Gaming

AppGallery named ‘Best Alternative App Store of the Year’ at Mobile Games Awards 2023

Published

3 years ago

April 24, 2023

Reading Time: 3 minutes

The third largest app marketplace in the world will continue to empower consumers with more choice and drive innovation for developers and partners

AppGallery has won ‘Best Alternative App Store of the Year’ at the Mobile Games Awards (MGA) 2023 at an industry gala event held at BAFTA in London. A prestigious recognition that celebrates the very best in mobile, this award is an acknowledgement of AppGallery’s commitment to users and developers. Not only is it an avenue where users can easily download the apps and games they need, it is a smart ecosystem where developers can drive innovative app experiences.

Since its launch in 2018, AppGallery has seen an uninterrupted growth, firmly establishing itself as one of the world’s top three app marketplaces. Serving over 580 million monthly active users – a 10% increase outside of China in the past 12 months – AppGallery continues to offer a wide range of popular global games and local apps that make life more convenient for users.

“As countries all over the world highlight the importance of Alternative App Stores for a healthier Mobile Market, we are immensely proud and honoured to win this award. This is a critical milestone in the recognition of our dedication to our partners and users. The growth and success of AppGallery is largely due to the trust and strong support they have in us, even from our very humble beginnings. We will continue to work tirelessly to be that go-to Mobile App and Games marketplace across all Android phones, and hopefully all phones in the near future, for the best user experience and the platform that helps developers reach their maximum potential,” said Jaime Gonzalo, VP Huawei Mobile Services Europe.

User satisfaction is top priority for AppGallery

AppGallery constantly works on collaborations with the world’s top brands and gaming developers. This is to ensure that consumers are given unique and smart experiences and have access to some of the most sought-after mobile games. To make it even more enticing for gamers, AppGallery regularly runs seasonal campaigns offering exclusive promotions. They include discounts with app downloads, rebates on in-app purchases and even exclusive gift packs and bonuses that help them stay ahead in the game they are playing. AppGallery also runs yearly Game Fest campaigns to encourage users to explore new ways to play on the platform with a series of exclusive benefits.

Gamers will be spoilt for choice on AppGallery. The availability of in-demand games supported by generous user deals demonstrates the platform’s capacity to cater to the diverse preferences of gamers in the European region. Apart from games, AppGallery consists of applications across 18 categories including news, social media, finance, entertainment and more. This means that all aspects of a users’ digital life will be met.

In fact, AppGallery has seen an increased interest among other Android users. Just last year alone, the app store saw a notable uplift in non-Huawei Android gamers among this group. Thanks to the inclusive nature of the platform, non-Huawei users can easily gain access to AppGallery. First, they need to download and install AppGallery from its website. Next, install HMS Core – AppGallery will not work without it, and finally create a Huawei ID for downloading apps and games.

Unwavering full-stack support for developers through collaborative partnerships

AppGallery places a rich array of tools, capabilities and other resources at developers’ disposal, allowing more than 6 million Huawei-registered developers to grow their business in new and unprecedented ways. With strong interconnected integration and HMS Core capabilities available, as well as a dedicated technical support team, developers can unleash the full power of innovation.

AppGallery also provides a favourable revenue-sharing model and abundant marketing resources to accelerate commercial monetisation of global developers. According to Business of Apps, 79% of game apps use IAP for monetisation and IAP accounts for 48.2% of mobile app earnings. This is why the IAP revenue sharing proportion provided by Huawei for developers is higher than the industry average, thereby benefiting developers in the long run.

AppGallery aims to continue providing users with a wide availability of apps and not limit accessibility base on ecosystems. By staying open and transparent, the platform will continue to protect the interest of users and build strong and collaborative partnerships with developers to ensure the flourishing development of the ecosystem.

game launches

Ten Square Games starts technical release for Medal Hunter ahead of global launch

Published

1 hour ago

May 4, 2026

Wladimir P.

ten-square-games-starts-technical-release-for-medal-hunter-ahead-of-global-launch

Ten Square Games has begun a phased rollout for Medal Hunter, a new mobile PvP shooter for iOS and Android. The title entered technical release on 4 May, with global availability planned around the turn of May and June, subject to further improvements.

