Gaming
AppGallery named ‘Best Alternative App Store of the Year’ at Mobile Games Awards 2023
The third largest app marketplace in the world will continue to empower consumers with more choice and drive innovation for developers and partners
AppGallery has won ‘Best Alternative App Store of the Year’ at the Mobile Games Awards (MGA) 2023 at an industry gala event held at BAFTA in London. A prestigious recognition that celebrates the very best in mobile, this award is an acknowledgement of AppGallery’s commitment to users and developers. Not only is it an avenue where users can easily download the apps and games they need, it is a smart ecosystem where developers can drive innovative app experiences.
Since its launch in 2018, AppGallery has seen an uninterrupted growth, firmly establishing itself as one of the world’s top three app marketplaces. Serving over 580 million monthly active users – a 10% increase outside of China in the past 12 months – AppGallery continues to offer a wide range of popular global games and local apps that make life more convenient for users.
“As countries all over the world highlight the importance of Alternative App Stores for a healthier Mobile Market, we are immensely proud and honoured to win this award. This is a critical milestone in the recognition of our dedication to our partners and users. The growth and success of AppGallery is largely due to the trust and strong support they have in us, even from our very humble beginnings. We will continue to work tirelessly to be that go-to Mobile App and Games marketplace across all Android phones, and hopefully all phones in the near future, for the best user experience and the platform that helps developers reach their maximum potential,” said Jaime Gonzalo, VP Huawei Mobile Services Europe.
User satisfaction is top priority for AppGallery
AppGallery constantly works on collaborations with the world’s top brands and gaming developers. This is to ensure that consumers are given unique and smart experiences and have access to some of the most sought-after mobile games. To make it even more enticing for gamers, AppGallery regularly runs seasonal campaigns offering exclusive promotions. They include discounts with app downloads, rebates on in-app purchases and even exclusive gift packs and bonuses that help them stay ahead in the game they are playing. AppGallery also runs yearly Game Fest campaigns to encourage users to explore new ways to play on the platform with a series of exclusive benefits.
Gamers will be spoilt for choice on AppGallery. The availability of in-demand games supported by generous user deals demonstrates the platform’s capacity to cater to the diverse preferences of gamers in the European region. Apart from games, AppGallery consists of applications across 18 categories including news, social media, finance, entertainment and more. This means that all aspects of a users’ digital life will be met.
In fact, AppGallery has seen an increased interest among other Android users. Just last year alone, the app store saw a notable uplift in non-Huawei Android gamers among this group. Thanks to the inclusive nature of the platform, non-Huawei users can easily gain access to AppGallery. First, they need to download and install AppGallery from its website. Next, install HMS Core – AppGallery will not work without it, and finally create a Huawei ID for downloading apps and games.
Unwavering full-stack support for developers through collaborative partnerships
AppGallery places a rich array of tools, capabilities and other resources at developers’ disposal, allowing more than 6 million Huawei-registered developers to grow their business in new and unprecedented ways. With strong interconnected integration and HMS Core capabilities available, as well as a dedicated technical support team, developers can unleash the full power of innovation.
AppGallery also provides a favourable revenue-sharing model and abundant marketing resources to accelerate commercial monetisation of global developers. According to Business of Apps, 79% of game apps use IAP for monetisation and IAP accounts for 48.2% of mobile app earnings. This is why the IAP revenue sharing proportion provided by Huawei for developers is higher than the industry average, thereby benefiting developers in the long run.
AppGallery aims to continue providing users with a wide availability of apps and not limit accessibility base on ecosystems. By staying open and transparent, the platform will continue to protect the interest of users and build strong and collaborative partnerships with developers to ensure the flourishing development of the ecosystem.
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Gaming
Soft2Bet launches MEGA Islands, a new gamification engine designed to increase player retention
Soft2Bet has unveiled MEGA Islands, the latest addition to its MEGA Suite, designed to enhance player engagement and retention across both casino and sportsbook offerings.
The new engine introduces a persistent progression system that carries over across sessions, giving players an ongoing reason to return. Through island-building, resource collection, and continual advancement, players embark on a long-term journey that transforms short play sessions into sustained engagement.
First previewed in Soft2Bet’s recent Lodur release, the MEGA Islands system allows players to develop their own islands over time. Resources earned through gameplay can be used to construct new buildings, upgrade existing structures, and unlock further stages of progression. Each upgrade opens new goals, creating a loop of continuous advancement that keeps players invested.
The engine also incorporates plundering mechanics, giving players an additional path to gather resources by raiding other islands. This feature not only accelerates growth but also maintains a dynamic and engaging progression loop. With no fixed endpoint, MEGA Islands is built to encourage repeat play through a satisfying cycle of building, collecting, and advancing.
“MEGA Islands is designed to make retention feel natural by providing players with a progression journey they want to return to,” said Yoel Zuckerberg, CPO at Soft2Bet. “By building islands, collecting resources, and unlocking upgrades—including through plundering—each session becomes part of a longer experience. It gives players a clear reason to come back while providing operators with a retention tool that integrates seamlessly across casino and sportsbook.”
The launch of MEGA Islands underscores Soft2Bet’s commitment to gamification as a driver of long-term growth. As part of the MEGA Suite, the new engine offers operators a powerful tool to extend player journeys, increase engagement cycles, and deliver consistent value in competitive markets.
