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SimWin Sports Signs Multi-Year Deal with Bidstack

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Bidstack, the technology company pioneering native in-game advertising, today announces the launch of Bidstack Sports – a dedicated division formed to expand the scope of access and depth of activation for sponsorship and fan engagement models in virtual sports environments. A multi-year technology partnership with SimWin Sports coincides with the launch and will see the world’s first virtual fantasy sports league integrate Bidstack’s enterprise technology across its growing universe of sports franchises and properties.
The foundational product launch for Bidstack Sports is a first-of-its-kind tech solution that enables both league and club rights holders to instantaneously deliver dynamic content and messaging within their virtual stadiums and environments, supporting the versatile control of highly-valuable digital spaces. This marks a step change for traditional sports sponsorship by establishing a technological gateway that enables real and virtual world activations to operate in parallel, unlocking new complementary revenue models, whilst simultaneously supporting next-gen fan engagement and continued industry growth.
Bidstack Sports is led by EA SPORTS veteran and former head of commercial partnerships for Madden NFL,Alex Nunez, who partnered with Pizza Hut to create the world’s first virtual stadium rights deal, inside Madden NFL 20.
Alex Nunez, SVP & Head of Bidstack Sports, commented:
“Each year, the advancements in sports simulation gaming are bringing fans closer to the real-world experience – from gameplay animation and athlete likenesses to the environmental and atmospheric detail of the most iconic venues in sport. Our mission is to help amplify that evolving realism, while introducing innovative commercial growth and fan-engagement opportunities in the virtual space made possible through Bidstack’s tech. The new product we’ve created addresses the largely untapped media values available for the sports industry in gaming by enabling publishers and rights holders to natively monetize and dynamically communicate inside virtual stadiums through a controlled content management dashboard. This tech solution represents a remarkable opportunity to drive net-new sponsorship revenues and increase communication with the next generation of fans.
“We’re incredibly proud to launch Bidstack Sports with SimWin Sports, a first-of-its-kind platform that resembles a traditional sports architecture of individual leagues and franchises portrayed in the virtual space; this partnership showcases the power, sophistication and control of Bidstack tech and shines the light on our potential to expand to every corner of the sports industry.”
SimWin Sports, the world’s first virtual sports league that provides daily fantasy players and esports fans with the ability to watch, predict, collect, play, and earn, will launch with a league of 32 American football teams before spanning out to basketball, soccer and other sports with teams and franchises under the stewardship of celebrity owners and sports stars, including Magic Johnson and Jerry Rice. Bidstack’s technology and new rights holder product will underpin SimWin’s stadium sponsorship and marketing ecosystem by allowing franchise owners to manage and monetise virtual environments through advanced audience targeting, native rendering and data processing capabilities.
SimWin Sports is led by fellow EA SPORTS veterans David Ortiz and Tom Goedde, with over 30 years of gaming experience each. In his video game career, Goedde excelled at product, brand and athlete marketing, and parlayed that into an impressive Real Money Gaming career launching the first U.S. online sportsbooks with DraftKings and taking them public prior to spearheading SimWin with Ortiz. Ortiz has been involved in the gaming industry since college and, through his innovation, has earned several prominent gaming awards, including a spot on the 100 Most Influential People in Gaming list.
SimWin Sports CEO, David J. Ortiz, said:
“Bidstack’s technology is a natural fit to power sponsorships in our sports metaverse. Advertising is critical to success in real-world and digital sports leagues, and Bidstack brings superior technology and capabilities to the games. Their ability to segment, target, and serve integrated, immersive ads authentically within the SimWin universe enables our franchise owners to curate unique stadium atmospheres for sponsors and fans. These uniquely designed game developer tools are unlocking new levels of growth potential for SimWin Sports.”
NFL Hall of Famer and Super Bowl Champion Marshall Faulk joins an all-star roster of SimWin franchise owners, having acquired the San Diego Battleships team. Kicking off the digital season, Faulk aims to draft the ultimate roster, driving his team to a historic inaugural championship.
San Diego Battleships Owner, Marshall Faulk, commented:
“Bidstack takes SimWin’s in-game advertising capabilities to the next level. My San Diego Battleships team utilizes this tech to mirror every aspect of a traditional pro sports sponsorship inventory, from ad space across jumbotrons and ribbon boards to stadium naming rights and jersey patch sponsors. With Bidstack, SimWin franchises maintain full creative control, supported by a range of data-targeting and advanced reporting capabilities that help demonstrate clear value to our sponsors. This tech is delivering the next generation of sports advertising within the next generation of sports gaming, and I’m excited to be a part of it all.”
Bidstack Sports will build on existing ties to the sports industry, which began with the iconic Football Manager franchise in 2017. James Draper, Founder and CEO of Bidstack, initially formed the lasting bonds between the company and both Football Manager’s Sports Interactive and Norwich City FC, which recently renewed its longstanding relationship with Bidstack to serve as its esports sponsor and fan engagement partner.
James Draper, Founder and CEO of Bidstack, said:
“Bidstack has been inseparable from the sports industry since we signed Football Manager more than five years ago. Even back then, as a small startup, we had the conviction to sponsor Norwich, knowing that sports would play a huge role in our future. I’m thrilled that Bidstack Sports will intensify our company’s bond to the sports industry.”
Bidstack’s in-game advertising technology has already been integrated into dozens of sporting titles, with the latest product iteration set to further develop Bidstack’s existing partnerships and introduce new growth strategies that accelerate an era of innovation within the sports industry.

