Gaming
Exclusive Q&A w/ Antoine Jullemier, VP of Gaming at Bidstack
Tell us about your career to date and how you came to join Bidstack? (highlights and stories)
I’ve been immersed in the video games industry, digital environment and ad tech for the last 7 years, and specialise in advertising and monetisation. In 2016, I left my dear France to join the London branch of the French ad-exchange Mozoo and develop the Surikate product in Europe, which was the direct performance arm of the business (UA) for leading games and lifestyle apps. Following a period of significant growth, Mozoo acquired AdinCube in 2017, a leading ad mediation platform for game app developers. Here I was given the opportunity to join the new team, where I utilised my expertise to secure publisher partnerships across the EMEA region. A year later, in 2018, following a rapid period of expansion, AdinCube was acquired by Ogury, where I successfully built the gaming publisher portfolio from the ground up. Here I was able to onboard game studios such as Miniclip, Kwalee, Outfit7, Crazy Lab Games, Good Job Games and many more. In 2021 I was given the opportunity to join Bidstack to scale up the publisher portfolio across mobile, PC, and console and I am now responsible for the supply side of the business in Europe and in various other markets globally.
What does your role as ‘VP of Gaming’ at Bidstack entail?
Primarily it is focused on managing and working with a young and entrepreneurial team who are passionate about gaming and helping game developers and publishers to unlock a new, incremental revenue stream that protects the gaming experience for the end user.
Reporting to our US-based SVP Gaming, my role is essentially to lead business development for Europe with game developers and publishers across the UK, EMEA and other international territories.
Our mission is to educate studios on the benefits of integrating Bidstack’s monetisation technologies, regardless of platform and structuring deals with AAA publishers, leading game studios, and AAA titles.
What drew you to the games industry?
My path into gaming was carved out quite naturally. If I take a step back, I’ve always been passionate about gaming and have been a player myself for as long as I can remember. I can still see myself playing the SEGA Mega Drive with my brothers and spending hours on my Gameboy or Nintendo DS before evolving with each generation of new consoles like the PS1, PS2, the Xbox 360 etc.
When I started my career, I began in digital and advertising on mobile, first on the UA side of things at Surikate from Mozoo and then on the in-game monetisation side through various ad mediation platforms and ad networks; this gave me the opportunity to engage with game studios for the very first time.
The creativity, genuine talent, and passion surrounding these individuals really made an impression on me, and I found it amazing to discover more about programmatic exchanges and all the rules, processes and technical considerations that were happening in the background of the games themselves in order to drive revenue for those studios.
Today, I’m very grateful to work within such a fast-growing and ever-evolving industry. The gaming market is a multi-billion dollar industry that engages around 3 billion gamers yearly, and that number only looks set to grow.
The industry is no longer a niche interest; video games are now mainstream and very much a part of everyday life for billions. Advertisers have started to pay more attention to that in addition to their traditional media mix like TV, Print or Social Media, which makes it the best place to be, in my opinion.
What’s super exciting in our industry is that you can never get bored. From new user privacy and data protection laws, new monetisation formats and gaming platforms to record-breaking mergers and acquisitions, there is always something new happening.
Are you a gamer in your downtime/what do you play?
I’m still a gamer myself, mainly on console. I’m a big fan of my PS5, and if you don’t find me hitting some COD Modern Warfare 2 these days, I will probably be trying to finish Elden Ring!
Bidstack is an in-game advertising and video game monetisation platform. What does this mean in practice?
Bidstack’s mission is to empower game developers to dynamically control and monetise space within and around their gaming environments.
Our programmatic platform pioneered how brands deliver ads into natural spaces within video games – with these brand experiences varying from trackside banners and cityscape billboards to pitchside LED boards, skins and other contextually relevant surfaces within a gaming environment.
The platform was designed with performance in mind, and all of our products ensure stability and security for our partners across their in-game, rewarded video, and in-menu inventory. Our proprietary technology also ensures that the realism of a game is maintained by rendering effects on top of creatives to make them a seamless part of the experience.
