Gaming
99% of gamers are excited by the potential of smart NPCs powered by advanced artificial intelligence
Inworld AI, a developer platform for advanced NPC behavior and dialogue, today released the findings of its new report ‘Gamer Attitudes to NPCs.’ In the first study of its kind, the report surveyed over 1,000 gamers in the US aged 16-50 and found high levels of excitement about the potential of AI in video games. Specifically, there was an overwhelming consensus that recent advancements in AI could change the face of gaming and usher in a new era of immersion and interaction with NPCs (non-playable characters) with individual personalities and the ability to converse unscripted voice-to-voice with the help of ChatGPT-like language models and multimodal behavior and perception systems.
The report found that:
- 84% of gamers agree that current NPCs make a positive difference to gameplay
- Over half (52%) dislike repetitive NPC dialogue
- 76% want to see NPCs with better situational awareness
- 78% would spend more time playing games with advanced AI NPCs
- 81% would be willing to pay more for a game with advanced AI NPCs
A long time (not) coming
NPCs have been a part of video gaming from as far back as the 1970s. Despite significant technological advancements in motion capture, graphics rendering, animation, and modeling, the technology that powers the behavior of NPCs has remained stagnant. In other words, NPCs have not developed personalities of their own or the ability to respond to players unscripted. This is despite the fact that the report found that 84% of players today believe NPCs are a crucial addition to gameplay, with an important role in building immersive stories and worlds.
Meaningful interaction promotes excitement and loyalty…
The report highlighted the importance of narratives and storylines to the majority of players. Meaningful interactions with NPCs were heavily sought after, with only 9% of players dismissing or avoiding NPCs during gameplay altogether. A large minority (40%) even admitted to talking to as many NPCs as possible to unlock more story content. Equally, 91% interacted with NPCs on some level and 78% said they would spend more time playing a game with ‘intelligent’ NPCs.
Kylan Gibbs, Co-Founder and CPO Inworld AI said: “ Humans are storytellers. We’re drawn to narratives that help us to make sense of the world around us. The same thing is true in the gaming world – the more immersive and believable a story is, the more we want to stay inside it. So it’s really no surprise that so many gamers want to unlock deeper stories through these NPC interactions.”
…and poor quality promotes frustration and derision
While trolling is most prevalent among younger gamers (39% of 16-24 year olds troll NPCs), across all age groups, it was apparent that gamers willingly and regularly watch NPCs doing ‘stupid’ things – particularly when the characters were two-dimensional and poor quality. The typical NPC characteristics that were most disliked by players were: repetitive dialogue, walking in circles, and inability to adapt to changes in games (disliked by 52%, 33% and 30% of players respectively.) Other traits such as awkward movements and lack of variation also contributed to their disconnect from NPCs.
A missed opportunity for artificial intelligence
Despite these frustrations however, only a tiny minority (5%) view current NPCs as pointless. “Gamers care deeply about NPCs,” continued Kylan. “They have a huge impact on gameplay but gamers are frustrated with the fact that they haven’t evolved. With advanced AI NPCs, there’s an opportunity for games to give players more of the immersive and realistic interactions with NPCs that gamers want.”
A large majority (76%) want better situational awareness from NPCs, and 60% would like to see more interactive dialogue and a sense of humor. Understanding these requirements and being able to cater to them proved to be an appealing concept for almost all gamers surveyed. The report noted that 79% of respondents said they were excited by the promise of AI NPCs, with 88% believing they would make a game more immersive. This is in tandem with 99% believing the inclusion of advanced AI NPCs would positively impact gameplay, and 81% willing to pay for the experience.
Florin Radu, Head of Partnerships, concluded: “Advances in AI have real potential to bring NPCs to life and revolutionize the way gamers interact with them. At Inworld, we’re leveraging this technology to make NPCs smarter and more interactive, so as to enrich game narratives and make gameplay more immersive. It’s little surprise that gamers are excited by the possibility of having a unique experience with NPCs every time they play – and it’s precisely this excitement that we think will result in many more developers including advanced AI NPCs in their games in the near future.”
