Asia
Xsolla announces new office opens in Kuala Lumpur!

Xsolla, a leading global video game commerce company celebrates opening a new office in Kuala Lumpur, one of the fastest-growing cities in Asia and the largest city in Malaysia. This will be the largest Xsolla office globally outside of Los Angeles, where it is headquartered. This expansion helps Xsolla offer its growing list of innovative products to even more game companies worldwide.
“We welcome Xsolla’s entry into Malaysia, and their confidence in our digital content ecosystem is a glowing endorsement of Malaysia’s capabilities and capacities. We will continue to strive to facilitate further expansion and growth of key partners in utilising the nation as a hub to land and expand to the wider ASEAN region. With the new national strategic initiative, Malaysia Digital (MD), in place, we are confident that Malaysia will continue to be the digital hub of choice,” said Ts. Mahadhir Aziz, CEO of MDEC.
Xsolla provides industry-leading solutions helping mobile, pc, and web-based video game developers to expand their audiences and monetize their games better. The expansion into Kuala Lumpur is in line with the growing number of gamers and mobile game companies in Asia, enabling Xsolla to provide products that align with market needs and help our partners engage directly with consumers.
“Xsolla has recognized the importance of growth within the gaming industry and the region. By establishing a local entity within Kuala Lumpur, we will expand our network to help developers provide exclusive access to gamers and their preferred payment method to purchase their favourite games,” said Ilya Mamontov, Managing Director of Xsolla in Malaysia. “Because of our regional expansion, we will be adding new talent to the Xsolla development team here in Kuala Lumpur to support the local efforts and our global team.”
Xsolla helps video game developers fund, launch, market, monetize and sell their games in over 200 countries worldwide. Its advanced tools and services can enable developers to accelerate their gaming business by reaching players who want to pay for their gaming experiences using their preferred payment method locally. Xsolla has already helped provide developers with access to new gamers by enabling transactions in 130+ currencies and 20+ languages.
“We are making great strides around the world to help our partners market, sell and monetize their games in over 200+ regions,” said Chris Hewish, President of Xsolla. “As a global company, this office opening will continue our mission of helping our game partners achieve even greater success in this ever-evolving market.”
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Asia
NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025

NODWIN Gaming, South Asia’s leading esports and gaming company, has announced that Sony LIV has acquired the Hindi and English language media rights for select matches of the Esports World Cup (EWC) 2025, further amplifying the tournament’s reach and representation across India.
As part of the partnership, Sony LIV will stream select matches from the Esports World Cup in India, bringing the action to millions of fans in languages they resonate with. The Hindi-language broadcast will be available exclusively on the Sony LIV app and official website.
In addition, Sony LIV will also stream the weekly shows, behind-the-scenes features and player interactions spotlighting EWC athletes and teams, curated for both core and casual esports audiences. This collaboration follows NODWIN Gaming’s recent partnership with the Esports World Cup Foundation (EWCF) to manage media rights and regional distribution across South Asia.
Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, said: “Our goal is to bring the Esports World Cup to as many passionate fans across South Asia as possible, and this partnership with Sony LIV is a major step in that direction. It combines Sony LIV’s incredible reach with NODWIN’s focus on building localized, fan-first esports experiences. With both Hindi and premium English content, we are creating a viewing experience that feels personal, immersive, and truly regional.”
With the addition of Sony LIV as the exclusive Hindi broadcast partner and NODWIN Gaming as the strategic regional media and marketing partner, the EWC is poised to reach unprecedented heights in South Asia. This aligns with the mission of making esports more inclusive, accessible and locally relevant.
With top-tier Indian talent competing across multiple titles, the Esports World Cup 2025 presents a unique opportunity to showcase India’s growing presence in global esports and to unite audiences around a shared national dream.
The post NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025 appeared first on European Gaming Industry News.
Asia
SEGA SAMMY CREATION Launches “Prosperity Peaks™” in Macau

SEGA SAMMY CREATION INC. proudly announces the first installation of Prosperity Peaks™, the latest addition to their successful Dice series, now live on casino floors in Macau. Building on the proven success of its earlier Dice games, this new title continues the legacy with powerful features and a design tailored for Asian players.
The Asian themed Prosperity Peaks™ retains the fan-favorite Dice Wild and Wild Reels features that have defined the series, while introducing an enhanced Jackpot Bonus that delivers more frequent and rewarding win opportunities. Players will experience the thrill of hitting Jackpots more often, adding extra excitement to every spin.
The company stated today that “The Prosperity Peaks™ Link game is designed uniquely for Asia and it’s highly anticipated when we first showcased in recent gaming shows. We deliberately brings all the elements fun and excitement to promote better entertainment on the gaming floor altogether.”
The initial launch in Macau is just the beginning. Prosperity Peaks™ will also be coming soon to additional properties throughout Macau and extended to other key markets.
The post SEGA SAMMY CREATION Launches “Prosperity Peaks™” in Macau appeared first on European Gaming Industry News.
Asia
12BET Goes Crypto with Big Rewards

As cryptocurrency adoption surges worldwide—driven by landmark legislation and growing investor confidence—12BET, continues to lead in embracing digital innovation. Recent U.S. Congressional moves to pass crypto-focused legislation, alongside India’s evolving regulatory stance, mark a global shift towards mainstream acceptance of digital assets.
12BET, a pioneering name in the igaming world since 2007, invites crypto users to experience fast, secure and flexible transactions through its wide range of supported cryptocurrencies. Players can choose from the widely used USD-pegged stablecoin USDT (Tether), Bitcoin (BTC), Ethereum (ETH) and the community-favourite Dogecoin (DOGE). These crypto-friendly payment options ensure seamless access to 12BET’s full entertainment portfolio—meeting the expectations of a new generation of tech-forward players.
“As cryptocurrency continues to reshape how people handle money, we’re proud to give our players modern payment options that reflect our values of fairness and transparency. We’re building a platform that moves in step with global innovation and player-first features,” said Rory Anderson, spokesperson for 12BET.
To celebrate this growing momentum, 12BET is offering all eligible users a spin on their Lucky Wheel, with prizes including an iPhone 16 Pro Max, a 2.5g 999 gold bar and a DJI Osmo Pocket 3—available for a limited time.
This move comes amid growing global crypto adoption, with recent legislative efforts like the GENIUS Act and CLARITY Act in the US, and increased regulatory clarity in markets like India. As the global crypto market surpasses $4 trillion, 12BET is doubling down on its mission to deliver a future-ready, player-first gaming experience.
The post 12BET Goes Crypto with Big Rewards appeared first on European Gaming Industry News.
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