Bidstack gives publishers total control over what appears in their games via our AdConsole – here; they are able to approve or reject ads in real-time before they appear in their gaming environments. We further bolstered our ad quality capabilities with the acquisition of Pubguard (a malvertising and ad quality platform) in 2019, with their suite of tools ensuring that we deliver a premium advertising experience for our partners and maintain strict category exclusions.
Bidstack delivered the world’s first programmatic in-game campaign in 2018. Since then, we have grown from a team of 4 staff to more than 80 across 5 international locations and became a public company listed on the London Stock Exchange. We also have a unique sales footprint thanks to our strategic partners and secured a strong portfolio of +150 games across Mobile, PC and Console.
However, Advertising represents just one use case for our technology, with many of our gaming partners utilising the platform as a content management tool to reduce dev cycles and manage brand licensing relationships across their titles.
What are the benefits of in-game advertising for developers and players?
The benefits are numerous. Our technology unlocks a new, sustainable route to revenue for publishers, which is non-intrusive and can work alongside existing monetisation strategies.
Developers can now authentically recreate real-world environments in which audiences have come to expect the presence of realistic advertising, including billboards, banners or product placements across in-game, in-menu and rewarded video formats.
We are the leading solution when it comes to helping developers across all platforms (Mobile, PC, Console, Metaverse) navigate the waves of the medium successfully, opening this new incremental revenue and reducing ad pressure with a better user experience.
In a world where the vast majority of gaming ads are performance-based, the brand advertising we offer reduces churn rates and increases user retention for developers, making the game a more premium and safe environment.
This leads me to the player benefits. Unlike other digital ad types, in-game advertising also sits better with consumers. Seven in 10 UK gamers feel positive or neutral towards organically embedded in-game advertising. Among console gamers, 22% are more likely to buy brands advertised in games.
While some existing and well-established ad formats can be intrusive (full-screen unskippable ads etc.), when done well, in-game advertising, fully native and blended in the environment in a non-clickable way, can really increase the immersion and make the game a more realistic experience. I would personally love to stumble across a billboard promoting the latest smartphone from a real brand when walking around Night City in CyberPunk. This would look awesome and make me feel this is kind of real!
What’s the best in-game ad you’ve seen lately?
Probably our campaign with Paco Rabanne and Starcom into Rezzil, which won the Best Regional Campaign – North America at the TheWires 2022 ceremony recently. It delivered impressive results through the use of contextual and virtual reality, leading the way for future opportunities in that space.
What are some of in-game’s challenges, and how can they be overcome?
One key challenge is the fact that every player is different, especially within the free-to-play arena, and will react to a game’s experience in their own way, so it’s important to explore different ways to monetise your titles.
Harmony between in-app purchases and in-game advertising is key. Both solutions are complementary and need to work in the right balance. As I was saying earlier, there are so many innovative formats in the market now that game developers have a real opportunity to support the development of their games whilst enhancing the experience for players.
Another challenge is keeping up with the new innovations that are driving value in a constantly evolving market. To stay ahead of the game, I think you have to build trust with your players and show them respect by leveraging quality branding ads in formats that are designed to enhance their playing experience rather than polluting the game experience with overly intrusive, non-relevant advertising that will damage the whole experience.
So with players now less accustomed to paying for accessing their favourite games and increasingly frustrated with intrusive monetisation methods, many developers are now turning to in-game advertising as an option that works for game creators and players alike.
Looking forward, what can we expect to see from Bidstack – and you – in 2023?
Bidstack is in a stage of exciting growth. We recently announced some huge hires in the US and 2023 shows no sign of slowing down. Next year, we anticipate expanding our range of products and ad formats, bringing on board more games studios and brands, and further growing our talented team. For me personally, a part of my job that I love is attending amazing technology conferences and gaming events. With the world now fully opened up again, 2023 presents amazing opportunities for us to get our technology in front of the world’s best publishers and brands.
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Circus Jackpot
TaDa Gaming Releases Circus Jackpot
Award-winning TaDa Gaming has built a name for delivering differentiation for operator platforms with its unique fish-shooting games. Combining the thrill of cinematic video animations with recognisable casino mechanics, these multiplayer games offer a new way to play and win with skill-influenced challenges and in-game progression.
