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SimWin Sports Signs Multi-Year Deal with Bidstack

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Bidstack, the technology company pioneering native in-game advertising, today announces the launch of Bidstack Sports – a dedicated division formed to expand the scope of access and depth of activation for sponsorship and fan engagement models in virtual sports environments. A multi-year technology partnership with SimWin Sports coincides with the launch and will see the world’s first virtual fantasy sports league integrate Bidstack’s enterprise technology across its growing universe of sports franchises and properties.
The foundational product launch for Bidstack Sports is a first-of-its-kind tech solution that enables both league and club rights holders to instantaneously deliver dynamic content and messaging within their virtual stadiums and environments, supporting the versatile control of highly-valuable digital spaces. This marks a step change for traditional sports sponsorship by establishing a technological gateway that enables real and virtual world activations to operate in parallel, unlocking new complementary revenue models, whilst simultaneously supporting next-gen fan engagement and continued industry growth.
Bidstack Sports is led by EA SPORTS veteran and former head of commercial partnerships for Madden NFL,Alex Nunez, who partnered with Pizza Hut to create the world’s first virtual stadium rights deal, inside Madden NFL 20.
Alex Nunez, SVP & Head of Bidstack Sports, commented:
“Each year, the advancements in sports simulation gaming are bringing fans closer to the real-world experience – from gameplay animation and athlete likenesses to the environmental and atmospheric detail of the most iconic venues in sport. Our mission is to help amplify that evolving realism, while introducing innovative commercial growth and fan-engagement opportunities in the virtual space made possible through Bidstack’s tech. The new product we’ve created addresses the largely untapped media values available for the sports industry in gaming by enabling publishers and rights holders to natively monetize and dynamically communicate inside virtual stadiums through a controlled content management dashboard. This tech solution represents a remarkable opportunity to drive net-new sponsorship revenues and increase communication with the next generation of fans.
“We’re incredibly proud to launch Bidstack Sports with SimWin Sports, a first-of-its-kind platform that resembles a traditional sports architecture of individual leagues and franchises portrayed in the virtual space; this partnership showcases the power, sophistication and control of Bidstack tech and shines the light on our potential to expand to every corner of the sports industry.”
SimWin Sports, the world’s first virtual sports league that provides daily fantasy players and esports fans with the ability to watch, predict, collect, play, and earn, will launch with a league of 32 American football teams before spanning out to basketball, soccer and other sports with teams and franchises under the stewardship of celebrity owners and sports stars, including Magic Johnson and Jerry Rice. Bidstack’s technology and new rights holder product will underpin SimWin’s stadium sponsorship and marketing ecosystem by allowing franchise owners to manage and monetise virtual environments through advanced audience targeting, native rendering and data processing capabilities.
SimWin Sports is led by fellow EA SPORTS veterans David Ortiz and Tom Goedde, with over 30 years of gaming experience each. In his video game career, Goedde excelled at product, brand and athlete marketing, and parlayed that into an impressive Real Money Gaming career launching the first U.S. online sportsbooks with DraftKings and taking them public prior to spearheading SimWin with Ortiz. Ortiz has been involved in the gaming industry since college and, through his innovation, has earned several prominent gaming awards, including a spot on the 100 Most Influential People in Gaming list.
SimWin Sports CEO, David J. Ortiz, said:
“Bidstack’s technology is a natural fit to power sponsorships in our sports metaverse. Advertising is critical to success in real-world and digital sports leagues, and Bidstack brings superior technology and capabilities to the games. Their ability to segment, target, and serve integrated, immersive ads authentically within the SimWin universe enables our franchise owners to curate unique stadium atmospheres for sponsors and fans. These uniquely designed game developer tools are unlocking new levels of growth potential for SimWin Sports.”
NFL Hall of Famer and Super Bowl Champion Marshall Faulk joins an all-star roster of SimWin franchise owners, having acquired the San Diego Battleships team. Kicking off the digital season, Faulk aims to draft the ultimate roster, driving his team to a historic inaugural championship.
San Diego Battleships Owner, Marshall Faulk, commented:
“Bidstack takes SimWin’s in-game advertising capabilities to the next level. My San Diego Battleships team utilizes this tech to mirror every aspect of a traditional pro sports sponsorship inventory, from ad space across jumbotrons and ribbon boards to stadium naming rights and jersey patch sponsors. With Bidstack, SimWin franchises maintain full creative control, supported by a range of data-targeting and advanced reporting capabilities that help demonstrate clear value to our sponsors. This tech is delivering the next generation of sports advertising within the next generation of sports gaming, and I’m excited to be a part of it all.”
Bidstack Sports will build on existing ties to the sports industry, which began with the iconic Football Manager franchise in 2017. James Draper, Founder and CEO of Bidstack, initially formed the lasting bonds between the company and both Football Manager’s Sports Interactive and Norwich City FC, which recently renewed its longstanding relationship with Bidstack to serve as its esports sponsor and fan engagement partner.
James Draper, Founder and CEO of Bidstack, said:
“Bidstack has been inseparable from the sports industry since we signed Football Manager more than five years ago. Even back then, as a small startup, we had the conviction to sponsor Norwich, knowing that sports would play a huge role in our future. I’m thrilled that Bidstack Sports will intensify our company’s bond to the sports industry.”
Bidstack’s in-game advertising technology has already been integrated into dozens of sporting titles, with the latest product iteration set to further develop Bidstack’s existing partnerships and introduce new growth strategies that accelerate an era of innovation within the sports industry.

