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AppGallery named ‘Best Alternative App Store of the Year’ at Mobile Games Awards 2023

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The third largest app marketplace in the world will continue to empower consumers with more choice and drive innovation for developers and partners

 AppGallery has won ‘Best Alternative App Store of the Year’ at the Mobile Games Awards (MGA) 2023 at an industry gala event held at BAFTA in London. A prestigious recognition that celebrates the very best in mobile, this award is an acknowledgement of AppGallery’s commitment to users and developers. Not only is it an avenue where users can easily download the apps and games they need, it is a smart ecosystem where developers can drive innovative app experiences.

Since its launch in 2018, AppGallery has seen an uninterrupted growth, firmly establishing itself as one of the world’s top three app marketplaces. Serving over 580 million monthly active users – a 10% increase outside of China in the past 12 months – AppGallery continues to offer a wide range of popular global games and local apps that make life more convenient for users.

“As countries all over the world highlight the importance of Alternative App Stores for a healthier Mobile Market, we are immensely proud and honoured to win this award. This is a critical milestone in the recognition of our dedication to our partners and users. The growth and success of AppGallery is largely due to the trust and strong support they have in us, even from our very humble beginnings. We will continue to work tirelessly to be that go-to Mobile App and Games marketplace across all Android phones, and hopefully all phones in the near future, for the best user experience and the platform that helps developers reach their maximum potential,” said Jaime Gonzalo, VP Huawei Mobile Services Europe.

User satisfaction is top priority for AppGallery

AppGallery constantly works on collaborations with the world’s top brands and gaming developers. This is to ensure that consumers are given unique and smart experiences and have access to some of the most sought-after mobile games. To make it even more enticing for gamers, AppGallery regularly runs seasonal campaigns offering exclusive promotions. They include discounts with app downloads, rebates on in-app purchases and even exclusive gift packs and bonuses that help them stay ahead in the game they are playing. AppGallery also runs yearly Game Fest campaigns to encourage users to explore new ways to play on the platform with a series of exclusive benefits.

Gamers will be spoilt for choice on AppGallery. The availability of in-demand games supported by generous user deals demonstrates the platform’s capacity to cater to the diverse preferences of gamers in the European region. Apart from games, AppGallery consists of applications across 18 categories including news, social media, finance, entertainment and more. This means that all aspects of a users’ digital life will be met.

In fact, AppGallery has seen an increased interest among other Android users. Just last year alone, the app store saw a notable uplift in non-Huawei Android gamers among this group. Thanks to the inclusive nature of the platform, non-Huawei users can easily gain access to AppGallery. First, they need to download and install AppGallery from its website. Next, install HMS Core – AppGallery will not work without it, and finally create a Huawei ID for downloading apps and games.

Unwavering full-stack support for developers through collaborative partnerships

AppGallery places a rich array of tools, capabilities and other resources at developers’ disposal, allowing more than 6 million Huawei-registered developers to grow their business in new and unprecedented ways. With strong interconnected integration and HMS Core capabilities available, as well as a dedicated technical support team, developers can unleash the full power of innovation.

AppGallery also provides a favourable revenue-sharing model and abundant marketing resources to accelerate commercial monetisation of global developers. According to Business of Apps, 79% of game apps use IAP for monetisation and IAP accounts for 48.2% of mobile app earnings. This is why the IAP revenue sharing proportion provided by Huawei for developers is higher than the industry average, thereby benefiting developers in the long run.

AppGallery aims to continue providing users with a wide availability of apps and not limit accessibility base on ecosystems. By staying open and transparent, the platform will continue to protect the interest of users and build strong and collaborative partnerships with developers to ensure the flourishing development of the ecosystem.

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Cool Bus Shelter

The UAE Lottery backs Cool Bus Shelter initiative for outdoor workers

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The UAE Lottery has partnered with SmartLife Foundation to support outdoor workers during the UAE summer, backing the Cool Bus Shelter initiative in Abu Dhabi on July 20, 2026.

The programme aligns with the UAE’s Midday Break rules, which require outdoor work to stop between 12:30 PM and 3:00 PM during peak heat. As part of the initiative, air-conditioned buses were stationed near labour sites to provide workers a place to rest before returning outdoors.

Volunteers from The UAE Lottery and SmartLife Foundation provided cold towels, cold water and drinks, according to the organisations. Workers also received portable rechargeable neck fans intended to provide additional cooling after the break.

Suzan Kazzi, Associate Director – Corporate Social Responsibility at Momentum- The UAE Lottery, said: “Outdoor workers are the backbone of our cities’ urban development, and initiatives like the Cool Bus Shelter ensure they receive the care and recognition they deserve during the most challenging months of the year. This is our small way of saying thank you and reminding them that their wellbeing truly matters”.

Abhijeet Oak, Vice President at SmartLife Foundation, added: “At SmartLife Foundation, we believe that protecting the wellbeing of outdoor workforce is a shared responsibility. Through the Cool Bus Shelter initiative, we are proud to collaborate with organizations such as The UAE Lottery and other community partners to create moments of comfort, appreciation and human connection that leave a lasting impact”.