Latest release, Circus Jackpot, takes the action into the Big Top Tent for a fantastical procession of characters, creatures and Awakening Bosses, each one bringing multipliers and triggering bonus games when players successfully take them down.
And this is no ordinary circus: shoals of lower value fish swirl around the tent to bring easy win multipliers from 2x – 20x while Giant Medium Fish raise the game to 80x and the Golden Killer Whale offers up to 100x.
A colony of crabs including Bomb, Drill, Hammer and Wheel versions can each deliver a unique effect when triggered. The Hammer Crab can unleash the power of thunder and the Wheel Crab triggers a bonus roulette game for up to 800x; while the Bomb Crab will detonate a chain bomb attack and the Drill Crab will penetrate through the crowd for maximum impact on explosion.
Players can be strategic on timing blasts. Capturing the Lightning Chain Fish will trigger the Lightning Chain and take out fish, one by one; while the Vortex Fish will create a sea of swirling water that sucks all the surrounding creatures into it.
With up to four players in Circus Jackpot at any time, the first shots are fired from Rocket Cannon positions. Each shot builds up the Free Deep Sea Whirlpool weapon which can be strategically used for full screen wipeouts; while a random Flame Bomb can also trigger, adding to the excitement and win potential.
Weaponry is further enhanced by the Tiger Power and Dragon Power uplifts, designed to take down the Awakening Bosses. These are the Mermaid (100x – 1200x); the Ghost Ship (100x – 1200x); the Thunder Dragon with up to 1980x; and the Wild Hog(60x – 2500x).
Capture any of these Bosses and watch their effects from performances and collisions to raise the multiplier, to the Wild Hog bonus game of Tug of War, where the generous piggy will give 60x – 200x to losers while winners can pull 220x – 2500x.
New characters to appear in Circus Jackpot include the Cash Clown and King Tiger. Targeting the unicyclist Cash Clown will build the multiplier to 350x while a successful shot will make the Clown spin his magic hat in a superb bonus game animation and pull out Coins (10x), White Rabbits(20x – 150x) or the King Tiger Boss, who brings the biggest game multiplier of all.
King Tiger is the star of the show. His party piece is to jump through the Consecutive Fire Rings and Colour Fire Rings at high speed, increasing the multiplier as he soars through the hoops.
Each mile covered is shown on the screen in a spectacular animation. And if King Tiger Boss can clear all the hoops in the challenge, he’ll provide up to a staggering 4800x win potential.
With Mega, Major and Mini jackpots also to be won, this is the new shoot and win game that will have players glued to the screen.
A straightforward UI holds all the controls, with added features for Aim to target specific creatures and Auto to create target lists, giving players strategic agency. Simple rules and descriptions of the characters and their effects make onboarding easier and enable players to get straight into the action with Circus Jackpot.
Sean Liu, Director of Product Management, TaDa Gaming, said: “TaDa’s glocalisation skills enhance our standing as the No.1 provider for fish-shooting. Circus Jackpot takes the highlights from the fish-shooting genre and seamlessly builds in new Bosses and features to deliver big potential in an expertly localised adventure to suit all player levels.”
Available in over 15 languages with 100+ currency choices, Circus Jackpot is available to play from 10th February 2026.
The post TaDa Gaming Releases Circus Jackpot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Brazil
Brazil: Regulation, market dynamics and tax pressure shape a new phase for iGaming
The past week has clearly highlighted how the Brazilian iGaming and sports betting market is moving into a more structured, institutionalized and, at the same time, more demanding phase.
Decisions by the federal government, official data released by the Ministry of Finance, and private initiatives focused on regulatory intelligence point to an ecosystem that is leaving behind its experimental stage and entering a cycle of regulated consolidation.
More than isolated developments, recent events reveal a shift in posture by both public authorities and market participants.
Brazil is no longer treating the sector merely as a new source of tax revenue, but increasingly as an industry that requires governance, legal predictability, systemic oversight and clearly defined enforcement mechanisms.
This approach repositions the country on the international radar, bringing it closer to more mature jurisdictions and raising the level of responsibility for all stakeholders involved.
At the same time, the rapid expansion in the number of authorized operators, the broadening of the regulatory scope beyond B2C activities, and the advancement of the tax debate are creating a more competitive and selective environment.