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$75 Million Prize Pool, Full Game Lineup and Schedule Announced for Esports World Cup 2026

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The Esports World Cup Foundation (EWCF) announced a total prize pool of $75 million alongside the full game lineup and schedule for the Esports World Cup 2026 (EWC), the world’s largest esports event, set to return to Riyadh, Saudi Arabia, from July 6 through August 23. More than 2000 players and 200 Clubs from over 100 countries will compete in 25 tournaments across 24 games over seven weeks to crown the next Esports World Cup Club Champion.

The record-breaking prize pool reflects the evolution of the EWC as a premier sporting event and the anchor multi-title competition within the global esports ecosystem. Delivered at scale for a third year through an established, cross-game format, the EWC brings together the world’s best players, Clubs, games and a global community of fans through a shared calendar that sets the rhythm of the global esports season.

“The life-changing prize pool exists to support the people at the heart of esports: the players and the Clubs that invest in them year after year. EWC is different because of the Club Championship. One title crowns a champion. EWC crowns the ultimate cross-game Club Champion,” said Ralf Reichert, CEO of the Esports World Cup Foundation.

In 2026, the EWC Club Championship, the EWC’s flagship cross-game competition, will award $30 million to the top 24 Clubs, an increase of $3 million year-on-year. The winning Club will receive $7 million, with increased prize allocations distributed across the remaining top finishing positions. Last year’s Club Championship title was decided in the final week of competition, with seven Clubs remaining in contention entering the closing stages.

Individual Game Championships will each carry their own prize pools, with combined allocations exceeding $39 million. The remainder of the prize pool will be distributed through a combination of Club and Player Awards, including MVP awards for each tournament and the Jafonso Award for players or Clubs that win a Game Championship after advancing from a Last Chance Qualifier, as well as through qualifying events hosted by partnered publishers and organizers ahead of the EWC 2026 main event in Riyadh.

Alongside the prize pool, EWCF will continue to operate ecosystem support programs, including the EWCF Club Partner Program and the Road to EWC qualification system. The 2026 Club Partner Program will again support a lineup of 40 top global esports organizations, while publisher-led circuits, tournaments, and grassroots events provide the foundation for the Road to EWC, giving more players and Clubs defined qualification pathways to compete in Riyadh.

Twenty-four competitive titles, including new additions Fortnite and Trackmania, will showcase the best Clubs, players and talent the esports world has to offer on stage at EWC 2026 in Riyadh this summer. The EWC 2026 lineup of games features: Apex Legends, Call of Duty: Black Ops 7, Call of Duty: Warzone, Chess, Counter-Strike 2, Crossfire, Dota 2, EA Sports FC 26, FATAL FURY: City of the Wolves, Fortnite, Free Fire, Honor of Kings, League of Legends, Mobile Legends: Bang Bang, Overwatch 2, PUBG: Battlegrounds, PUBG Mobile, Rocket League, Street Fighter 6, Teamfight Tactics, TEKKEN 8, Tom Clancy’s Rainbow Six Siege X, Trackmania, and VALORANT.

EWC 2026 competitions will be staged across seven weeks and multiple arenas, allowing several game championships to take place in parallel with a coordinated, multi-venue schedule designed to enhance fan experience and viewership across the lineup.

Tickets for EWC 2026 will be available at esportsworldcup.com, and through EWC 2026 international ticketing partners: Webook, Platinumlist, Damai, Maiseat, and Tixr. Early Bird tickets include Weekly Access Passes, Premium Tournament Passes, and Hospitality Packages for the Esports Embassy, the EWC’s premium on-site hospitality destination.

