Brazil
SPORTFIVE SECURES EXCLUSIVE SALES REPRESENTATION AGREEMENT WITH paiN GAMING
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Global Sports Marketing Agency SPORTFIVE and Brazilian esports organization paiN Gaming have reached an exclusive sales representation agreement to span across all sponsorship categories and portfolio of esports and gaming assets.
The agreement is an expansion of the companies’ partnership off the back of SPORTFIVE brokering paiN Gaming’s sponsorship deal with betting brand DuelBits in August this year.
The aim of this new relationship is for SPORTFIVE to help paiN Gaming secure global brand partnerships and identifying the power of the Brazilian gaming and esports market, which is inside the top five in the sector globally.
Game developers and esports event organizers have increased their focus in Brazil with several major esports events coming to the region over the next six months, including IEM Rio Major 2022 and VALORANT Champions Tour 2023: Kickoff Tournament. Riot Games has also included three Brazilian teams in the Americas division of the upcoming VALORANT Champions Tour.
Ryan Polun, Head of Esports & Gaming, Americas at SPORTFIVE said: “Our agency has been taking a deep look at the power of gaming in Latin America and there is no question paiN Gaming is at the forefront of the passion in the market.
“We are humbled to be working closely with paiN and Thomas to capitalize on the excitement around gaming in Brazil and help the organization secure more global partners.”
paiN Gaming CEO Thomas Hamence said: “We are delighted to be able to expand our partnership with SPORTFIVE in such an exciting moment for gaming and esports.
“We are absolutely certain that this partnership will prove to be huge not only for paiN, but for the Brazilian ecosystem as a whole.“
paiN Gaming is one of the top gaming organizations in the region with over 12 million followers and a championship pedigree across the CBLoL & CS:GO esports titles and legacy gaming stars.
SPORTFIVE will help paiN Gaming shape their partnership offering around major team assets including its new home facility in Sao Paulo, women’s League of Legends team and other tentpole moments. paiN also owns gaming content creator agency TFTW which includes top Brazilian influencers.
Earlier this year SPORTFIVE secured the front of shirt sponsorship for paiN in the form of crypto betting firm Duelbits. The brand has featured on paiN’s CS:GO jersey, including its academy team, and on Free Fire emulation team jerseys.
This is not the first flagship partnership SPORTFIVE has secured in the region this year, having agreed to a partnership with Brazilian football powerhouse Flamengo to grow the market presence of the club internationally.
In esports, SPORTFIVE is currently partnered with Gen.G, Fnatic, New York Excelsior, Misfits Gaming and Immortals, as well as the League of Legends European Championship (LEC) – showcasing that it is the destination for sponsorship agreements in the space.
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Alexia Smilovic Rønde Chief Regulatory Officer at Relax Gaming
Relax Gaming continues Latin American expansion entering Brazil and Peru
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Relax Gaming, the iGaming aggregator and unique content supplier, continues its successful expansion into Latin America upon entering both the Brazilian and Peruvian markets on 1st January.
This landmark move comes after the company made its highly anticipated debut in the region by entering Mexico in 2021 and Colombia in 2022, bringing its popular content portfolio to players.
In line with its long-term expansion strategy, the studio is now offering over 40 of its top-performing titles to several operators, including Kaizen, Bet365, and Paddy Power Betfair in Brazil and Betsson and SkillOnNet in Peru.
As part of its deployment in these key LatAm markets, Relax will also begin delivering a number of leading games developed by select partners from its Silver Bullet aggregation program.
These market entries further showcase the company’s commitment to the fast-growing Latin American landscape. Additionally, Relax Gaming’s presence at the SBC Rio Summit further highlights its commitment to enhancing its regional presence.
Alexia Smilovic Rønde, Chief Regulatory Officer at Relax Gaming, said: “Brazil’s move towards regulated online gambling is one of the industry’s most exciting developments, and Peru has always been a region that holds great importance and promise. With the licensing and responsible gambling framework in place, Relax Gaming is well-positioned to capitalise on these growing markets.
“Relax Gaming will now focus its efforts on expanding its footprint across this part of the world, aligning with its broader growth strategy in regulated markets.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was recently named the Best Mobile Gaming Software Provider at the EGR B2B Awards, Casino / Slot Developer of the Year at the SBC Awards, and was awarded GGA’s Product Launch of the Year for Dream Drop Jackpots in February.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
The post Relax Gaming continues Latin American expansion entering Brazil and Peru appeared first on Gaming and Gambling Industry in the Americas.
