Canada
Top Brazilian streamers join WARRIOR, a huge streamer program powered by Streamcoi
Streamers representing top Brazilian gaming brands are joining WARRIOR, a huge Brazilian streamer program. WARRIOR will create a unique opportunity for brands that want to reach gamers effectively, while streamers will be able to monetise their content and grow. The project will be powered by Streamcoi, technology that helps manage and monetise streamers and is used by leading gaming companies worldwide like G2 Esports, iBUYPOWER, and Team Vitality.
Streamers from top Brazilian groups like LOUD, Cidade Alta, Los Grandes, and Tropicaos are already part of the WARRIOR project. At the very same time, any other streamer, no matter the size of their audience, can join to participate in available sponsorship campaigns.
According to the Newzoo Global Games Market Report, there were 3 billion gamers in the world in 2022. Gen Z’s favourite entertainment is gaming. However, they do not only play games, they also love watching others play. As much as 50% of Gen Z watches 8 hours of streams per week. They are hard to reach traditionally, and WARRIOR will address the issue.
Connecting brands with streamers effectively
WARRIOR is a streamer program that connects brands with streamers. It is a revolutionary, stable, and proven solution in many different markets. One of them is Europe, where the solution is known as inStreamly. It has already connected brands like Samsung, Netflix, Sony, Porsche, adidas, and over 250 others with over 90,000 streamers. It resulted in many engaging, award-winning campaigns.
The team running WARRIOR will be led by Daniella Gallo. With over 25 years of experience in the communication market, she worked for companies such as Johnson & Johnson, Ogilvy & Mather, Grey, W/Brasil, and Vevo.
The vast experience in gaming and marketing, as well as knowledge of the local market of the whole team will help brands reach gaming audiences through WARRIOR in Brazil. Both endemic and non-endemic companies will be able to reach the extensive gaming community with their campaigns in an effective and measurable way.
Daniella Gallo, CEO at WARRIOR, said the following:
“We hope our solutions will be an important step in offering streamers a new content monetisation capability. With this, we will generate a positive outcome of better quality and duration in streams, increasing the time consumed on each platform, and empowering a positive chain for the entire scenario. For brands, we offer curation with the best streamers in the market and a possibility of content customisation and natural integration in lives.”
Reaching gamers through streamers of all sizes
According to Sullygnome, 99% of Twitch is made up of micro-streamers, who have 250 or fewer average viewers. Thanks to WARRIOR, every Twitch and YouTube streamer, no matter the number of average viewers, can participate in available campaigns. That way, they will be able to earn money doing what they love most: streaming.
Technology behind WARRIOR
WARRIOR is backed by Streamcoi. The powerful technology enables brands to connect with thousands of streamers. With Streamcoi, brand messages are native to the stream, so they are adblock-proof. Real-time collection of valuable data allows measuring the effectiveness of the campaign and tracking what audience it has reached.
Jakub Janaszek, General Manager at Streamcoi, said:
“Micro-influencers are definitely more effective at reaching their loyal fans, but it is still difficult for brands and agencies to work with them. Our technology has changed this in the European market, and I believe the entire Brazilian gaming industry will benefit from it as well. I am delighted that our new partner has recognised the opportunity that Streamcoi’s technology provides. Brazil is just the beginning, as we are already in advanced talks in other regions of the world.”
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BGaming
CasinoCanada launches free social slot tournament
CasinoCanada.com launches a new social tournament system built around free-to-enter slot competitions, combining daily, weekly, and monthly events with leaderboards, bonus prizes, and exclusive merchandise.
The tournaments are powered entirely by BGaming slots, marking the first industry collaboration between an affiliate brand and BGaming focused specifically on social tournament engagement.
Participation in all tournaments is free for registered users of legal gambling age.
Players compete across rotating tournaments featuring a changing lineup of BGaming titles, including hit titles Aztec Magic Bonanza, Bonanza Billion, and Elvis Frog, among others.
Prizes include various bonuses and free spins from CasinoCanada partner casinos.
Selected special tournaments also feature exclusive BGaming merchandise prizes.
Tournament performance is reflected in public leaderboards, adding a competitive and community-driven layer to the CasinoCanada experience.
While social slot tournaments have become increasingly common in iGaming, many existing formats are built around the same providers and similar tournament structures.
CasinoCanada’s approach focuses on free participation, rotating BGaming content, partner casino bonus rewards, merchandise prizes, and recurring competition.
Eugene Ravdin, Head of PR at CasinoCanada, said: “The affiliate industry is moving beyond static review pages and traditional bonus listings. Community features, recurring engagement formats, and social competition are becoming increasingly important for long-term audience retention.