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Astana to host IESF World Esports Championship 2027

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IESF signs host agreement with Kazakhstan’s Ministry of Tourism and Sports and the Qazaq Cybersport Federation in Astana.

Astana has been confirmed as the host city for the IESF World Esports Championship 2027 (WEC27), following a host agreement signing ceremony involving the International Esports Federation (IESF), the Ministry of Tourism and Sports of the Republic of Kazakhstan, and the Qazaq Cybersport Federation.

IESF said the event is expected to draw participation across more than 150 IESF Member Federations through the qualifiers, with national teams competing via IESF-recognized national member structures.

“WEC27 will be more than a championship. It will be a global celebration of nations, athletes, and the future of esports,” said Vlad Marinescu, President of IESF. “For every player, there is no greater honor than competing under their national flag and officially representing their nation on the world stage. That is what makes the World Esports Championship so powerful and so unique. In 2027, Astana will welcome the world and proudly stand as the Esports Capital in the World of Esports, uniting our Member Federations, athletes, fans, and communities. Kazakhstan has shown remarkable vision, ambition, and commitment, and we are confident that WEC27 will deliver an unforgettable championship and a lasting legacy for the global esports family.”

Yerbol Myrzabosynov, Minister of Tourism and Sports of the Republic of Kazakhstan, said: “We are honored that the International Esports Federation has entrusted Kazakhstan with hosting the World Esports Championship 2027. This reflects the confidence in our country’s ability to deliver an event of the highest international standard. Hosting WEC27 reinforces our commitment to advancing esports and creating new opportunities for young people through sport, technology, education, and international cooperation. We look forward to welcoming the World of Esports to Astana and showcasing Kazakhstan as a destination capable of delivering world-class international events.”

Kuanyshbek Yessekeyev, Chairman of the Board of Trustees of the Qazaq Cybersport Federation, added: “We sincerely thank the International Esports Federation for the trust and confidence placed in Kazakhstan to host the World Esports Championship 2027. This is a historic milestone for our esports community and a testament to the progress we have achieved together with our partners. Alongside IESF, the Ministry of Tourism and Sports, and our national stakeholders, we are committed to delivering an outstanding championship for athletes, fans, and the World of Esports. WEC27 will inspire future generations, accelerate the growth of esports in Kazakhstan, and strengthen our country’s position as a leading esports and digital innovation hub.”

IESF said more details, including schedule, qualification pathway, venues, official titles, ticketing, and the event program, will be announced in the coming months via its official channels.

