Caesars Entertainment
Roc Nation Joins SL Green and Caesars Entertainment as Partner in Times Square Gaming Bid to Revitalize The World’s Top Tourism Destination
Roc Nation, the full-service entertainment agency founded by JAY-Z, will be the official entertainment partner of SL Green and Caesars Entertainment in their bid for a new, state-of-the-art gaming facility at 1515 Broadway in Times Square. The partnership brings together three best-in-class organizations – New York’s largest owner of office properties, the nation’s leading gaming company and the world’s preeminent entertainment company – to deliver a crucial plan for the world’s top tourist destination. As a partner in the project, Roc Nation will help revitalize Times Square by partnering with neighborhood organizations to re-imagine programming in the district’s famous “bow tie.”
“New York is a beacon, the epicenter of culture. We have the opportunity to create a destination at the heart of Times Square, the true crossroads of the world,” said Shawn “JAY-Z” Carter. “My partnership with SL Green and Caesars, this coalition, has all the promise and commitment to economic opportunity, growth and enrichment for the community, and everyone who visits the Empire State.”
“There’s no better partner than JAY-Z and Roc Nation to help Caesars Palace Times Square ensure that Times Square remains a global entertainment hub and an economic engine for New York,” said Marc Holliday, Chairman & CEO of SL Green. “Together, we will bring the nearly 130 million annual pedestrians a stronger and more exciting Times Square to visit, reunifying the bow tie around a new set of innovative programming that will appeal to New Yorkers and tourists.”
“We are thrilled to have Roc Nation and JAY-Z join our partnership to bring Caesars Palace to Times Square. They are one of the most pioneering entertainment groups in the world, with New York embedded in their DNA,” said Tom Reeg, CEO of Caesars Entertainment. “Times Square has been the heartbeat of American Entertainment for over a century. Through our shared vision, we will build a world-class destination specifically designed to complement and elevate today’s Times Square experience, ensuring it remains a magnet for visitors and a hub of creativity for years to come.”
Caesars Palace Times Square will not only provide billions in tax revenue to New York City and State, it will also accelerate New York’s economic recovery through strategic partnerships with area businesses utilizing its industry-leading loyalty program Caesars Rewards, home to more than 65 million members. Caesars Rewards members will be able to use credits at Broadway shows, local hotels, restaurants, retail stores, comedy clubs, entertainment venues, and more, driving more tourists and New Yorkers to area businesses and creating thousands of direct and indirect jobs in and around Times Square, including:
- 7 million+ net new visits to Times Square annually
- 600,000+ new overnight visits to local hotels
- 7 million+ new meals for local restaurants
- $166 million+ new retail spending
- More than $65 million in new annual Broadway ticket sales, supporting 500 theater district jobs
Caesars Palace Times Square is supported by a broad coalition of Times Square stakeholders representing construction labor, Broadway labor, restaurants, hotels, small businesses, theater and local residents.
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1X2 Network
1X2 Network launches iCasino content in West Virginia with Rush Street, Caesars and Fanatics
1X2 Network has launched in West Virginia, marking its second regulated US market. The supplier said a first set of games went live on 3 June 2026 with Rush Street, Caesars Entertainment and Fanatics Casino.
The company entered North America in Michigan two years ago and said it is expanding US distribution off the back of performance there. 1X2 Network did not disclose commercial terms or rollout timelines by operator.
Among the initial titles going live in West Virginia are 3 Hot Chilli Peppers and 3 Porky Banks Hold and Win. The company said both games have been “ranked as top performers in North America” and are aimed at West Virginia’s “core 30-39 year old iGaming demographic.”
Kevin Reid, CEO at 1X2 Network, said: “Buoyed by the performance of our top tier titles in Michigan, we felt the time was right to step up our US expansion plans, and in Rush Street, Caesars Entertainment and Fanatics Casino, we couldn’t think of three better operators to debut our launch into West Virginia.