The initial rollout covers Mexico, Vietnam, the Philippines and Poland. Ten Square Games said this stage is focused on verifying technical KPIs and performance stability, while the team fine-tunes gameplay parameters.

Around mid-May, Medal Hunter is expected to move into a broader soft launch, with gradual availability in Australia, Germany, the United Kingdom and the United States. The company said the focus will then shift to validating short-term retention and engagement.

Medal Hunter is set in combat environments inspired by different historical periods, with architecture and weapons “strongly influenced” by real references but stylized for mobile play. At launch, the game includes five locations, and players compete in short PvP rounds by eliminating moving targets including aircraft and naval units, using two different shooting models.

CEO Andrzej Ilczuk said the project builds on Ten Square Games’ development approach used for Trophy Hunter: “Medal Hunter is an example of how we are putting our growth strategy into practice. Trophy Hunter helped us build a new development model based on clear benchmarks, early validation and a better understanding of the signals that matter before scaling a product. Medal Hunter capitalizes on that experience and on the broader product knowledge we have built across our portfolio. By using proven gameplay mechanics and working in this model, we were able to bring a new title to market in less than a year from the start of development. This gives us earlier insight into a game’s potential, helps limit development risk and allows us to shape products more closely around what players actually respond to”.

The post Ten Square Games starts technical release for Medal Hunter ahead of global launch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Crash Games

Bet on Games launches horror-themed crash title Zombie Rush

Published

1 week ago

April 24, 2026

Wladimir P.

bet-on-games-launches-horror-themed-crash-title-zombie-rush

Bet on Games, the instant and crash games vertical within the Betcore ecosystem, has launched a new horror-themed crash game called Zombie Rush. The title is now available for global integration via Betcore’s single API, alongside content from TVBET and ElCasino.

Zombie Rush wraps the crash mechanic in a graveyard “survival run” theme. Players decide when to cash out as the multiplier rises, with the round ending when the “crash” triggers.

Bet on Games said the game runs on an “Optimized Math Model” with 97.5% RTP and a “dynamically accelerating multiplier curve.” The release also highlights “Visceral Horror Aesthetics,” linking the crash moment to a “grisly, memorable animation.”

On the feature set, Zombie Rush includes Autoplay and Auto Cash-out. It also adds “Strategic Dual-Betting,” which allows play across two parallel rounds simultaneously.

Betcore is directing partnership and integration inquiries to [email protected]. A gameplay video is available here.

The post Bet on Games launches horror-themed crash title Zombie Rush appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Baccarat

ICONIC21 launches Squeeze Baccarat RNG game with player-controlled reveal

Published

2 weeks ago

April 23, 2026

Wladimir P.

iconic21-launches-squeeze-baccarat-rng-game-with-player-controlled-reveal

ICONIC21 has launched Squeeze Baccarat, a new RNG baccarat title designed around the “squeeze” reveal mechanic more commonly associated with live-table play.

In the game, the player controls the reveal pace, using actions such as peeling back an edge to uncover each card, rather than watching a standard automated animation sequence.

ICONIC21 said the title is fully customisable, including interface and card design, positioning it for operator branding and lobby integration.

Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: “The squeeze is one of those moments every baccarat player is excited about. That slow, deliberate reveal before the big win is what makes it tense. The problem? That feeling almost never survives the jump to RNG. It gets replaced by an animation and the magic is gone.

“We refused to let that happen. Getting the squeeze right in a digital environment is genuinely hard but we successfully managed, and honestly, we’re pretty excited about what came out. Instead of watching it happen, the player controls the reveal themselves.

“Add full brand customisation on top of that, and what you have is something operators can truly call their own. We can’t wait to see what our partners do with it.”

The post ICONIC21 launches Squeeze Baccarat RNG game with player-controlled reveal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.