The post Soft2Bet launches MEGA Islands, a new gamification engine designed to increase player retention appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Arcade
Pragmatic Play Elevates Arcade Roster with the Im-Peck-Able Chicken+
Pragmatic Play, a prominent content provider for the iGaming sector, has enhanced its arcade collection with the debut of Chicken+, a retro-themed game showcasing fast-paced action and significant winning opportunities.
Brought to existence with retro 8-bit visuals, the game tests players to evade approaching vehicles and various dangers, leading the chicken safely over the road.
With each lane successfully cleared, the win multiplier increases. Players can withdraw their earnings whenever they choose or try to navigate all lanes for the top reward, but a single random mishap concludes the round as a defeat. Players are able to view the possible winnings and the likelihood of success in reaching each lane to aid in their decision-making.
There are four levels of risk – Easy, Mid, Hard, and Daredevil. Raising the level reduces the number of lanes per round and increases the volatility, enhancing the maximum win potential from 24x in Easy mode to over 3,000,000x in Daredevil.
Blending nostalgic visuals with an eccentric theme, a user-friendly interface, and rapid betting rounds, Chicken+ meets the increasing demand for engaging, fast-paced games.
The title signifies the newest entry in Pragmatic Play’s continually growing arcade collection, succeeding the launches of Plinko+, Spire+, and Mines+.
Sharon McHugh, Director of Public Relations at Pragmatic Play, said: “Chicken+ blends retro charm with simple, high-engagement mechanics. With configurable risk levels and significant win potential, it stands out as another compelling addition to Pragmatic Play’s diverse arcade portfolio, inviting players to test their nerve and cross the road.”
The post Pragmatic Play Elevates Arcade Roster with the Im-Peck-Able Chicken+ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Brazil
LOUD and SuperGaming Launch Prime Rush in Brazil, Bringing Battle Royale and Extraction Gameplay for Mobile
Prime Rush, a new mobile shooter blending battle royale survival with extraction-style mechanics, has officially launched in Brazil on the Google Play for Android and the App Store for iOS. Developed by SuperGaming in collaboration with Spacecaps—the parent company of LOUD—the game has been shaped by direct input from Brazilian players and creators throughout its Closed Beta and Early Access phases.
Prime Rush introduces a fresh twist on the traditional battle royale formula. Beyond simply being the last squad standing, players can secure victory early by extracting Cosmium, a rare resource that appears during the final circle. This dual win condition forces squads to choose between outlasting opponents or adopting a more tactical approach to secure extraction.
The game also features a dynamic tactical ability system designed for fast-paced mobile combat. Active abilities such as DeadEye, Shield Dome, Super Speed, and Hunter’s Instinct allow players to approach matches with different strategies, focusing on precision, defense, mobility, or intelligence.
Bruno Bittencourt, CEO of LOUD, said:
“We’ve always believed Brazil has one of the most passionate gaming communities in the world, yet for years we’ve been playing games that weren’t built with us in mind. Prime Rush is a game created for Brazilian players, shaped daily by the communities we’ve built over the past decade. We’ve been listening to them every single day. It’s a game that finally feels like home.”
Roby John, CEO and Co-founder of SuperGaming, added:
“Brazil has one of the most competitive mobile shooter audiences we’ve seen, and from the beginning we wanted Prime Rush to be both authentic and accessible. That meant building a game that feels true to Brazil while ensuring it runs smoothly across a wide range of devices, so more players can experience it as intended.”
Set on the island of Maré, the game’s main battlefield supports its battle royale extraction format. It also introduces a Mini TDM mode (Favela)—a fast-paced 4v4 mode designed for quick, high-intensity firefights on the go.
At launch, players can choose from a roster of Brazilian heroes including Juliana, Rafael, Miguel, Rogério, Dos Santos, Julia, and Gustavo, with deep customization options available. Weapon personalization is enhanced through Evo-X skins, featuring upgradeable visuals, multiple Chromas, unique animations, custom sound effects, and distinctive combat feedback elements.
Prime Rush also debuts with several limited-time modes such as DeadEye Rush, Pants in the Air, and Weapon Roulette, offering short, action-packed sessions beyond the core gameplay.
The game launches alongside its first Ranked Season, where players can progress through tiers including Bronze, Silver, Gold, Platinum, Diamond, Champion, Legend, and Cosmic.
Check out the launch trailer right here: https://www.youtube.com/watch?v=Op5KreKoLmY
Season 1 Battle Pass: Street Legends introduces a range of rewards, including:
- New Avatars: Laura, Juliana, Rafael
- Weapon Skins: Subliminar, Grafitada, Suavidade, Firmeza, Raiz, Brabo, AK-BR7
- Melee Weapon: Chinela (Slipper)
- Vehicle Skin: Lenda Urbana
- Additional items such as stickers, dive trails, emotes, and portraits
Powered by SuperGaming’s in-house SuperPlatform, the game supports Android 7+ devices with 4GB RAM and iOS 15+. Early Access data shows stable performance at 40 FPS on lower-end devices, with up to 60 FPS on mid- to high-end hardware, ensuring accessibility across a broad range of devices in Brazil.
SuperGaming continues to optimize Prime Rush for additional devices, with performance and visual quality varying depending on hardware and player settings.
The post LOUD and SuperGaming Launch Prime Rush in Brazil, Bringing Battle Royale and Extraction Gameplay for Mobile appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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