“Having already worked with these brands in the Great Lakes State, we’re confident that games like 3 Hot Chilli Peppers and 3 Porky Banks Hold and Win will deliver the same great results for them in West Virginia. We also have deals in the pipeline to go live with a number of other big-name operators which will further cement our presence in North America.”
The post 1X2 Network launches iCasino content in West Virginia with Rush Street, Caesars and Fanatics appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
1X2 Network
1X2 Network officially launches in West Virginia
Market-leading software provider accelerates US expansion plans as fan favourite games go live in the Mountain State with Rush Street, Caesars Entertainment and Fanatics Casino.
1X2 Network, the rapidly-expanding software provider and aggregator known in the industry for its top performing icasino content, has announced it has officially entered its second US state after launching a first set of games with Rush Street, Caesars Entertainment and Fanatics Casino.
Having made its North American debut in Michigan two years ago, 1X2 Network has already established a strong rapport with a number of US operators due to the strong performance of its titles, and this will undoubtedly help the provider get off to a winning start in the Mountain State.
Among the first wave of releases to feature at Rush Street, Caesars and Fanatics will be 3 Hot Chilli Peppers and 3 Porky Banks Hold and Win, which have already been ranked as top performers in North America, with both games being perfectly tailored to West Virginia’s core 30-39 year old iGaming demographic.
Moving forward, 1X2 Network will continue launching titles from its 2026 roadmap on both platforms to bring West Virginia players an even greater choice of quality iCasino content, and the provider also has plans to launch with several more big-name brands in the state before the year is out.
With the WV entry being another major milestone for 1X2 Network’s expansion in North America, the provider will continue to develop games that resonate with players across the US and Canada, and is already targeting New Jersey, Connecticut and Alberta as potential new markets in future.
Kevin Reid, CEO at 1X2 Network, said: “Buoyed by the performance of our top tier titles in Michigan, we felt the time was right to step up our US expansion plans, and in Rush Street, Caesars Entertainment and Fanatics Casino, we couldn’t think of three better operators to debut our launch into West Virginia.
“Having already worked with these brands in the Great Lakes State, we’re confident that games like 3 Hot Chilli Peppers and 3 Porky Banks Hold and Win will deliver the same great results for them in West Virginia. We also have deals in the pipeline to go live with a number of other big-name operators which will further cement our presence in North America.”
The post 1X2 Network officially launches in West Virginia appeared first on Americas iGaming & Sports Betting News.
Ben Wood CCO at Playson
Playson strengthens North American footprint with Caesars Entertainment partnership
Launch brings slot studio’s award-winning portfolio to an increased player base across Ontario
Playson, the accomplished digital entertainment supplier, has secured its latest partnership in Ontario with Caesars Entertainment, bringing a new portfolio of titles to Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino.
The agreement will see Playson elevate the industry-renowned operator’s comprehensive online slot collection with an array of top-performing releases from its Hold and Win library, integrated via Light & Wonder’s aggregation platform.
Titles including 4 Pots Riches: Hold and Win, Thunder Coins: Hold and Win and Diamonds Power XXL: Hold and Win will enable players across the province to enjoy feature-led, captivating gameplay experiences, which have already proven successful since Playson first entered the market in 2022.
Playson’s latest tie-up highlights the international recognition of its brand, with its extensive portfolio continuing to drive long-term value for operators worldwide.
Ben Wood, CCO at Playson, said: “Caesars Digital is a prestigious entertainment brand and this partnership reinforces our commitment to deliver player-favourite content to the world’s leading casino operators. We look forward to bringing our proven portfolio to an increased number of players across Ontario and continue strengthening our North American footprint.”
Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, said: “The addition of Playson’s established portfolio of titles broadens the online casino offering for our players in Ontario. This partnership reflects our ongoing focus on advancing the online casino experience across our platforms.”
The post Playson strengthens North American footprint with Caesars Entertainment partnership appeared first on Americas iGaming & Sports Betting News.
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