Aposta 1
scoreconnect boosts Brazilian presence with Aposta 1 deal
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scoreconnect, an innovative communication platform tailored for sports betting and gaming, has expanded its presence in Brazil with a new partnership with operator Aposta 1.
With a focus on growth and compliance, Aposta 1 is expanding in Brazil’s regulated market, ensuring top-tier services for its users. scoreconnect will collaborate with Aposta 1’s three strongest brands to deliver a suite of engagement solutions to enhance platform performance and player engagement.
scoreconnect’s WhatsApp Channel will support and drive retention, VIP One-on-One Management for personalised gaming experiences, and direct betting will be available via Telegram Play. Aposta 1 will gain from the advanced Telegram CRM that enhances customer relationships, while the Tipster Module delivers expert insights that nurtures community-driven engagement.
Further advantages for Aposta 1 will come from scoreconnect’s AI-powered Game Suggestion Module, and the Real-time Market Optimisation tool ensures dynamic odds adjustments for an optimised betting experience.
The scoreconnect team is exhibiting at SBC Summit Rio (Stand B580), where it is showcasing its latest innovations designed to support operators like Aposta 1 in navigating the new regulatory landscape and driving business growth.
scoreconnect CEO Antonio Ruggeri said: “Aposta 1 is a major player in the Latin American region, with Brazil a core focus since it regulated. Our cutting-edge recommendation engines and real-time messaging capabilities will help Aposta 1 achieve its expansive goals in 2025 and beyond”.
Aposta 1 spokesperson added: “scoreconnect’s solutions will enable us to consolidate our position in Brazil’s regulated sports betting market, ensuring compliance while leveraging best-in-class technology. Introducing this technology means we can engage with our audiences on a deeper level through personalised, real-time interactions.”
The post scoreconnect boosts Brazilian presence with Aposta 1 deal appeared first on Gaming and Gambling Industry in the Americas.
Brazil
Gaming Corps secures further distribution of premium content with WA.Technology deal
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WA.Platform, already proving popular in Brazil, to offer full Gaming Corps games suite to partners
Gaming Corps – a publicly-listed game development company based in Sweden – has widened the scope of its premium games suite by partnering with iGaming B2B provider WA.Technology.
WA.Technology is recognised for its dynamic presence in emerging markets. It has particularly gained recognition in Brazil, offering a state-of-the-art iGaming platform, turnkey solutions, and standalone products, facilitating operators’ swift market entry and expansion. This technology allows operators to build their very own casino, sportsbook, lottery, fantasy or affiliate business precisely as they envision it.
Gaming Corps’ full portfolio of titles will be made available via the WA.Platform, a fully customisable iGaming platform with more than 80 game providers, a library of 8,000+ games, and support for multiple currencies and payment methods.
Operator partners of the WA.Platform will be able to utilise a range of thrilling content provided by Gaming Corps, including Crash, Mine, Table, Slot and Plinko games. Some of Gaming Corps’ most renowned games series such as Jet Lucky and Coin Miner will be on offer, along with some recent smash hits including Wild Woof, Raging Zeus Mines, Piggy Smash and Mighty Mammoth.
Danielle Calafato, CCO at Gaming Corps said: “WA.Technology has a rapidly growing portfolio of satisfied clients and strategic collaborations, and we are very excited to offer our premium games portfolio on the WA.Platform. On top of their growing reputation, WA.Technology has achieved a significant level of success in Brazil in a short space of time, which is ideal for us, as we are very focused in achieving as much growth as we can in that particular market.
“We look forward to providing WA.Technology’s partners with our content, and with many more game releases in the pipeline, we will be able to make our offering even stronger for them and all our partners in the coming months.”
Laura Festen, Director of Casino at WA.Technology said: “We are delighted to provide even more high-quality gaming content on the WA.Platform with the addition of Gaming Corps’ captivating titles, which we are sure our partners and their players will enjoy making the most of.
“Our platform continues to go from strength to strength, and with both parties particularly making strides in Brazil, this is a perfect partnership offering an array of opportunities that will help both companies grow their presence further.”
WA.Technology is committed to Responsible Gaming practices.
The post Gaming Corps secures further distribution of premium content with WA.Technology deal appeared first on Gaming and Gambling Industry in the Americas.
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