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Call of Duty
Monster Energy and Call of Duty Unite Again with Exclusive In-Game Rewards and Expanded Program Timing
Monster Energy is teaming up once again with Call of Duty to deliver bonus in-game rewards, bonus 2XP and an expanded promotional window that gives fans even more opportunities to fuel up and power their gameplay.
Gamers and Monster fans can start collecting codes to stockpile rewards ahead of the highly anticipated release of Call of Duty: Black Ops 7 on November 14. Following the record-breaking success of the last year’s program – the 2025 campaign has been extended and will run through March 31, 2026, with code redemption available until April 30, 2026.
Players who purchase specially marked Call of Duty cans of Monster Energy, Monster Zero Sugar, or Monster Zero Ultra can find a unique code under the tab and redeem it online at callofduty.monsterenergy.com. Every can unlocks bonus in-game items and double experience points.
2025 in-game rewards include:
• 1 Can = “Energy Flash” Large Decal + 15 min 2XP
• 2 Cans = “Peacekeeper MK1 – Hyper Green” Weapon Blueprint + 15 min 2XP
• 3 Cans = “Green Fury” Operator Skin + 15 min 2XP
• 4 Cans = “VS Recon – Green Thunder” Weapon Blueprint + 15 min 2XP
• 5 Cans = “Daylight Ripper” Operator Skin Recolor + 15 min 2XP
In addition, select retailers will feature specialty bonus in-game content such as Emblems, Charms, Weapon Stickers, and Dual 2XP.
And as an added bonus, fans who create an account on callofduty.monsterenergy.com before October 31 will score a Black Ops 6 in-game skin – no purchase required.
“Monster Energy is built on fueling competitive spirit and our collaboration with Call of Duty continues to push that to new levels. With expanded timing, bonus rewards and the unmatched value of Double XP in every can, this year’s program is our biggest and most exciting yet,” said Dan McHugh, Global Chief Marketing Officer at Monster Energy.
“We’re proud to continue building on the success of our partnership with Monster Energy. Monster is the go-to fuel of gamers and they are going to drink up these exciting in-game rewards,” added Cody Neal, Associate Director of Global Partnerships, Call of Duty.
The limited-edition Monster Energy Call of Duty cans are available in 16oz in Original Monster Energy, Monster Zero Sugar and Monster Zero Ultra. Special 4, 12, and 15 can Monster Energy Call of Duty multipacks are on shelves now.
The post Monster Energy and Call of Duty Unite Again with Exclusive In-Game Rewards and Expanded Program Timing appeared first on Gaming and Gambling Industry in the Americas.
Gaming
Gamescom 2025: New Records and Important Impetus for the Games Industry in Germany and Worldwide
Gamescom 2025 ended with numerous new records and strong momentum for the games industry in Germany and worldwide. Records were once again set, particularly in terms of key figures such as internationality (70% of visitors from abroad, exhibitors from 72 countries), digital reach (more than 630 million views worldwide by 23 August evening alone), exhibition space (233,000 square metres) and the number of exhibitors (1568). On site, 357,000 fans visited the world’s largest festival of games culture. The number of trade visitors rose to 34,000, with a particularly strong increase in participants from the US, China, Canada and Japan.
“This year, gamescom 2025 is sending out a particularly positive signal. After two challenging years for the games industry, you could really feel the mood improving this year. The new record figures underline not only the global appeal of gamescom, but also the upward trend in the entire games industry. gamescom 2025 is also a milestone for the German games industry: political support for the additional tax-based games funding at gamescom was stronger than ever – from both the federal and the state level alike. This creates hope that progress will be made quickly. But there were also positive signals on many other political topics, whether for e-sports from Federal Minister Bär at the political opening or from Federal Minister for Family Affairs Karin Prien, who was just as convinced of the important work of the USK in the protection of minors as she was of the enormous potential of games for the education sector,” said Felix Falk, Managing Director of game – The German Games Industry Association, the co-organiser of gamescom.