Operating in Brazil continues to offer scale and growth potential, but it now requires strategic planning, robust compliance capabilities and continuous monitoring of the political and regulatory landscape.
The themes that defined the week help illustrate how Brazil is laying the foundations for its new phase in iGaming — one in which growth, institutional control, market intelligence and tax pressure move in parallel and begin to define who is truly prepared to remain and compete in the medium and long term.
Regulation moves beyond operators
One of the most relevant developments of the week was the launch of a public consultation by the Ministry of Finance to discuss regulatory requirements applicable to suppliers within the betting and iGaming sector.
The initiative is being led by the Secretariat of Prizes and Betting (SPA), the body responsible for implementing and supervising the regulated market, currently operating under the Ministry headed by Fernando Haddad.
Until now, Brazil’s regulatory process has been heavily focused on B2C operators.
With the new consultation, the scope expands to encompass the entire value chain that supports the ecosystem, including technology providers, gaming platforms, aggregators, betting systems, payment methods, KYC, AML, anti-fraud and compliance solutions.
In practical terms, the government is signaling its intention to establish minimum operating criteria, technical responsibilities and compliance standards for suppliers as well, reducing grey areas and operational risks.
The proposal
The proposal follows the logic adopted in more mature regulated markets, where oversight is not limited to consumer-facing offerings but extends to the technological and financial infrastructure behind the operation.
For supplier companies, this represents a significant structural shift.
In addition to increasing adaptation and compliance costs, regulation is likely to redefine commercial relationships, requiring closer alignment between licensed operators and their technology partners.
At the same time, it creates a more predictable environment, with clearer rules and lower exposure to regulatory risk in the medium and long term.
The move also reinforces a clear political message: Brazil does not intend to build its regulated market with a purely permissive or revenue-driven approach.
The expansion of the regulatory scope indicates a strategy of systemic control, aimed at sustainability, operational integrity and greater institutional credibility in the eyes of investors and international bodies.
Official operator list confirms accelerated expansion in Brazil
The publication by the Ministry of Finance of an official list of 184 platforms authorized to operate in Brazil’s regulated online betting market confirms the speed at which the sector has expanded since the new legal framework came into force.
The list, released by the Secretariat of Prizes and Betting (SPA), includes operators deemed eligible to operate in the country under the rules established by the federal government.
The figure is striking not only for its size, but for what it represents in terms of competitiveness and market maturity.
In just a few months, Brazil has moved from a largely unregulated landscape to a formally structured ecosystem, with authorization criteria, compliance requirements and centralized supervision.
According to the Ministry of Finance itself, the publication of the list aims to provide market transparency, guide consumers and signal which companies meet the legal requirements to operate while the licensing process is finalized.
It also serves as a tool to organize the sector at a time of transition from an informal market to a fully regulated model.
As the ecosystem becomes increasingly crowded, simply holding a license ceases to be a competitive advantage and becomes a minimum condition for remaining in the market.
Competition is likely to shift toward factors such as operational efficiency, financial robustness, brand positioning, cultural adaptation to the local audience and the ability to operate within a more stringent regulatory environment.
For international operators, the list also serves as a barometer of global appetite for the Brazilian market, now viewed as one of the most promising — and simultaneously most challenging — among newly regulated jurisdictions.
The full list of authorized platforms is available on the official federal government website.
Data and Intelligence take center stage
Oddsgate launches “Brasil On Track”, a strategic platform for Brazil’s regulated iGaming market
Oddsgate has announced the launch of “Brasil On Track”, a strategic platform designed to help operators and ecosystem participants navigate Brazil’s regulated iGaming market.
The initiative was presented on February 5, 2026, at a time when Brazilian regulation marks its first year under Law 14.790/2023, which introduced greater legal clarity, a defined tax structure and compliance requirements for the sector.
“Brasil On Track provides real-time monitoring of regulatory milestones, market indicators and operational requirements, connecting legal updates to direct business impact and linking directly to official sources,” Oddsgate stated in its launch announcement.
The platform was designed to transform regulatory complexity and legal obligations into a continuous, accessible intelligence framework.
