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European Gaming Congress 2024

Brazil

SPORTFIVE SECURES EXCLUSIVE SALES REPRESENTATION AGREEMENT WITH paiN GAMING

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Global Sports Marketing Agency SPORTFIVE and Brazilian esports organization paiN Gaming have reached an exclusive sales representation agreement to span across all sponsorship categories and portfolio of esports and gaming assets.

The agreement is an expansion of the companies’ partnership off the back of SPORTFIVE brokering paiN Gaming’s sponsorship deal with betting brand DuelBits in August this year.

The aim of this new relationship is for SPORTFIVE to help paiN Gaming secure global brand partnerships and identifying the power of the Brazilian gaming and esports market, which is inside the top five in the sector globally.

Game developers and esports event organizers have increased their focus in Brazil with several major esports events coming to the region over the next six months, including IEM Rio Major 2022 and VALORANT Champions Tour 2023: Kickoff Tournament. Riot Games has also included three Brazilian teams in the Americas division of the upcoming VALORANT Champions Tour.

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Ryan Polun, Head of Esports & Gaming, Americas at SPORTFIVE said: “Our agency has been taking a deep look at the power of gaming in Latin America and there is no question paiN Gaming is at the forefront of the passion in the market.

“We are humbled to be working closely with paiN and Thomas to capitalize on the excitement around gaming in Brazil and help the organization secure more global partners.”

paiN Gaming CEO Thomas Hamence said: “We are delighted to be able to expand our partnership with SPORTFIVE in such an exciting moment for gaming and esports.

“We are absolutely certain that this partnership will prove to be huge not only for paiN, but for the Brazilian ecosystem as a whole.“

paiN Gaming is one of the top gaming organizations in the region with over 12 million followers and a championship pedigree across the CBLoL & CS:GO esports titles and legacy gaming stars.

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SPORTFIVE will help paiN Gaming shape their partnership offering around major team assets including its new home facility in Sao Paulo, women’s League of Legends team and other tentpole moments. paiN also owns gaming content creator agency TFTW which includes top Brazilian influencers.

Earlier this year SPORTFIVE secured the front of shirt sponsorship for paiN in the form of crypto betting firm Duelbits. The brand has featured on paiN’s CS:GO jersey, including its academy team, and on Free Fire emulation team jerseys.

This is not the first flagship partnership SPORTFIVE has secured in the region this year, having agreed to a partnership with Brazilian football powerhouse Flamengo to grow the market presence of the club internationally.

In esports, SPORTFIVE is currently partnered with Gen.G, Fnatic, New York Excelsior, Misfits Gaming and Immortals, as well as the League of Legends European Championship (LEC) – showcasing that it is the destination for sponsorship agreements in the space.

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BGaming

BGaming pens Brazilian multi-brand agreement with Cometa Gaming

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Popular iGaming content provider BGaming has solidified its market position in Brazil by securing an aggregation deal with Cometa Gaming.

Cometa Gaming is an online casino and sportsbook aggregator with several brands in Brazilian market, all in the regulatory process. The group handpicks the best slot studios in the industry to meet the high standards of its passionate players.

BGaming has initially launched its entire portfolio with Cometa Gaming’s iGaming and sports betting brand Br4bet, including popular titles such as Fruit Million, Burning Chilli X and Space XY. The provider will continue to roll out its games across several of the platform’s other brands over the coming months.

This latest partnership demonstrates BGaming’s growing demand in LatAm ahead of the Brazil’s regulated market launching in January, where it remains committed to delivering a safe, fair and entertaining experience for players.

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Gian Carlo Ferrini, Sales Manager at BGaming, said: “Partnering with Cometa Gaming is a major move for BGaming, enabling us to broaden the reach of our award-winning content to LatAm players across its multiple brands. So far, we have enjoyed early success with Br4bet and look forward to launching with Cometa Gaming’s other casino sites in the future.”