The post The UAE Lottery backs Cool Bus Shelter initiative for outdoor workers appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Bally’s Intralot

Intralot Ireland Limited Signs Seven Year Contract Extension with Premier Lotteries Ireland

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Bally’s Intralot announced that its subsidiary Intralot Ireland Limited has signed a seven year contract extension, through November 2034, with Premier Lotteries Ireland (PLI). The agreement supports PLI’s continued operation of the Irish National Lottery through the remainder of its license period and reinforces Bally’s Intralot’s role as a trusted technology and services partner.

Under the terms of the agreement, Bally’s Intralot will modernise PLI’s technology ecosystem by deploying its next-generation LotosX Omni solution and PlayerX Player Account Management platform. The solution will provide a modern, cloud-based technology foundation supporting lottery operations across retail and digital channels, while incorporating advanced retailer management, instant games management, device management and content management capabilities. The agreement also includes comprehensive support and maintenance services, along with cloud operations and cybersecurity services for the first year, designed to ensure the long-term reliability, security and performance of PLI’s technology environment.

Through this partnership, Bally’s Intralot will support PLI in delivering a future-ready operating environment designed to enhance operational efficiency, accelerate innovation and strengthen player engagement. The modernisation will provide a secure, scalable and resilient platform that enables PLI to continue evolving its offerings while improving time-to-market implementation of new initiatives, along with maintaining the highest standards of reliability and service to players and retailers across Ireland.

“We are pleased to extend our partnership with Bally’s Intralot, a relationship built on trust, commitment to excellence, and shared ambition since 2014. As we look to the future, this agreement provides a strong platform for continued innovation and growth, ensuring we can deliver a modern, secure, and world-class National Lottery that places responsible play at its heart while continuing to benefit communities across Ireland,” said Cian Murphy, CEO of PLI.

Robeson Reeves, CEO of the Bally’s Intralot Group, said: “We are proud to extend our long-standing partnership with Premier Lotteries Ireland for a further seven years. This agreement reflects the strength of our technology and the trust we have built with PLI over more than a decade of collaboration. We look forward to continuing to support the National Lottery of Ireland and to delivering innovative, responsible gaming experiences to players across the country.”

The post Intralot Ireland Limited Signs Seven Year Contract Extension with Premier Lotteries Ireland appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Artificial Intelligence

Kambi Delivers Record-breaking World Cup with More Than 100 Million Bets as Bet Builders and Player Props Take Centre Stage

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Kambi, the home of premium sports betting solutions, and its global network of Turnkey Sportsbook partners have exceeded 100 million bets placed during the ongoing FIFA World Cup, with data showing the continued evolution of player betting preferences towards higher-margin products.

Data from Kambi’s global partner network shows the continued growth of player props and Bet Builder, reducing the dependency on traditional core markets to drive engagement and margin performance. This is illustrated by last week’s semi finals which had more than 700,000 unique combinations placed on each game.

The expanded tournament has delivered on the increased turnover potential that was anticipated, yet Kambi has also exceeded average turnover per match and seen an increase in average stake compared to 2022. Kambi’s geographically diversified partner network has driven betting volume across a wider range of markets and time zones, while diversifying risk and liabilities across its broad global partner base.

Key World Cup 2026 betting trends (versus 2022) across Kambi’s Turnkey Sportsbook include:

• Pre-match Bet Builder turnover up 3.6x

• Average pre-match Bet Builder selection size now 3.5 compared to 2.9

• Player shots on target is the top pre-match Bet Builder offer by turnover, generating 2x the turnover of match winner market

• Share of pre-match turnover from bets other than match winner up from 57% to 63%

• Live Bet Builder turnover up 10x

• Player shots on target is the most popular live bet, accounting for 15% of live turnover

Together, these trends underline the transition to more complex, higher-margin recreational play, helping Kambi sustain a strong tournament margin despite a competition in which the top four seeds reached the semi-finals and leading strikers frequently scored.

This shift has been facilitated by Kambi’s AI trading system, with the tournament becoming the first World Cup where bet offers across both pre-match and live were fully compiled and traded by Kambi’s proprietary algorithmic capability. This has supported greater efficiency and scalability while enabling a broader, deeper betting offer.

Combining advanced AI-driven technology with the vast data generated by its global network has enabled Kambi to deliver a wide range of product improvements, from expanded player props markets and increased Bet Builder combinability to reduced suspension times, lower live delays and enhanced uptime.

Werner Becher, CEO of Kambi, said: “Surpassing 100 million bets before the final demonstrates both the scale of our network and the progress we are making in sportsbook innovation. This is the first World Cup fully traded by our AI-powered capabilities and we’ve seen the impact in stronger product performance, greater engagement with player props and Bet Builder, and a betting mix that continues to evolve beyond traditional markets. At a tournament where results have not always been favourable for some bookmakers, these advances have enabled us to continue performing strongly and delivering for partners.”

Kambi will publish its Q2 2026 Report on 22 July, when it will share further insights from the World Cup and provide additional detail on the performance of its sportsbook products during the tournament.

The 100 million bet milestone applies to Kambi’s Turnkey Sportsbook only and does not include the millions of bets driven by Kambi’s Odds Feed+ product.

The post Kambi Delivers Record-breaking World Cup with More Than 100 Million Bets as Bet Builders and Player Props Take Centre Stage appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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