Its features include:
- live tracking of regulatory updates and pending legislation; an operational map translating legal changes into practical compliance actions
- market intelligence on player demographics and key performance indicators
- visibility into tax structures, licensing stages and market entry requirements; and specific focus areas covering KYC (Know Your Customer), AML (Anti-Money Laundering), self-exclusion tools, consumer protection and responsible gaming.
According to Oddsgate’s Director of Regulatory Affairs, Valter Delfraro Jr., Law 14.790/2023 marked a milestone that “ended years of uncertainty and provided legal security and operational clarity.”
He emphasized that this new phase places Brazil’s gaming sector on equal footing with mature markets, increasing international competitiveness and attracting global investors.
“We have transformed regulation into a practical, ongoing guide to operating in Brazil with less risk and greater clarity,” added Wagner Fernandes, Oddsgate’s Chief Marketing Officer, noting that the platform is designed to equip teams entering, expanding or optimizing operations in the country.
The launch of “Brasil On Track” comes amid a rapidly evolving regulatory environment in Brazil, where, according to official data from the Ministry of Finance, the sector generated approximately BRL 36 billion in gross gaming revenue between January and September 2025, with BRL 3.3 billion collected in federal taxes during the same period — highlighting the scale and dynamism of the national market.
The arrival of this tool reflects a growing demand for structured market intelligence, indicating that operators and suppliers are seeking not only news and updates.
But solutions capable of integrating regulatory data with real-time operational and strategic insights.
Taxation moves to the center of the debate
While regulation advances and the market becomes more organized, the tax debate has emerged as one of the most sensitive issues of the moment, both for the government and for industry participants.
The possibility of a total tax burden of up to 42% on iGaming and sports betting is no longer merely theoretical; it is being actively discussed with direct political and economic implications — including in exchanges between Finance Minister Fernando Haddad and industry representatives.
Commenting on proposals to increase taxation, Pietro Cardia, legal director of the National Association of Games and Lotteries (ANJL), warned that tax hikes above international standards could undermine the economic performance of companies operating legally and compliantly in Brazil.
João Fraga, CEO of payment solutions provider Paag, highlighted that tax changes in such a young market could directly impact business strategies, particularly less than a year after operations began under the new regulatory framework.
Organized industry groups have also publicly reinforced the need to balance tax collection with the sector’s ability to compete in a market where illegal operators remain strong.
Organizations such as the Brazilian Institute for Responsible Gaming (IBJR) stress that if tax policy focuses solely on revenue generation without a parallel strengthening of enforcement against unlicensed operators, regulated players may lose ground to the informal market, increasing risk and eroding fiscal revenues.
This discussion returns to the center of the agenda at a time when the Ministry of Finance and the National Congress are debating broader fiscal adjustments in the country — debates in which betting taxation has been explicitly mentioned as part of wider revenue-raising proposals.
The weight of this tax burden is being assessed not only in numerical terms, but also in terms of its impact on investment in product development, technology, compliance and consumer protection, placing operators and suppliers in a dilemma that goes beyond a simple cost calculation.
A larger, clearer — and more demanding market
The week’s developments point to a common denominator: Brazil is rapidly moving toward a more structured, but also more rigorous, regulated market. There is greater legal clarity, stronger institutional control and increased competition, but also higher costs and far less room for improvisation.
For those monitoring Brazil as part of an international strategy, the moment calls for careful analysis. The country continues to offer scale and potential, but now demands regulatory maturity, fiscal planning and a long-term perspective.
The consolidation of iGaming in Brazil is entering a decisive phase.
The combination of broader regulation, growth in the number of operators, professionalization of market intelligence and rising tax pressure is shaping a more predictable — and at the same time more selective — environment.
Brazil is definitively leaving behind the status of a disorganized emerging market and operating under clearer rules and constant oversight.
For companies viewing Brazil as part of a global strategy, this is a moment that requires measured reading and well-calibrated decisions.
Scale potential remains high, but so do entry and operating costs, along with the need for compliance, efficiency and differentiation.
The market is likely to continue growing, but in a more rational manner, favoring players prepared to operate in a regulated, competitive and increasingly tax-intensive environment.
The post Brazil: Regulation, market dynamics and tax pressure shape a new phase for iGaming appeared first on Americas iGaming & Sports Betting News.