Thomaz Campos, COO at Cometa Gaming, said: “BGaming continues to break new ground in Brazil and we are delighted to have them live on Br4bet. Their games will help us achieve our goal of delivering the most appealing and forward-thinking content to players, as we both work towards a shared commitment to excellence.”

 

BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,600+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.

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Booming Games

Booming Games’ premium content is now certified in Brazil

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Booming Games has successfully obtained the required certification to operate in Brazil, fully complying with the regulations set by Brazil’s gambling regulator, the Secretariat of Evaluation, Planning, Energy, and Lottery (SECAP).

Booming Games became one of the first providers to get approval and be compliant. This milestone enables them to offer its wide array of gaming content to licensed operators in Brazil, allowing Brazilian players to dive into fan favourites like Burning Classics, Gold Gold Gold, TNT Bonanza 2, Cash Pig, Buffalo Hold and Win Extreme, and Ronaldinho Spins, enhancing their gaming experience.

Expanding into Brazil’s iGaming market represents a pivotal achievement for Booming Games, reinforcing its presence across Latin America and strengthening its position as a leading gaming content provider on the continent. Booming Games remains dedicated to delivering high-quality entertainment globally, with this Brazilian expansion highlighting its commitment to serving diverse gaming audiences worldwide.

Frederik Niehusen, Chief Commercial Officer at Booming Games, commented: “We’re excited to have achieved full certification in Brazil, marking an important step in strengthening our presence in this rapidly expanding market. We’re eager to build on this success, driving growth and bringing exceptional gaming experiences to players throughout Brazil. 2025 promises to be an exciting year, and we look forward to sharing more updates soon.”

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Brazil

Delasport Ready for Brazil Expansion

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Award-winning iGaming supplier Delasport has just positioned itself as the most progressive supplier to date by meeting the new Brazilian regulation requirements for Sports Betting and Online Casino. The global technology developer has taken all required measures to comply in terms of certifications, Data vault integration, payment providers, KYC, AML, and much more.

Delasport’s team of over 400 experts worldwide are advancing to deliver its renowned products and services to the Brazilian market. They have partnered with GLI (Gaming Laboratories International) – the leading certification lab approved by the Brazilian Ministry of Finance.

So far, Delasport is fully certified against GLI-33 and GLI-19 – the standards that have inspired regulators in Latin America and likely in Brazil. Additionally, the team is in the process of submitting the platform for certification against Brazilian technical standards. Delasport is also advancing rapidly through data quality testing of its integration with the SIGAP Datavault system.

Key Advantages

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Operators that plan on entering the newly regulated Brazilian market will have numerous advantages if they partner with Delasport. They will be able to provide their players with personalization features like My Sportsbook, My Event Builder, My Combo, and My Casino that skyrocket revenues and retention.

Furthermore, Delasport’s KYC and AML provider is a market leader that guarantees the highest level of compliance for all operators that choose to go on this route.

Also, Delasport has already partnered with numerous PIX payment system operators and provides a real-time AI-powered Responsible Gambling system which can easily adapt to local regulations.

Another key advantage is the strong relationship with third-party casino suppliers that will soon be able to provide their exciting portfolios to this thrilling jurisdiction.

Last, but not least, operators will feel Delasport’s support from the get-go all the way to establishing themselves as a market leader. Delasport is knowledgeable of the cultural and regional differences within Brazil and can address all localization needs before they arise.

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“Delasport stands on a solid foundation of experience, supplying Tier 1, Tier 2, and Tier 3 operators in highly regulated markets globally”, the company’s CCO Filippo Ferri comments. ‘This makes Delasport fully equipped to assist operators navigating complex platforms or adapting to modern jurisdictional requirements, such as Brazil’s.’

The supplier’s VP of Business Development Rosaire Galea Cavallaro adds: ‘It’s a great privilege to enter such a vast and exciting market with the confidence that we’ve gained at Delasport throughout the years. We’re looking forward to seeing our product in action in a new territory, achieving and maintaining solid margins for our partners, keeping the record of having double digit margins in sports betting and helping them scale with ease in both verticals to generate maximum revenue for their brands.’

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