The post Astana to host IESF World Esports Championship 2027 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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BLAST

BLAST opens New York HQ as 2025 revenue tops $133m on 40%+ growth

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Esports and live events operator says it stayed profitable in 2025 and plans 15 arena events across 13 cities in 2026.

BLAST has opened a New York City headquarters in Brooklyn as the company reported record growth and profitability in 2025, including more than $133 million in revenue and over 40% year-over-year growth.

The new U.S. headquarters is located at 45 Main Street in Brooklyn within a shared 55,000-square-foot office space. BLAST said the hub will support partnerships, live events and commercial growth across North America as it expands its U.S. operations.

The North American push is being led by Chief Business Officer Leo Matlock, who has relocated to New York, alongside Steve Rossi, who joined earlier this year as SVP of Brand Partnerships. BLAST said its U.S. team has grown to eight full-time employees.

BLAST said it has staged seven tier-one esports events in North America over the past 16 months, across Austin, Fort Worth, Boston, Raleigh, Los Angeles and Salt Lake City. The company cited “more than $102 million” in economic impact from the 2025 BLAST.tv Austin Major alone, including more than $9 million in hotel expenditures. It also recently announced the Rocket League World Championship will return to Fort Worth in September 2026.

In 2025, BLAST said its broadcasts delivered more than 2 billion live views globally and 300 million hours watched, spanning live events in 22 cities worldwide. The company also said it distributes content via 29 broadcast partners, including SuperSport, France TV and RTBF, reaching audiences in more than 150 territories and 30+ languages.

“Competitive entertainment has become one of the fastest-growing sectors in global media because it combines community, technology and live experiences in entirely new ways,” said Robbie Douek, CEO of BLAST. “The next generation of fans want entertainment that feels participatory, social and global by default. That shift is creating enormous opportunities for brands, publishers, creators and host cities, and we believe BLAST is uniquely positioned to help lead that evolution after a landmark year in 2025.” BLAST said it plans to host 15 arena events across 13 cities and three continents in 2026.

The post BLAST opens New York HQ as 2025 revenue tops $133m on 40%+ growth appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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BLAST reports 40% revenue growth in 2025, opens New York headquarters

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BLAST, the Denmark-founded competitive entertainment and esports events company, reported record growth and continued profitability in 2025 and said it has opened a New York headquarters as it expands across North America.

The company said it delivered more than 40% year-over-year growth and generated more than $133 million in revenue in 2025, while remaining profitable and continuing to invest in global expansion. BLAST said its U.S. headquarters at 45 Main Street in Brooklyn sits within a shared 55,000-square-foot office space and will serve as its central base for partnerships, live events and commercial growth across North America.

The expansion is being led by Chief Business Officer Leo Matlock, who has relocated to New York, and Steve Rossi, who joined earlier this year as SVP of Brand Partnerships. BLAST said its U.S. team has grown to eight full-time employees.

BLAST pointed to recent North American activity, saying it has hosted seven tier-one esports events across Austin, Fort Worth, Boston, Raleigh, Los Angeles and Salt Lake City over the past 16 months. The company said these events have generated economic impact for host destinations, including more than $102 million from the 2025 BLAST.tv Austin Major alone, including more than $9 million in hotel expenditures. BLAST also said the Rocket League World Championship will return to Fort Worth in September 2026.

On content reach, BLAST said its 2025 broadcasts delivered more than 2 billion live views globally and 300 million hours watched across live events in 22 cities, distributed through 29 broadcast partners across online platforms and linear broadcasters. “We’re seeing tremendous momentum globally and all across North America, not just in esports fandom, but in how brands, game publishers, cities and entertainment companies are thinking about gaming culture, engaging competitions and digital-first audiences,” said Leo Matlock, Chief Business Officer at BLAST. The company said it plans to host 15 arena events across 13 cities and three continents in 2026.

The post BLAST reports 40% revenue growth in 2025, opens New York headquarters appeared first on Americas iGaming & Sports Betting News.

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