The announcement builds on the landmark success of the Esports World Cup 2025. In its second year, EWC reached 750 million viewers worldwide and generated 350 million hours watched, with peak concurrent viewership of 7.98 million during the League of Legends at EWC ‘25 tournament. Coverage was delivered across 28 platforms through 97 broadcast partners and more than 800 channels in 35 languages. Twenty-five tournaments spanning 24 games featured more than 2000 players representing approximately 200 Clubs from over 100 countries. In Riyadh, the EWC and its Festival welcomed more than 3 million visitors over the seven-week event.

The post $75 Million Prize Pool, Full Game Lineup and Schedule Announced for Esports World Cup 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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World Esports Summit Celebrates Its 10th Edition in Busan

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The World Esports Summit returns to Busan, South Korea, for its 10th edition, taking place on 10–11 February 2025.

Hosted at the Wyndham Grand Busan, the Summit will bring together 40+ speakers from the international esports ecosystem, including representatives from federations, publishers, global brands, sports organizations, technology companies, and public institutions.

Over the past decade, the World Esports Summit has provided a platform for dialogue and cooperation among stakeholders shaping the world of esports. The 2025 edition will continue this role, offering space for discussion on current developments, industry challenges, and future directions.

The Summit will feature contributions from a wide range of organizations, including Alibaba, FIBA, FIFAe, Tencent, Moonton, NetEase, FIA, Sportradar, EFG, Good Game, Telekom, among others.

Across two days, participants will take part in keynote sessions and panel discussions addressing topics such as esports governance, international collaboration, industry development, integrity, and the continued convergence of esports and traditional sports.

Further information on the program, speakers, and registration is available on the official World Esports Summit website.

The post World Esports Summit Celebrates Its 10th Edition in Busan appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Team Vitality Enters Age of Empires II Esports with Star-Studded Roster

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Team Vitality, one of the most influential names in modern esports, has officially announced its entry into the Age of Empires II competitive scene. This marks a major milestone: the merging of a contemporary esports powerhouse with one of the most iconic real-time strategy franchises in history.

Aiming for the Throne: Star-Studded Roster

Team Vitality isn’t just entering for exposure — they are targeting dominance. The team has assembled a roster featuring three of the most decorated players in Age of Empires II history:

  • Hamzah “Hera” El-Baher – The Golden Boy
    Known for his unmatched consistency and strategic mastery, Hera defines the modern AoE era. In 2023, he achieved a historic 14-tournament winning streak in S-Tier events. Fresh off his Red Bull Wololo: El Reinado 2024 victory, the current Player of the Year is set to continue his reign under the Vitality banner.
  • Kai “Liereyy” Kallinger – The Archer God
    Renowned for exceptional micro-management and aggressive play, Liereyy brings mechanical perfection and explosive strategies to the squad. A multi-time Red Bull Wololo Champion (II & IV), the Austrian star is widely regarded as one of the most spectacular talents in the game’s history.
  • Hernán “Hearttt” Pizarro – The Veteran Strategist
    With a professional career dating back to 2012 and 80+ tournament appearances, Hearttt is the rock of the team. Named Comeback Player of the Year 2023, the Peruvian strategist provides depth, resilience, and unparalleled tactical insight.

First Major Appearance: Red Bull Wololo 2026

Team Vitality’s AoE II roster will make its competitive debut at Red Bull Wololo 2026: Londinium, one of the most prestigious events on the global RTS calendar. Fans can expect high-level strategic gameplay and the start of Vitality’s quest for world championship titles in the genre.

“At Team Vitality, our expansion is always driven by a certain ambition: to compete for and win World Championships in the world’s most iconic games. Age of Empires and our new superstar lineup align perfectly with that vision… We are honored to be part of this history and can’t wait to welcome AoE fans into the Vitality Hive.” — Danny Engels, Corporate Director, Global Operations, Team Vitality

Why This Matters

Team Vitality’s entry into Age of Empires II is a significant moment for the RTS esports ecosystem:

  • It bridges legacy RTS titles and modern esports organizations.
  • Brings global visibility to Age of Empires II tournaments.
  • Sets the stage for strategic showdowns at major international events.

With Hera, Liereyy, and Hearttt, Team Vitality is positioned to challenge for the top spots in competitive AoE II and potentially reshape the RTS landscape for years to come.

The post Team Vitality Enters Age of Empires II Esports with Star-Studded Roster appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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