seriously. With the Insurgence Gaming Company, we want to return focus to grassroots competition and create formats that players can grow with, not just compete in once.”

The tournament carries an INR 15,000 prize pool, with the primary focus placed on competitive exposure, broadcast quality, and long-term ecosystem value rather than one-off incentives.

With its inaugural edition, La Imperia sets the foundation for a new women-led esports property in India—one that combines structured competition, professional broadcast standards, and a community-first philosophy.

The post Insurgence Gaming Company Introduces La Imperia, a Community-First All-Female VALORANT Tournament appeared first on Gaming and Gambling Industry Newsroom.

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IESF Officially Opens the World Esports Championship 2025 in Kuala Lumpur

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The World Esports Championship 2025 (WEC25) is officially open in Kuala Lumpur, welcoming athletes, fans, and delegations from around the globe. With 19 nations taking part in Mobile Legends: Bang Bang (MLBB), this year’s event stands as the most internationally diverse MLBB competition in IESF history.

After a year filled with national and regional qualifiers and preparations from teams around the world, the world’s top esports athletes have arrived in Malaysia’s capital, Kuala Lumpur. The opening ceremony set the tone for the days ahead, offering fans a first glimpse of the excitement and atmosphere surrounding this year’s championship.

“WEC25 reflects the continued growth of esports as a space for connection, competition, and shared passion,” said IESF General Secretary Boban Totovski. “Bringing together 19 nations for MLBB is a milestone not just for the title, but for the entire esports ecosystem. We are proud to bring this edition of the championship to Kuala Lumpur.”

As the competition officially kicks off, the schedule is fully packed with exciting match-ups among Nations, competing for their flag and country. The best from all over the world will have the unique opportunity to become the MLBB World Champion.

IESF extends its gratitude to the Malaysian government and the Ministry for Youth and Sports, partners, athletes, and global supporters who continue to elevate the championship’s reach and impact.

The post IESF Officially Opens the World Esports Championship 2025 in Kuala Lumpur appeared first on European Gaming Industry News.

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