“Our goal is to create something more interactive and community-driven while also giving more visibility to BGaming’s slot portfolio through a format that players can engage with on a daily basis.”
Kate Puteiko, CMO at BGaming, said: “Players and the community have always been the beating heart of everything we do here at BGaming.
Online play no longer has to be a solitary activity, and tournaments like this are an excellent way to connect players and enhance everyone’s experience.
CasinoCanada shares this vision, and this collaboration is a natural extension of that.
We are excited to see our games front and centre of these tournaments and for players to begin creating memorable moments competing with them.”
CasinoCanada plans to introduce additional community features in the future, including gamification systems and forum functionality designed to expand user interaction around the tournament ecosystem.
The tournaments are now live at: https://casinocanada.com/tournaments/
The post CasinoCanada launches free social slot tournament appeared first on Americas iGaming & Sports Betting News.
Betnova
Delasport Accelerates Canadian Growth
Delasport continues to strengthen its position in the Canadian regulated market, now powering three live brands in Ontario while preparing for further expansion into Alberta as the province moves toward opening its regulated online gaming market.
Delasport’s technology is currently live in Ontario with TitanPlay.ca, Maverick Games, and Betnova.ca. The company provides a combination of full turnkey platform solutions of Casino, Sport, Player Account Management and Managed Services as well as its high-performance Sportsbook iFrame technology. This enables operators to launch quickly while delivering a premium user experience tailored to the Canadian audience.
With Ontario continuing to establish itself as one of North America’s most competitive regulated markets, Delasport’s growing local presence reflects the company’s long-term commitment to Canada and its confidence in the market’s continued evolution.
“Ontario is a strategically important market for us, and it has already proven to be a strong success story. Seeing multiple brands successfully operating on our technology and services demonstrates the strength of our platform in acquiring and retaining players in Ontario. We’re excited to continue this momentum as we prepare for Alberta,” said Oren Cohen Shwartz, CEO of Delasport.
As part of its next phase of Canadian growth, Delasport has officially applied for Alberta’s upcoming B2B licensing framework and is already preparing to go live with a partner operator once the market opens.
The company’s Canadian momentum is further supported by its mobile-first approach. TitanPlay’s iOS application is already available on the Apple App Store for users in Ontario, delivering a seamless casino and sportsbook experience powered by Delasport technology.
Delasport’s platform in Canada includes a wide range of personalization and engagement tools designed to enhance user retention and entertainment value.
The company has continued to position itself as one of the industry’s leading providers in regulated markets worldwide, with a strong focus on scalable technology, localization, compliance, and player-centric innovation.
The post Delasport Accelerates Canadian Growth appeared first on Americas iGaming & Sports Betting News.
Canada
Responsible Gambling Council Urges Financial Institutions to Strengthen Protections Against Gambling Harm
The Responsible Gambling Council (RGC) has urged Canada’s financial sector to take a proactive role in mitigating gambling-related financial harm. A new whitepaper released highlights how banks and credit unions are uniquely positioned to protect the financial well-being of their customers.
The whitepaper, Opportunities for Impact: The Role of Financial Institutions in Mitigating Gambling-Related Harm, argues that financial institutions have a unique duty of care. Financial institutions have direct access to gambling transaction data that reveals early warning signs of financial vulnerability. These indicators include rapidly shrinking savings and an increased reliance on overdrafts or credit.
“The rapid expansion of regulated gambling in Canada requires an evolved response from our financial systems. By adopting tools already proven in other jurisdictions, Canadian banks can become leaders in protecting customer financial health,” said Tracy Parker, SVP, Accreditation, Advisory & Insights at RGC.
Jurisdictions like the UK and Australia have already recognized the powerful role financial institutions play. Banks such as Monzo and Starling in the UK were the first to offer voluntary gambling blocks to their customers. Similarly, the National Australia Bank provides dedicated support pages and links to financial counseling.
RGC recommends that Canadian financial institutions implement several key strategies:
• Improving the accuracy of Merchant Category Codes to better track gambling spend.
• Offering voluntary transaction blocks and self-defined monthly spend limits.
• Providing targeted messaging and support resources within digital banking platforms.
Beyond retail banking, RGC highlights the importance of commercial relationships. Financial institutions can influence industry practices by setting high harm prevention expectations for gambling operators. Integrating these considerations into due diligence processes helps mitigate reputational and regulatory risks.
The post Responsible Gambling Council Urges Financial Institutions to Strengthen Protections Against Gambling Harm appeared first on Americas iGaming & Sports Betting News.
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