Political interest in gamescom 2025 was greater than ever before. In total, over 600 politicians came to Cologne to see for themselves the current developments in the games industry and the enormous economic, cultural and technological potential of games. Whether from the federal states, the federal government or the EU, the political guests came from all levels. In addition, a particularly large number of international delegations travelled to gamescom, for example from this year’s gamescom partner country Thailand as well as from Brazil, Indonesia and India.
Gamescom 2026 will take place from 26 to 30 August. It will open on 25 August 2026 with the gamescom Opening Night Live.
The post Gamescom 2025: New Records and Important Impetus for the Games Industry in Germany and Worldwide appeared first on European Gaming Industry News.
The Gaming industry is growing day by day. It has already become a global entertainment giant. From sweeping open-world quests to quick, addictive mobile games, the industry has expanded into a multi-billion-dollar giant.
The global gaming industry was valued at over £135 billion ($184 billion) in 2023 and is projected to reach £184 billion ($250 billion) in 2030. It is driven by cloud gaming, which eliminates the need for costly consoles, high-speed internet, and immersive technologies like VR and AR. Revenues from VR gaming alone in 2023 exceeded £1.9 billion ($2.6 billion), and the AR gaming business is set to grow at a pace of over 30% annually.
The transition from physical to digital is virtually complete: in large markets, over 90% of games sold today are digital, with downloads, live services, and subscriptions replacing cartridges and discs.
Alternative Ways to Invest in Gaming
The gaming industry is not merely a business of copying the most recent blockbusting release; it’s a rich, diverse ecosystem with several streams of revenue, from historic game publishing to aggressive esports and the burgeoning betting and online gambling sector. Today’s investors are able to access entertainment-oriented and wagering-led segments, each with their distinct risk and reward profiles.
Video Game Development & Publishing
Envision house brands behind the mega-franchises of Call of Duty, FIFA or The Legend of Zelda. These brands have enormous fan bases and generate revenue that stretches far past the initial buy, with in-game purchases, downloadable packs and subscription content keeping gamers engaged and expenditures year-round.
Esports
Esports have now evolved from casual living-room games to multi-million-dollar tournaments streamed live in front of a global audience. Internet gambling on esports competitions is also becoming a niche but growing market, offering a new source of revenue for both organisers and financiers.
Online Betting & Casinos
This segment is focused on convenience, accessibility and growing demand for real-money play. Online gaming sites and casinos are taking advantage of more lenient rules in key markets, so that they now represent a more mainstream and profitable part of the gaming economy.
Spotlight on Online Gambling
Online casinos are no longer merely whirring slot machines; they’re pushing boundaries. Some of the top 20 online casinos have gone beyond traditional slots and table games, incorporating esports betting, skill-based game challenges and interactive live dealer games.
Why does that matter to investors? Easy. It signals flexibility. These platforms are captivating players where they are: at their phones, on streaming websites, and in hybrid entertainment spaces that blur the line between socialising and gaming. This flexibility is what can keep revenue streams consistent even when trends shift.
Why Investors are Paying Attention
The gaming market has something that a lot of others envy: loyal consumers who are spenders on a regular basis. It’s £3 ($5) on a character skin or £36 ($50) on a new game, but the spend is cumulative, and it doesn’t evaporate during poor economies.
And gaming pervades everywhere. A hit title in Japan can find fans in Brazil in days. And for companies, that global reach means multiple streams of revenue and endless room to grow.
Risks in Investment
There is no investment without risk. Regulations change overnight, especially in online gaming. Game developers also come and go with their biggest hit; one flop can jerk their stock price. And in this competitive environment, being new is a never-ending struggle.
Gaming Investment Strategies
Diversify among multiple corners of the sector. That way, you’re not betting everything on one game or one trend. Gaming-focused ETFs deserve a look as well if you enjoy a pre-packaged solution that spreads the risk.
The post Investment Opportunities in the Multi-billion-dollar Gaming Sector appeared first on European Gaming Industry News.
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