ASUS
ASUS and BLAST Premier Extend Partnership Ahead of 2026 Global Tour
International competitive entertainment firm BLAST has today revealed a continuation of their collaboration with ASUS, a prominent global technology leader. After a successful collaboration in 2025, ASUS will be the Official Partner for Monitors, PCs, Laptops, Keyboards, and Mice for the entire 2026 season of BLAST Premier, a worldwide Counter-Strike 2 tournament series.
This collaboration will cover six events, three continents, and five nations throughout 2026, commencing this week in Malta for BLAST Premier Bounty S1. The occurrences are as detailed:
- BLAST Bounty S1 – Malta: 13th January – 25th January.
- BLAST Open S1 – Rotterdam, Netherlands: 18th March – 29th March
- BLAST Rivals S1 – Fort Worth, Texas, USA: 29th April – 3rd May
- BLAST Bounty S2 – Malta: 21st July – 2nd August
- BLAST Open S2 – Europe: 26th August – 6th September
- BLAST Rivals S2 – Hong Kong: 11th November – 15th November
Under the agreement, ASUS will supply its top-tier monitors, PCs, laptops, keyboards, and mice for use in broadcasting during all Premier events in 2026.
The ROG Strix XG248QSG Ace will remain in use on stage after successful implementation during the last three events in 2025. The display includes a 24.1-inch FHD Super TN panel boasting a 610Hz refresh rate and Extreme Low Motion Blur 2 (ELMB 2) technology for sharp motion clarity. It guarantees almost no latency with 0.8ms input delay.
The BLAST Premier Esports Station ‘Powered by ASUS’ is crafted for optimal tournament performance. These computers are equipped with the ROG Strix GeForce RTX
5090 graphics card, ROG Crosshair X870E Hero motherboard, and the AMD Ryzen
7 9800X3D CPU.
Kevin Nguyen, Director of Partnerships at BLAST, said: “2025 was an incredibly successful first BLAST Premier season in this new era of Counter-Strike and we’re proud to be going into 2026 re-signing with an industry leader in ASUS. ASUS products not only elevated our competition standards, but also created unique experiences for attending fans at our events. We’re excited to be expanding our partnership with ASUS in 2026 as BLAST Premier wows fans around the world and in new locations such as Rotterdam in March and Fort Worth in May.”
“For two decades, ROG’s mission has been to innovate products that offer exceptional experiences. As we celebrate our 20th anniversary, we’re bringing that legacy to the competitive scene like never before,” said Kris Huang, General Manager of the ASUS Gaming & Workspace Gear business unit. “With this partnership, we’ve built a seamless ecosystem between our ultrafast displays and precision gear. It’s all designed so that gamers can achieve their true potential together in play. This is For Those Who Dare to demand perfection and we are here to deliver it.”
The season commences with BLAST Premier Bounty and continues through to BLAST Premier Rivals, which concludes the season in Hong Kong, with ASUS completely integrated into BLAST broadcasts for maximum brand visibility. This encompasses the physical positioning of ASUS monitors, PCs, laptops, and their range of keyboards and mice. ASUS will be incorporated into both digital and physical branding, in-broadcast ads, and customized branded content shown on air.
Moreover, ASUS is provided with its own broadcast segment that emphasizes highlight replays, featuring exclusive camera angles that display ASUS technology in action. ASUS will engage directly with fans, setting up branded booths at every Premier Arena event, beginning in Rotterdam, which is BLAST’s inaugural event in the Netherlands.
BLAST performed surveys with participants in 2025 to gauge the impact of the BLAST x ASUS collaboration, revealing that over a third of fans in attendance already utilize ASUS products, and 76% of fans who interacted engaged with ASUS products post-event. This is a brand that individuals in the CS community admire and utilize, highlighting the brand’s significance within BLAST and the impact of direct advertising at esports events.
ROG items will likewise bear the labels:
- “Official Monitor of BLAST Premier”
- “Official PC of BLAST Premier”
- “Official Laptop of BLAST Premier”
- “Official Mouse & Keyboard of BLAST Premier”
The post ASUS and BLAST Premier Extend Partnership Ahead of 2026 Global Tour appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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